www.gowerpublishing.com

Corporate Governance

and

Strategy

Business WargamingSecuring Corporate ValueDaniel F. Oriesek and Jan Oliver Schwarz

How can senior managers effectively tackle risks and make highly complex decisions during mergers and consolidating businesses when often they are wrestling with brand new scenarios?

Daniel F. Oriesek and Jan Oliver Schwarz provide the first comprehensive look at wargaming as a business tool in a book that explores the anatomy and success factors of a typical wargame. The authors explain how and when wargaming can be used to test strategies, plan and prepare for crises, manage change or increase your organization’s ability to anticipate and adapt for the future.

Creating imaginative and credible scenarios, and testing them against smart opponents who are eager to find holes and counter your strategy, allows you to learn about a plan or a new venture in the security of the conference room.

Business wargames are sophisticated but they are also very demanding in terms of time and resources. Business Wargaming: Securing Corporate Value will enable you to assess the potential value of the technique for your own organization, to understand what you will be committing to and develop an informed business case and brief for working with the organization that will facilitate the game.

Contents: Introduction; Part One Background to Business Wargaming: The History of Wargaming; Business Wargaming Methodology; The Relevance of Business Wargaming in Strategy. Part Two Applications of Business Wargaming: Strategy Testing; Crisis Response Preparation; Developing Foresight; Change Management; Education and Recruitment; Further Applications of Business Wargaming; An Alternative Approach to Designing a Business Wargame. Part Three Business Wargaming in Practice: Design and Excecution. Index.

Hardback August 2008978-0-566-08837-7 152 pages £60.00eBook 978-0-7546-9096-2

The Durable CorporationStrategies for Sustainable DevelopmentGüler Aras and David Crowther

‘In an era of Globalization, relationships among government, business, and Non-Governmental Organizations are being redefined. Central to this new alignment is the concept of ‘sustainability’. In The Durable Corporation, Aras and Crowther provide the most comprehensive and sustained analysis of “sustainability” to date. The analysis has important implications for the future direction of corporate governance. This is not a book to be missed by those who seek to discern the contours of the future direction of debate.’

– Nicholas Capaldi, Director, National Center for Business Ethics

Sustainability is normally considered to be about choices for the future being limited by decisions made in the present, and is frequently portrayed as concerning environmental issues alone. The Durable Corporation rejects both of these notions to argue that sustainability is a more complex concept that involves balancing many factors, it explores the nature, value and role of sustainability in business and maintains that resource utilization must be based upon the twin pillars of equity and efficiency rather than attempting to ensure that our choices in the future are not reduced.

The authors of The Durable Corporation propose a new model of sustainability and a fresh approach to managing resources. They extend this to the development of difference strategies for achieving sustainability and an alternative approach to managing for the future. These features make it essential reading for all those with responsibility for the sustainability or durability of the enterprises in which they are engaged or in the study of the issues at stake.

Hardback April 2009978-0-566-08819-3 300 pages £55.00eBook 978-0-7546-9216-4

NEWNEW

STRATEGY

The Global Business HandbookThe Eight Dimensions of International ManagementDavid Newlands and Mark J. Hooper

‘The Global Business Handbook provides a unique and valuable resource to business, academics and practitioners who seek to inform their understanding of the challenges presented by operating in a Global Economy. The Handbook equips the reader with insights, tools and techniques provided by first class contributors that represent a diverse range disciplines and who present a truly global approach to understanding the strategies required for business to effectively compete in modern economies.’

– David Fitzgerald, EcoMarketing Group

A nation’s economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this book the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive.

The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management’s programme on international management. It includes a global focus, backed by the latest research on aspects of international business carried out in different parts of the world.

Contents: The Eight Dimensions of International Business; International Perspectives; Relationship Management; Supply Chain Management; Regional and Country Specific Differences; Marketing and Sales; Cost Management; Innovation and Quality; Business Transformation; Index.

Hardback February 2009978-0-566-08747-9 612 pages £39.00

Globalization’s LimitsConflicting National Interests in Trade and FinanceDimitris N. Chorafas

Globalization, the internationalization of trade, and financial integration are having enormous implications for businesses as well as for the whole economies of countries or blocks of countries. In this book Dr Chorafas argues that research is now producing evidence that there may be limits to such globalization and amalgamation and that these need to be better defined and understood if some of the problems now being identified are to be prevented from applying the brakes, or worse, putting the process into reverse gear.

Hardback June 2009978-0-566-08885-8 354 pages £60.00

Enterprise 2.0How Social Software Will Change the Future of WorkNiall Cook

‘This is a truly inspirational book which should be required reading for managers, IT leaders, systems analysts, developers, and business strategists in any enterprise, small, medium, and especially large.’

– Roy Johnson, Mantex

This book helps you navigate the social software landscape and introduces you to the key concepts that make up Enterprise 2.0. Using practical examples from companies in a range of industry sectors it illustrates how to apply these techniques to your organization and create an environment for social software to flourish.

Erudite, well-researched and highly readable, this book is essential for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals.

Hardback July 2008978-0-566-08800-1 180 pages £45.00

NEW

STRATEGY

NEW

Hoshin KanriThe Strategic Approach to Continuous ImprovementDavid Hutchins

‘Hoshin Kanri, buy this book. Don’t borrow it, don’t browse through it – just get your own copy, and get it soon! The book as a whole is very enriching and all comprehensive. It is a rare master piece and one of the best books I have ever read – pertaining to this area of interest. The style of presentation is simple but concrete, credible and irresistable. Kudos to the author and the publisher for the wonderful initiative!

– Dr. Vineeta Kamran, Principal, City Montessori School & College, Lucknow, India

Hoshin Kanri is not the next big thing in quality, it is a strategic approach to continuous improvement that provides a context for ongoing initiatives such as Six Sigma and Lean Manufacturing. David Hutchins’ Hoshin Kanri shows you how to develop a dynamic vision for continuous improvement; to implement effective policies to support it; to link key performance indicators to Six Sigma, Lean Manufacturing and Kaizen and to sustain a strategy-led programme for improving business performance.

Hardback September 2008978-0-566-08740-0 308 pages £75.00eBook 978-0-7546-9098-6

A Strategic Approach to Corporate GovernanceAdrian Davies

‘... this volume by Adrian Davies, a management consultant, might be more valuable than some others of its ilk. The reason lies in its title – A Strategic Approach to Corporate Governance. This is especially apposite’ – Independent on Sunday

This book explores the link between corporate governance and business strategy, examining the role of the board of directors in providing leadership to both processes.

Hardback 1999978-0-566-08074-6 232 pages £47.50

Strategic NegotiationGavin Kennedy

A first-rate organizational business plan demands an understanding of the commercial imperatives that will define success or failure over a five-year (or longer) period. And realizing this plan will involve complex and often multi-level or multi-party negotiations. Gavin Kennedy, a long-standing world expert on negotiation, provides guidance for senior executives who are involved in such negotiations.

Part One focuses on the foundations of strategic negotiation: the commercial imperatives – what the organization must do to restructure and resource its operations to achieve commercial success – and the negotiation strategies associated with each. Part Two includes the tools for successful negotiation: bid strategies; techniques for analyzing your position before you start and reassessing it during the negotiation; and the negotiation agenda and how to design and compile it.

Hardback 2007978-0-566-08797-4 338 pages £70.00

Communicating StrategyPhil Jones

Even the most well conceived strategies can be next to worthless if they are not communicated properly, understood fully or used to shape decision making actively – at all levels in an organisation. Phil Jones’ insights into how businesses can make this happen are remarkable for their clarity, well grounded and – best of all – demonstrably effective! He has created a wonderfully pragmatic guidebook for achieving success.’ – Ken Douglas, Technology Director, BP International Ltd

Communicating Strategy will help you communicate your organization’s strategy in a compelling and effective way, and dramatically improve implementation and the outcome.

Paperback February 2008978-0-566-08810-0 198 pages £25.00eBook 978-0-7546-8288-2

STRATEGY

NEW

Stock Market Efficiency, Insider Dealing and Market Abuse Paul Barnes

The recent turbulence in the stock market has brought into question the way, and prices at which, shares are traded, and how the market effectively values companies. It has also raised public concern over how dealers and investors take advantage of changes in market prices.

A number of high profile criminal prosecutions of insider dealing and market abuse and the frequent claims of other instances, combined with the changes in regulations resulting in a more aggressive and proactive stance by the various regulators, have brought the issue under the spotlight.

This book discusses what makes stock market efficiency so important for the economy, looks at the theory and issues that underpin market abuse and why an offence often dismissed as a victimless crime is punished so severely. It explores the impact of perception and other factors that distort the market and outlines the extent of abuse.

Regulators, lawyers, company officials, investigators, professional advisers and of course investors, both professional and otherwise will find this a helpful guide to the underlying elements of fraud and market manipulation.

Contents: Introduction; Why the Stock Market and Its Efficiency are so Important; How Shares are Traded and Valued; The Efficient Capital Markets Hypothesis; Market Irrationality: Bubbles, Manias, Panics and Crashes; Outperforming the Market: the Case of Mergers and Takeovers; The Regulation of the Markets; Market Abuse; The Role, Use and Abuse of Financial and Accounting Data: Information Asymmetry; The Way Forward; Index

Hardback February 2009978-0-566-08849-0 224 pages £65.00

RISK

NEW NEW

Project Reviews, Assurance and GovernanceGraham Oakes

‘These days it seems barely a week goes by without some big IT Project in the news, normally for all the wrong reasons – the thing that links them is the dreaded ‘F-word’, no not Gordon Ramsay but failure. It’s a sobering fact that over 60% percent of IT based projects are judged to be failures. In other words, what they delivered fell short of what they set out to deliver...Part of the answer, according to Dr Oakes, lies in conducting Project Reviews, you know, that part of the project that gets squeezed in at the very end of the project lifecycle (this is assuming it happens at all). In his book Project Reviews, Assurance and Governance Dr Oakes makes a compelling case for taking Project Reviews more seriously. He argues that far from being something to be slotted in if you have time, Project Reviews are a critical part of the project and fundamental to ensuring you learn from your mistakes and keeping your projects on track.’

– Andrew Hatton, IS Project Manager, Oxfam GB

Graham Oakes’ Project Reviews, Assurance and Governance is about learning from your mistakes and understanding what’s really going on with your projects. In order for reviews and assurance to provide you with this information and learning, you need to perform them effectively and that is the purpose of this book.

The author builds from his experience of running assurance and review teams for professional service firms (working for public and private sector clients) and for private sector companies. He provides a series of ‘mental models’ that can help reviewers, sponsors and other stakeholders set up and conduct effective reviews. These models are coupled with pragmatic advice on how to run effective project review and assurance teams, and are backed by a range of case studies.

Hardback October 2008978-0-566-08807-0 288 pages £60.00eBook 978-0-7546-8146-5

Money LaunderingA Concise Guide for All BusinessSecond EditionDoug Hopton

Review of First Edition:‘If your business does transactions that may involve money laundering, you could fall foul of the regulations and laws – and as Doug Hopton makes plain from the start, this is serious stuff after 9-11. Terrorists need finance – whether from crime or donations – for travel, training and so on.’

– Professional Security Magazine

Worldwide, anti-money laundering regulations and legislation have become one of the weapons of choice of governments that are fighting global terrorism and criminality. In this updated edition of Money Laundering, Doug Hopton explains how The Money Laundering Regulations 2007 have extended even further the range of UK businesses covered by the Proceeds of Crime Act to include solicitors, lawyers, accountants, estate agents, high value dealers, trust or company service providers and, in effect, many other companies involved in consultancy or business services. The complexity of the new laws and the limited amount of any case law asks more questions about the responsibilities of these companies and their liabilities.

Doug Hopton’s highly practical guide explains the basis of international law, regulations and standards in this area and how they affect businesses; and provides down-to-earth advice on the basic rules of good business management: customer due diligence, know your business (and your client’s business), which will help companies understand what procedures to establish, and how and when to report suspicious activity. The author explains the basis of money laundering and how it works, along with the development of the law and regulations around the world, and how other countries’ laws can affect UK companies.

Hardback August 2009978-0-566-09157-5 232 pages c. £70.00eBook 978-0-566-09188-9

Hacking the HumanSocial Engineering Techniques and Security CountermeasuresIan Mann

‘Full of ideas and angles that turn day-to-day security management on its head. For years the security business has ground away at technical issues that company boards don’t understand...this book lays open the reality of ‘real’ security – the security that the CEO understands and worries about.’

– Jon Pumfleet, Head of Information Security

Information security is about people, yet in most organizations protection remains focused on technical countermeasures.

Ian Mann turns the black art of social engineering into an information security risk that can be understood, measured and managed effectively. Chapters on vulnerability mapping, developing a range of protection systems and awareness training provide a practical and authoritative guide to the risks and countermeasures that are available.

Ian Mann provides a rich mix of examples, applied research and practical solutions that will enable you to assess the level of risk in your organization; measure the strength of your current security and enhance your training and systemic countermeasures accordingly. If you are responsible for physical or information security or the protection of your business and employees from significant risk, then Hacking the Human is a must-read.

Contents: Introduction; Part One The Risks: What is social engineering?; Understanding your risks; People, your weakest link; Limitations to current security thinking. Part Two Understanding Human Vulnerabilities: Trust me; Reading a person; Subconscious mind; Parent, Adult, Child. Part Three Countermeasures: Vulnerability mapping; Protection systems; Awareness and Training; Testing. Index.

Hardback November 2008978-0-566-08877-3 266 pages £60.00

NEW

RISK

COMINGSOON

Intelligent Internal Control and Risk ManagementDesigning High-Performance Risk Control SystemsMatthew Leitch

‘...This book is a breath of fresh air. Matthew Leitch offers a new agenda for internal control and risk management based on clear and intelligent thinking and analysis. Supported by many interesting examples this book should be compulsory reading for all senior managers and professionals in the risk management business.’– Jeremy Hope, cofounder of the Beyond Budgeting

Round Table and author of Reinventing the CFO

‘Matthew Leitch provides compelling evidence that a scientific approach to internal controls and risk management can significantly improve performance. This book combines theory with case studies and the author’s unrivalled experience in implementing value-adding control systems.’

– Professor Michael Mainelli, Executive Chairman of Z/Yen Group

This important and timely book offers a way of improving the value of control and risk management by bringing creativity and design skills to the fore. It provides an arsenal of 60 high performance control mechanisms, including several alternative ways to design controls and control systems, controls for monitoring and audit, controls for accelerated learning, and techniques for finding and recovering cash.

This design material is combined with insights into the psychology of risk control, strategies for encouraging helpful behaviour and enabling change, and a surprisingly simple integration of internal control with risk management. The material is not specific to any one country and has international appeal for internal auditors and all those concerned with risk management, corporate governance and security.

Hardback May 2008978-0-566-08799-8 272 pages £60.00eBook 978-0-7546-8893-8

Commercial Due DiligenceThe Key to Understanding Value in an AcquisitionPeter Howson

Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it’s about understanding how businesses and markets work and what is really important for profits and growth.

Commercial Due Diligence is written by someone with over 25 years’ experience of practical strategic analysis who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioner’s eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what can go wrong, this is the book for you. Contents: Lists of tables; List of figures; Introduction. Part One The Basics: What’s it all about?; Getting started. Part Two Analytical Techniques: Which market is the target in?; Industry Attractiveness; Which customers is the target serving?; Ability to compete; Competitor analysis; The new reality; CDD in special situations; Assessing management; Using the output. Part Three Collecting and Presenting the Data: Structuring and planning; Interviewing; Writing the report. Appendix A: Checklists; Appendix B: Report Writing; Index.

Hardback 2006978-0-566-08651-9 416 pages £80.00eBook 978-0-7546-8558-6

RISK

eBooksAll Ashgate and Gower titles that feature an eISBN are available to purchase in eBook format via eBook providers. For more information see: www.gowerpublishing.com/ebooks

Gower eBooks are also available on a subscription basis from: www.exacteditions.com/library/gower

Employee Communication During Mergers and AcquisitionsJenny Davenport and Simon Barrow

Communication is the key to organizational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition.

During the complex and, often, painful process of bringing the two sets of employees together, a continuous flow of negotiation is essential for keeping in touch with how people feel, communicating information clearly across both bidder and target, and beginning the process of creating a new culture for the merged company. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework, before the partner company has been identified then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger. The book includes chapters exploring the process of developing the employer brand for the new entity as well as of measuring and building on the success of your strategy and is illustrated throughout by a range of case studies.

Contents: Preface; Introduction; The strategic need – before a partner is identified; Due diligence; The initial announcement; From the announcement to day one; The first 100 days; Establishing an employer brand for the merged organisation; References; Index.

Hardback January 2010978-0-566-08638-0 c. 180 pages c. £75.00eBook 978-0-7546-8141-0

The Invisible OrganizationHow Informal Networks can Lead Organizational ChangeNeil Farmer

‘If only we had this book when HR set out on our journey to gain professional recognition and make a strategic contribution. Its a little way out, it takes chances, it makes us vulnerable and it finally helps HR stand up and be counted. An exciting and refreshing rethink on HR’s contribution to organisational change.’

– Graham White, Director of HR, Westminster City Council

We are on the verge of major breakthroughs in change management, knowledge management, organizational design, talent management, employee engagement, innovation, outsourcing and almost all of the traditional approaches to HR. Managing and motivating people effectively in a turbulent, fast-changing world is, for the first time, about to enter the executive’s comfort zone.

Neil Farmer explains how to adapt your organization to the informal networks that form most of the basis for communication between managers and employees. It is possible to identify accurately who the key players are across informal personal networks and this book explores the key themes.

Contents: Preface – The birth of an insight. ‘The Invisible Organization’: Highlights of the book. The failure of business leadership; The importance of influencers; The importance of informal employee networks; Balancing formal and informal employee networks; Throwing out those tired old HR models; Managing your business using informal employee Networks; Appendices: Using informal networks – questions and answers; Final reflections on ‘leadership and change’. References; Index.

Hardback November 2008978-0-566-08877-3 224 pages £60.00

HUMAN RESOURCES

NEWCOMINGSOON

HR Transformation TechnologyDelivering Systems to Support the New HR Model Allan Boroughs, Les Palmer and Ian Hunter

HR Transformation Technology is a complete, business-orientated guide to the planning, design and delivery of HR information systems. It spells out the full scope of the applications required to support HR shared services, centres of excellence and business partner roles and goes on to set out the step-by-step process for managing the delivery of a major HR information system project, and ensure it remains on schedule and on budget.

HR Transformation Technology provides:• An understanding of the role of IT in HR and the

way in which it supports HR shared service centre and HR Business Partners;

• A clear picture of the features and benefits of the main types of HR IT application and an overview of what can commonly go wrong;

• The knowledge to build and communicate a definitive business case for the project;

• Details of the processes to be followed when defining what you need and selecting the partners who can deliver it.

The book also provides up to date, practical examples of what other major organizations have achieved along with an invaluable top ten list of dos and don’ts for the HR systems project manager. This is indispensable for anyone with responsibility for delivering HR systems.

Contents: Part One The Role of Technology in the HR Function: How the HR function has evolved; The evolution of HR technology. Part Two Core HR Technologies for the New Model: Technology in the HR Service Centre. Part Three Managing the Transition: Linking strategy and technology; Project definition and start-up; Project initiation and feasibility; Selecting the technology; Delivering HR technology. Part Four Building on Experience: Lessons learned; Case studies. Index.

Hardback April 2008978-0-566-08833-9 230 pages £65.00eBook 978-0-7546-8372-8

How To Get Best Value From HRThe Shared Services OptionPeter Reilly and Tony Williams

For many businesses it is impossible to have HR staff in every office. This is particularly true for companies who have many branches, such as banks and building societies. So what are they to do? Increasingly they are turning to shared services. This book takes the reader through the decision-making process as to whether the shared services option is appropriate for them. This is followed by step-by-step practical guidance on how to set-up and run and monitor a shared services operation. It finishes by drawing attention to the pitfalls to look out for and a checklist of things to do to improve your chances of success.

Hardback 2003978-0-566-08495-9 160 pages £60.00eBook 978-0-566-08964-0

Strategic HR Building the Capability to DeliverPeter Reilly and Tony Williams

‘A wealth of insight and experience for others to learn from and to adapt to their own organisations’.

– Mike Watts, Director of HR Transformation for the UK Civil Service

This book sets out a vision of where HR might be headed. The challenges identified include not just skills, but problems with structures and relationships with stakeholders. The authors also highlight ways of monitoring HR performance and of demonstrating its value. It all adds up to an authoritative reference guide for all HR directors seeking to define their role and future aims, for those new to the function on the challenges they will face, and for senior executives on what they should expect the added value to be from their HR function.

Hardback 2006978-0-566-08674-8 242 pages £60.00eBook 978-0-7546-8312-4

HUMAN RESOURCES

Using Technology to Create Value Designing the Tools for the New HR FunctionAllan Burroughs and Cat Rickard

The Gower HR Transformation Series uses a blend of conceptual frameworks, practical advice and global case study examples to cover each of the main elements of the HR transformation process. Using Technology to Create Value provides a step-by-step guide detailing how to identify your requirements, develop a compelling business case and ensure the design of the selected technology solution addresses HR and business priorities. The book includes suggestions on the skills required to implement HR technology (HRT) effectively along with case studies to illustrate the types of issues and decisions that need to be taken, and shows solutions that have been developed within other organizations. Service Led Design and Going Global are also due in September.

Hardback September 2009978-0-566-08827-8 132 pages £20.00eBook 978-0-7546-8162-5

Talent Assessment A New Strategy for Talent ManagementTony Davis with Maggie Cutt, Neil Flynn, Peter Mowl and Simon Orme

‘...Keeping a copy of this in the corporate library is equivalent to having a consultant to hand. Its cover price reflects the value of the information and tools inside, and as such it is remarkable value. Useful 5/5, Well-written 4/5, Value for money 5/5’ – Personnel Today

Talented and ambitious people will only stay with their current employer if they are offered positive development, motivation and nurturing. Talent Assessment demonstrates how to manage the needs of these individual employees and those of the organization in parallel; how to identify the aspirational and development needs of potential top performers and how to manage them sensibly.

Hardback 2007978-0-566-08731-8 256 pages £60.00eBook 978-0-7546-8895-2

Senior Executive RewardKey Models and PracticesSandy Pepper

‘...should be essential reading for everyone, from CIPD students to HR directors and remuneration committee chairs. Sandy Pepper, a partner at PricewaterhouseCoopers, shows commendable vision and independence in writing this short yet informative work.’

– Duncan Brown, Assistant director-general,CIPD in People Management

Executive pay remains a contentious topic for many organizations. Sandy Pepper provides company executives, investors, and advisers with a summary of the main theories (from economics, game theory and the behavioural sciences) and best practices (in corporate governance, tax, accounting, compliance and so on) that relate to the compensation of senior executives. He also reviews the current state of corporate governance as it affects executive reward in Europe and the US. And he backs the text up with case study examples.

Hardback 2006978-0-566-08733-2 102 pages £47.50eBook 978-0-7546-8310-0

Human Resources OutsourcingSolutions, Suppliers, Key Processes and theCurrent MarketIan Hunter and Jane Saunders

This Orion Partners’ report addresses the main considerations for an organization investigating a large-scale transference of HR transactional activity to an outsource provider. The report also gives an overview of the market for HR outsourcing services in Europe. There are sections profiling each of the main outsourcing providers in the UK and continental Europe and case studies drawn from both the public and private sector.

A4 Hardback 2007978-0-566-08801-8 92 pages £75.00

HUMAN RESOURCES

COMINGSOON

The Employer BrandKeeping Faith with the DealHelen Rosethorn, Members of Bernard Hodes Group and Contributors

‘This is a fascinating read and well worth working through. It offers a good insider view, helpful examples and a perceptive insight into the value of the employer brand. It is both a good read but also a challenge to one’s opinions about the factors that determine an effective brand.Helen Rosethorn – and her team of contributors – is to be congratulated on a fresh look at the subject and an excellent book that could well become an essential read for practitioner, academic and student alike.For me, the significant contribution – different from other offerings on the subject – is the attempt to simplify it all. Helpfully, it distinguishes the brand as a journey rather than a project or initiative. If you accept this theory, the case studies are even more helpful and insightful. And the assertion that the way that employees interact with customers and shareholders is the real distinguishing factor may, to many, be obvious. But it is not the way that many brands have been established or developed.This is a good book. It should be read...and reread in order to pick up the hints missed first time round. A definite reference book too.’

– Martin Tiplady HR Director, Metropolitan Police

Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn’s book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.

Hardback July 2009978-0-566-08899-5 248 pages £49.50eBook 978-0-566-09150-6

Gender, Design and MarketingHow Gender Drives our Perception of Design and MarketingGloria Moss

In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers’ preferences.

Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization’s actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.

Hardback May 2009978-0-566-08786-8 268 pages £60.00

Brand RiskAdding Risk Literacy to Brand ManagementDavid Abrahams

Responsible risk taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding.

In a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of accepted techniques for the evaluation of brand exposures – whether in response to the ambitions of a key business project, new market conditions or in answer to shareholder concern.

Hardback March 2008978-0-566-08724-0 224 pages £55.00eBook 978-0-7546-8890-7

BRAND

NEWCOMINGSOON

HUMAN RESOURCES

Accelerating Business and IT Change: Transforming Project DeliveryAlan Fowler and Dennis Lock

Despite two decades of investment in project management as many as 80 per cent of business change and IT projects continue to rack up cost overruns and fail to deliver their expected benefits. It contains commonsense but groundbreaking techniques that deal with just this challenge. The authors, far from rejecting current methods, take an imaginative approach to encapsulating established best practices such as PRINCE2™ within a framework of new thinking, innovative techniques and hard-nosed portfolio management.

This book shows how project sponsors can radically improve the certainty of getting the benefits that they want and accelerate their projects to get them sooner rather than later (or never). Finance and portfolio managers will find techniques that provide them with the means for drilling down and tracking not only the costs, but also the cash values of project benefits, both tangible and intangible. Business people and project managers will find ideas here that enable them to create and control change in communities of stakeholders; which is the ultimate aim of the organizations that are investing time, resources and money in projects of this kind.

Accelerating Business and IT Change is essential reading for anyone seeking to define the nature and value of what they expect from their projects, set realistic implementation schedules and then ensure that all the intended benefits are realized.

Important: The CD version of this product requires a Java Run Time environment.

Hardback 2006978-0-566-08604-5 200 pages £55.00

CD-ROM 2006 978-0-566-08742-4 £60.00 + VAT

Hardback and CD-ROM 2006 978-0-566-08809-4 200 pages £65.00 + VAT

PROJECT AND PROGRAMME MANAGEMENT

Systems Cost EngineeringProgram Affordability Management and Cost ControlDale Shermon

Complex major projects involving engineering, hardware, software, service and IT, all suffer from two basic problems: the project sponsors often struggle to specify the project effectively, and project managers find themselves wrestling with unpredicted cost or schedule overruns. The applications described by Dale Shermon and his co-authors have evolved over 30 years of cost engineering experience during which time they have been matured by the parametric community. Each chapter explores a different application of parametrics, based on real-life case examples, providing you with a detailed guide to the rationale and value of cost engineering in a different industry or program context.

The information in this book will give projects sponsors and bid managers confidence in the business case that they are developing and enable them to communicate a clear and transparent picture of the risks, opportunities and benefits to stakeholders and project owners.

Contents: Introduction; How to appreciate parametrics; How to estimate using parametrics; How to prepare bids faster with fewer resources; How to prepare a focused business plan; How to validate quotations from suppliers; How to manage your program effectively; How to achieve accuracy in cost engineering; How to accomplish quality assurance; How to estimate through life; How to estimate technology maturity; How to assess software; How to analyse risk and uncertainty; How to influence project strategy; How to consider technology insertion; How to develop cost effective alternatives; How to tackle the system of systems challenge; How to create home-grown parametric models; How to successfully construct life cycle costing; How to accomplish knowledge retention; How to present the results; How to adopt parametrics; The history of parametrics; Index.

Hardback September 2009978-0-566-08861-2 330 pages £70.00

COMINGSOON

Benefit Realisation ManagementA Practical Guide to Achieving BenefitsThrough ChangeGerald Bradley

‘I read the book with keen interest as somebody who has been heavily involved in bringing about change and ensuring benefits required by Directors are achieved. Whilst reading I have frequently said to myself “if only I had known, appreciated that at the time”. The book is a source of many useful and practical insights for any individual or organisation really wanting to achieve the benefits they expect of their change initiatives. It is not a book of theory but one of practical application and how to overcome the inevitable pitfalls that will be experienced in successfully bringing about change...I thoroughly recommend the book for those facing the challenge of supporting their organisation in realising its goals.’

– Brian Cowley, Head of Business Change, Friends Provident

‘It is not just an investment in a management book, but this book is an investment in a technique that can be used, to add value to all the current and future change initiatives within an organization...More than just enjoyable for reading, this book is a complete tool kit for understanding and learning about the dynamics of change...’

– VISION. The Journal of Business Perspective

Gerald Bradley’s Benefit Realisation Management is a highly practical guide to using measures to track performance throughout and beyond a programme’s life; enabling you to eliminate wasted investment, realise more benefits and realise them earlier.

The benefits realisation management methodology fits closely with existing programme and project management approaches such as MSP and Prince 2, making it appropriate for both public and private sector environments. If you are investing heavily in change management, IT infrastructure or project working, then this book is a must-read that will justify its price many times over.

Hardback 2006978-0-566-08687-8 312 pages £60.00

Global Project ManagementCommunication, Collaboration and Management Across BordersJean Binder

AWARD – Project Management Institute. ‘PMI is proud to award the PMI David I. Cleland Project Management Literature Award 2008 to Jean Binder, PMP, MBA in recognition of the book Global Project Management...Over the course of its 300 pages, the book never wavers from its commitment to providing a valuable framework of methods to be used for the benefit of global project outcomes.’

Global Project Management describes how to adapt your organization and your projects to thrive in a multi-cultural, multi-language environment. The text is filled with real-life examples and techniques and illustrates how to apply the recommendations as part of the successful management of any global project.

Contents: Introduction. Part One Global Teams: Cross-cultural collaboration; Global project leadership; Trust building; Conflict resolution; Coaching over distance. Part Two Global Communication: Stakeholders and communication channels; Meeting rules and templates; Global communication strategy; Global communication techniques; Global creativity. Part Three Global Organisations: Global project structure; Selection of international human resources; Global program and project offices; Organisational support; Global collaborative networks. Part Four Implementation of Collaborative Tools: Basic infrastructure; Interactive audio and video; Interactive text and images; Knowledge sharing; Collaborative project management software. Part Five Adoption of Collaborative Tools: Getting connected; Effective audio and video conferences; Coordinating and attending online meetings; Fostering knowledge exchange; Collaborative project management. Part Six Implementing the Global Project Management Framework: A charter for the Framework; Implementation strategies. Coda; Bibliography; Index.

Hardback 2007978-0-566-08706-6 308 pages £60.00eBook 978-0-7546-8774-0

PROJECT AND PROGRAMME MANAGEMENT

Dynamic Supply Chain AlignmentA New Business Model for Peak Performance in Enterprise Supply Chains Across All GeographiesJohn Gattorna and Friends

Just like the world financial system, but for different reasons, 21st-century corporations need a new business model for their enterprise supply chains. The old conventions no longer work in this new world of volatile and increasingly unpredictable demand and supply. The enterprise needs to become more ‘connected’ to its own parts, as well as its partners up and down the chains it participates in. So too, we need to embrace new ways of looking at customers to gain deeper, more insightful impressions of what they are telling us about the way they want to buy our products and services. Finally, these signals need converting into corresponding action, driven by the people in the business, leaders and staff alike, who are aligned to their customers’ wishes. This is the world of dynamic supply chain alignment where, increasingly, supply chains are the business.

In the follow-up to his hugely successful Strategic Supply Chain Alignment, John Gattorna’s Dynamic Supply Chain Alignment, explores how to create and sustain multiple supply chains with a level of flexibility and responsiveness that allow you to respond to opportunities and threats; at the same time aligning with your suppliers, your partners and your customers.

When more executives get to this stage of development the profits will flow more readily, and sustainability of performance will not be the same issue it is today. The way forward is right there in front of us; but, says John Gattorna, we must throw off old ways and embrace the new.

Hardback July 2009978-0-566-08822-3 440 pages £60.00

Global Outsourcing StrategiesAn International Reference on Effective Outsourcing RelationshipsEdited by Peter Barrar and Roxane Gervais

One of the most significant techniques to which companies and organizations have turned to improve service delivery and reduce costs has been outsourcing. Over the last 10 years, almost any process has been successfully outsourced. But during that period there have been failures too; projects that never realised their objectives or that had unforeseen impact on business.

Global Outsourcing Strategies is a state-of-the-art guide to the best lessons to be learned for successfully implementing and outsourcing projects, or for revisiting existing operations. The 22 chapters explore some of the new areas for outsourcing, after traditional targets such as IT and finance. Information is provided on the different facets of the outsourcing process, such as contract negotiation, the risks involved in outsourcing, the need for service level agreements, the critical requirements needed to build and sustain outsourcing relationships, and ethical supply chain issues. There are also sections exploring the impact of outsourcing on organizational structures; the long term effects; legal issues; management control and inter-firm relationships; as well as case studies from both the public and private sector on the practical side of outsourcing. The book will appeal to practitioners and researchers alike.

This is a must-have guide for any organization approaching outsourcing as a global (or local) strategy and for those organizations now reviewing or developing their outsourcing partnerships.

Hardback 2007978-0-566-08624-3 346 pages £80.00

SUPPLY CHAIN

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COMINGSOON

Outsourcing Energy ManagementSaving Energy and Carbon through PartneringSteven Fawkes

‘No one can now doubt the importance of energy management to any business. If you are looking to save money, improve your corporate reputation and contribute towards the mitigation of climate change, then this book will point you in the right direction.’

– Nigel Clark, Marketing Director, Enviros Consulting

Outsourcing Energy Management describes energy management outsourcing as a way of addressing the current energy challenges facing all organizations, namely high and volatile energy prices, the need to mitigate climate change and potential supply constraints as oil production peaks. These problems are likely to intensify in the coming years, yet most organizations have reduced in-house capability to address them, thus outsourcing is increasingly seen as an essential part of any strategy to reduce energy use and carbon emissions.

The book offers a comprehensive guide to outsourcing energy management, discussing the risks and benefits and taking managers through the process of deciding whether to outsource or not, and finding and assessing an outsourcing partner. Managers looking to reduce energy consumption and carbon emissions through the use of external service providers will find Outsourcing Energy Management an ideal ‘how to do it’ guide.

Contents: Preface. Part One The Importance of Energy: Oil peaking and the decline of fossil fuels; Climate change; Legislation and regulation. Part Two The Energy Management Process: Energy management. Part Three Outsourcing Energy Management: Why outsource?;The outsourcing cycle. Part Four Energy Service Companies: The supply of outsourced energy solutions; Future trends for ESCOs. Overall Summary; Resources; References and further reading; Index.

Hardback 2007978-0-566-08712-7 218 pages £70.00

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