corenet presentation on social media

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Social Media - a communication revolution or the death of quality face to face relationships? Helen Casey, Director of Legacy Portfolio

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Page 1: CoreNet Presentation on Social Media

Social Media - a communication revolution or the death of quality face to face relationships?

Helen Casey, Director of Legacy Portfolio

Page 2: CoreNet Presentation on Social Media

•  Examples of Social Media

•  Is Social Media a new age marketing gimmick or a savvy business tool?

•  How relevant is Social Media for property professionals?

•  What will happen to traditional face to face relationships?

•  What can you expect in terms of costs and ROI’s? How are these measured?

•  My Top Tips to achieve Social Media success

What am I going to cover today?

Page 3: CoreNet Presentation on Social Media

Examples of Social Media Twitter is ‘The drug’ of Davos, Katie Roberts, PSI

Barack’s ‘hangout’ – 227,000 participants

17,000 tweets posted by ¼ of attendees

Barack’s social network – mybarackobama.com

Page 4: CoreNet Presentation on Social Media

Examples of Social Media

LinkedIn has over 135 million members globally

Page 5: CoreNet Presentation on Social Media

A new age marketing gimmick or a savvy business tool?

•  Marketing Tool

­  Advertise company services, results and achievements

­  Enhance brand awareness to targeted audience

­  Improve search engine optimisation

­  Project company personality and values and determine how your company is viewed

Page 6: CoreNet Presentation on Social Media

A new age marketing gimmick or a savvy business tool?

•  Business Tool

­  Wider opportunities to develop relationships with new and existing clients

­  Greater intercompany collaboration

­  Gain competitive advantage

­  Slick business development applications

­  Infinite knowledge centre for all

­  All platforms are mobile

Success = a Social Media strategy that reflects your businesses objectives

Page 7: CoreNet Presentation on Social Media

My Social Media strategy

•  Increase brand awareness •  Enhance workplace cohesion •  Build your network

•  Build a following on Twitter •  Use SharePoint to communicate on projects •  Utilise LinkedIn functions to meet your target clients

•  A Twitter account •  A SharePoint account •  A LinkedIn account

•  Post links with useful content •  Create a hub for your team to collaborate •  Join and participate in groups

•  Add your Twitter name to your email signature •  Ask others for their social media credential •  Add LinkedIn to your business card

•  Hootsuite •  Likes, hits, comments •  Personal Feedback

Measure

Leverage

Engage

Set Up

Strategy

Objectives What characterises your target audience?

Which strategy will be most effective in helping you reach your objectives?

Page 8: CoreNet Presentation on Social Media

How relevant is Social Media for property professionals?

•  Share ideas, knowledge and become a thought leader by engaging with a wider network via LinkedIn, Twitter, Blogs

•  Collaborate with colleagues, wider teams and partner firms in ‘real time’ via SharePoint and LinkedIn groups

•  Build engagement in your team and beyond to enhance productivity

•  Gain competitive advantage, attract and retain top talent

•  Manage positive and negative press

•  Better understand and keep up with your clients

Matthew Stone, Partner Cushman & Wakefield

“Social Media is without doubt the quickest and most direct method of getting our message across to our clients and potential clients.

Within 30 seconds of posting something the other day I had a CFO respond asking for more information. However content

must be short, accurate and to the point.”

Page 9: CoreNet Presentation on Social Media

Case study one

How can I market Legacy USA from London?

@JLLNews

@DukeLong

@CREPoint

Results •  New network of contacts •  Maintained relationships •  Marketing opportunities •  Thought leader

Page 10: CoreNet Presentation on Social Media

Case study two

•  Exhibit a strong profile using available tools

•  Build on existing relationships

•  Connect following meetings/events

•  Regularly assess connections in your network

•  Get to know your contacts, use info to engage with them

•  Use as a soft contact tool

•  Introduce and recommend others

Legacy has over 1000 connections

25,000 new potential connections in the past 5 days

5 new clients have found us on LinkedIn through searches

FACTS

Page 11: CoreNet Presentation on Social Media

What will happen to traditional face to face relationships?

•  Business relationships require nurturing and personal investment

•  Meeting face to face will continue to underpin such relationships

•  Use Social Media platforms wisely to enhance and develop relationships

•  Download apps for your smartphone and tablet computers to accelerate usability

•  Manage your Social Media platforms using tools available, e.g. Hootsuite, Tweetdeck

Page 12: CoreNet Presentation on Social Media

What are the costs and ROI’s? How can these be measured?

•  No direct costs, only a cost to your HIGHLY valuable time

•  Returns based on measureable objectives

•  Direct sales results

•  Measurement tools: Sprout social, bit.ly, Google Analytics, HootSuite, personal feedback

•  Governance and control is essential

Page 13: CoreNet Presentation on Social Media

My top tips for Social Media success

What you should do

1.  Work to a strategy that fits in with your business or personal objectives

2.  Focus on one Social Media platform at a time and understand how it can work to achieve your aims

3.  Review, review, review

4.  Be human

5.  Share useful content

What you shouldn’t do

1.  Sign up to all of the social media platforms all at once

2.  Use it to blast marketing posts, rather than communicate and build relationships

3.  Set up profiles and not update them

4.  Be impersonal

5. Ignore social media