Presenters

Fayaz hussain chandio

Salman ali memon

Geeta lalwani

• I believe in trying to get a balance between individual freedom on the one hand and social responsibility on the other.Chris Patten

• It's a full on job just looking for human social responsibility.Colin Greenwood

Why CSR?

• Consumers & investors: growing expectation for organizations

• Consumer awareness: ‘Green’ and ‘Ethical’ consumerism

• Legislation: Sustainability, Codes of Practice

• Globalization: Adoption of ‘Best Practice’,

Definitions and Relationships

• Corporate social responsibility (CSR) is the process by which businesses negotiate their role in society

• In the business world, ethics is the study of morally appropriate behaviors and decisions, examining what "should be done”

• It is important to note that Friedman is not saying that managers ought to maximize profits even it is done in an unethical way.

• . Business managers ought to follow the law and they ought to obey the ethical customs embedded in society.

CSR in practices

With more then 51% of Pakistan’s population illiterate and government expenditure on education only 2.3% of GDP, the team at Tapal feel that there is an intense need for private, socially active institutions to contribute towards raising the education standard by establishing quality schools.

Corporate Citizenship Model

• Consistently satisfactory

• Sustainable economic performance

• Ethical actions

• Behavior.

CSR Management:

Plan, Do, Check, Act method

Plan

• Consult stakeholders

• Establish code of

conduct

• Set targets

Do

• Establish management

systems and personnel

• Promote code

compliance

Check

• Measure progress

• Audit

• Report

Act

• Corrective action

• Reform of systems

why CSR programs are good for business?

• Help attract and retain members

• Enhance innovation in the sector

• Build positive government and NGO relations

• . Help identify industry priorities:

• Fulfill association goals:

• Enhance employee recruitment and retention

Making ‘green’ fashionable: The Body Shop

• They were one of the first companies to publish a full report on their CSR initiatives

• They beliefs on environmental protection, animal rights, community trade and human rights.

• The Body Shop is famous for its anti-animal testing stance.

Concepts of CSR

Social Contract (Donaldson, 1982; Donaldson and

Dunfee, 1999) – There is a tacit social contract between

the firm and society; the contract bestows certain rights

in exchange for certain responsibilities.

Stakeholder Theory (Freeman, 1984) – A stakeholder is “any

group or individual who can affect or is affected by the

achievement of an organization's purpose.” Argues that it is in

the company’s strategic interest to respect the interests of all

its stakeholders.

CSR (Carol, 1979)

Firms have responsibilities to societies including economic, legal,

ethical and discretionary (or philanthropic).

- See also DE George (1999) on the “Myth of the Amoral Firm”

Types of Social Responsibility

• Responsibility towards Society. Carrying on business with moral& ethical standards. Prevention of environmental pollution. Minimizing natural imbalance. Contributing towards the development of social health, education

• Responsibility towards Government. Obey rules & regulations. Regular payment of taxes. Cooperating with the Govt to promote social values

• Responsibility towards Shareholders. To ensure a reasonable rate of return over time. To work for the survival & the growth of the concern.

• Responsibility towards Employee. To provide a healthy working environment. To grant regular & fair wages. To provide welfare services

Need for Corporate Social Responsibility

• To reduce the social cost.

• To enhance the performance of employees.

• It leads to industrial peace.

• It improves the public image.

• Can generate more profit.

• To provide moral justification.

• It satisfies the stakeholders.

Benefits of CSR