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Corporate Social Responsiblity

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Page 1: Corporate Social Responsibility Trigema

Corporate Social Responsiblity

Page 2: Corporate Social Responsibility Trigema

Trigema was founded by Josef and Eugen Mayer in Burladingen in 1919

First they produced underware

A company health insurance fund and a company medical officer were introduced in 1950 to improve the social situation of workers

Wolfgang Grupp took over the business from his father in 1969

Wolfgang Grupp restructured they company and introduced the brand name Trigema

Trigema

Page 3: Corporate Social Responsibility Trigema

Further new buildings were established and today the company ownes open plan offices, a leisure centre, a helicopter, petrol stations and new production plants

Largest textil and T-Shirt manufacturer in Germany

Over 1,000 employees

Sells products online and in 50 Trigema-Shops

Trigema

Page 4: Corporate Social Responsibility Trigema

Trigema Owner Wolfgang Grupp

Wolfgang Grupp

Page 5: Corporate Social Responsibility Trigema

The European Commision defines Corporate Social Responsibility as

“a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”

Corporate Social Responsibility

Page 6: Corporate Social Responsibility Trigema

Profit maximization not the ultimate goal! Producing their items 100% in Germany

Preserve jobs Absolute job security

No layoffs in the last 30 years

CSR Trigema

Page 7: Corporate Social Responsibility Trigema

Job guarantee for employees‘ children

„Wolfgang Grupp“ Foundation

Minimize impacts on environment:

Solar panels biodegradable T-Shirts

CSR Trigema

Page 8: Corporate Social Responsibility Trigema
Page 9: Corporate Social Responsibility Trigema

Federal Cross of Merit (Bundesverdienstkreuz)

Company of the Year (2006) (www.ja-zu-deutschland.de)

Cicero Speaker Award (2005)

Awards

Page 10: Corporate Social Responsibility Trigema

Do they obey the law ?

Is Trigema profitable ?

Doing the right thing ?

Contribute to the broader community ?

Does Trigema meet the criteria to be CSR?

Page 11: Corporate Social Responsibility Trigema

http://www. perenhall.com/robbins http://

ec.europa.eu/enterprise/policies/sustainable-business/files/csr/new-csr/act_en.pdf

http://www.investorwords.com/4616/social_responsibility.html

http://en.wikipedia.org/wiki/Corporate_Social_Responsibilityhttp://www.jstor.org/pss/258977http://www.epea.com/deutsch/cradle/konzept.htmhttp://en.wikipedia.org/wiki/Cradle_to_Cradle

Sources:

http://ec.europa.eu/enterprise/policies/sustainable-business/files/csr/new-csr/act_en.pdf
http://ec.europa.eu/enterprise/policies/sustainable-business/files/csr/new-csr/act_en.pdf
http://ec.europa.eu/enterprise/policies/sustainable-business/files/csr/new-csr/act_en.pdf
http://www.investorwords.com/4616/social_responsibility.html
http://www.investorwords.com/4616/social_responsibility.html
http://en.wikipedia.org/wiki/Corporate_Social_Responsibility
http://en.wikipedia.org/wiki/Corporate_Social_Responsibility
http://www.jstor.org/pss/258977
http://www.epea.com/deutsch/cradle/konzept.htm
http://www.epea.com/deutsch/cradle/konzept.htm
http://en.wikipedia.org/wiki/Cradle_to_Cradle
Page 12: Corporate Social Responsibility Trigema

Presented in Human Ressource Management in WS 2009/2010

Task: Pick a company, that you feel meets the criteria of a socially responsible organisation. Explain why using the criteria reviewed in class.

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