corporate image and identity
TRANSCRIPT
Corporate Image and Identity
Definition: Corporate Image
corporate image refers to how a business is perceived. it is a generally accepted image of what a company stands for
A corporations image is not solely created by the company. other contributors to a company's image could include news media journalists labour unions environmental organisations and other NGO's
Who is interested in Corporate Image
The most important groups are:
• Stockholders • Board of directors • Employees • Suppliers • Channel members • Customers • Community
Benefots of Effective Corporate Image
• Stimulating Sales • establishing companies' goodwill • creating an identity of employees • influencing investors and financial institutions • promoting favourable relations with community • acheving the desired
Definition: Corporate Identity
Corporate identity is the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives.
It is usually visibly manifested by way of branding
Theory of Corporate Identity
• -corporate identity comes into being when there is common ownership of an organizat ional philosophy that is manifasted in a distinct corporate culture - the corporate personality.
• -corporate identity helps organizations to answer questions like "who are we?"
• -corporate identity also allows consumers to denote theor sense of belonging.
Concept of Corporate Identity
Concept
Corporate Design
Corporate communication
Corporate Behaviour
Best Practices to build Identity
differentiation - brands need to stand apart, make an impression and ultimately be preferred
relevance - brands need to connect with what people care about. to build demand they must fulfil the needs and aspirations of their audience.
coherence - to assure credibility brands must be coherent in what they say and do
esteem - esteem is the reputing the brand has earned by executing celarly on both its promised and delivered experience.
Visual Identity
logo are now the visual identities of corporation.they became components of corporate identities by communicating brands and unifying messages.the evolution of symbols were from a way for a king
to seal a letter, to how businesses establish their credibility and sell everything from financial services from hamburgers.
A Presentation By:
Owais Ashraf (A0102214161) Abhitanjay Chaudhary (A0102214093) Anant Prakash Gupta (A0102214086) Rajat Sharma (A0102214079)
Thank You !!