C O R P O R A T E I D E N T I T Y & B R A N D I N G G U I D E®

®

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TABLE OF CONTENTS

History & Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Lippert Components® Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Primary Logos Alternate Logo Versions Knockout Logos Clear Space Minimum Size

Lippert Components Brand Visual Assets . . . . . . . . . . . . . . . . . . . . . . 6-7 Typography Color Palette Photography Graphic Elements

Affiliate Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Lippert Components Prohibited Logo Manipulations . . . . . . . . . . . . . . .9

Lippert Components Logo, Trademark and Website Usage Policy . . . . 10

Minimum Advertised Pricing Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Consistency is key when using the Lippert Components brand mark. This corporate identity and branding guide provides the basics for general application of the Lippert Components® logo.

The primary logo (above) is to be used for the majority of branding, including marketing and advertising.

C O R P O R AT E I D E N T I T Y & B R A N D I N G G U I D E

Over the last 50 years Lippert Components, Inc. (LCI®) has established itself as a leading supplier to the recreational vehicle (RV) and manufactured housing (MH) industries. LCI is a division of Drew Industries and specializes in enhancing the mobile lifestyle through a broad line of products and components, including chassis, axles, upholstered furniture, electronics, awnings and more. Lippert Components is known for listening to customers, identifying unmet needs and delivering excellent solutions to fill those needs.

Formed in 1956 in rural Michigan by Larry Lippert, LCI has grown from a small family-owned business into a billion dollar public company (DW: NYSE). In 1978 Larry’s son, Doug, took over the company and Larry’s grandson, Jason Lippert, has led LCI since 2003. With three generations of family leadership, Lippert Components has developed into a multi-state, multi-facility organization, with a deep appreciation for its talented employees and loyal customers.

“A brand for a company is like a

reputation for a person. You earn

reputation by trying to do hard

things well.”

Jeff Bezos- Founder and CEO of

Amazon.com

The Lippert Components brands are valuable assets, requiring respect and management. Our goal is to create consistency and accuracy in the way these brands are expressed and reproduced to build brand strength and increase brand awareness.

Lippert Components® corporate headquarters, Elkhart, IN

H I S T O R Y & V I S I O N

OUR TRADENAMES

• Better Bath®

• Center Point®

• Colorado Comfort™

• Denver Mattress®

• Equa-Flex®

• Flex Air®

• Ground Control®

• Happijac®

• ICool™

• Infinite Hinge®

• In-Wall™

• I-Relax™

• King Combo®

• Kinro®

• Kwikee®

• LCI®

• Level Up®

• Linc®

• Linc Pad®

• Lippert Components®

• MyRV®

• Permalux®

• Permalux Plus®

• PolyHyde™

• Power Gear®

• Slam-Latch®

• Solera® Awnings• Straptek®

• Tailgate™ Storage Systems• Thomas Payne™

• Tire Linc®

• Trailair®

• Tread Lite®

• Waste Master®

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PRIMARY LOGOS

To be used when the preferred primary logo above canno– such as one-color screen printing, vinyl cut-out, embossing and embroidery.

The alternate logo version with the registered mark inside the LCI circle must only be used when the logo will be die cut around the circle symbol.

Reversed versions

ALTERNATIVE LOGO VERSION (ONE COLOR)

ALTERNATIVE LOGO VERSION (REGISTERED MARK INSIDE CIRCLE)L I P P E R T C O M P O N E N T S® L O G O U S A G E

The Lippert Components® logo must always have sufficient clear space around it to “breathe" for maximum impact and visibility . Maintaining ample clear space around our logo will ensure sufficient prominence and set it apart from nearby text, photographs, boxes or illustratives .

The Blue area at left and below indicate the minimum amount of clear space required around the logo, calculated by taking 25% of the final logo diameter size and applying it to all four sides . The two examples show a logo width of 1 inch, which means the space around both the vertical and horizontal versions should be 1/4 inch . If the logo diameter is 1 1/2 inches, the clear space around the logo needs to be at least 3/8 inch . If the logo diameter is 2 inches, the clear space around the logo needs to be a minimum of 1/2 inch .

CLEAR SPACE

MINIMUM SIZES

Proper logo size is vital to presentation and readability . Make sure the logo is applied at a confident size that is not overpowering (too large) or understated (too small) for the application .

The primary logo should never appear smaller than 1 inch in print or 75 pixels on the web . The landscape version should never appear smaller than 1 .5 inches in print or 100 pixels on the web .Primary Logo

(horizontal)Primary Logo

(vertical)

Our logo is a valuable and prominent identifier of our company . Using ONLY official master artwork files will ensure that our logo is always reproduced with consistency, maintaining brand integrity .

Always refer to this document when applying the Lippert Components logo to anything, no matter the size or application . Never attempt to redraw or recreate any part of the Lippert Components logo or word mark .

All eight variations of the corporate logo and word mark shown below are the ONLY files approved for use and are available on Lippert Components Media Center in the LCI® Corporate Logos folder, which can be accessed and downloaded through your browser at http://lippert.webdamdb.com .

1/4" 1" 1/4"

1/4"

1/4"

1/4"

1/4"

1/4" 1" 1/4"

1"

11/2"

Reversed versions

To be used as the preferred logo treatment for all communication and marketing mediums when applicable.

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Michroma (Primary Font)

TYPOGRAPHY

1234567890 !@£$%^&*-=+ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Tunga (Preferred Secondary Font)

1234567890!@£$%̂&*-=+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*-=+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Helvetica Neue LT Std (Secondary Font)

1234567890!@£$%^&*-=+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*-=+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

COLOR PALETTE

LCI® Yellow

C = 0M = 0Y = 100K = 0

R = 255G = 242B = 0

LCI® Gray

C = 0M = 0Y = 0K = 50

R = 77G = 77B = 77

LCI® Light Gray

C = 0M = 0Y = 0K = 15

R = 191G = 191B = 191

LCI® Black

C = 0M = 0Y = 0K = 100

R = 0G = 0B = 0

PHOTOGRAPHY

GRAPHIC ELEMENTS

B R A N D V I S U A L A S S E T S

To the left are examples of non-product photography and graphic elements available for our customers to use in web and print marketing material . Visit http://lippert.webdamdb.com to peruse and download available product and lifestyle photos . Contact marcom@lci1.com with any questions .

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P R O H I B I T E D L O G O M A N I P U L A T I O N S

Changing the Lippert Components® logo in any way will weaken its impact and detract from the consistent image we want to project . The examples shown below demonstrate some of the more common manipulations to avoid when using the Lippert Components logo .

Do not change the position of the wording.

Do not recreate the font in another typeface.Do not change the format of the logo for any reason.

Do not incorporate colors that are not part of the brand color scheme.

Do not stretch or distort the logo in any way.

LIPPERT

COMPONENTS®L I P P E R T

COMPONENTS®

A F F I L I A T E L O G O U S A G E

Placement of the Lippert Components logo on a background must always be considered with care . Below are examples of inappropriate background usage .

Do not use the logo on a gradient . Do not print the logo on a complex background or image .

Do not use the logo on a low-contrast background .

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Certain Lippert Components® brands and division logos require the LCI symbol to build brand strength and awareness . Use these marks only as represented here . This is the only time the LCI symbol may appear smaller than previously stated minimum sizes .

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Site Terms and Conditions Lippert Components, Inc., its subsidiaries, affiliates and parent company (collectively “LCI®”) websites (“LCI® Sites”) are provided for informational purposes only. Unless otherwise specified, all material on the LCI® Sites may only be downloaded for personal, non-commercial use with copyright, trademark and trade name notices in place. By using the LCI® Sites, you agree (“Agreement”) to abide by these terms and conditions. If you do not agree to these terms and conditions, do not use the LCI® Sites. LCI® reserves the right, at its discretion, to change, modify, add or remove portions of these terms and conditions at any time. LCI® reserves the right to revoke access of any user to the LCI® Sites and may modify, change or delete any portions of the LCI® Sites.

Lippert Components® Logo and Trademark Usage Policy LCI® owns a variety of logos and trademarks, whether registered or not, which shall be governed by the terms and conditions of this Logo and Trademark Usage Policy (“Policy”). Unless otherwise specified, all LCI® logos and trademarks may only be used with the express written consent of an authorized representative of LCI®. As an LCI® dealer you are bound by the terms and conditions of this Policy. LCI® reserves the right, at its sole discretion, to change, modify, add or remove portions of these terms and conditions at any time.

Logos and Trademarks LCI®, Lippert Components® and the logos, Kinro® and the logo, Kinro Composites and the logo, Better Bath, BB® and the logo, Trailair® and the logo, Level Up® and the logo, QuickBite®, Equa-Flex®, Ruff Neck®, Solera® and the logo, The Mobile Outfitters® and the logo, Infinite Hinge® and the logo, Tire Linc™, Center Point®, Ultra Level®, What Can “ONE” Do For You?®, Permalux Plux®, Happijac® and the logo, Tread Lite® Steps, Linc™, Linc Pad™, Lite-Speed™, All American® Hitch, In-Wall™ Slide-out; Slam Latch™, VersaTread™ Steps, Straptek™, ToyLok®, Sure Step™, Flex Air™, Strong Bow™, Intell-View™, Power Drive™, iCool™ Mattresses, Ground Control™ and the logo, Your Journey Begins HereSM, Thomas Payne™ Furniture, Quick Drop™, i-relax™ Mattresses, Colorado Comfort™ Mattresses, PolyHyde™, MyRV™, and any other LCI® names, products or logos referenced on LCI® Sites or in any printed material are trade names, trademarks and/or service marks of LCI® (“LCI® Marks”) which are protected by law. Any use is unauthorized without the prior written consent of LCI®. Any duplication, tampering or unauthorized use of the LCI® Marks in any way may be subject to fines and civil and/or criminal penalties.

Disclaimer THE DATA AND INFORMATION CONTAINED IN THE LCI® SITES AND PRINTED MATERIALS ARE BELIEVED TO BE ACCURATE, BUT MAY CONTAIN INACCURACIES AND TYPOGRAPHICAL ERRORS. LCI® SITES AND PRINTED MATERIALS ARE PROVIDED “AS IS” WITHOUT ANY REPRESENTATIONS OR WARRANTIES OF ANY KIND OR CONDITION, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. LCI® DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THE LCI® SITES WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED OR THAT THE LCI® SITES, INCLUDING PUBLIC FORUMS, OR THE SERVER THAT MAKES IT AVAILABLE, ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. THIS DISCLAIMER OF LIABILITY APPLIES TO ANY DAMAGES OR INJURY CAUSED BY ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, COMMUNICATION LINE FAILURE, THEFT OR DESTRUCTION OR UNAUTHORIZED ACCESS TO, ALTERATION OF OR USE OF RECORD, WHETHER FOR BREACH OF CONTRACT, TORTIOUS BEHAVIOR, NEGLIGENCE OR UNDER ANY OTHER CAUSE OF ACTION. YOU SPECIFICALLY ACKNOWLEDGE THAT LCI® IS NOT LIABLE FOR ANY DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF OTHER SUBSCRIBERS OR THIRD PARTIES AND THAT THE RISK OF INJURY FROM THE FOREGOING RESTS ENTIRELY WITH YOU.

Limitation of Damages UNDER NO CIRCUMSTANCES SHALL LCI® BE LIABLE FOR ANY DAMAGES OF ANY KIND WHATSOEVER, INCLUDING, WITHOUT LIMITATION, ANY SPECIAL, DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, RELATING TO THE USE OF OR THE INABILITY TO USE THE LCI® SITES OR PRINTED MATERIALS, EVEN IF LCI® OR AN LCI® AUTHORIZED REPRESENTATIVE HAS BEEN

ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY OR DAMAGES. IF YOU ARE DISSATISFIED WITH ANY LCI® MATERIAL OR OTHER CONTENT ON THE LCI® SITES, YOUR SOLE AND EXCLUSIVE REMEDY IS DISCONTINUING USE OF THE LCI® SITES.

Indemnification You agree to defend, indemnify, save and hold harmless LCI®, its licensees, directors, officers, employees, agents and representatives from and against any and all claims, liabilities, damages and expenses, including reasonable attorneys’ fees, arising out of your use of the LCI® Sites, or your violation or alleged violation of the terms of this Agreement.

Miscellaneous This Agreement shall be governed by and construed in accordance with the laws of the State of Indiana without giving effect to any principles or conflicts of law. If any provision of this Agreement shall be deemed unlawful, void or unenforceable by a Court with competent jurisdiction, then that particular provision shall be deemed severed from this Agreement and shall not affect the validity or enforceability of any remaining provisions. This Agreement is the entire agreement and is effective until terminated by LCI® at any time for any reason without notice. The LCI® Sites and printed materials are controlled, operated and administered within the United States of America. LCI® makes no representation that the LCI® Sites are appropriate or available for use outside the United States of America. You are prohibited to access the LCI® Sites from countries or territories where any content on the LCI® Sites may be illegal or prohibited. You shall not use the LCI® Sites or any materials contained therein in a manner which may violate any U.S. export laws or regulations.

Links to Third Party Sites Any links provided on LCI® Sites may allow the user to leave the LCI® Sites. The linked sites may not be under the control of LCI®, and LCI® shall not be responsible for the content of any linked site or link contained in a linked site. LCI® provides these links as a convenience only, and the inclusion of any link does not imply an endorsement, affiliation, or sponsorship by LCI® of that site. If you decide to visit a linked site, you do so at your own risk.

License to LCI LCI® does not want you to send any confidential or proprietary information via LCI® Sites. By posting messages, uploading files, inputting data or engaging in any other form of communication through this service, you agree to grant LCI® a royalty-free, perpetual, non-exclusive, unrestricted worldwide license to (1) use, copy, sublicense, adapt, transmit, re-transmit, distribute and/or publicly perform or display any such communication; and (2) sub-license to third parties the unrestricted right to exercise any of the foregoing rights granted with respect to the communication. The license granted shall include the right to exploit all rights in such communication, including, without limitation, rights under copyright, trademark, service mark, patent laws or other intellectual property including right of publicity laws under any relevant jurisdiction.

Public Forums and Communication “Public Forum” means a chat area, bulletin board, or e-mail function offered as part of LCI® Sites. You shall not upload, distribute or publish through the LCI® Sites any content which is libelous, defamatory, obscene, pornographic, threatening, invasive of privacy or publicity rights, abusive, illegal, or otherwise objectionable that would constitute or encourage a criminal offense, violate the rights of any party, or that would otherwise give rise to liability or violates any law. Information, views and opinions expressed in Public Forums are the views of the person posting the message, do not necessarily reflect the views of LCI® and are not endorsed, supported, encouraged, sanctioned, verified or agreed upon by LCI®. LCI® reserves the right to remove or edit content that LCI® believes may be offensive or violates any law; however, LCI® has no obligation to monitor or edit the content of the Public Forums. LCI® shall not be responsible for any unsolicited e-mail you may receive as a result of participating in any Public Forum. LCI® reserves the right to terminate your ability to access any LCI® Public Forum. LCI® reserves the right at all times to disclose any information posted by you or any other user as may be necessary to satisfy any law, regulation or governmental request. LCI® ASSUMES NO RESPONSIBILITY OR LIABILITY FOR THE MATERIALS PUBLISHED IN ANY PUBLIC FORUM, NOR FOR ANY CLAIMS, DAMAGES OR LOSSES RESULTING FROM ANY USE OF ANY PUBLIC FORUM OR THE MATERIALS CONTAINED THEREIN.

Lippert Components, Inc. © 2015 Site Terms and Conditions

L I P P E R T C O M P O N E N T S® L O G O , T R A D E M A R K A N D W E B S I T E U S A G E P O L I C Y M I N I M U M A D V E R T I S E D P R I C I N G P O L I C Y

Effective November 1, 2013, Lippert Components, Inc., (LCI®), requires a minimum advertised price (MAP) on all products manufactured, distributed or sold by LCI® or any of its divisions, affiliates or related entities. The MAP will be supplied by LCI® and described in a price list for all dealers. This pricing shall only be adjusted by LCI®, at its sole discretion. The MAP does not apply to advertised dealer option pricing of LCI® products which are installed by the OEM at its facilities.

Objectives1. To ensure dealer-product relationships are consistent and

value based.

2. To maintain proper positioning of all LCI® products in the marketplace.

Guidelines1. Dealers may advertise all LCI® products at or above the MAP.

2. A dealer shall not advertise LCI® products for a price less than the MAP.

3. Dealers are strictly prohibited from removing or altering any labeling, or re-labeling or re-packaging any LCI® product, packaging or material.

4. The MAP will be conveyed to dealers in a price list on or before January 1 for products offered for that calendar year. Updates will be provided throughout the year for new products. All information will be updated and available on the LCI® dealer website.

5. The MAP policy applies to all advertising of the LCI® products in all media, including, without limitation, billboards, newspapers, magazines, catalogs, brochures, direct mail, retail flyers, television, radio, e-commerce, forums and dealer internet sites or any other method which uses the hypertext transfer protocol (“http”) or any internal link to a web based shopping cart shall be considered advertising for the purposes of this policy.

6. Any advertised price, coupons or discounts, whether verbal or written, which results in an effective advertised price lower than the MAP will be considered a violation of the MAP policy.

7. LCI® will not allow discount codes in print or verbal on any LCI® products.

8. LCI® will occasionally suspend the MAP on product(s) for promotional or closeout purposes. All dealers will be notified via the LCI® dealer website, email or directly from their LCI® representative.

9. LCI® reserves the right to adjust the MAP on any products at its sole discretion. LCI® will provide at least five days advanced written notice in order to apply the changes equally to all dealers.

10. The MAP policy applies to advertised prices, not in-store “selling prices”.

11. Intentional or repeated failure to comply with this policy will result in dealer price increase, shipment suspension, dealership suspension or dealership termination.

12. Questions regarding planned advertising can be submitted to your LCI® representative.

13. Marketing support is available directly from the LCI® marketing department.

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574-535-1125lippertcomponents .com

Guidelines prepared by Lippert Components Marketing Department | marcom@lci1 .com 13

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