corporate partnership opportunities about€¦ · convention marketing industry, hcea news is...

C O R P O R AT E PA R T N E R S H I P O P P O R T U N I T I E S

ABOUTThe Healthcare Convention & Exhibitors Association (HCEA) is a trade association representing organizations united by their common desire to increase the effectiveness and quality of healthcare conventions and exhibitions as an educational and marketing medium. Since 1930, HCEA has brought together industry stakeholders, including healthcare exhibitors, healthcare exhibition and meeting organizers and industry suppliers, who are instrumental in promoting healthcare convention marketing and exhibitions as vital components of the healthcare marketing mix.

HCEA uniquely combines three key member groups representing more than 400 companies and medical associations that work together to improve healthcare exhibit marketing, medical meetings and exhibitions:

• CORPORATE MEMBERS: Regular member companies manufacture and distribute products and services used or prescribed by the healthcare profession. These companies include pharmaceutical, medical device and equipment, biotech, biomedical, hospitals and other healthcare product and service companies. They are represented by corporate exhibit managers, corporate meetings and convention managers, marketing directors and sales executives.

• ASSOCIATION MEMBERS: This sector of membership consists of healthcare associations and societies, medical conference organizers and association management companies that manage medical associations and societies. They are represented by executive directors, exhibition mangers, meeting managers and industry relations managers.

• INDUSTRY PARTNER MEMBERS: This membership group is represented by companies that provide products and services to healthcare exhibitors, medical associations and medical show organizers. Supporting member companies include exhibit builders and designers, event marketers, general service contractors, convention and visitor bureaus, I & D, hotels, premium manufacturers, destination management companies, transportation and logistics providers, marketing and design agencies, multimedia firms, and many others.

BE OUR PARTNER! WHY? YEAR-ROUND EXCLUSIVE ACCESS | PROMINENT POSITIONING | DISTINGUISH YOUR COMPANY Medical meetings and conventions represent the largest segment of the convention industry and HCEA is the organization that convenes the leaders in healthcare exhibit marketing and medical exhibition/meeting management.

HCEA has a corporate engagement program that provides your company year-round visibility with members and stakeholders. Corporate Partnerships are an annual agreement and will be customized for each partner, in concert with HCEA, to meet mutually beneficial and strategic business goals.

• HCEA provides an opportunity for your company to access a qualified market for your products and services.

• Corporate partnership allows your company the ability to interact with HCEA leadership and core supporters.

• It provides your employees to become active participants and advocates for the HCEA mission.


LEADING CORPORATE PARTNER BENEFITS • Recognition as a Strategic Corporate Partner on the

HCEA website and at national events;• One HCEA Industry Partner Membership; ($695-$895 value)

• One (1) banner advertisement in an issue of HCEA’s electronic newsletter;

• One (1) complimentary full registration to attend the 2017 HCEAConnect; ($1,375 value)

• One (1) complimentary full registration to attend the 2018 Healthcare Marketing Summit;

• One (1) table-top display at the 2018 Healthcare Marketing Summit;

• Logo recognition in the HCEAConnect conference program guide;

• 1/2 page advertisement in the HCEAConnect conference program guide;

• Corporate Partner recognition in the HCEAConnect mobile app;

• Opportunity to send an email to HCEA members. Your company will provide the content and HCEA will send out on your behalf;

• Special ribbon for all company attendees at all HCEA events; and

• First right of refusal for any additional sponsorship opportunities that would increase your visibility.

ADD-ON OPPPORTUNITES HCEACONNECT PARTICIPATIONIncrease your presence at HCEA’s annual conference with sponsorship or an exhibit booth. Detailed exhibit and sponsorship opportunites can be found in the HCEAConnect Sponsorship Prospectus. Investment range: $2,300 and up

ASSOCIATION ROUNDTABLES: IN-PERSON AND VIRTUAL PROGRAMSHCEA’s educational roundtables provide our association members with networking opportunities and thought-provoking discussion on hot-button topics of the day. Attendance is limited to association professionals only, but we invite you to sponsor breakfast or lunch for program attendees. You will also have the opportunity to provide a 10-minute presentation to this captive audience. Attendance ranges between 25-50 individuals. Investment: In-person $5,000 (includes breakfast or lunch for attendees); Virtual $1,500

PARTNERSHIP CATEGORIES

• PREMIER PARTNER LEVEL – $25,000+

• VISIONARY PARTNER LEVEL– $17,501 – $24,999

• LEADING PARTNER LEVEL – $10,000 – $17,500

Each partner agreement is customized and may include increased presence at HCEAConnect via a sponsorship; webinar sponsorship(s); roundtable sponsorship – virtual and in-person; providing educational content; advertising; and sending targeted emails to the membership. The partnership fee is based on the level of involvement a company chooses to have with HCEA and our members.

M E E T • L E A R N • E X P E R I E N C E

S U N D AY, A U G U S T 1 3 , 2 0 1 7 – W E D N E S D AY, A U G U S T 1 6 , 2 0 1 7 | C H I C A G O , I L L I N O I S

A S S O C I A T I O NR O U N DT A B L E

- ($10,000 BASE FEE)


WEBINAR SPONSORSHIPHCEA webinars are a leading source of professional development and continuing education for HCEA members. At each webinar, our expert presenters address industry trends and share best practices in order to keep our members in the know about what’s happening in the industry. Each webinar also consists of a question-and-answer session, ensuring that you leave with the information you need. Webinar Branding Sponsorship: $2,500; Webinar Hosting Sponsorship: $5,750

ADVERTISING OPPORTUNITIESHCEA has an array of advertising opportunites to help get your message in front of your target audience, whether that be the Association members or Corporate members, HCEA can help you drive traffic to your website. We can also develop an advertising sponsorship package so that when you do get your message out there, you do it with a BANG!

WEBSITEAdvertise on the industry’s leading resource for healthcare meeting information, legal and regulatory issues and member news. Web ads are located at the bottom of the homepage and bottom of the internal pages, so your ad is always seen by viewers on the site.

Six Months 12 Months

300x250 Ad (shared ad space) $2,500 $4,500

300x250 Ad (exclusive sponsor of the ad space) $5,500 $8,500

E-NEWSLETTERAdvertise in HCEA’s signature communication vehicle, HCEA News. Members receive the most up-to-date news on the healthcare exhibit and convention marketing industry, HCEA News is distributed bi-monthly to nearly 350 members and features the latest in healthcare regulatory and compliance coverage, industry trends, convention and exhibit news, and industry research. HCEA News is also archived on the HCEA website, extending your ad and not just when the newsletter is sent.

Per Issue Ad Space Buy Out – All six issues

Rectangle Ad $1,500 $8,500

Square Ad $1,000 $6,500

Newsletter Advertising Specifications: Rectangle – 600x100 pixels, Square: 300x250 pixels; Preferred File type: GIF or JPEG; Artwork: Due the 11th of every month.

WRITING OPPORTUNITIES – Exclusive to HCEA Corporate PartnersPosition your company as a thought-leader in the industry by providing content for HCEA’s electronic publication. Investment range: $2,000 and up.

MARKET SURVEYS & RESEARCH – Exclusive to HCEA Corporate PartnersUse your research capabilities and HCEA to distribute your approved surveys to assess competitive factors, customer perceptions of your product or service performance, and determine drivers of buying intentions of this unique market. Investment range: $3,000 and up.

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To reinforce this year’s theme Collaborate – Create – Converge at HCEA HealthcareMarketing Summit, a Collaboration Wall was developed to facilitate creative exchange ofideas, feedback, and solutions around the challenges healthcare marketers face across theindustry today. The Collaboration Wall came to life and embodied the conversationshappening throughout the event. The collage of colorful post-its and inspiring ideas thatbreathed life into the wall energized attendees and inspired critical thinking. Not only werethey motivated to participate in the collaborative conversation, but they wanted their input tobe truly meaningful and useful for their fellow healthcare marketers.


Read More.

HCEA Has a New Story to Tellby Don Schmid, MBA, CTSM, CME/H Global Congress Lead, Pfizer, Inc.

Don outlines some of the important initiatives that HCEA undertook in last than six months in order to make HCEA a 365 day a year organization. Find out how HCEA provides you new ways to become more knowledgeable in your profession – and how you can be part of HCEA’s success story.

Read More.

HCEAConnect Keynote Announced

Award-winning Global Creative Officer Joanna Peña-Bickley has helped the world’s most recognized companies imagine and make innovative breakthroughs, with a philosophy of radical collaboration and remarkable digital craft. She’ll share her insight at HCEAConnect with her keynote “The Future of Healthcare Marketing in a Connected Age.” HCEAConnect’s schedule-at-a-glance is now available, andregistration is open.

Read More.


HCEA Releases Top 50 Medical Meetings Report

The HCEA Top 50 Medical Meetings report surveys the top 50 medical meetings from more than 853 medical meetings held in 2015. The report provides valuable insight into the overall state of the industry’s leading events and includes valuable benchmarking data.

View the Report.

HCEA Accomplishments Highlighted in Associations Now Article

HCEA’s recent announcement of its new membership category names as part of its overall strategic organizational evolution was the topic of an Associations Now article.

Read More.

Network with HCEA Members

At HCEA Meet-Ups, members and other industry professionals can network, learn from each other, and give potential new members an opportunity to get a taste of what HCEA has to offer.

Meet Up.


3 Ways to Bolster Healthcare Thought Leadership Leading Up to an Event by Ben Olson, Vice President &Jen Borucki, HMCC, Marketing Communications Specialistmg's magnifyTM engagement services agency

Find out how you can ignite or revive that spark that establishes your thought leadership in a crowded marketplace, particularly in the time leading up to your next congress or event.

Read More.

Whitepaper: Brand Experience and the Healthcare Marketing Place: Top Challenges and Opportunitiesby HCEA, Freeman and Exhibit Surveys, Inc.

Learn how brand experience fits into the dynamic, ever-changing healthcare industry landscape. HCEA’s latest whitepaper explores the challenges healthcare marketers are facing in the coming year as well as the opportunities brand experience affords them to activate impactful solutions.

Read More.


“There are many reasons why I continue to be a member of HCEA. Mainlybecause of the networking. I appreciate that I get to connect with peoplewho understand what I do every day. They understand the challenges andgenerously share ideas and solutions.”

~ Julie Wojda, Associate Director, Displays, Sponsorships & Incentives,Regeneron

Invite a Friend to Join HCEA Today!


Healthcare Conv ention & Exhibitors Association7918 Jones Branch Drive, Suite 300 | McLean, VA 22102 | p: 703.935.1961 | f:703.506.3266

HCEA's Mission:To improve the effectiveness and promote the value of all conventions, meetings and exhibitions for the healthcare industry.


To reinforce this year’s theme Collaborate – Create – Converge at HCEA HealthcareMarketing Summit, a Collaboration Wall was developed to facilitate creative exchange ofideas, feedback, and solutions around the challenges healthcare marketers face across theindustry today. The Collaboration Wall came to life and embodied the conversationshappening throughout the event. The collage of colorful post-its and inspiring ideas thatbreathed life into the wall energized attendees and inspired critical thinking. Not only werethey motivated to participate in the collaborative conversation, but they wanted their input tobe truly meaningful and useful for their fellow healthcare marketers.


Read More.

HCEA Has a New Story to Tellby Don Schmid, MBA, CTSM, CME/H Global Congress Lead, Pfizer, Inc.

Don outlines some of the important initiatives that HCEA undertook in last than six months in order to make HCEA a 365 day a year organization. Find out how HCEA provides you new ways to become more knowledgeable in your profession – and how you can be part of HCEA’s success story.

Read More.

HCEAConnect Keynote Announced

Award-winning Global Creative Officer Joanna Peña-Bickley has helped the world’s most recognized companies imagine and make innovative breakthroughs, with a philosophy of radical collaboration and remarkable digital craft. She’ll share her insight at HCEAConnect with her keynote “The Future of Healthcare Marketing in a Connected Age.” HCEAConnect’s schedule-at-a-glance is now available, andregistration is open.

Read More.


HCEA Releases Top 50 Medical Meetings Report

The HCEA Top 50 Medical Meetings report surveys the top 50 medical meetings from more than 853 medical meetings held in 2015. The report provides valuable insight into the overall state of the industry’s leading events and includes valuable benchmarking data.

View the Report.

HCEA Accomplishments Highlighted in Associations Now Article

HCEA’s recent announcement of its new membership category names as part of its overall strategic organizational evolution was the topic of an Associations Now article.

Read More.

Network with HCEA Members

At HCEA Meet-Ups, members and other industry professionals can network, learn from each other, and give potential new members an opportunity to get a taste of what HCEA has to offer.

Meet Up.


3 Ways to Bolster Healthcare Thought Leadership Leading Up to an Event by Ben Olson, Vice President &Jen Borucki, HMCC, Marketing Communications Specialistmg's magnifyTM engagement services agency

Find out how you can ignite or revive that spark that establishes your thought leadership in a crowded marketplace, particularly in the time leading up to your next congress or event.

Read More.

Whitepaper: Brand Experience and the Healthcare Marketing Place: Top Challenges and Opportunitiesby HCEA, Freeman and Exhibit Surveys, Inc.

Learn how brand experience fits into the dynamic, ever-changing healthcare industry landscape. HCEA’s latest whitepaper explores the challenges healthcare marketers are facing in the coming year as well as the opportunities brand experience affords them to activate impactful solutions.

Read More.


“There are many reasons why I continue to be a member of HCEA. Mainlybecause of the networking. I appreciate that I get to connect with peoplewho understand what I do every day. They understand the challenges andgenerously share ideas and solutions.”

~ Julie Wojda, Associate Director, Displays, Sponsorships & Incentives,Regeneron

Invite a Friend to Join HCEA Today!


Healthcare Conv ention & Exhibitors Association7918 Jones Branch Drive, Suite 300 | McLean, VA 22102 | p: 703.935.1961 | f:703.506.3266

HCEA's Mission:To improve the effectiveness and promote the value of all conventions, meetings and exhibitions for the healthcare industry.

C O R P O R AT E PA R T N E R S H I P R E S P O N S E F O R M

Please complete and return to the Healthcare Convention & Exhibitors Association via fax (703) 506-3266 or email [email protected], Attn: Kathy Bradley, 7918 Jones Branch Drive, Suite 300, McLean, VA 22102.

YES! I WOULD LIKE TO DISCUSS THE FOLLOWING PARTNERSHIP OPPORTUNITY: Premier Partner Level: $25,000+ Visionary Partner Level: $17,501–$24,999 Leading Partner Level: $10,000–$17,500

PRIMARY CONTACT INFORMATION:

Name:

(Name of person filling out form and will receive email communications from HCEA)

Email:

Company name:

Address:

City/State/Zip:

Country:

Phone: Fax:

Website Address:

BRIEF DESCRIPTION ABOUT PRODUCT/SERVICE YOU WOULD LIKE TO HIGHLIGHT WITH HCEA MEMBERS:

For more information about HCEA’s Corporate Partnership program please contact Kathy Bradley, Director, Fundraising & Sponsorship at [email protected] or 703-935-1961.

corporate partnership opportunities about€¦ · convention marketing industry, hcea news is...

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