corporate exhibitions
TRANSCRIPT
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Corporate Exhibitions
Explosive Sales Growth
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First Impressions CountHosting a stand at an exhibition can be a
stressful event to organise, and if you are responsible for creating your company's display you will need to consider a variety of graphic solutions to create a professional corporate image. First impressions count for a lot at an exhibition, where you will often have to compete with many other companies in the same business sector as you.
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Innovation Catches The EyeInnovative graphic solutions can be eye
catching and will really make you stand out from the crowd, as well as presenting a suitable corporate image. So, What Is Innovative?
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Exhibition GraphicsMost graphic solutions for exhibitions
consist of pull up or pop up banners decorated with company logos and information - these are very popular because they are easy to transport and assemble quickly if you need to move around or be present at a range of exhibitions in different locations.
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Standing OutWhilst many other exhibitors may be using
pull up banners, the artwork and design that you use can really make you stand out. Bold and bright colours are often good for grabbing people's attention, and if you have a striking logo or catchphrase it may be an idea to use this on a couple of banners as the front of your display.
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Large Graphic Large EffectConsider using larger fabric banners that
are perfect for printing on, particularly if your exhibition space is larger than the average stand and you'd really like to utilise it effectively.
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The Modular Approach• Modular exhibition stands are generally
much larger than pull up banners, and are often shaped and printed with your logo, name or relevant information. They can be a great way of creating a corporate back drop to your exhibition space, within which you can set tables, chairs, and so on for your staff and potential clients to sit at.
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Modular Display PowerModular displays are larger and often more
expensive, but can look much more professional and sleek.
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Finishing For Impulse SalesIt's the finishing touches that can make your
exhibition space stand out from everyone else's, and give you a truly professional and corporate look. If you are buying modular exhibition stands then you may be able to find add-on items such as laptop trays and stands, or literature racks.
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Large Surface & SizeLarge Graphics can create a more effective
working environment for the staff that will be representing your company at the event - they will be able to work in a branded environment where all the information they need is to hand. This also makes it simpler for visitors to get the information they need in a professional environment.
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Graphics On Best PlacesGraphics can be incorporated throughout
your display, not just through banners and wall spaces. Think about signage to point visitors to your stand, or perhaps free standing flags to help visitors find your stand from anywhere in the exhibition.
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Personalised GrowthMost companies use personalised graphic
solutions at exhibitions, but with a little creative thought and prior research, you will be able to create a display area that both attracts visitors, and makes it easy for you to communicate with them effectively.