Corporate Marketing Case Study:Red Bull and Facebook

Dhanush Madabusi | IE 253

Red BullRed Bull GmbH is an Austrian company whose energy drink has the highest market share of any of its kind in the world, with 6.06 billion cans sold in 2016.

With the rise of social media in the past decade and more, Red Bull has become known for its sleek marketing through various sport and entertainment based advertising campaigns with its famous slogan, “Red Bull Gives You Wings.”

Facebook Page Metrics

Techniques: Highlighting Sponsored Athletes

Techniques: Event-Driven Marketing

Techniques: Event-Driven Marketing

Techniques: Event-Driven Marketing

Techniques: Engagement & Content

Entrepreneurial Takeaways➔ Selling brand rather than product directly can lead to overall success

➔ Leverage user- and influencer-generated content

➔ Content speaks for itself

➔ Businesses sell ideas rather than a product or service

Discussion QuestionRed Bull has experienced remarkable success through techniques such as logo saturation and event-driven marketing as well as through limited user interaction or even visuals of product. How can other companies adapt their social media strategies to enhance their brand in the same way as Red Bull? Can Red Bull’s strategy be applied to all types of business or industries?