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    MeasuringMeasuring

    Corporate SocialCorporate SocialResponsibilityResponsibility

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    Measuring CSR initiatives isMeasuring CSR initiatives isimportant to ensure effectiveimportant to ensure effective

    implementation of planned strategyimplementation of planned strategy

    and to determine future actionand to determine future actionplans. Each company can designplans. Each company can design

    measuring strategies based onmeasuring strategies based on

    their selected CSR focus areas.their selected CSR focus areas.

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    Basic indicators to measure CSRBasic indicators to measure CSR

    Community CSR Initiatives

    Workplace CSR Initiatives

    Environment CSR Initiatives Marketplace CSR Initiatives

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    Measurement of CommunityMeasurement of Community

    InitiativesInitiatives

    Cash value of community support as apercentage of pre-tax profit

    Impact evaluation improved education

    attainment, number of jobs created, professionalsupport for community organizations

    Project progress and achievement measures

    Perception measures of the company as a Good

    Corporate Positive and negative media comment on

    community activities

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    Measurement of CommunityMeasurement of Community

    InitiativesInitiatives

    Individual value of staff time, gifts in kind

    and management costs

    Frequency of formal and informal dialogue

    between the stakeholders

    Measuring impact on the beneficiaries

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    Measurement ofWorkplaceMeasurement ofWorkplace

    InitiativesInitiatives

    Workplace profile (race, gender, disability,age etc.)

    Staff absenteeism

    Number of non-compliance (on health andsafety, equal opportunities and otherlegislation)

    Number of staff grievances Upheld cases of corrupt or unprofessional

    behaviour

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    Measurement ofWorkplaceMeasurement ofWorkplace

    InitiativesInitiatives

    Staff turnover

    Training and development provided to staff

    Pay and conditions compared against local

    equivalent averages

    Workforce profile compared to the community

    profile

    Evaluating impact as a result of downsizing Perception measures of the company ( equal

    opportunity, work-life balance)

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    Measurement of EnvironmentMeasurement of Environment

    InitiativesInitiatives

    Overall energy consumption

    Water usage

    Quantity of solid waste produced(measured by weight/volume)

    Upheld cases of prosecution for

    environmental offences CO2/Greenhouse gas emissions

    Use of recycle material

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    Measurement of EnvironmentMeasurement of Environment

    InitiativesInitiatives

    Positive and negative media comment for

    environment activities

    Environment impact over the supply chain Level of waste that is recyclable

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    Measurement of Market placeMeasurement of Market place

    InitiativesInitiatives

    Number of products complaints regardingproducts and services

    Advertising complaints upheld

    Complaints about late payments of bills

    Upheld cases of anti-corruptive behaviour

    Customer satisfaction levels

    Customer retention

    Provision for customers with special needs

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    Emerging Areas of CSREmerging Areas of CSR

    Social Responsibility

    Environmental Responsibility

    Business Responsibility Stakeholder Involvement

    (Source: European Commission, 2001)

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    Areas of EnvironmentalAreas of Environmental

    ResponsibilityResponsibility

    Respect for environment

    Environment friendly technologies

    Use, conserve and discharge: energy,material and water in an eco-friendly

    manner

    Adopt preventive and precautionary

    measures for environment pollution control Educate employees and community for the

    same

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    Areas ofBusiness ResponsibilityAreas ofBusiness Responsibility

    Compliance with Tax Laws and other

    regulations

    Corporate Governance: TransparentFinancial Reporting; Auditing/verification

    and Accountability; addressing customer

    redressals an grievances

    Invest in developing science and

    technology

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    Areas ofBusiness ResponsibilityAreas ofBusiness Responsibility

    Foster ethical trade practices

    Regulate suppliers CSR practices anddistributors CSR practices, e.g. stopworking with suppliers and distributorswho do not follow responsible businesspractices

    Transparent financial reporting: publishfinancial reports in newspapers for publicinformation


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