“Our existence depends on balanced

Natural Environment so we should be careful about it.”

By Rising Sun

CORPORATE SOCIAL RESPONSIBILITYTATA GROUP

“Community is a very important part, That is thereason why Business exist” – Jamshedji Tata

PRESENTED BY :- Rising Sun

• 39 PRATEEK HEMROM• 40 JITENDRA DASH• 41 MUKESH KUMAR KASHYAP• 43 RITU RAJ ANAND

WHAT IS CSR ?

• Maximize company’s overall impact on the society and stakeholders In a developed country :•Governance•Business Ethics•Human Rights and •Environment

In a developing country (India) :•Focus on nation building•Socio- economic development•Rural development•Employment•Education•Health care•Community support

Definition of CSR

• “EVERY COMPANY HARMS THE ENVIRONMENT” (Just as an individual does)

• Corporate Social Responsibility is thus only about two aspects.

1) Reducing the Negative Effects : Steps taken by a company to neutralize, minimise or offset the harmful effects caused by its processes and product-usage

2) Increasing the Positive Contributions : Further steps taken using its resources, core competence, skills, location and funds for the benefit of people and the environment

Results of the Karmayog CSR Rating 2008 of the largest

1000 Indian companiesKarmyog CSR Rating No. of Companies % of Companies

Level 5 (Highest) 0 0%

4 10 1%

3 45 5%

2 221 22%

1 232 23%

0 (lowest) 492 (no CSR) 49%

Total 1000 100%

Inferencesfrom the Karmayog CSR rating exercise

1) No CSR The results of the CSR Rating exercise are extremely disappointing since almost half of the companies are not doing any CSR

2) Token Gestures

Many are only making token gesture towards CSR in tangential ways such as donations to charitable trusts, NGOs, sponsorship of events, etc.

3)CSR as PR Most use CSR as a marketing tool

4) CSR Commitment

Most seem reluctant to do CSR activities unless mandated by law.

Inferencesfrom the Karmayog CSR rating exercise

5) CSR Effectiveness

Most spread their CSR funds thinly across many activities, thus reducing the effectiveness and seriousness.

6) CSR Philosophy

Very have a clearly defined CSR philosophy .Most implement CSR in a an ad -hoc manner, unconnected with their business process .

7) CSR Transparency

Very few companies openly state the damage caused by their processes and the steps being taken to reduce this damage.

9)CSR Spend Virtually no company states how much it spends on CSR

Karmayog Recommendation• EVERY COMPANY MUST SPEND A MINIMUM OF 0.2% OF ITS SALES

ON CSR ACTIVITIES (I.E. Rs 20 LAKHS PER Rs. 100 CRORES)Size by Sales

Company Sales in Rs. (Cr.)

Net Profit Rs. (Cr.)

Minimum CSR Rs. (cr.) at 0.2% of Sales

1st India Oil Corporation

226000 7,000 452

200 Indian Hotels 1800 370 3.6

400 Ahluwalia Contracts

880 51 1.8

600 Trent 500 30 1

800 Techno craft Industries

310 30 0.6

1000 Marathon Next Gen Reality

100 60 0.2

Total sales of 1000 companies:Rs.25,00,000 croresIf recommended minimum CSR is spend @ 0.2%of sales , this=Rs.5000 crores

Companies with the highest ranking of level 4

No Company Sector

1 HDFC Ltd. Finance

2 Infosys Technologies LTD Software and ITES

3 Tata Steel Ltd Steel

4 Titan industries Ltd. Watches & Jewellery

MILESTONES

• 1868:- The TATA Group was founded by Jamsetji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule

• 1902 :- The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel.

• 1907 :- The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912

• 1911 : - The Indian Institute of Science is established in Bangalore to serveas a centre for advanced learning.

• 1912 :- Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West.

• 1932 :- Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.

• 1945 :- Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products.

• 1970 :- Tata McGraw-Hill Publishing Company is created to publish educational and technical books.

• 1996 :-Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.

• 2001 :- Tata AIG – a joint venture between the Tata Group and American International Group Inc (AIG)

• 2006 :- Tata Sky satellite television service launched across the country.

• 2009 :-Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo in Delhi on January 10, 2008. Nano had a commercial launch on March 23, 2009

TATA STEEL (CSR ACTIVITIES)

• Health care :- - 850 Bed Hospital at Jamshedpur - Blood Bank• Environment :- - ISO-14001 Certification - ‘ Save Forest capaign’• Ongoing Programmes :- - Project "WATSAN" for Water and Sanitation Free Health

Checkups for Women at Surya Clinics - Operation Muskaan for cleft lips and palates - Specifically targeted programmes on HIV and AIDS.

- KARMAYOG RATING :- 4/5

TAJ HOTEL (CSR ACTIVITIES)

• TATA Group has always held that what comes from the society must, in turn go back to the society

• TAJ is proud to be a part of this legacy, and is deeply committed to serve the community.

• It has partnership with NGO’s to train under privilege women housewife in hospitality, self grooming and house keeping

TATA MOTORS (CSR ACTIVITIES)

• Community Development• Health & Sanitation – “HEALTH FOR ALL”• Employment Generation – “Grihini Social

Welfare Society”• Community Centers

TATA CHEMICALS (CSR ACTIVITIES)

• TATA Chemicals ltd. (TCL) had setup the TATA Chemicals Society for Rural Development (TCSRD) in 1980 to promote its social objective for the communities.

• Karmayog Rating 2/5• TATA Chemicals serves the community under

the umbrella of Kisan Kendra and TATA Kisan Sansar.

TATA CHEMICALS (CSR ACTIVITIES)

• Some of the Initiatives that TCSRD is involved in are :• Agricultural Development• Women’s Program• Rural Energy • Training • Watershed development • Relief Work• Infrastructure Karmayog Comments :- The Company is not doing

substantial work in community and environment.

TATA CONSULTANCY SERVICE (CSR ACTIVITIES)

• Community Network Services • Macomb Homeless Coalition• Environmental Stewardship• Road Safety in India• Cyber Safety :-

CONCLUSION

“ we believe that corporate social responsibility is not an externalized activity nor is it only philanthropy . It is an internal process reflecting the soul of the company.”

THANK YOU !!!