corporate social responsibility
TRANSCRIPT
Group Members
Aqib FarooqNirbhay GuptaKunal Bhatt
Corporate Social ResponsibilityIssues
CSR
350 possible definitions!!
Corporate responsibility, Corporate citizenship, Responsible business,Sustainable responsible
business (SRB), orCorporate social performance….
Corporate Social Responsibility (CSR)
Preliminary definitions of CSR The impact of a company’s actions on
society Requires a manager to consider his
acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that system
Business of business is to do business
Some Definitions… Corporate governance should be recognized as set of
standards, which aims to improve a company’s image, efficiency, effectiveness and social responsibility- Nigel Kendall
Operating in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business….”Business for social responsibility.
CSR is a new terminology, but its hardly a new concept. As in third century BC, Kautilya’s has dealt with the management of people and power commerce and taxations, standardization of weights and measures, and more peace.
Corporate Social Responsibility (CSR) Begins at Home
Novel writer by, Scott Cooney..
He suggested a strategy for dealing with the economic crisis. Cooney calls it a counterintuitive strategy.
Empower your employees. Give them even more reign over your company.
Task them with righting the ship. Elevate them, during this time of crisis, to the level of partner. Ask them to think like an owner.
Pyramid of CSR
Philanthropic ResponsibilitiesPhilanthropic ResponsibilitiesBe a good corporate citizen.
Ethical ResponsibilitiesEthical ResponsibilitiesBe ethical.
Legal ResponsibilitiesLegal ResponsibilitiesObey the law.
Economic ResponsibilitiesEconomic ResponsibilitiesBe profitable.
CSR Level 1:
Key Question :
The least industry can do beyond compliance
Polluter pays principle?
Concepts & Methodology There are 3 levels of CSR :
Level 1 : Compliance Level 2: Philanthropy/Green wash Level 3 : - Innovations - Key business strategy - Leapfrog
CSR Level 1
Improve law/ regulations standards
Department of environmental management
Reclamation (turning ash in to soil)
Local Government participation
Whether the regulation poor or good/new or old : that is not the issue… ??
CSR Levels 2Key Questions :
Is industry voluntarily giving back something to the society?
Are these actions inspired by a sense of guilt to the society, earning good name in market,
philanthropy, etc.?
CSR Level 2
Infrastructure for physically challenged employees
Foundations (i.e. : financial aid beyond immediate community/tax planning with positive impact)
Income generation for community
Forestation / “Greening”
Community development office…Cultivation in public land…Paternity leave….
CSR Level 3Key Questions:
Is it part of core business strategy?
Is it adopted by the board?
CSR Level 3
Ash management: ash brick factoryQuality Circle: empowering communityR&R: land for landDistributed Generation: Regional dev.Center for power efficiency and Env. Protection
(CenPEEP)
Spectrum of CSR
Good CSRPoor CSR•No employment
•No concern for indirect effect (land, water, air)
•Destruction of agricultural land
•Not willing to listen to other stakeholders
•Appropriate of land not being compensated
•Non compliance of rule of land
•Taking care of workers
•Low dependence on non renewable resources
•High awareness about CSR initiatives
•Land compensation
•Increased monitoring system
•Environment responsibility
Bhaskar Hospital
Company Project:NTPC’s Silver Park/DG Level 3
Plantations
Silk factories
Educating peopLe
Thank yoU