core+paths: a design framework for findability, prioritization and value
TRANSCRIPT
Core+Paths
Are Gjertin Urkegjerde HallandMona Sverrbo HallandSenior Information Architects
A Design Framework for Findability, Prioritization and Value
Agenda
Why a new framework?– Seven Deadly Sins of IA
Introducing Core+Paths– Core– Inward Paths – Outward Paths
Seven Deadly Sins of IA
(1) Sin of Abstraction
”When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all.”- Joel Spolsky
(2) Sin of Introvercy
© Joshua Porter: Home alone? The role of content aggregators
(3) Sin of Isolation
http://www.flickr.com/photos/brendio/147026911/
(4) Sin of Information Overload
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
100 Exabytes
12 Exabytes
All info / year
Unique info / year
All human documentsproduced last 40.000 years
© Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC
(5) Sin of Navigation Overload
(5) Sin of Navigation Overload
(6) Sin of Futility
Missed opportunityToget går
http://www.flickr.com/photos/stuckincustoms/169376299/i
(6) Sin of Futility
Business Value
Calls to Action
Social Value
(7) Sin of Logophobia
ABOUTNESS
FINDABILITY
We need to start with The Core
How to design for Core+Paths
Offer relevant Outward Paths from the Core(Calls to Action that meet user, business and social needs)
Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available)
Prioritize and design the Core (satisfy user goals through prioritized content and functionality)
Core, Inward and Outward Paths
Core
Most optimal unit of consumption
Balance business and user goals
Example: Municipality
Søk om barnehageplassSøknadsfristen for hovudopptaket er 1. mars, men ein kan søkja barnehageplass heile året. Du søkjer plass ved å bruka vår fullelektroniske søknadsportal. Her sender du oss søknaden frå dataskjermen:n Opplysningane går direkte inn i vårt barnehagesystemn Du får ei kvittering på at søknaden er motteken
Søk om barnehageplass
Kor gamalt må barnet vera før det kan byrja i barnehage?Barnet må vere fylt 10 månader før det kan begynne i barnehagen.Det kan søkjast plass i inntil 3 barnehagar.Kva er prioriterte grupper?Kor mykje kostar det?Finst det barnehagar som er opne på kvelden og om natta?Kor lang tid tar det før eg får svar på søknaden?Kan eg klage på utfallet av søknaden?
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Spørsmål & svar
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Barnehagar i Førde
Førde familiebarnehageSlåttebøen 336800 FØRDE57 83 22 47
Halbrend barnehageLiavegen 376800 FØRDE57 72 44 36
Slåttebakkane barnehageEkornlia 36800 FØRDE57 72 44 45
Kyrkjevegen barnehagePostboks 66800 FØRDE916 90 359
Prestebakken barnehageKyrkjevegen 30d6800 FØRDE57 82 04 22
Solvang barnehageSolvang 176800 FØRDE57 82 30 03
Kommunale barnehagar
Frontpage
Internal search
Google/SEO
Incoming links
Newsletters
Brochures
RSS feeds
Core: Services
Online application
Offline application
Contacts
Forward to friend
Map of kindergardens
Links to kindergardens
, i.e. kindergarden
User goals Business Goals
Inward Paths Outward Paths
Calls to actionTrigger words Core elements
Core content/functionality
Supporting information, navigation and Outward Paths
Prioritize most important element
Provide supporting info as needed
Simplicity and infodesign for tasks
The Core can also be distributed
Good web apps have good Cores
Core Variations
Core Page Multiple CoresCore Flow
Core Template Long Tail CoreDistributed Core
Designing Inward Paths to the Core
Internal search
Frontpage
RSS feeds
Open APIs
Affiliates
Newsletters
Google/SEO
Add to cart
Buy used
Add to wish list
Others who bought…
You might also..,
Rate this item
Tag this item
Outward Paths: Calls to action
Calls to Action Captology
Persuasion Tunelling Rhetorics Kairos Persuasion
Paths Conversion Statistics ROI Social Design Tagging
Recommendation Systems Viral Marketing Social Media Optimization
Inward Paths Core Outward Paths
Themes and References
Findability Prioritization Value
Epicenter Design
Copy as interface Simplicity
Getting Real Adaptive Design
Agile Development Flow
Human Information Interaction
Sensemaking Hub-Spoke
IA2.0 Microformats Semantic Web APIs Personal InfoClud
Search Engine Optimization Ads
Links Search MarketingFeeds Newsletters Affiliates
Information scent Offline
marketing Site navigation
Facets Residue Attraction Tags
Taxonomies Site Search Best Bets Link-rich frontpages
Alternative Uses of Core+Paths
Simple, Adaptive Tool for Thinking Support for Intuition Jump Start Concept Zoom in Concept without Lock-in Set Redesign Priorities Client Communication Fighting Frontpage Focus
Try it!
Core Inward Paths Outward Paths
And Let’s Build a Beautiful
Information Universe!
Questions? Comments?
+47 908 70 026www.iallenkelhet.no
Development Processes
http://www.brandonschauer.com/blog/?p=25
Development Processes
http://www.brandonschauer.com/blog/?p=25
The Doughnut Problem
?Strateg
yPersonas
Sitemaps
Wireframes
User journeys
Prototypes
Ontologies
Taxonomies
Use Cases
Process Flows
Scenarios
Usier stories
Affinity Diagrams
Controlled Vocabularies