Corporate Social ResponsibilityManagement & 2009 actionsBoard of Directors, 28 January 2009

Agenda

1. What is CSR – apart from Global Compact?2. CSR deliverables in APMM3. Global Compact gap analysis – key findings4. CSR deliverables in 2009

The Triple Bottom Line principle

Businessoperations

Economically viable

Socially responsible Environmentally sound

Media interestDongguan, Maersk Container Industry

Society LawLawBusiness

Socialcontract

Frontierexpectations

As expectations change, issues may shift

Source: McKinsey, 2006

An issue’s life cycle

An astounding pace of change

Evolution of stakeholder engagement

1995 20051975

Company InvestorsCustomers

Regulators

Company InvestorsCustomers

Suppliers

NGOs

Media

National authorities

AcademiaTrade orgs

UnionsJV partners Employees

Insurance companies

Local community

Int’lregulation

Businessbasics

Stakeholder management

Networkreality

New ways of engagement

customers

unions

CSR’s role

• Societal trends

• Societal challenges

• Societal shifts

• Societal opportunities

StrategySustainability ReportStrategic initiativesSharing better practicesGovernance

CSR deliverables

BusinessUnits

CSR: radar & filter• Risks

• Opportunities

• Gaps

Key CSR activities in APMM

“Radar”

• Monitor external environment for new risks and opportunities

• Meet with stakeholders eg investors, NGOs

• Participation in external global networks

Strategicinitiatives

• Cross group

• Pilot of new businessopportunities, tools

Strategy

• Frame and level of ambition is approved by Executive Board

• BUs define their own strategies and targets

• Annual CSR review of targets for current year and prioritisation of targets for next year

Sustainability report

• Data management

• Reporting

APMM values

Annual CSR review

1. Responsible managers present to BU CEO2. BU CEO presents to NSA/EB3. NSA/EB discusses overall results with BoD4. NSA/EB appraisal of CEO performance enters bonus evaluation

Agenda for annual CSR review

• Key business targets and challenges, max 2 pages• Evaluation of performance up against level of ambition• Activities carried out last year and lessons learned• Suggestions for activities and targets for next year to meet ambition level• Risk analysis • Prioritisation of activities according to risk analysis results• Needs for assistance from Group CSR

1

2

3

4

5

Minimum standards agreed

Tools provided to make standards practical

Standards included in BU strategy and targets

Implementation in handbooks, training, etc.

CSR review of strategies and targets Sustainability Report

CSR

CSR

CSR/EB

BU

CSR

Dongguan case affected5 step model

Key CSR activities in APMM

“Radar”

• Monitor external environment for new risks and opportunities

• Meet with stakeholders eg investors, NGOs

• Participation in external global networks

Strategicinitiatives

• Cross group

• Pilot of new businessopportunities, tools

Strategy

• Frame and level of ambition is approved by Executive Board

• BUs define their own strategies and targets

• Annual CSR review of targets for current year and prioritisation of targets for next year

Sustainability report

• Data management

• Reporting

APMM values

The Global Compact

"UN Global CompactA note was included in the board file proposing that the Group should sign on to UN Global Compact by January 2009. A comparison between the UN Global Compact principles and the present “Fundamental Business Principles” of the Group had been made along with a compliance gap analysis revealing only minor issues. It would be easier to communicate to customers and other stakeholders on Corporate Social Responsibility efforts if the Group signed on to UN Global Compact. The board approved the accession.”

Board of Directors’ meeting, 27 August 2008

Key deliverables 2009Executive Board decisions and mandate for CSR

“Radar”

• Systematic trendspotting in place

• Support is gained from CSR Key Opinion Leaders for APMMs approach

Strategicinitiatives

• Responsible Procurem.Group Procurement

• Anti-corruptionGroup Legal

• Human RightsInclude Group HR

• Strategic donations

• Update of Maersk FBP

Strategy

• APMM is signatory to the UN Global Compact

• Long-term CSR strategy agreed

• Clear business focused CSR strategies and targets in place after first CSR review at BU level

• Global CSR governance/network in place

HSE report

• 2008 HSE Report

• Data for 2009 Sustainability Report defined in system and communicated to BUs

APMM values