corporate communications 2012 psychiatry specialty survey november 2012
TRANSCRIPT
Corporate Communications
2012 Psychiatry Specialty
Survey
November 2012
2Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
Pra
ctic
e S
ize*
Survey Overview
Primary mobile device platform
55%iPhone/
iPod touch
22%Android
6%Tablet device
3%BlackBerry
12%Com-puter/ laptop
2%Other
34%Solo
26%Hospital
10%Small
(3-5 physicians)
3%Partnership
9%
Large (More than 10 physicians)
7%
Mid-size (5-10 physicians)
• Survey included 950 psychiatrists who use Epocrates
• Survey was conducted in October 2012
• Psychiatrists randomly selected to participate
n=950
3
Over 1 in 4 Psychiatrists use a Tablet in Practice
>
=
>
Other devices primary; tablet supplemental
Tablet only device used
Rarely uses tablet
Tablet primary; other device supplemental
Tablet & other devices used equally
45%
25%
19%
9%
1% 27%Plan to purchase iPad mini
85%Apple iPad 11%
Android OS
Tablet utilization in practice2012 Tablet utilization by physicians
2% Other
1% Windows 7 OS
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=230
n=292
n=950
1% Blackberry Playbook
4
Psychiatrists Access Epocrates Over 8 Million Times Annually with a Patient*
Over
60%
Nearly
75%Use Epocrates
Outside of the office daily
Use Epocrates During office hours
3+ times daily
Use Epocrates With a patient
daily
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=950
Number of times physicians access Epocrates
Over
1 in 2
*Statement based on self-reported usage and extrapolated across the Epocrates member base
5
~40% of Oncologists Avoid 2+ ADEs Weekly with Epocrates
14%>3
ADEs/ week
9%3 ADEs/ week
15%2 ADEs/ week
20%1 ADE/ week
42%<3 ADE/ month
Over
1,400,000ADEs are potentially avoided annually with
Epocrates*
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
Percentage of ADEs avoided with Epocrates
n=950*Statement based on self-reported usage and extrapolated across the Epocrates member base
6
Over 1 Million Hours Likely Saved by Psychiatrists Annually with Epocrates*
26%More than 30
min-utes
24%21-30 min-utes
21%11-20 min-utes
20%5-10 minutes
9%Less than 5 minutes
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
20+ minutessaved daily
n=950*Statement based on self-reported usage and extrapolated across the Epocrates member base
psychiatrists report saving 20 minutes
or more daily
1 in 2
7
57%Frequently or
somewhat frequently learn new information
from DocAlerts
Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions
89%
Drug interactions
48%
Dosing information
49%
Adverse reactions
45%Contraindications
& cautions
20%Formulary
information
12% Other safety info
93%Change Rx decisions based on Epocrates
information
Top features factoring in Rx changes*
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=950
8
28% Yes, significantly
30% Yes, moderately
26% Yes, somewhat
16% No
Keeping Up with New Clinical Info a Top Challenge for Psychiatrists
Top 5 greatest challenges for psychiatrists
44%
39%
34% 34%
30%Ye
ars in
pra
ctice
Has the level of stress grown over the years as practicing
physician?
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=950
9Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
Fragmented Care Biggest Challenge Facing Patients
Top 5 greatest challenges for patients
34%
21%19%
10%
7%
92% Tx Options
90% Diagnosis
76% Prognosis
54% Viability estimates
Extre
mely
confident to
Confident
Confidence in information disclosed to
patients
n=950
10
Rx information
Lifestyle change tools
Chronic Dx mgmt
Medical adherence
Patient education
>40% of Psychiatrists Have Recommended an App to Patients
75%
53%
50%
26%
22%
4%
Apps recommended to patients
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=388
Top apps recommended
Calorie counter/ tracker
Weight loss tracker
Fitness app (e.g. myfitnesspal.com)
Drug information (e.g. Epocrates)
Patient educational apps
EHR patient portal
11
Physicians Struggle with App Discovery and Recommendations for Patients
43% 42%
37%
31%
19%
Where psychiatrists learn about apps to recommend
Over
50% Report not knowing
which apps are ‘good to share’
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=387
n=564
12Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
“Phone Calls” Remain Primary Communication Platform for Patients and Peers
Ph
ysi
cian
to P
ati
en
t Ph
ysicia
n to
C
olle
ag
ue
Phone call
86%Phone call
42%
7%Email
34%SMS Message
2%
Patient Portal
2%
Direct Mail Video Chat
2% ~1%
Email SMS Message
Direct MailVideo Chat
2%~1%
EHR System Secure Messaging
5%7%
10%
Primary methods of communication with colleagues vs. patients
n=243
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Drug cost
13
Psychiatrists Have Need to ID Dozens of Pills & Check Drug Information
55% Identify unknown pills patients are taking 2
or more times a month
Top deciding factors in prescribing an antidepressant
Proven effectiveness
Fewest drug interactions
80%
45%
44%
n=950
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“Bullying” is a Growing Concern in Digital World
40%Have seen an increase of
patients impacted by bullying
n=950
Increased anxiety
Increased cyber bullying
More social isolation
Top observations: psychological impact of
social media over sharing