Corporate Overview

2014

2

Table of Contents • Koç Group

• Arçelik A.Ş.

– At a Glance

– Financial Results

– Brands, Global Network, Market Position

– Technology and Innovation

– Awards and Achievements

– Corporate Social Responsibility

Koç Group

Founded in

1926

Koç Group Turkey’s biggest industrial and commercial conglomerate.

o The only Turkish company in Fortune’s Top 500 Global Company List ranked 217nd

o 2012 consolidated turnover: USD 47,327 million

o Total sales that make up about 9% of Turkey’s GDP (As of the end of year 2012)

o Exports that make up 10 % of Turkey’s total exports

o Total share in ISE Market Capitalization is 16%

o The Group consists of over 100 companies in 34 countries

o Over 82.000 employees worldwide

o Over 10.000 dealers and after-sales services, 932 bank branches

o 12-16% of private sector R&D investments, 8% of all patent

applications filed with the Turkish Patent Institute

o The first Turkish company in EU Industrial R&D Investment Scoreboard

rising to 485th place.

Leading positions with strong competitive advantages in several business segments

Koç Group

Consumer Durables

Arçelik A.Ş.

Arçelik LG

International Alliance:

LG Electronics

Energy

Tüpraş, Aygaz, Aygaz

Doğal Gaz, Opet, Entek,

Mogaz, Akpa, Eltek,

Demir Export

International Alliance:

AES Corporation

Other Sectors Food, Retailing,

Tourism, IT

Finance

Yapı Kredi Bankası

Unicredit Menkul Değerler

Koç Finans

International Alliance:

Unicredit

Automotive Tofaş, Ford Otosan, Türk

Traktör, Otokar, Otokoç

Otomotiv

International Alliances:

Ford Motor Co, Fiat Auto

S.p.A, Case New Holland

Arçelik A.Ş.

7

Production, marketing and after-sales services of

consumer durable goods,

consumer electronics and components

25,000 employees

Consolidated net sales 2013 Q3 : TRY 7,998 million

(3,264 million EUR / 4,297million USD)

2012 : 4.6 billion Euro

10 brands

A sales and marketing organization operating in 25 countries

14 production plants in 5 countries

(China, Romania, Russia, South Africa and Turkey)

Products and services in more than 100 countries

Since 1955, more than half a century of experience

Arçelik A.Ş.

Vision

9

Milestones

1955 The Company was established in Sütlüce, İstanbul.

1959 The first washing machine is produced in Turkey.

1960 The first refrigerator is produced in Turkey.

1975 Refrigerator Plant started production.

1977 Compressor Plant started production.

1991 Establishment of R&D Centre and Consumer

Information Service.

1993 Arçelik Dishwasher Plant started production.

1999 Cooking Appliances Plant started production.

2000 Arçelik A.Ş. won the EFQM Prize for Quality Success.

Arçelik-LG Air Conditioning Industry and Trade Inc. started production.

2001 Marketing and sales operations of Beko branded products started to run

by Arçelik Company.

10

Milestones 2002 Blomberg, a German household appliances company was acquired,

followed by the acquisition of Elektra Bregenz, an Austrian household appliances company, and its

brand Elektra Bregenz.

Leisure and Flavel, was acquired as white goods brands of the UK.

Arctic, a refrigeration company in Romania was acquired.

Beko became the leading brand in UK’s refrigerator market.

Launch of the new Arçelik logo, reflecting the

innovative and dynamic structure.

2005 Arçelik Company celebrated its 50th anniversary.

Foundations were laid for the production plant in

Moscow, Russia.

The Chest Freezer production line became operational in Arctic Plant, Romania.

Tumble dryer production started in Çayırova Washing Machine Plant

and to increase the production capacity additional investment decision

was made to built a new dryer plant.

11

Milestones

2006 Beko LLC Washing Machine and Refrigerator

plant started to operate.

Company became the biggest shareholder

of Beko Elektronik A.Ş., the consumer

electronics company.

Exported Beko branded dishwashers

and washing machines to China.

Beko brand became the sponsor of

the Turkish Basketball League.

2007 SBS (Side by side) Refrigerator with

Active Fresh Blue technology was launched.

Beko Elektronik A.Ş. became the owner of the

Grundig Multimedia Company and Grundig brand.

One Touch Dishwasher was launched.

Beko Electrical Appliances Washing Machine

Production Plant in China started operation.

12

Milestones

2008 Turkey’s first Tumble Dryer Plant

started to operate in Istanbul.

Divide and Cool (DAC): Divisible cooling

technology was introduced.

Beko Elektronik A.Ş. changed its trade

name to Grundig Elektronik A.Ş.

The business partnership with Sony to

manufacture of Sony LCD TV at Grundig Elektronik A.Ş.

2009 Arçelik A.Ş. merged with Grundig Elektronik A.Ş.,

a subsidiary in which the Company holds

the majority of shares.

Eco panel LCD TV consumes 45% less electricity

was produced.

The first 4 door refrigerator produced in Turkey.

With its A-30% energy performance, the world’s least energy

consuming washing machine was produced.

13

Milestones

2009 The world’s most quiet, the fastest and least water consuming dishwasher was launched.

Launch of the new vision

2010 Arçelik launches its new washing machine,

8124 HST Economist, which consumes 50%less power than A energy class

Arctic celebrates its 40th anniversary

The first 3D LED TV is produced in Turkey

“World’s most economical dishwasher” A-30% 62107 HIT Economist is introduced to consumers.

Arçelik opens its first “Concept” store in Turkey

World’s first A+++ No Frost refrigerator consuming the least electrical energy in its own class is produced.

14

2011 Arçelik Group acquired Defy Appliances

(Proprietary) Limited (“Defy”), the leading

home appliances manufacturer in Southern Africa.

Milestones

2012 Arçelik Group expanded its global network

establishing new sales and marketing

offices and companies:

- Eygpt, Beko LLC Eygpt

- Ukraine, Beko Ukraine

- Australia, Beko A and NZ Pty Ltd.

- Taiwan, Ardutch B.V.

2013

Arctic, the leading white goods brand of Arçelik A.Ş.

opened a new refrigerator production line at Gaesti Plant

with the participation of Victor Ponta, Prime Minister of

Romania, Ömür Şölendil, the Turkish Ambassador, state

and local authorities as well as Arçelik A.Ş. and Arctic

senior management.

Brands

Global Network

Market Position

16

The leading brand in Turkish household appliances industry.

One of the leader brands in Turkey and a global brand preferred in more

than 100 countries.

A brand of household appliances, combining aesthetic design

and technological with environment friendly features.

A strong, prestigious brand of household appliances in Austria.

The leading brand in the Romanian household appliances market.

The traditional brand for solo cooking appliances in the UK.

One of the strongest household appliances brand in the UK and Ireland.

The household appliance and television brand of price conscious

consumers. A well known brand in Turkish and Western European market with

wide range of product portfolio of consumer electronics and personal care

appliances.

Brands

The leading home appliances brand in Southern Africa.

17

Product Range Built-in &

Freestanding Appliances

Refrigerators

Freezers

Washing Machines

Dryers

Dishwashers

Ovens

Hobs

Hoods

Small Household

Appliances

Vacuum Cleaners

Kitchen Appliances

Personal Care

Appliances

Irons

Fans

Consumer Electronics

TVs

DVD Players

Home theater systems

Hi-Fi Systems

Portable audio systems

Dect phones

Set top boxes

Notebooks & Desktop PCs

Heating-Ventilation- AC

Air Conditioners

Combi Boilers

Water Heaters

Room Heaters

Components

Compressors

Industrial Motors

Motor-pumps

+ Ready-made Kitchen

18

Head Quarters

Turkey İstanbul

International Sales and Marketing

Germany Beko Deutschland GmbH

Austria Elektra Bregenz AG

Czech Rep. Beko S.A. Cesko

China Beko Shanghai Trading Co.

France Beko France S.A.S.

U.K. Beko Plc.

Spain Beko Electronics Espana S.L.

Italy Beko Italy S.r.l

Slovakia Beko Slovakia S.R.O.

Ukraine Beko Ukraine LLC

Poland Beko S.A.

Netherlands Grundig Multimedia B.V.*

Australia Beko A and NZ Pty Ltd.

Egypt Beko Egypt Trading LLC

Taiwan Ardutch B.V.

Romania SC Arctic SA

Russia Beko LLC

China Beko Electrical Appliances Co.Ltd.

South Africa Defy Appliances (PTY) Ltd.

Global Network

Production Plants - Turkey

Eskişehir, Refrigerator Plant

Istanbul, Tuzla, Washing Machine Plant

İstanbul, Beylikdüzü, Electronics Plant

Bolu Cooking Appliances Plant

Ankara Dishwasher Plant

Tekirdağ, Çerkezköy Electric Motors Plant

Eskişehir Compressor Plant

Tekirdağ, Çerkezköy Tumble Dryer Plant

Production Plants - International

Romania SC Arctic SA

Russia Beko LLC

China Changzhou Beko Electrical Appliances Co. Ltd.

South Africa Jacobs Cooking Appliances and Tumble Dryer Plant

South Africa Ezakheni, Ladysmith Cooling Appliances Plant

South Africa East London, Refrigerator PlantHeadquarters

Arçelik A.Ş. is the 3rd largest company in its sector in Europe

Aside from leading position in Turkey, the Group is also leader in

Romania with its Arctic brand, and in South Africa with its Defy brand.

2012 consolidated turnover: EUR 4,6 billion

58% of turnover from international sales

International Household Appliances Brand

• 2nd in Western Europe white goods market

• in Western Europe market; leader fridge brand, 2nd in

freezer, 3rd in washing machine, dish machine and cooker.

• The fastest raising market share in Europe for 5 years

• 3rd in total European white goods market.

• Leader in Western Europe free standing white goods market

• 2nd in free standing product category in total European

market

Beko brand is one of the top 3 brands in France

South Africa: Market leader via

Defy brand : Market share more

than 35%

Romania: Market leader

via Arctic brand : Market

share more than 30% Turkey: Market leader via

Arçelik brand : Market share

more than 50%

Strong Growth in Global Marketplace

• One of the most remembered brand in Germany

consumer electronics

• In television, market share increases in every region,

particularly in Germany and Scandinavia

• Together with white goods launching at January 2013, we

supply all electronic household products in a wide range

from consumer electronics to small house appliances

Beko brand, the market leader in UK

Poland and Lithuania

Technology and Innovation

23

R&D - Innovative Technology

The only Turkish company among the

top 1.000 allocating resources to R&D,

according to a European Commission.

Preserving the technologies and

products with patents.

Continuous cooperation with national

and international firms.

Globally recognized and awarded

designs and products

Ease of Use (intelligent, silent,

easy to use)

Environment friendly

Innovative & Efficient

Comply with future

standards

Technology & Products With Energy Efficient

Efficient Resource Usage

Target :

Blomberg CT 1300 A awarded with EU Commissions' u Energy + Award and REC Turkey EU Award for Environment

The patent leader in Turkey,

developing its own technology without using licences.

24 PCT: Patent Corporation Treaty WIPO: World Intellectual Property Organization

Intellectual Property Management Arçelik A.Ş.,

• Turkey’s Patent Champion

• The only Turkish company listed in the “Top 500 Companies” issued

by World Intellectual Property Organization(WIPO) for 5 years, as

being the only Turkish company listed in top 200 of this list

• Has one third of the international patent applications to WIPO

• According to 2011 and 2012 of European Patent Office (EPO) Annual

Reports, half of the Turkish patent applications registered by EPO

belong to Arçelik A.Ş.

25

Innovative Products

• Divisible Cooling Technology- Divide &

Cool

– Divide&Cool (DAC) consists of

individual cooling cabinets of various

dimensions fed by the same

compressor.

– The cooling cabinets connected to a

single external unit, which includes

the compressor, can be installed in

different places in the kitchen

independently from each other.

– All of the freezer cabinets with

drawers have no-frost cooling

system.

– DAC has 7 different types of cabinets

as freezers, refrigerators and wine

coolers in length, counter level and

under counter dimensions.

– Personal wine cellar.

– Silent - Environment friendly.

26

Innovative Products

Wide range of products : Built-in dishwasher, oven,

microwave, hobs, hoods, refrigerator, washing

machine and in-sink disposer.

• One touch built-in dishwasher with the world’s least

water consumption and quickest programs.

• Pyrolytic (self-cleaning) built-in oven series with

wide cabin, 3 trays, telescopic rail system.

• Highly-secure cookers with timer.

• Superb silent, thermo sensor hoods.

• Anti-bacterium built-in refrigerators, refrigerators

and freezer with divisible cooling features.

Built-in Products

The 1st producer of built-in products in Turkey

Leader in Turkish built-in product market

More than 160 different models of built-in appliances

New technologies, various colour & design options

27

“Our priority is the production of goods in a manner that respects

both human life and the environment.”

28

Innovative & Environmentally-Friendly

Products • Economist Washing Machine

New Black Orbital Refrigerator • 60% less energy consumption compared

to current Class A No-Frost products with

the same capacity,

• The World's Least Energy Consuming

first A+++ No-Frost Refrigerator in

“Tropical” product category, according to

energy labeling defined in Europe at the

end of 2010

• New Economist Dishwasher

•A first in the World, “The Least

Energy

Consuming Product in the World”

with

50% less energy consumption than

class

A with 8-kg capacity.

•More efficient than the most

efficient

A+++ energy labeling defined in

Europe

at the end of 2010.

6 litre "New Ecologist"

• “World's Least Water

Consuming Program”, Eco6L

uses only 6 liters in A energy

class.

• The world's most economical

dishwasher, washing 13-place

dishes with 30% less energy

and 10 liters of water compared

to

the machines in A energy class.

29

Innovative & Environmentally-Friendly

Products • Heat Pump Dryer

50% more energy efficient than A rated models

• Built - in Oven • First and Least Energy Consuming Built-in Oven; Turbo Cooking feature consumes 690 W/h energy and provides 30% energy saving compared to A energy class, • The Most Silent Built-in Oven in the World with 43 dBa noise level.

• LED TV

A energy class

30

Innovative & Environmentally-Friendly

Products • Autologic Washing Machine

“the world’s first laundry recognizing

automatic WM”

• Inverter Air Condition

up to 50% more energy efficienct than

A rated models

31

Environment

• Arçelik A.Ş. adopts “Sustainable Development” and principle of environmental protection as a requirement of the Total Quality Management approach.

• Within the context of this approach, Arçelik A.Ş. applies environment-friendly processes and manufactures environment-friendly products.

• Arçelik A.Ş. evaluates and monitors its compliance with environment and health & safety oriented national and international legal requirements.

• In this context, Arçelik A.Ş. closely monitors the developments in the industry and complies to the directives and regulations in Europe;

– WEEE - Waste of Electrical and Electronic Equipment,

– RoHS - Restriction of the Use of Certain Hazardous Substances,

– EuP - Eco Design Requirements for Energy Using Products Directives,

– REACH Regulation- Registration, Evaluation and Authorization of Chemicals.

• In an effort to increase the awareness and sensitivity for environmental issues, trainings are organized for employees.

•Arçelik A.Ş. is the first and only company to receive Gold certificate in the

global white goods sector with its 8 production facilities in Turkey in 2010.

•Refrigerator, Washing Machine, Cooking Appliances and Compressor Plants

reached “Platinum Award” in 2011. In 2012,The Washing Mashine Plant in

China and in 2013, Arctic Cooling Appliances Plant, also reached Platinum

Level.

Energy Efficiency in Production

Energy Management

Arçelik A.Ş. and its employees comply with all applicable

national and international energy-related laws and

regulations, continue its activities in line with energy

management system based on continuous improvement

by procuring essential sources.

Our approach;

•use energy and natural resources efficiently for the products and the activities

•prefer energy efficient technologies and applications for the production and the activities

•be a model to industry as ‘the most efficient products’ manufacturer

•prefer products and services that were generated in energy efficiency manner for the

production and the activities

•raise awareness of our employees and the society about energy efficiency and use of

natural sources

accompanying the Quality, Environmental, Health and Safety Management Systems and

we strive to set a model in durable goods sector with regard to environmental efforts.

34

Business Excellence

• Arçelik A.Ş. pursues excellence in all processes leading to the final product, implementing an efficient Total Quality Management.

• Total Quality Management activities in Arçelik began in the early 1980s with the implementation of Quality Circles and these activities have been developed with the following applications:

– EFQM Excellence Model and Self-Assessment

– Quality, Environment, Occupational Health and Safety, Laboratory Quality Management Systems,

– Six Sigma,

– Lean Management,

– Total Productive Maintenance (TPM)

• Our Quality and Environmental Management Systems has been certified and continuously improved to comply with the ISO 9001 and ISO 14001 standards’ requirements.

35

Business Excellence

• Arçelik A.Ş. has adapted the Six Sigma in order

– to improve processes,

– to make the processes transparent manageable,

– to create decision making mechanism based on the facts,

– to develop a platform to continuous growth in profitability,

– to harmonize its organizational targets and process objectives,

– to built customer focus and a common language,

– to improve creativity.

36

Occupational Health and Safety

Arçelik A.Ş. performs its Occupational Health and Safety activities by;

• Removing the hazards arising by the activities or minimizing the Occupational Health and Safety related risks to the minimum level at source by using a proactive approach,

• Using the appropriate, safe and healthy technologies,

• Developing the awareness in Occupational Health and Safety issues among the employees and helping them to adopt the appropriate behaviours

in order to prevent work accidents and work related diseases within the frame work of Arçelik A.Ş. Occupational Health and Safety Management System.

Awards & Achievements

38

2011 • Arçelik A.Ş. received the first prize in the category of “Projects for Increasing Industrial

Energy Efficiency“ (SEVAP 1) with its Dryer Plant , the first prize in the category of

‘Energy Efficient Industrial Plant’ (EVET) with it’s Eskişehir Refrigerator Plant, the

champion of the category titled Energy Efficient Product (EVÜ) with it’s dishwasher at

the ccompetition for Industrial Energy Efficiency Projects (SENVER) organized by

Ministry of Energy and Natural Resources

• Beko became one of the few brands, which was certified as bearing fully accurate

information in all categories of the European energy label in the scope of the ATLETE

(Appliance Testing for Energy Label Evaluation) Project

• DSN 6634 received GUT from Stiftung Warentest as the best semi-integrated dishwasher

model

• Beko 4-Door Fridge/Freezer and OIM 22500 XP BI pyrolytic oven received for their own

category “Get Connected Magazine” Award.

• Beko and Blomberg received “Get Connected Magazine -Special Award” for outstanding

commercial proposition to independent retailers.

• Arctic S.A. Cooling Appliances Plant., operates in Romania, won “Award for Excellence in

Consistent TPM Commitment.

• Grundig Audiroma received “Schöner Wohnen” Design Magazine Award.

• Arçelik A.Ş. has been awarded as the employer that has the biggest number of disabled

personnel by the Turkish Social Security Istitution

• Arçelik A.Ş. has been granted “Research and Develoment Center Certificate” for its 7

R&D Centers located in different sites.

2012 • Arçelik A.Ş finished second and won an award in the contest of

"Intellectual Property Rights Management" (IP Management) 5th of which

was held by Fraunhofer IAO Institute. among the 48 companies, which

participated in the contest.

• Çerkezköy Electric Motors Plant and Bolu Cooking Appliances won the

Total Productive Management Awards by JIPM (Japan Institute of Plant

Maintenance).

• The built-in ovens and built in gas hobs of Beko, the international brand of Arçelik A.Ş., were entitled to use

the Energy Saving Trust ‘EST’ label which is granted to the energy-efficient products by the most

prestigious, independent and a voluntary-based certification authority, the Energy Saving Trust "EST".

• Beko LLC company was elected as the winner of the category "The Best White Goods Manufacturer"

based on the results of the contest "Top Companies and Plants in Russia - 2011" This success put Beko

among "The Top 100 Companies " in Russian Federation according to the results of 2011.

• Arçelik A.Ş.'s Cactus Dishwasher Project became one of these practices which will represent Turkey in

Rio+20 United Nations Conference on Sustainable Development, with its practices of sustainable

development and the green economy on June 2013.

2012

• The rice storage compartment of 3-door No-Frost refigerator of Arçelik A.Ş., which is designed

with superior features, was granted the ‘‘Innovative Product’’ Award, given by CHEARI (China

Household Electric Appliance Research Institute) during the IFA Fair in Berlin.

• Passing the audits made by independent auditing firm BSI ( British Standards Institution)

successfully, Arçelik A.Ş. has become the first company having ISO 50001 Energy

Management System certificate, which is based on the sustainable and efficent use of the

energy consumed within the scope of activities, in its sector in Turkey.

• Beko Plc was chosen ‘‘The Best Turkish Investor’’ in ‘‘The Most Successful Turk Awards’’

ceremony, organized in London by Business Network Organization.

• Arçelik A.Ş. Received the title of Turkish Carbon Disclosure Leader under the scope of the

2012 Turkish Report of the Carbon Disclosure Project, carried out in Turkey by Sabancı

University Corporate Management Forum.

• Elektrabregenz received a ‘‘Green Brand’’ Award in the Household Appliances Category from

the Austrian tradesman’s union in Vienna.

• The campaign ‘‘ We Give More Life to Your Clothes’’ undertaken by Beko in Spain was

honored with a Gold Award at the sixth annual European Excellence Awads.

2013 • Arçelik was the “Most Popular and Preferred Retail Brand” in the Electronics Consumer Retail category

according to a survey carried out in 2013 among consumers in shopping malls by the Shopping Mall

Investors Association (AYD) in cooperation with Gfk Turkey .

• Arçelik A.Ş.’s Washing Machine Plant in Ankara and Drying Machine and Electrical Motors Plants in

Çerkezköy were awarded the Platinum certificate, the highest level in the “Energy Efficient Green

Factories” rating. With this new success, the number of Arçelik A.Ş. plants with the Platinum Certificate

has risen to 9.

• Arçelik A.Ş wins the “Concept Design“ award with its “Cyclone Cooking System“ at Red Dot Concept

Design 2013 held in Singapore.

• The Beko WMB 71443 LE Washing Machine, has been evaluated in product tests conducted by

Germany’s Stiftung Warentest, and received the “Test GUT” grade with 1.9 points.

• Arçelik A.Ş. received 4 awards in the International ARC Awards Annual Report Competition, which is held

this year by US-based MerComm for the 27th time, and in which annual reports and sustainability reports

of the companies are evaluated. The Arçelik A.Ş., 2012 Annual Report obtained the Golden Award in the

written text category and the Bronze Award in the print and production category for the consumer goods

industry. Arçelik A.Ş. also received the Silver Award in the written text category and the Bronze Award in

cover page/design category with its 2011 Sustainability Report.

2013

• The Beko Dolphin series washing machine from Arçelik A.Ş., has been awarded the “Innovative Product”

award at the 9th China Household Electric Appliance Innovation Awards ceremony held in Berlin.

• The creative advert prepared for the Arçelik Fashionline Hair Styler won the first prize in the Best Durable

Good Advert category at the A Awards Outdoor Advertising Competition held for the first time this year by the

Outdoor Advertising Foundation, Arvak.

• Beko DIN6831 FX dishwasher, Beko DPU7340X dryer and CN 148241 X refrigerator all received the result

Test GUT from Stiftung Warentest (STIWA), an independent and respected test institution of Germany.

• Beko OIM 25901 X built in oven was chosen as KitchenInnovation of the Year in the categories of benefit,

innovation, user-friendliness, design and ecology.

• Arçelik's outdoor advertisement created for Fashionline Hair

Styler has won the Crystal Apple Award in the Durable

Goods category, Outdoors Branch at the "25 th Crystal Apple

Turkey Advertising Awards" held as part of Crystal Apple

Originality Festival.

• The biggest winter fest of Turkey, Arçelik Winterfest, which is

organized with Arçelik as the main sponsor and which brings

together university students at Uludağ, won the category of

‘The Best University Fest’ at the Ace of M.I.C.E awards.

2013 • Arçelik A.Ş. won two awards including the "Gold Award" in the durable goods sector for their 2012 Activity

Report, and also won four awards, including the “Gold Award”, for its 2011 Sustainability Report also in

the durable goods sector in the competition held on an international platform every year by the San-Diego

based “American League of Communications Professionals (LACP)”.

• Arçelik A.Ş., as a Company and with its individual plants in İstanbul, Ankara, Eskişehir, Bolu and Tekirdağ,

was deemed worthy for 6 plaques for paying the highest premiums and received the awards in the context

of Social Security Week activities.

• Grundig received awards in four categories for the ECO CHAMPS models and in three categories for the

Vision 7 Venus (BMS) design in the “Plus X” Awards, which is one of the world’s leading technology,

sports and lifestyle competitions.

• Arçelik A.Ş. was qualified for ISO 10002 Certificate which is an international standard that provides

manual information for increasing customer satisfaction regarding products and services provided to

customers, including planning, design, management, maintenance and upgrading inside the organization.

• Arçelik A.Ş. Eskişehir Refrigerator Plant has been awarded “TPM Advanced Special Award” by JIPM

(Japan Institute of Plant Maintenance) institute, making the company the first and only in the world home

appliances sector to win the award.

• Arçelik A.Ş. has been selected as the most reputable company of 2012 in a ‘Survey on Turkey's Most

Reputable Sectors and Companies’ made by GfK Türkiye.

2013 • Beko’s ‘Family Campaign’ won the Gold Effie in ‘International Success’, and the Bronze Effie in

‘Consumer Goods’ categories at the The 5th Effie Turkey Advertising Event Competition which was

organized by the cooperation of Association of Advertisers and Advertising Agency with Effie Worldwide

Inc.

• The Arçelik Relaunch Campaign ‘Unique Meeting of Technology and Design’ won Silver Effie Award at

the 5th Effie Turkey Advertising Effectiveness Awards, which was held with the cooperation of

Association of Advertising Agencies and Association of Advertisers with Effie WorldwindeInc.

• Arçelik A.Ş. won Sponsorship Platinum Award and Gold Award at TSE Quality Awards Ceremony where

companies using TSE brand/certificate for 15 years and longer in the region under the responsibility of

Marmara Regional Coordinatorship were awarded.

• Arçelik A.Ş. has won a total of 9 awards at Red Dot Design Awards, one of the most prestigious design

contests of the World. Grundig GKN 16830 X Combi Refrigerator, Grundig GEZM 47000 B and Grundig

GEBM 46000 B Built-In Ovens, Beko WKY 61031 C Washing Machine, Grundig TR1200 Wooden Table

Radio, Grundig Vision 9 Air Design TV and Grundig Toaster have been awarded ‘High Quality Design’ by

the Red Dot Design Awards jury, meanwhile Grundig GWN 58472 C washing machine and GTN 48271

GC drying machine received the ‘Outstandingly Designed Detail Solutions” honorable mention.

• Two refrigerator projects of Arçelik A.Ş. have been awarded by Eskişehir Chamber of Industry (ESO).

China 3-Door Combi Refrigerator Project won 2013 Technology Development Award, and 4-Door

Refrigerator Project won 2011 Product Development Award.

2013

• Arçelik A.Ş. won 2 Product Design Awards with its Arçelik In Love washing machine and Grundig

refrigerator at the IF Design 2013 awards one of the most prestigious competitions of the design world.

• Arçelik A.Ş. Arctic Cooling Appliances Plant located in Romania was awarded the Platinum Certificate, the

highest rank in "Energy Efficient Green Factories" grading, by an international energy efficiency

consultancy firm, for its works and activities conducted in the field of energy efficiency and management.

• Arçelik A.Ş. was awarded with the first prize in the “Innovative Environmentally Friendly Device“ category

of the “ISO Environmental Awards“’ organized by the İstanbul Chamber of Industry.

• Arçelik A.Ş. has been granted an award for being “The First Company to Submit an Electronic Declaration

“in the ‘Firsts’ category a meeting held under the slogan "Easy Trade, Great Turkey" by the Ministry of

Customs.

• Arçelik A.Ş.'s electric motors with class IE3 energy efficiency were ranked first in the “Most Efficient

Product“ (ECU) at the Project Contest for Enhancing Energy Efficiency in the Industry (SENVER)

organized by the Ministry of Energy and Natural Resources / Directorate General of Renewal Energy, while

BESTOVEN Built-in Oven Project by Arçelik, featuring A-40% efficiency (9658 ETI, OIM, 25603 X) was

also awarded the Jury Special Award.

2013

• Elektrabregenz received a second place award in the home appliances category at the “Golden Plug”

Awards, which is given to the best suppliers of the retails in Austria by E&W and Federal Committee of

Electrical and Furnishing Trade.

• Arçelik A.Ş. Beylikdüzü Electronics Plant was granted the “Environment Friendly Plant Award” by the

Turkish Healthy Cities Association.

• Arçelik A.Ş. was granted White Goods Export Champion Award at the “Electrical-Electronic sector 2012

Export Performance Awards” ceremony held by TET (Istanbul Association of Electrical-Electronic,

Machinery and Informatic Exporters).

• Saha Kurumsal Yönetim ve Kredi Derecelendirme Hizmetleri A.Ş., updated Arçelik A.Ş.’s corporate

governance rating point to 9.28 on July 29, 2013. The previous rating on July 30, 2012 was 9.11.

Corporate Social

Responsibility

48

Corporate Social Responsibility

At Arçelik Company, we perceive Corporate Social Responsibility as integral part of our business.

Our “Corporate Social Responsibility” approach comprises ‘conforming to legal, moral standards and human rights, being diligent to environment and to the needs of the community everywhere we operate, our commitment to sustainable development, along with providing the most qualified and innovative products and services to our customers’.

Our greatest strength is our employees and partners, which see themselves as being Corporate Citizens, and are committed to dedicate their effort, energy and time voluntarily to contribute to the community.

49

• Arçelik A.Ş. conducts fact finding surveys and prepares reports to meet the requirements of the Global Compact principles and SA 8000 (Social Accountability) Standards.

• Arçelik A.Ş. was among the first signatories of the Code of Conduct issued by CECED.

– This treatise ensures that the companies demonstrate a sustainable performance in meeting the requirements of international conventions on working conditions and those regarding the environmental laws and regulations.

• Arçelik A.Ş. published the 4th Sustainability Report covering the Company’s operations in the light of economic, social and environmental performance. Report’s “B+” application level has been checked and approved by the GRI Secretariat.

Corporate Social Responsibility

50

White Fish Playrooms

Standing United for Education social responsibility program

reached 300 schools in 60 cities, 200.000 students .

Donating Blood

for My Country

Vocational Education Laboratory of Arçelik A.Ş. World Environment Day Event

Corporate Social Responsibility

No Barriers for My Country Project

Seminars on the Right Approach Towards the Disabled

Arçelik A.Ş. Employees Read Books to the Visually Disabled

Support for International Mandela Day - Turkey

Corporate Social Responsibility

We Give More Life to Your Clothes - Spain Ethelbert Children's Home –

Defy - South Africa

Support from the CHOC

home- Defy – South Africa

Beko REFRESH -

Slovenia

10 Years, 10 Cities, 10 Schools Project

- Bosnia

Association for Needy Children,

Projuventüte - Austria

Ecology from A to Z with Arctic - Romania

Beko Planting Trees Campaign - China

Support for the Krymsk Flooding in Krasnodar - Russia

Orphaned Children Attend the Tabaluga Theater, Munich, Germany

Corporate Social Responsibility

53

Raising Public Awareness on Environment

Environment Friendly Projects :

• TEMA - “Oak Campaign”

• TEMA - “Don’t waste your water” campaign

• En-Ver “Energy Efficiency ” Project

• En-Ver “Motor Movement ” Project

“For My Country Project” of Koç Group,

voluntary team comprising Arçelik A.Ş. employees, authorized

dealers and services organized environmental trainings for

the children in 80 Turkish cities.

In addition to developing environment-friendly products,

Arçelik A.Ş. believes its social responsibility to support

activities raising the public awareness about

environmental issues.

Raising Public Awareness on Environment

• Arçelik takes a leading role to increase public awareness regarding sustainability and climate change. • To be a spokesman for Turkey Climate Change Leaders Group • Signed the 2 Degree Challange Comminuque. • Attended the World Climate Summit held in Durban, Africa. • Attended the UN Conference on Sustainable Development in Rio, South America. • Attended the World Climate Summit held in Doha, Qatar.

A team of 12 Arçelik employees climbed the Kilimanjaro Mountain,

drawing attention to global warming. This is one of the best voluntary

commitments, which shows the sensitivity of our employees to

enviromental issues.

56

Sports-Basketball

Turkish National Basketball League

(since 2006 )

German Basketball League

Russian Basketball League (2010-2013)

Lithuanian Basketball League

Italian Basketball League

Arçelik Company is also supporting sports that will contribute to the

development of the community.

Beko-Basketball League Sponsorships

57

Sports-Basketball Beko-Basketball Event Sponsorships

*the biggest sponsor of the tournament

Presenting Sponsor (*)of

2014 FIBA World Basketball Cup in Spain

2013 Euro Basket European

Basketball Championship in Slovenia

2011 Euro Basket European

Basketball Championship in Lithuania

2010 FIBA World Basketball Cup in Turkey

Main Sponsor of

2009 Eurobasket in Poland)

2009 FIBA Asian Championship Sponsor in China

Sports-Football

Grundig

2011 German

Football

League -

Official

Technology

Sponsor

Beko has become the sponsor of

FA Cup in UK in 2012

Thank you

www.arcelikas.com