corporate social responsibility and environment
TRANSCRIPT
8/7/2019 Corporate Social Responsibility and Environment
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Carbon Emissions
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Corporate
Responsibility and Environment
Abhishek Ghosh
Sheik Abdul Enayath
Gaurav Pradeep Motwani
Kartiksinh Jyotindrasinh Sarvaiya
Pradeep Malayil Vasudevan
Shikha Gupta
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Contents
Economy ± Environment Interdependence1
Corporate Social Responsibility2
CSR Towards Environment3
The Marketing, IT and Legal perspectives4
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Industrialization
Business, industries and societies saw nature as a provider of µfree goods¶ such as water, air, and waste
disposal facilities.
This resulted in:
Population Explosion
Rising temperature
Shrinking of water table
Shrinking of cropland
Collapsing of fisheries
Extinction of plants and animals
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Business and industrial activities cause seriousenvironmental threats, just to name the major ones:
Global warming and energy use
Toxic substances,
Ozone destruction and CFCs,
Acid rain and transport,
Marine pollution and health
Finally the reduced biodiversity, loss of species and
habitats.
Economy ± Environment Interdependence
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Corporate Social Responsibility
Traditional business management was focused more oncorporate profits, growth, and market share with less attention
on the effects on the environment.
Business activities and strategies were basically on economic
performance, neglecting the importance of ecological performance.
In the new global competitive business environment, poor
management of corporate reputation, employee practices and
environmental management can give rise to social and
environmental risks that damage shareholder value
Hence, ecological considerations are vital to the successful
running of any business, an industry, an organization or a
country as a whole finds itself.
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CSR Towards Environment
The integration of environmental issues into strategicdecision making is achieved in a way that meets core business needs and also wider stakeholder expectations.
Few Initiatives of environmental CSR:
Green Marketing (Marketing Perspective)
Green Computing (IT
Perspective)
Kyoto Protocol (Legal Perspective)
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www.themegallery.com
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Green Marketing
³All activities designed to generate and facilitate any exchangeintended to satisfy human needs or wants such that satisfying of these
needs and wants occur with minimal detrimental input on the national
environment.´
Incorporates broad range of activities
Also called environmental marketing.
Came to prominence in the late 1980s
First book on green marketing ³Ecological Marketing´
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Evolution of Green Marketing
The evolution of green marketing has three phases:
First Phase or Ecological Green Marketing
Marketing activities concerned with environmental problems andgive environmental remedies.
Second Phase or Environmental Green Marketing
New innovative products which will take care of various
pollution and waste issues.
Third Phase or Sustainable Green Marketing
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Why Green Marketing?
www.themegallery.com
Limited resource Vs Unlimited human want.
Use resources efficiently
Reduce wastage
Achieve organization objective
Growing consumers interest regarding protection of the
environment.
Growing market for sustainable and socially responsible
products
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Benefits of Green Marketing
Companies developing new products and services withenvironmental input in mind has the following benefits:
Access to new markets
Competitive advantage over companies which are not
concerned about environment.
Good image in the eyes of the consumer.
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Challenges
Green products require renewable and recyclable material, whichis costly
Requires a technology, which requires huge investment in R & D
Majority of the people are not aware of green products and their
uses
Majority of the consumers are not willing to pay a premium for green products
www.themegallery.com
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Examples
McDonald's restaurant's napkins, bags are made of recycled paper.
Coca-Cola pumped syrup directly from tank instead of plasticwhich saved 68 million pound/year.
Barauni refinery of IOC is taken steps for restricting air andwater pollutants.
www.themegallery.com
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Green Computing
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Green Computing
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CyberWarming
Recent press articles focus on IT damage to
the environment
IT does as much damage to the environment as the
airline industry
2% of the CO2 emitted comes from IT industry
For every £1 spent powering systems, 50 p to £1
is spent on cooling
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Heat Transfer
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Heat Transfer (Contd.)
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CMOS Scaling
Increasing involvement in CMOS scalingA dramatic rise in power density
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Where is Power Consumed
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Race To Go Green
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Project Green By IBM
$1 billion initiative to reduce energy use by IBM
and its clients
Includes new energy efficient IBM products andservices and a wholistic approach to energy
efficiency in the data centre
Promises to reduce data centre energyconsumption, transforming clients technology
infrastructure into green data centres and provide
energy savings upto 42% for an average data
centre
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HP¶s Vision
HP¶s product Design for Environment program has three
priorities
Energy efficiency ± reduce the energy needed to
manufacture and use our products
Materials innovation ± reduce the amount of
materials used in our products and develop materials
that have less environmental impact and more valueat end-of-life
Design for recyclability ± design equipment that is
easier to upgrade or recycle
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HP¶s Vision
HP offers over a thousand products that meet key eco-
label programs, such as ENERGY STAR, Canada
Environmental Choice, Blue Angel (Germany), TCO(Sweden), and China CECP energy.
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Challenges
Some sceptics of the green computing say that more
energy-efficient data centres won't necessarily
minimize overall energy consumption. In fact, they say
it will lead to greater energy use. There's an importantfactor missing from the equation, say green-computing
detractors: increasing consumer demand
Their argument goes like this: The more efficient a
product, the more you use it, and it ends up consumingmore resources overall than it did when it was less
efficient.
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An initiative by governments of several countries
which is legally binding to all corporates.
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Kyoto Protocol
The Kyoto
Protocol is a protocol to the United NationsFramework Convention on Climate Change
The treaty is intended to achieve "stabilization
of greenhouse gas concentrations in the atmosphere
It establishes legally binding commitments for thereduction of four greenhouse gases (carbon
dioxide, methane, nitrous oxide, sulphur hexafluoride)
As of 2008, 183 parties have ratified the protocol which
was initially adopted for use on 11 December 1997in Kyoto, Japan and which entered into force on 16
February 2005.
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Industrialized countries agreed to reduce their collectiveGHG emissions by 5.2% compared to the year 1990.
Further an AAU is assigned to every corporate. (reduce or
buy)
Every 1 tonne of carbon less emitted into the atmosphere
earns 1 carbon credit
Kyoto includes defined "flexible mechanisms" such
as Emissions Trading, the Clean Development
Mechanism and Joint Implementation.
The ultimate buyers of credits are often individual
companies that expect their emissions to exceed their quota
(their Assigned Allocation Units, AAUs or 'allowances' for
short).
How The Kyoto Protocol Helps
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India signed and ratified the Protocol in August, 2002.
Since India is exempted from the framework of the treaty,
it is expected to gain from the protocol in terms of
transfer of technology and related foreign investments
So Corporates use the Kyoto Protocol as a CSR initiative.
In fact corporates are using carbon credits to make
projects economically viable.
Corporates have definitely taken a giant leap towardsreducing their CARBON FOOTPRINT that they leave
behind.
Kyoto Protocol ± India Perspective
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