corporate mind in a crisis
DESCRIPTION
Corporate Mind in a Crisis. Our stock is tanking! The board of directors is angry! I’m going to be late getting home tonight! I’ll lose my job! I don’t know what I’m doing! I want my life back!. Consumer Mind in a Crisis. First Questions. What’s the issue? Who is the audience? - PowerPoint PPT PresentationTRANSCRIPT
Corporate Mind in a Crisis
o Our stock is tanking!
o The board of directors is angry!
o I’m going to be late getting home tonight!
o I’ll lose my job!
o I don’t know what I’m doing!
o I want my life back!
Consumer Mind in a Crisis
•What’s the issue?•Who is the audience?•What are their questions?•What’s our goal?•What is our message?•What is our picture?
First Questions
Controlling the Story
FACTS
POSITIVE THEME
NEGATIVE THEME
What you say
How you say it
Effective Messages• Positive
Never defensive
• Concrete Supported by strong evidence
• Empathetic Responsive to audience concerns
Five Common Mistakes
• Weak messages• Wrong messenger• Wrong picture• Failure to think like a
consumer• Covering up