corporate blogging (ama tampa presentation)
DESCRIPTION
Corporate Blogging Presentation by RAD-INFO at the American Marketing Association with Shawna VercherTRANSCRIPT
Silence is fatal.
What Blogging is About?
1. Blogging is about being Authentic.2. Transparent.3. Telling stories.4. Connecting with your audience /
tribe / customers / vendors / employees
Why Blog?
• It can be about SEO • Brand Awareness• Conversation / Online Cocktail
Party• Establish Expert or Leader Status• Recruiting – employees &
customers• Education
Corporate Blogging
1.Buy In2.Strategy3.Participation4.Follow through
Who Blogs1. GM not the UAW2. Dell3. Rubbermaid4. Zayo’s Chairman5. CEO of AFS6. 37Signals7. Frashbooks8. Joel Brodsky9. Seth Godin10. Guy Kawasaki11. Robert Scoble
Worries
1. Time Waster2. Lost Control3. Bad comments4. Trade Secrets5. ROI
Another worry
What do I blog about???
Tell Stories about:
• Employees.• Customers• Policies or best practices.• Problems & Solutions.• your Industry.
Why? To Make a Connection,
Components
• Posts• Feed• Comments• Permalinks• Tags• Keywords• Categories• Trackback
What to Blog About
• Thoughts about your Industry• Case Studies• Conference notes• Business Philosophy• Interesting business ideas (links)• Awards, honors, PR, new employee,
new vendor, new system
Final Thoughts from others
• Listen first• Conversation, not publishing• Be a useful conversationalist• Build relationships - one at a time
RSSReally Simple Syndication -It’s the way your posts are fed to
your readers. Readers use an RSS Reader like My
Y!, Google Reader, or Gator.RSS is pull, not push.Nourish & Feedburner.
Peter RadizeskiPresident, RAD-INFO, [email protected]
Shawna VercherCEO - VTi-WebPresident - The SSW727.531.2911 officewww.vti-web.comwww.thessw.com