corporate color 1 pertemuan 19 s.d 20

7
Corporate Color 1 Pertemuan 19 s.d 20 Matakuliah : U0094/Color Theory Tahun : 2008

Upload: olinda

Post on 25-Feb-2016

37 views

Category:

Documents


3 download

DESCRIPTION

Corporate Color 1 Pertemuan 19 s.d 20. Matakuliah: U0094/Color Theory Tahun: 2008. Introduction. Corporations have spent millions of dollars establishing a corporate identity, image & brand equity through their logos, advertising, web sites & signage. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Corporate Color 1 Pertemuan 19 s.d 20

Corporate Color 1Pertemuan 19 s.d 20

Matakuliah : U0094/Color TheoryTahun : 2008

Page 2: Corporate Color 1 Pertemuan 19 s.d 20

Bina Nusantara

IntroductionCorporations have spent millions of dollars establishing a corporate identity, image & brand equity through their logos, advertising, web sites & signage.Company must convey an instant message of who they are & what they stand for.

The colors not only identify, they

idealize.

Page 3: Corporate Color 1 Pertemuan 19 s.d 20

Bina Nusantara

Banking Corporate Color

Page 4: Corporate Color 1 Pertemuan 19 s.d 20

Bina Nusantara

Airlines Corporate Color

Page 5: Corporate Color 1 Pertemuan 19 s.d 20

Bina Nusantara

Food & Beverage Corporate Color

Page 6: Corporate Color 1 Pertemuan 19 s.d 20

Bina Nusantara

Food & Beverage Corporate Color

Page 7: Corporate Color 1 Pertemuan 19 s.d 20

Bina Nusantara

Color is powerful and can affect the way people react to your corporate identity. We all have similar emotive responses to it - color is primal.