corporate layers

Corporate Layers Hayden Sutherland Ideal Interface 11 June 2012

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An adaption of the McKinsey model on Software Layers to include the more complex corporate technology & marketing media mix

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Corporate Layers

Hayden SutherlandIdeal Interface11 June 2012

https://www.mckinseyquarterly.com/Are_you_making_the_most_of_your_companys_software_layer_2953

Current McKinsey

Model

Core Business

Processes

1. 2. 3. 4. 5.

UpdatedModel

Corporate Layers - explanation

1. Core business processes2. Web services & API’s3. Owned media– Website(s), Apps, Kiosks, etc.

4. Paid media– Online advertising (PPC, etc.)

5. Earned media– Social, Word-of-mouth, etc.

[email protected]+44 (0)780 134 1955

www.idealinterface.co.uk

http://www.idealinterface.co.uk/

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