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Page 1: Corporate Profile - Nanotek Mobile Car Cleaning Experts ...nanotek.co.nz/website/wp-content/uploads/2013/09/... · Nanotek has come a long way from its beginnings as ecowash mobile

Corporate Profile

Page 2: Corporate Profile - Nanotek Mobile Car Cleaning Experts ...nanotek.co.nz/website/wp-content/uploads/2013/09/... · Nanotek has come a long way from its beginnings as ecowash mobile

Introduction

Car CleaningTechnology From the Future...

Utilising exclusive liquid polymer nanotechnology, Nanotek has raised the industry standards for quality and convenience by being able to prepare a car to showroom

standard anywhere. The result, an impressive client list of car manufacturers and companies throughout the world.

With operations in over 11 countries including all states of Australia, the Middle East, Europe, and the USA, Nanotek has established benchmarks

for innovation and growth in both customer service and franchising.

In only 7 years, Nanotek has grown into a multi-award winning international franchise operation, establishing itself as the global leader in mobile car cleaning and detailing.

In only 7 years,

Nanotek has grown into a

multi-award winning international

franchise operation.

““

22 Introduction

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Our Mission

Our MissionThrough our unique service delivery model provide the highest

quality, most convenient car care and protection service in the world through educating the market, focusing on

the customer, and providing the opportunity of business ownership through the Nanotek franchise model.

From starting as a

2 car operation in Sydney in 2004, we have grown

into a worldwide operation,

but the best is yet to come...

4

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A message from the CEO

A message from the

CEO

From Lamborghini launches in the USA, the Cannes Festival for Audi in France, and motor shows and products launches for more than a dozen car manufacturers in Australia, the Nanotek service has credibility that gives our customers confidence and our franchisees a solid foundation.

Even though we are already considered to be one of the most exciting and dynamic services and franchise opportunities in the world today, the Nanotek system is in a constant state of evolution.

New products are being developed, new technologies are being employed, and new opportunities are emerging. We are entering the most exciting period in Nanotek history, and whether as a valued client or as part of the Nanotek team, we look forward to you being a part of our future.

Regards, Jim Cornish, CEO

It has been an exciting 7 years, first as ecowash mobile and now as Nanotek. From starting as a 2 car operation in Sydney in 2004, we have grown into a worldwide operation, but the best is yet to come.

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Nanotechnology

Nanotechnology

The polymer then acts as a lubricant between the dirt and the paint, enabling it to be removed without scratching – it also leaves a protective coating which lasts

up to 6 weeks.

Nanotechnology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection.

The Nanotek process utilises exclusive liquid polymer nanotechnology. The liquid polymer is applied directly to the paint

surface where it encapsulates dirt and lifts it from the surface of the paint.

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* based on Sydney Water figures for hose washing. ** by European standards

Nanotek vs. Traditional Car Washes

The Nanotek process thoroughly removes dirt and leaves a polymer coating on the paint surface which gives a “polished” mirror finish.

Superior Finish

01 The polymer coating left by the Nanotek process actually keeps dirt off the paint - this means that light reflects off the paint even as it gets dirty, making the vehicle look cleaner for longer.

The vehicle is also easier to clean with subsequent Nanotek treatments – it’s like a Teflon coating for your car!

Longer Lasting

03The protective polymer coating lasts for 4-6 weeks protecting the vehicle from the harmful effects of the environment.

(e.g. dirt, water staining, UV damage, etc)

Protective Coating

02

By encapsulating the dirt and acting as a lubricant, the polymer prevents dirt from scratching the paint during the cleaning process, unlike traditional car washing processes.

Scratch Free

06

All Nanotechnicians go through a 2 week induction training as well as a full calendar of conferences, workshops and assessments to ensure compliance with Nanotek’s strict quality service standards.

Professionally Trained Staff

05The liquid nanotechnology process requires only 100ml of product – a saving of 180 litres of water* versus traditional car washing techniques. In addition, all Nanotek products are biodegradable**.

Environmentally Friendly

04

Nanotek Comparison 7

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Our Operational Edge

Franchise system - the cornerstone of Nanotek customer service is our owner operator model. Our clients are never more than one step away from the actual owner

of the business ensuring prompt customer service and attention to detail (Nanotek was named 2008 Services Retailer of Year – National Retail Association/American

Express Retail Awards).

Manufacturer & Corporate Alliances – with an extensive network of corporate and car manufacturer clients, Nanotek has a specialised understanding of fleet management, whether it be a special event or day to day fleet maintenance requirements.

Centralised support systems – one point of contact for key accounts, ongoing support & training of Nanofranchisees

and their nanotechnicians, online booking and management systems – with Nanotek you have the backing of an

international franchise system.

Total Integration - Nanotek is a fully integrated professional operation – from our International

Headquarters in Sydney Australia, right back to our dedicated R&D facility in Europe.

National coverage – for national clients we are able to provide consistent service delivery across the country (and even overseas) with one single point of contact.

It’s not just the technology; it’s how we deliver it. Being waterless, the Nanotek service can be performed anywhere – home, office, on the street, even on the showroom floor!

But our ‘edge’ is our team – an international network of dedicated professionals providing local expertise with the backing of global systems.

01

03

04

05

02

Our Operational Edge8

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The FutureBack to

Having created the waterless car washing segment and established new benchmarks for innovation and growth in both customer service and franchising, ecowash mobile rapidly expanded to have operations in over 11 countries.

After extensive consumer research, ecowash mobile re-branded to become Nanotek as part of a futuristic platform to focus on our exclusive liquid polymer nano-technology. Nano-techology is sweeping the world and being incorporated into products we all use everyday, but only Nanotek has extended the use of nanotechnology into car care.

Building on the global success of ecowash mobile, Nanotek offers it’s franchisees pricing, technologies, experience, expertise and systems

beyond the reach of purely domestic systems... and it’s customers unmatched quality and service.

Drawing on its impressive heritage, Nanotek has international alliances with car manufacturers and corporations meaning new franchisees often walk into their new territories with customers eagerly awaiting the introduction of the service.

The futuristic Nanotek platform also paves the way for the introduction of new channels and technologies to take Nanotek to the mass market – the introduction of iphone applications and mobile CRM systems will see Nanotek take car care to an entirely new level offering incoming franchisees an unprecedented business opportunity and customers unparalleled service delivery.

Nanotek has come a long way from its beginnings as ecowash mobile.

From starting out as a 2 car operation in Sydney, ecowash mobile grew into a multi-award winning international franchise operation, establishing itself as the global leader in mobile car washing.

Back to the Future 9

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Nano Nations

Nanotek is truly a Global phenomenon

with over 50 mobile units within Australia...

Nano Nations

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& currently operating in over

11 countries (Nano Nations).

Australian born, global bred…

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The Nanotek Strategy12

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Constant Evolution

World Nano-Culture

Proven System

From the 65C heat and 99% humidity of the Saudi Arabian desert, to the freezing ice and snow of a Moscow winter, the Nanotek system delivers consistent results under all conditions. With protection from both sand and salt, the Nanotek process offers more than just an immaculate finish – it actually protects the car from the harmful effects of the environment.

Dedicated ongoing research and development have seen the Nanotek system expand to incorporate more than 20 products in our exclusive range, including the world’s first ‘hot weather’ waterless car wash!

Beyond the technology, Nanotek’s global reach has enabled us to build experience, alliances, systems and economies of scale beyond the reach of local businesses.

With the globalisation of car manufacturers and the global phenomenon ‘Top Gear’, the car world is getting smaller and transcending both country and cultural borders.

The ability of the Nanotek system to adapt and integrate across both climate and culture has attracted business from all corners of globe. This has enabled Nanotek to think global and implement locally through a network of dedicated business owners.

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Franchisingthe Nano Network

Imagine being able to wash a car anywhere! ..being able to offer your clients the highest quality service at their home or even where they work?

This is Nanotek – your own mobile car wash with unlimited potential. The freedom to be your own boss, choose your own hours and build your

business to match your goals.

As a foundation for your own business, Nanotek offers:

The Nano-Network ensures that our clients receive professional

and consistent service delivery throughout Australia and around

the world.

Exclusive Territories

Fixed Site & Mobile Franchise Opportunities

Scalability (expand your business with additional mobile units & staff)

Exclusive Product Range (featuring polymer nanotechnology)

Low Start Up Costs & Capital Requirements

Centralised Comprehensive Training & ongoing support system

Centralised systems: Global website, online and 1800 number booking systems, franchisee extranet (product ordering, printing portal, franchisee

news and forums), key account management and client programs, marketing and public relations

International experience with global product sourcing and R&D

National Coverage with Major Car Manufacturer Alliances

Client base: from private car owners to corporate fleets

Your own Nanotek business

Franchising the Nano Network14

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Service delivery - the Nanotek experience

In what was previously a highly fragmented industry, Nanotek has combined a unique service with a network of dedicated business owners who have a vested interest in client satisfaction, because it’s their business! This is the key to Nanotek’s exceptional customer service.

As a Nanotek client, you are assured of personal service with direct management by the actual business owner plus you have the confidence of knowing that the nanotechnicians looking after your cars are backed by a global support network.

The personal attention of a small business owner with the backing of a multi-award winning international operation

– that’s Nanotek.

The freedom to be

your own boss,

choose your own hours and build

your business to match your goals.

Service Delivery 15

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Nano Network= Support

The foundation of Nanotek’s business growth and customer service is the extensive support system to which our franchisees have access.

It is no wonder that Nanotek was ranked no.2 in Australia for franchisee support (2008 Franchisee Satisfaction Survey)...

All training for Australian franchisees and International Master Franchisees is conducted at our dedicated training facility in Sydney, Australia. Our complete training system is

documented in a 300+ page Operations Manual.

Our franchisees have access to a secure franchisee extranet where they can download everything they need to operate their business efficiently.

Franchisees can also use our training programs to help train their own managers and employees, ensuring consistent levels of service

and professionalism at all levels.

The Nanotek training system includes:

2 week induction program

Complete Operations Manual

NSP (Nanotek Support Program) workshops

State and National Conference program

Franchisee Development Program – assessments

Field, Phone & Extranet Support (ongoing)

Training

Nano Network Support16

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Centralised booking and enquiries through Nanotek website

and 1800 nanotek

Centralised marketing, advertising and promotions

Field managers (each state): direct franchisee support/management and coordination of state & national events

Assistance with presentations and proposals

Central account management: a single central point of contact with national coordination

Online quoting and booking systems

Virtual demonstration of the Nanotek process

Outline of all Nanotek services (including pricing)

Customised Nanotek protection programs with reminders

The Nanometer which tracks are water saving worldwide

Operations

IT

Ongoing support with day-to-day business operations can often make the difference between working ‘on’ and working ‘in’ your business – Nanotek takes care of the details so that our franchisees can focus on the big picture of customer service.

Nanotek provides:

Nanotek Global Website: a high tech website that allows consumers to navigate through the Nano Verse…

Key features of the website include:

Operations 17

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Franchisee Extranet: the communication and operational hub for the Nano-Network featuring:

Social Networking: to stay in touch with it’s loyal database of car lovers, Nanotek utilitises the latest

social networking tools including facebook, twitter and youtube.

Online library where you can download Nanotek documents, proposals, presentations and operations manuals;

Online Printing Portal - where you can customize and have your own promotional material and stationary professionally printed;

Online Store - an online store for all equipment, product and marketing materials - your products are delivered to your door; and

The latest news including chat forums to catch up with other franchisees.

Nano Network Extra Support

Nano Network Support18

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Research and Development

With a dedicated business and service development facility at Nanotek’s International Head Office in Sydney and a product research and development facility based in Europe, Nanotek is constantly introducing new products and services. Some of these are extensions of Nanotek’s already impressive service menu while others are complementary products that are perfectly suited to application by our nanotechnicians.

However, all Nanotek products and services have one thing in common, the protection of our client’s vehicles delivered in the most convenient and professional way.

Research and Development 19

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United Nano’sWith unique technology, unmatched quality, and superior service delivery, Nanotek

has set the benchmark in vehicle presentation. So it’s no wonder that Nanotek has an impressive list of vehicle manufacturers as clients around the world.

From the US launch of the Lamborghini Gallardo in the Nevada desert, the preparation and maintenance of Audi’s fleet during the Cannes Film Festival in France, to countless product

launches and motor shows for over a dozen manufacturers in Australia – our “United Nano’s” choose our advanced liquid technology when the presentation of their products can’t be

compromised.

United Nano’s

The people at Nanotek are

professional, prompt and courteous.

They arrive on time, every time,

and go about their work with a

minimum of fuss. “

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Dear Nanotek,

Thanks again for your ongoing support with your professional company, Nanotek and all the diligent staff. They have always been on call at the drop of a hat to assist with the cleaning of vehicles for my product drive days, media/press and new vehicle launches.

The service you offer is exceptional, cost effective and a ‘green’ way to clean vehicles in at any venue throughout Australia.

Many times you have cleaned vehicles at venues where water was not even connected but your ability to turn a very dirty vehicle into showroom condition without water still baffles me! Well done.

Gary Jones Sales Training Manager Hyundai Motor Corporation Australia

The Nanotek brand aligns itself well with the Honda brand in terms of its commitment to reduce water consumption and the associated impact on the environment.

We hold many types of public events and do a lot of studio photography. For these reasons, it’s important that our vehicles look their best. After the Nanotek service, the cars look better than new, inside and out. The paint has a deep lustre and shine that actually resists fingerprints and smudges. There is no comparison with a traditional car wash.

The people at Nanotek are professional, prompt and courteous. They arrive on time, every time, and go about their work with a minimum of fuss. There’s no requirement to have access to power or water, so they can work just about anywhere.

Paul Harley eBusiness Assistant Manager Honda Australia

Testimonials 21

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When I was looking for a car wash company for our membership of 150 national companies, it was important that the process be easy. With Nanotek, members can simply go on the Internet to book their next car wash. Their service is very convenient. Because it’s mobile and waterless, members can have their car cleaned by Nanotek in the office car park. They don’t need to go anywhere and this is fantastic.

Another benefit of using Nanotek is that the quality of the service is great. I was mystified about the concept of a waterless car wash, after having my car cleaned by Nanotek, I realised that the result is very nice and it leaves my car with a lovely polish with no scratches. I am confident to recommend it to Supply Clusters members

Ian Cook Founder Supply Clusters

The Nanometer measures the total amount of water we have saved worldwide by using our liquid nanotechnology when compared to

traditional water based car cleaning techniques.

Each Nanotek treatment saves 180 litres of water (based on Sydney Water estimates for hose washing), so to date Nanotek has saved

over 380 million litres of water worldwide and counting!

Keeping score… The Nano Meter

Testimonials22

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Nano PlanetWhen it comes to car washing, there is a lot more to being environmental than just being waterless. In minimising our ecological footprint we have assessed every aspect of our operation - Nanotek was built upon the principle that it is a corporate responsibility to be environmentally sustainable.

In addition to developing a completely waterless car washing and detailing service through liquid polymer nanotechology, Nanotek continues to look for ways to improve its environmental sustainability – these initiatives include:

Thorough franchisee training and an ongoing public relations campaign have successfully combined to increase consumer awareness of alternatives to traditional car washing methods and have effectively created the waterless car washing market segment.

We work with our corporate clients to make sure their customers and staff know that they have made not only an efficient operational decision but an environmental statement.

A Green Future

Products - all Nanotek products are biodegradable (by European standards);

R&D - an ongoing focus to develop new products and procedures and ensure the continued environmental development and sustainability of the Nanotek system;

Consumable recycling - the bottles in which the products are supplied are recyclable – part of the bottle purchase price is a recycling levy;

Reusable cloths - all cloths used in the Nanotek process can be washed and reused for years;

Vehicle selection - selection of Nanotek vehicles with minimal environmental impact e.g. Ford Focus in Australia and Toyota Yaris in the USA;

“Smart Approved Watermark” awarded by the Water Services Association of Australia (WSAA), the Irrigation Association of Australia (IAA), the Nursery and Garden Industry Australia (NGIA) and the Australian Water Association (AWA) – in recognition of Nanotek’s initiative in developing a service which actively conserves water; and

A paperless office - IT/email focus and electronic document storage to reduce reliance on paper based products

Nano Planet 23

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Awards

Nanotek is one of the most awarded franchise systems in Australia.

Some of Nanotek’s recent awards include:

Awards

BRW Fast Franchises “Top 100” - ranked no.3

FCA International Franchising Award (Runner Up)

FCA Franchise Export of the Year

FCA Emerging Franchisor of the Year (Runner Up)

NAB Top Franchise Award

(Smart Company Awards)

Best Services Retailer

(National Retail Association)

BRW “Fast 100”

Australian Business Awards for:1. enterprise

2. service excellence 3. environmental sustainability

4. international trade

2009

2009

2008

2009

2008

2008

2008

200824

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SmartCompany50 winner

BRW Fast Starters “Top 100”

FCA Emerging Franchise System of the Year

(NSW/ACT)

Social Responsibility Award

(Franchise Business Association of Greece)

BRW “Fast 100”

Australian Business Award for Enterprise

Eco-friendly Franchise

(Franchise Business Association of Greece)

Champion of Champions Award

(Automotive Services)

Most promising franchise and partnership business in France

(European Federation of franchising and partnerships (IREF))

Australia Post Business Awards (NSW/ACT)

Best New Company – MEBA (Middle East Business Achievement)

2008& 2007

2008& 2007

2007

2011

2007

2010

2006

2009

2005

2008

International Awards

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PR & Social MediaNanotek (formally known as ecowash mobile) has been widely featured in the

media – check out some of our national & international coverage…

DRIVE YOUR OWN DESTINY

2009 BRW Frast Franchises – ranked #3 | 2008 FCA Franchise Export of the Year | 2008 NRA Best Services Retailer

Imagine having your own

mobile business and working

from home - being able to

clean a car anywhere and

o! er your clients the highest

quality service at their home or

even where they work.

This is the business opportunity that Nanotek

o! ers – your own business with unlimited

poten" al.

Introducing Nanotek by ecowash mobile – a

unique mobile car cleaning service based on

exclusive liquid polymer nanotechnology.

Australian born 6 years ago, ecowash mobile is

a mul" -award winning interna" onal opera" on

and the global leader in mobile car

cleaning & protec" on.

Nanotek is the future of car cleaning, o! ering

franchisees a unique business model, exclusive

products, solid systems and global experience.

• your own exclusive territory

• full training and ongoing support

• a complete turn-key business

• an exclusive product range

• the credibility of a global brand

Freedom

Exclusive

territories

nowavailable

CPRO

M N

T000

4

your future…

here now!

Lifestyle

For more informa" on visit nanotek.co

or call 1800 NANOTEK

(1800 626 683)

NT0004 Franchise Fullpage ad.indd 1 6/10/10 2:58 PM

NaNotek ecowash’s platform for the futureSince establishing in Sydney in 2004,

ecowash mobile has won just about every award there is to win in franchising

and has grown from a two car operation to having operations in 15 countries around the world.

But not content with this impressive record, the ecowash mobile team has set its sights even higher with the introduction of it’s hi-tech new brand ‘Nanotek’ in Australia, further international expansion and the contract for Qantas Valet Australia-wide.

“It has been a fantastic six years, but our best is still yet to come. Since launching as ecowash mobile we have learnt so much about the market and really refined our service and our franchise support system – now we’re going mass market with Nanotek” said ecowash mobile CEO, Jim Cornish.

The launch of ecowash mobile’s new brand, ‘Nanotek’, focuses on the technology behind the service and allows for easier consumer education and understanding of the advanced nano-technology that ecowash mobile franchisees employ.

“It really is a paradigm shift going from

traditional water washing to liquid polymer nano-technology which is waterless, but the results speak for themselves – this is the way of the future,” said franchisee development manager, Adam Stone. “From a franchisee perspective you can literally wash a car anywhere which really opens up unlimited possibilities in terms of business development.”

It certainly appears that the big players are listening! ecowash mobile now holds the national contract for providing car cleaning services for Qantas Valet and handles product launches for Australia’s major car manufacturers including looking after the requirements of Ford, Holden, Hyundai and Suzuki at this year’s Sydney International Motorshow.

Nanotek’s communication platform is heavily IT based with a futuristic new website as the centre piece.

“We have really gone all out with the website,” said ecowash mobile IT Manager, Elia Napiza “not just with the look and navigation, but with the way we have linked it through all our social media – our YouTube channel, Flickr

PROFILE: NANOTEk

Gallery, Facebook page, and Twitter – they all talk to each other creating one integrated global communication platform from which we can develop a solid audience network and generate strong word of mouth. We even help our franchisees set up their own Facebook page for their business! It is a big focus for us.”

Already with a strong presence in both Europe and the Middle East, ecowash mobile is now targeting key developing markets for the introduction of the service – starting with Russia and South korea.

“Russia is a huge market for us, it took a long time to identify the right partner and get through all the red tape but we aim to launch in Moscow and St Petersburg before the end of the year,” Jim said.

And if one new country isn’t enough, ecowash mobile is also scheduled to start operations in South korea in November! “South korea is our first major entry into the Asian market and will serve as a launch pad for further expansion in the region,” said Jim.

One of the newest franchisees under the Nanotek banner is Ian Franke based in Camden, NSW. As a former police officer Ian was attracted by the combination of lifestyle and business potential that the Nanotek business model offers.

“I’m my own boss but I have a extensive support system behind me. I can choose my own hours and work my business around my family, I’ve been flat out since hitting the road and already have staff and plans for putting additional mobile units on the road,” said Ian. v

Exclusive Nanotek territories are now available - for more information visit Nanotek.co or call 1800 Nanotek (626 683).

54

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164 FRANCHISE DEAL

Η φροντίδα του αυτοκινήτου σε ένα εντελώς νέο επίπεδο

Αποκλειστικές καινοτομίεςΗ φουτουριστική πλατφόρμα της Nanotek επικεντρώνεται σε μια αποκλειστική καινοτομία. Την υγρή πολυμερή νανο-τεχνολογία. Το πολυμερές αυτό υγρό, εφαρμόζεται απευθείας στο χρώμα του αυτοκινήτου όπου συμπυκνώνει τη βρωμιά και την ανασηκώνει από την επιφάνεια εύκολα. Το πολυμερές λειτουργεί στη συνέχεια ως λιπαντικό, που επιτρέπει τη βρωμιά να αφαιρεθεί χωρίς κανένα γδάρσιμο, ενώ παράλληλα αφήνει μια προστατευτική επικάλυψη. Με την επικά-λυψη αυτή το αυτοκίνητο παραμένει καθαρό έως και έξι (6) εβδομάδες. Όλη αυτή η διαδικασία είναι φιλική προς το περιβάλλον και εντελώς άνυδρη, πράγμα που σημαίνει ότι η θεραπεία της Nanotek μπορεί να γίνει οπουδήποτε - σε ένα χώρο στάθμευσης αυτοκινήτων, στο δρόμο ή ακόμα και στο πάτωμα ενός εκθεσιακού χώρου. Η προηγμένη αυτή μέθοδος άνυδρης περιποίη-σης οχημάτων της Nanotek, ανοίγει επίσης το δρόμο για την εισαγωγή νέων τρόπων και τεχνο-λογιών για το καλύτερο επίπεδο καθαρισμού με τον πιο εύκολο τρόπο. Με τη βοήθεια σχετικής εφαρμογής σε iphone, κινητά συστήματα CRM και άλλες τεχνολογίες, ο υποψήφιος πελάτης μπορεί εύκολα να απολαμβάνει τις υπηρεσίες όπου εκείνος θέλει.

Το conceptΗ Nanotek είναι ο παγκόσμιος ηγέτης στο κινητό πλύσιμο αυτοκινήτων και της περιποίησής τους. Διαθέτει ένα πολυβραβευμένο παγκόσμιο σύστημα δικαιόχρησης, ενώ το δίκτυο των συ-νεργατών της εξαπλώνεται σε όλο τον κόσμο. Στόχος της είναι και η αγορά της Ελλάδας. Στη χώρα μας διαθέτει ήδη δέκα (10) κινητές μονάδες, ενώ πρόσφατα άνοιξε και η πρώτη σταθερή μονάδα στην οδό Κερκύρας στην Κυψέλη, μέσα στο Parking ‘’Ακροπόλ’’. Σκοπός της εταιρίας είναι να εντάξει και στη συνείδηση των Ελλήνων την επαναστατική νανο-περιποίηση, η οποία αν και έρχεται από το μέλλον είναι οικολογική και καθόλα προσιτή οικονομικά. Χαρακτηριστικό είναι ότι ένα εξωτερικό πλύσιμο και σκούπισμα του εσωτερικού του αυτοκινήτου ξεκινάει από €18, καθαριότητα που διαρκεί έως και έξι (6) εβδομάδες! Η Nanotek είναι το μέλλον στο πλύσιμο του αυτοκινήτου και θέτει νέα πρότυπα ποιότητας υπηρεσιών.

Από την έναρξη των δραστηριοτήτων της,

πριν από έξι χρόνια ως ecowash Mobile, η κορυφαία

εταιρία στο πλύσιμο του αυτοκινήτου χωρίς νερό,

είχε πάντα την καινοτομία στην πρώτη γραμμή της σκέψης της. Σήμερα, ως

Nanotek, έχει φτάσει την καινοτόμο στρατηγική

της σε ένα νέο επίπεδο, βασισμένη σε καινούργιες

και προηγμένες τεχνολογίες (νανο-περιποίηση) οι οποίες

ήρθαν για να αλλάξουν το μέλλον του πλυσίματος και της περιποίησης του αυτοκινήτου.

Ελάχιστο κόστος επένδυσης: Από €4.700 (για κινητές μονάδες),

€8.200 (για σταθερές μονάδες)Entry fee:

Από €10.000 (για μικρές σταθερές μονάδες), €20.000 (για κινητές & μεγάλες σταθερές μονάδες)

Royalties: €250/ μήνα

Advertising fee: €250/ μήνα

Ελάχιστος απαιτούμενος χώρος: 60 τ.µ.

Υπηρεσίες Καθαρισμού

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PROFILE: NaNOtEk – by EcOwash mObILE

NANOTEK: THE FUTURE IS NOW Company co-founder and CEO Jim Cornish, recently spoke to Business Franchise magazine to give an update on the eco-friendly, advanced technology car wash company’s latest achievements.

What’s been happening lately at Nanotek?the main focus at the moment has obviously been the re-branding from ecowash to Nanotek. this is a natural evolution of the business model to create a futuristic platform from which we can focus on our exclusive liquid polymer nano-technology. beyond the more superficial branding elements, we have also been working very hard behind the scenes on further upgrades to our centralised systems as well as expanding our business model into different service delivery channels.

Any exciting business developments?yes definitely. we have recently been appointed to take over the car cleaning operations of Qantas valet services. this equates to about 4000 cars per month nationally with fixed site operations at sydney, melbourne, brisbane and adelaide airports. From an overall system perspective this our first real opportunity to showcase that we are not just a boutique mobile service, our system also has the flexibility to handle high volume profitably without compromising on the quality for which we are renowned.

Already the global leader in mobile car washing - Multi award-winning Australian company Nanotek (by ecowash mobile) has quietly been taking on the world as its business model continues to evolve and grow to become the global leader in all forms of car washing.

How are your overseas operations going?we have a couple of countries scheduled to launch as part of our Eastern European operation – next to start up will be Russia. the overseas interest in our system has always been strong – we don’t advertise for international franchisees – people find us. we have always focused on finding the right people rather than targeting a particular country. For example our master Franchisee for Greece, now runs eastern Europe. Greece is a great story for us - we were actually the first ever mobile franchise in Greece, so it was more than just another franchise, we are actually changing the culture!.

What are the benefits of international expansion?One of the main benefits of global expansion is that, because we have such reach, we have been able to see that the ‘global economic crisis’ everywhere is in recovery and we see a huge opportunity for franchising as the economy gets stronger. having a global business network means we can offer australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems.

So do you think franchising is also doing well in Australia?yes. absolutely. we have recently set up our global operations office in sydney because we believe the most innovative country for franchising is australia and if you can develop a robust system here it will work all over the world – so our head office should be australian based. I think the GFc recovery means that there are now a lot of emerging opportunities that entrepreneurs can target and benefit from.

So how many franchises do you now have?we have 140 franchises, both mobile and fixed site. there are 50 australian franchisees so far, with room for growth, and the other 90 are spread out over 15 countries.

You have won many awards, and accolades over the past few years. What has been your biggest achievement?I guess there are three that are stand-outs. Firstly, the Fca ‘Franchise Export of the year’ award – even just the submission itself is such a great process to go through from a self-analysis perspective, but then to win it amongst such phenomenal competition is a really great achievement.

secondly, the National Retail association’s ‘Retail service Provider of the year’ award in 2008 – as a purely service award, we were up against everyone (not just franchises), so to be recognised in that way, was proof that everything we’d put in was translating to what we wanted – great customer service.

and thirdly the results of the 2008 franchisee satisfaction survey, in which we were ranked equal 3rd – this was great recognition from our own franchisees and is a direct reflection on the support and systems we provide.

So what’s next at Nanotek?Our Us team is about to do the launch of the new maybach Zeppelin. these cars are worth over Us$700,000 and there are just 15 in the world! we’ll be cleaning and detailing the cars prior to them being delivered to their new owners. that’s the sort of high-end quality service we are able to provide - it follows on from Lamborghini launches we have done as well as taking care of audi at the cannes Film festival each year, in addition to international motor shows – it’s a great reflection on the industry credibility we have established worldwide.

and this is the same service our franchisees provide to their everyday customers! v

For further information call Nanotek on 1800 626 638 or visit www.mynanotek.com

In only 6 years, Nanotek - by ecowash mobile has grown into a multi-award winning international franchise operation, establishing itself as the global leader in mobile car washing.

PROFILE: NaNOtEk – by EcOwash mObILE

Nanotek - by ecowash mobile: It’s green! It’s global! It’s growing!

with operations in over 15 countries including servicing all states of australia, the middle East, Europe,

central america and the Usa, Nanotek by ecowash mobile has created the waterless car washing segment and established benchmarks for innovation and growth in franchising.

to own the advanced car cleaning market technology segment, ecowash mobile has re-branded as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology. Nano-techology is sweeping the world and being incorporated into products we all use everyday, but no company has extended the use of nano-technology into car care.

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“Our technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection,” said company co-founder and cEO, Jim cornish.

the liquid polymer is applied directly to the surface of the paint where it encapsulates dirt and lifts it from the paint surface. the polymer then acts as a lubricant between the dirt and the paint, enabling it to be removed without any scratching – it also leaves a protective coating which lasts up to six weeks.

the futuristic platform will also pave the way for the introduction of new channels and technologies to take Nanotek to the mass market – the introduction of iphone applications, mobile cRm systems and the use of technologies such as ‘augmented reality’ will see Nanotek take car care to an entirely new level and offer incoming franchisees an unprecedented business opportunity.

building on the global success of ecowash mobile, Nanotek offers its australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems.

“with operations in over 15 countries we are in a unique position to build global alliances, systems and therefore economies of scale. we can also test and refine our procedures under a broad range of conditions - from the ice and snow of moscow to the extreme heat and sand of saudi arabia,” said Jim cornish.

Drawing on its impressive heritage, Nanotek has international alliances with car manufacturers and corporations meaning new franchisees often walk into territories with customers eagerly awaiting the introduction of the service.

“From Lamborghini product launches in the Us, the cannes Festival for audi in France, and motor shows and products launches for more than a dozen car manufacturers in australia, the Nanotek service has credibility that gives a walk up start to new franchisees,” said operations director, stewart Nicholls.

Nanotek will also see operations extend beyond mobile service delivery to

include fixed site facilities and a focus on corporate alliances – commencing with the management of Qantas valet services at sydney, melbourne, brisbane and adelaide airports.

Nanotek’s success has been built upon a unique model, exclusive products, solid systems and global experience:

• Support: annual national conference, annual state conferences, state based workshops and state managers in place throughout the country to offer local support and focus.

• Systems: a futuristic website incorporating a franchisee extranet, online ordering systems and printing portals – all streamline logistics and communications to increase business efficiency.

• Technology: an exclusive product range with ongoing R&D and product development. this has included the addition of complimentary services such as paint protection, Datadot, Rimskins and tyre Protector.

• Marketing: centralised, focused and innovative, Nanotek marketing leverages off a global reputation and a local focus.

• Multiple channels: mobile or fixed site operations, car cleaning through to complimentary product ranges, Nanotek offers its franchisees multiple income streams and opportunities.

ecowash mobile launched the “Nanotek” brand in January 2010. ecowash’s iconic orange cars have now become black and silver “nanomobiles” in line with the brand’s premium and futuristic positioning.

without question, Nanotek is the most exciting franchise business opportunity in australia today. v

For further information call ecowash on 1800 NANOTEK (626 683) or visit www.mynanotek.com.

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Page 27: Corporate Profile - Nanotek Mobile Car Cleaning Experts ...nanotek.co.nz/website/wp-content/uploads/2013/09/... · Nanotek has come a long way from its beginnings as ecowash mobile

For more information on Nanotek…

General enquiry 1800NANOTEK(626683)

Franchise enquiry 1300frANchisE(372624)

Website www.nanotek.co

Email [email protected]

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Follow us on Twitter - twitter.com/ecowashtweets

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