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    Corporate Social Responsibility

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    Assignment

    Topic on

    Corporate Social Responsibility

    Submitted to: Submitted by:

    Dr. Bushan D. Sudhakar Manikandan P

    Dept of International Business Roll No: 11382062, DIB

    Pondicherry University Pondicherry University

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    CORPORATE SOCIAL RESPONSIBILITY

    The main concept of CSR = Political Economy

    Corporate social responsibility (CSR, also called corporate conscience, corporate

    citizenship, social performance, or sustainable responsible business/ Responsible

    Business) is a form of corporate self-regulation integrated into a business model. CSR policy

    functions as a built-in, self-regulating mechanism whereby a business monitors and ensures

    its active compliance with the spirit of the law, ethical standards, and international norms.

    CSR is a process with the aim to embrace responsibility for the company's actions and

    encourage a positive impact through its activities on the environment, consumers,

    employees, communities, stakeholders and all other members of the public sphere who may

    also be considered as stakeholders.

    The term "corporate social responsibility" came into common use in the late 1960s and

    early 1970s after many multinational corporations formed the term stakeholder, meaning

    those on whom an organization's activities have an impact. It was used to describe

    corporate owners beyond shareholders as a result of an influential book by R. Edward

    Freeman, Strategic management: a stakeholder approach in 1984. Proponents argue that

    corporations make more long term profits by operating with a perspective, while critics

    argue that CSR distracts from the economic role of businesses. Others argue CSR is

    merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog

    over powerful multinational corporations.

    CSR is titled to aid an organization's mission as well as a guide to what the company stands

    for and will uphold to its consumers. Development business ethics is one of the forms

    of applied ethics that examines ethical principles and moral or ethical problems that can

    arise in a business environment. ISO 26000 is the recognized international standard for CSR.

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    The model of corporate social responsibility can be subdivided into four criteria-economic, legal, ethical and

    discretionary responsibilities.

    These responsibilities are ordered from bottom to top in the following illustration. Lets discuss each

    one them briefly.

    Base of Corporate Social Responsibility

    Economic responsibilities:

    The first criterion of social responsibility is economic responsibility. The business institution is, above all, the

    basic economic unit of society. Its responsibility is to produce goods and services that a society wants and to

    maximise profit for its owners and shareholders. An economic responsibility, carried to the extreme, is

    calledprofit-maximizing view; it was advocated by Nobel economist Milton Friedman. This view argued that

    a company should be operated on a profit-oriented basis, with its sole mission to increase its profits so long

    as is stays within the rule of the game.

    The purely profit-maximizing view is no longer considered an adequate criterion of performance in the world

    in general. Treating economic gain in the social as the only social responsibility can lead companies into

    trouble.

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    Legal responsibilities:

    All modern societies lay down ground rules, laws and regulations that businesses are expected to

    follow. Legal responsibilitydefines what society deems as important with respect to appropriate corporate

    behaviour. Businesses are expected to fulfil their economic goals within the legal framework. Legal

    requirements are imposed by local councils, state and federal governments and their regulating agencies.

    Organizations that knowingly break the law are poor performers in this category. Intentionally

    manufacturing defective goods or billing a client for work not done is illegal. Legal sanctions may include

    embarrassing public apologies or corporate confessions.

    Ethical responsibilities:

    Ethical responsibility includes behaviour that is not necessarily codified into law and may not serve the

    organizations direct economic interests. To be ethical, organizations decision makers should act with equity,

    fairness and impartiality, respect the rights of individuals, and provide different treatments of individual only

    when differences between them are relevant to the organizations goals and tasks.Unethicalbehaviour

    occurs when decisions enable an individual or organization to gain expense of society.

    Discretionary responsibilities:

    Discretionary responsibilityis purely voluntary and guided by an organizations desire to make social

    contributions not mandated by economics, laws or ethics. Discretionary activities include generous

    philanthropic contributions that offer no payback to the organization and are not expected. Discretionary

    responsibility is the highest criterion of social responsibility, because it goes beyond societal expectations to

    contribute to the communitys welfare.

    CSR internal and external environment

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    Many companies use the strategy of benchmarking to compete within their respective

    industries in CSR policy, implementation, and effectiveness. Benchmarking involves

    reviewing competitor CSR initiatives, as well as measuring and evaluating the impact that

    those policies have on society and the environment, and how customers perceive

    competitor CSR strategy. After a comprehensive study of competitor strategy and an

    internal policy review performed, a comparison can be drawn and a strategy developed for

    competition with CSR initiatives.

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    Key Issues in CSR

    Labour rights:

    child labour

    forced labour

    right to organize

    safety and health

    Environmental conditions

    water & air emissions

    climate change

    Human rights

    cooperation with paramilitary forces

    complicity in extra-judicial killings

    Poverty Alleviation

    job creation

    public revenues

    skills and technology

    Advantages of CSR

    Higher reputation of company, better company image

    Higher attraction for investors

    Good reputation and strong position in market

    Distinguish from rivals

    Increasing employees productivity and loyalty

    Attraction for quality and talented potential employees

    Decreasing expenses on risk management

    Direct financial saving ecological behaviour

    Better relationships with local society and public institutions

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    Social accounting, auditing, and reporting

    For a business to take responsibility for its actions, that business must be fully

    accountable. Social accounting, a concept describing the communication of social and

    environmental effects of a company's economic actions to particular interest groups within

    society and to society at large, is thus an important element of CSR.Social accounting

    emphasizes the notion of corporate accountability.

    Potential business benefits

    The scale and nature of the benefits of CSR for an organization can vary depending on the

    nature of the enterprise, and are difficult to quantify, though there is a large body of

    literature exhorting business to adopt measures beyond financial ones (e.g., Deming's

    Fourteen Points, balanced scorecards). Orlitzky, Schmidt, and Rynes found a correlation

    between social/environmental performance and financial performance. However,

    businesses may not be looking at short-run financial returns when developing their CSR

    strategy. Intel employs a 5-year CSR planning cycle.

    The definition of CSR used within an organization can vary from the strict "stakeholder

    impacts" definition used by many CSR advocates and will often include charitable

    efforts and volunteering. CSR may be based within the human resources, business

    development or public relations departments of an organisation, or may be given a separate

    unit reporting to the CEO or in some cases directly to the board. Some companies may

    implement CSR-type values without a clearly defined team or programme.

    The business case for CSR within a company will likely rest on one or more of these

    arguments:

    Human resources

    A CSR program can be an aid to recruitment and retention, particularly within the

    competitive graduate student market. Potential recruits often ask about a firm's CSR policy

    during an interview, and having a comprehensive policy can give an advantage. CSR can also

    help improve the perception of a company among its staff, particularly when staff can

    become involved through payroll giving, fundraising activities or community volunteering.

    CSR has been found to encourage customer orientation among frontline employees.

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    Risk management

    Managing risk is a central part of many corporate strategies. Reputations that take decades

    to build up can be ruined in hours through incidents such as corruption scandals or

    environmental accidents. These can also draw unwanted attention from regulators, courts,

    governments and media. Building a genuine culture of 'doing the right thing' within a

    corporation can offset these risks.

    Brand differentiation

    In crowded marketplaces, companies strive for a unique selling proposition that can

    separate them from the competition in the minds of consumers. CSR can play a role in

    building customer loyalty based on distinctive ethical values. Several major brands, such

    as The Co-operative Group, The Body Shop and American Apparel are built on ethical values.

    Business service organizations can benefit too from building a reputation for integrity and

    best practice.

    License to operate

    Corporations are keen to avoid interference in their business

    through taxation or regulations. By taking substantive voluntary steps, they can persuade

    governments and the wider public that they are taking issues such as health and safety,

    diversity, or the environment seriously as good corporate citizens with respect to labour

    standards and impacts on the environment.

    Evolution of corporate social responsibility in India

    The evolution of corporate social responsibility in India refers to changes over time in India

    of the cultural norms of corporations' engagement of corporate social responsibility (CSR),

    with CSR referring to way that businesses are managed to bring about an overall positive

    impact on the communities, cultures, societies and environments in which they

    operate. The fundamentals of CSR rest on the fact that not only public policy but even

    corporate should be responsible enough to address social issues. Thus companies should

    deal with the challenges and issues looked after to a certain extent by the states.

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    Among other countries India has one of the richest traditions of CSR. Much has been done in

    recent years to make Indian Entrepreneurs aware of social responsibility as an important

    segment of their business activity but CSR in India has yet to receive widespread

    recognition. If this goal has to be realised then the CSR approach of corporate has to be in

    line with their attitudes towards mainstream business- companies setting clear objectives,

    undertaking potential investments, measuring and reporting performance publicly.

    The Four Phases of CSR Development in India

    The history of CSR in India has its four phases which run parallel to India's historical

    development and has resulted in different approaches towards CSR. However the phases

    are not static and the features of each phase may overlap other phases.

    The First Phase

    In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion,

    family values and tradition and industrialization had an influential effect on CSR. In the pre-

    industrialization period, which lasted till 1850, wealthy merchants shared a part of their

    wealth with the wider society by way of setting up temples for a religious cause. Moreover,these merchants helped the society in getting over phases of famine and epidemics by

    providing food from their godowns and money and thus securing an integral position in the

    society. With the arrival of colonial rule in India from 1850s onwards, the approach towards

    CSR changed. The industrial families of the 19th century such

    asTata,Godrej,Bajaj,Modi,Birla, Singhania were strongly inclined towards economic as

    well as social considerations. However it has been observed that their efforts towards social

    as well as industrial development were not only driven by selfless and religious motives but

    also influenced by caste groups and political objectives.

    The Second Phase

    In the second phase, during the independence movement, there was increased stress on

    Indian Industrialists to demonstrate their dedication towards the progress of the society.

    This was when Mahatma Gandhi introduced the notion of "trusteeship", according to which

    the industry leaders had to manage their wealth so as to benefit the common man. "I desire

    http://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Godrej_Grouphttp://en.wikipedia.org/wiki/Godrej_Grouphttp://en.wikipedia.org/wiki/Godrej_Grouphttp://en.wikipedia.org/wiki/Bajaj_Grouphttp://en.wikipedia.org/wiki/Bajaj_Grouphttp://en.wikipedia.org/wiki/Bajaj_Grouphttp://en.wikipedia.org/wiki/Modi_Grouphttp://en.wikipedia.org/wiki/Modi_Grouphttp://en.wikipedia.org/wiki/Modi_Grouphttp://en.wikipedia.org/wiki/Birla_familyhttp://en.wikipedia.org/wiki/Birla_familyhttp://en.wikipedia.org/wiki/Birla_familyhttp://en.wikipedia.org/wiki/Birla_familyhttp://en.wikipedia.org/wiki/Modi_Grouphttp://en.wikipedia.org/wiki/Bajaj_Grouphttp://en.wikipedia.org/wiki/Godrej_Grouphttp://en.wikipedia.org/wiki/Tata_Group
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    to end capitalism almost, if not quite, as much as the most advanced socialist. But our

    methods differ. My theory of trusteeship is no make-shift, certainly no camouflage. I am

    confident that it will survive all other theories." This was Gandhi's words which highlights his

    argument towards his concept of "trusteeship". Gandhi's influence put pressure on various

    Industrialists to act towards building the nation and its socio-economic development.

    According to Gandhi, Indian companies were supposed to be the "temples of modern India".

    Under his influence businesses established trusts for schools and colleges and also helped in

    setting up training and scientific institutions. The operations of the trusts were largely in line

    with Gandhi's reforms which sought to abolish untouchability, encourage empowerment of

    women and rural development.

    The Third Phase

    The third phase of CSR (196080) had its relation to the element of "mixed economy",

    emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental

    standards. During this period the private sector was forced to take a backseat. The public

    sector was seen as the prime mover of development. Because of the stringent legal rules

    and regulations surrounding the activities of the private sector, the period was described as

    an "era of command and control". The policy of industrial licensing, high taxes and

    restrictions on the private sector led to corporate malpractices. This led to enactment of

    legislation regarding corporate governance, labour and environmental issues. PSUs were set

    up by the state to ensure suitable distribution of resources (wealth, food etc.) to the needy.

    However the public sector was effective only to a certain limited extent. This led to shift of

    expectation from the public to the private sector and their active involvement in the socio-

    economic development of the country became absolutely necessary. In 1965 Indian

    academicians, politicians and businessmen set up a national workshop on CSR aimed at

    reconciliation. They emphasized upon transparency, social accountability and regular

    stakeholder dialogues. In spite of such attempts the CSR failed to catch steam.

    The Fourth Phase

    In the fourth phase (1980 until the present) Indian companies started abandoning their

    traditional engagement with CSR and integrated it into a sustainable business strategy. In

    1990s the first initiation towards globalization and economic liberalization were undertaken.

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    Controls and licensing system were partly done away with which gave a boost to the

    economy the signs of which are very evident today. Increased growth momentum of the

    economy helped Indian companies grow rapidly and this made them more willingand able

    to contribute towards social cause. Globalization has transformed India into an important

    destination in terms of production and manufacturing bases of TNCs are concerned. As

    Western markets are becoming more and more concerned about and labour and

    environmental standards in the developing countries, Indian companies who export and

    produce goods for the developed world need to pay a close attention to compliance with

    the international standards.

    Current State of CSR in India

    As discussed above, CSR is not a new concept in India. Ever since their inception, corporate

    like the Tata Group, the Aditya Birla Group, and Indian Oil Corporation, to name a few have

    been involved in serving the community. Through donations and charity events, many other

    organizations have been doing their part for the society. The basic objective of CSR in these

    days is to maximize the company's overall impact on the society and stakeholders. CSR

    policies, practices and programs are being comprehensively integrated by an increasing

    number of companies throughout their business operations and processes. A growing

    number of corporate feel that CSR is not just another form of indirect expense but is

    important for protecting the goodwill and reputation, defending attacks and increasing

    business competitiveness.

    Companies have specialised CSR teams that formulate policies, strategies and goals for their

    CSR programs and set aside budgets to fund them. These programs are often determined by

    social philosophy which have clear objectives and are well defined and are aligned with the

    main stream business. The programs are put into practice by the employees who are crucial

    to this process. CSR programs ranges from community development to development in

    education, environment and healthcare etc.

    For example, a more comprehensive method of development is adopted by some

    corporations such asBharat Petroleum Corporation Limited,Maruti Suzuki India Limited,

    andHindustan Unilever Limited. Provision of improved medical and sanitation facilities,

    building schools and houses, and empowering the villagers and in process making them

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    more self-reliant by providing vocational training and a knowledge of business operations

    are the facilities that these corporations focus on. Many of the companies are helping other

    peoples by providing them good standard of living.

    On the other hand, the CSR programs of corporations like GlaxoSmithKline

    Pharmaceuticals focus on the health aspect of the community. They set up health camps in

    tribal villages which offer medical check-ups and treatment and undertake health awareness

    programs. Some of the non-profit organizations which carry out health and education

    programs in backward areas are to a certain extent funded by such corporations.

    Also Corporates increasingly join hands with Non-governmental organizations (NGOs) and

    use their expertise in devising programs which address wider social problems.

    For example, a lot of work is being undertaken to rebuild the lives of the tsunami affected

    victims. This is exclusively undertaken by SAP India in partnership with Hope Foundation, an

    NGO that focuses mainly on bringing about improvement in the lives of the poor and needy.

    The SAP Labs Centre of HOPE in Bangalore was started by this venture which looks after the

    food, clothing, shelter and medical care of street children.

    CSR has gone through many phases in India. The ability to make a significant difference in

    the society and improve the overall quality of life has clearly been proven by the corporates.

    Not one but all corporates should try and bring about a change in the current social

    situation in India in order to have an effective and lasting solution to the social woes.

    Partnerships between companies, NGOs and the government should be facilitated so that a

    combination of their skills such as expertise, strategic thinking, manpower and money to

    initiate extensive social change will put the socio-economic development of India on a fast

    track.

    CSR of TATA

    As its operations have expanded to new geographies, the Tata Steel Group has retained a

    collective focus on the various areas of corporate sustainability that impact people,

    environment and the society at large. Founded on the philosophy that society is not just

    another stakeholder in its business, but the prime purpose of it, the Company, across its

    various operations is committed to making a positive contribution in a number of ways.

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    As a policy, Tata Steel promotes and encourages economic, social and educational

    development within its communities while also giving active support to local initiatives. Its

    mammoth social outreach programme covers the company-managed city of Jamshedpur

    and over 800 villages around it through upliftment initiatives in the areas of income

    generation, health and medical care, education, sports, and relief.

    TATAs present CSR activities

    Society

    Building Community Network

    Youth and Leadership

    Sports

    Employability Enhancement

    Human

    Development of Employees

    Healthy People

    Educated Population

    Active Volunteering

    Overseas Initiatives

    Environment

    Conservation Initiatives

    Eco-Citizen

    Economic

    Employment Generation

    Infrastructure Development

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    Finance

    Financial Indicators

    Enhancing Shareholder Value

    Safety

    At Tata Steel

    In Mines & Collieries

    Safety Committees

    CORPORATE SUSTAINABILITY OF TATA

    Sir Dorabji Tata Trust and the Allied Trusts

    Overview

    Established in 1932 by Sir Dorabji Tata, the elder son of the group founder Jamsetji Tata, the

    Sir Dorabji Tata Trust is one of Indias oldest philanthropic foundations. With its Allied

    Trusts, it is the single largest private sector donor in the country.

    The Trusts make fi nancial contributions to institutions, provide fi nancial support to more

    than 600 NGOs in the country and offer monetary assistance to students and needy

    patients. Their vision of constructive philanthropy has been sensitive to the fast-growing

    needs of a developing nation, and the projects and programmes they support bear

    contemporary relevance.

    The Allied Trusts, administered by the Sir Dorabji Tata Trust are the Jamsetji Tata Trust, the

    R.D.Tata Trust, the J.R.D. Tata Trust, the Tata Education Trust, the Tata Social Welfare Trust,

    the J.R.D. and Thelma J. Tata Trust, the J.N. Tata Endowment for the Higher Education of

    Indians, the Lady Tata Memorial Trust and the Lady Meherbai D. Tata Education Trust.

    The grant-making pattern of the Trusts is based on three broad segments of philanthropy:

    1. Grants to institutions set up or significantly facilitated by the Trusts.

    2. Grants to Non-Government Organisations (NGOs).

    3. Grants to individuals (educational and medical).

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    INSTITUTIONAL GRANTS

    The Sir Dorabji Tata Trust and the Allied Trusts have pioneered several leading institutions,

    the first of their kind in India, and in doing so; have created centres of excellence in several

    fieldsparticularly medicine, science and education.

    Institutions supported by the Trusts are:

    Indian Institute of Science, Bengaluru

    Tata Institute of Social Sciences, Mumbai

    Tata Memorial Centre, Mumbai

    Tata Medical Center, Kolkata

    Tata Institute of Fundamental Research, Mumbai

    National Centre for the Performing Arts, Mumbai

    National Institute of Advanced Studies, Bengaluru

    NON-GOVERNMENT ORGANISATIONS (NGO) GRANTS

    The pattern of grant making support extended to NGOs is in accordance with the chosen

    strategy. The grants are made in six social development areas:

    Natural Resource Management and Rural Livelihoods

    Urban Poverty and Livelihoods

    Education

    Health

    Civil Society, Governance and Human Rights

    Media, Art and Culture

    Natural Resource Management and Rural Livelihoods

    This portfolio addresses food security at the household level and promotes ecological

    security. It accounts for the largest number and value of grants. The portfolios grants are

    dominated by two programmes, namely the System of Rice Intensifi cation and Diversion

    Based Irrigation, as well as some emerging programmes such as Goat Based Livelihoods.

    Urban Poverty and Livelihoods

    This portfolio deals with the issues of mitigating the travails of internal migration suffered

    by over 120 million persons migrating for work seasonally. It also addresses issues of theinformal sector livelihoods, urban planning and governance, and employability.

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    Education

    This portfolio is focused on supporting projects, related to elementary education, child

    protection, adolescent education and skills development, and womens literacy in the

    underprivileged sections.

    Health

    Even though India is making increasing public investment in healthcare, access to health

    services still remains highly inequitable. The overarching approach of this portfolio is rooted

    in community-based health interventions and spans the sub-thematic areas of non-

    communicable diseases with a focus on cancer, disability, public health and services, and

    domestic violence.

    Civil Society, Governance and Human Rights

    This portfolio works towards strengthening the civil society, improving governance and

    supporting the protection of human rights with a focus towards the vulnerable sections of

    society.

    Media, Art and Culture

    The portfolio aims to build and promote the arts scholarships and archival facilities, protect

    and conserve cultural heritage and dying art forms, support research and development

    activities of the Arts, provide support to media projects engaged in the development

    discourse and develop proactive areas in folklore.

    Relief Grants

    In the event of natural or man-made disasters, the Trusts provide financial succour towards

    relief and rehabilitation efforts. In case of major calamities, they work collaboratively with

    the Tata Relief Committee (TRC).

    INDIVIDUAL GRANTS

    The Trusts provide merit and need based educational assistance as well as medical grants to

    deserving individuals.

    Education Grants

    The Sir Dorabji Tata Trust gives fi nancial assistance for education by way of:

    General education grants for studies in India, after taking into account factors such

    as academic record, fees and the economic background of the family.

    Scholarships for undergraduate and postgraduate studies in India.

    Study in Urban and Rural Community Development.

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    Scholarships by the J.R.D. Tata Trust are given with a view to fi nancially assist promising

    young students pursuing their graduation and post graduation courses, subject to the

    eligibility criteria set out on merit basis.

    The J.N. Tata Endowment for the Higher Education of Indians (established in 1892 by the

    founder, Jamsetji Tata) selects candidates of exceptional merit and assists them by awarding

    loan scholarships to pursue higher education at some of the best institutions in the world.

    The Jamsetji Tata Trust supports the J.N. Tata Scholars by way of gift awards.

    The Lady Tata Memorial Trust was established in 1932 by Sir Dorabji Tata in memory of his

    wife, Lady Meherbai, who died of leukaemia at an early age. This trust supports

    international research on leukaemia and scholarships in India for scientifi c investigations

    having a bearing, directly or indirectly, on the alleviation of human suffering from disease.

    Recently, an annual Young Researcher Award has also been instituted which entitles the

    recipient to a fi ve-year postdoctoral research grant.

    The Lady Meherbai Tata Education Trust, also established in 1932, gives scholarships to

    young Indian women graduates of Indian universities to pursue higher studies abroad in the

    fi elds of social work and public health.

    Additionally, education-related travel grants are given to meet the costs of pursuing studies

    overseas, as well as for presenting papers at conferences, undergoing advanced training,

    research and exchange programmes.

    Medical Grants

    The increasing costs of medical treatment places a huge burden, especially on those from

    the economically weaker sections of society. The Sir Dorabji Tata Trust and the J.R.D. Tata

    Trust provide fi nancial assistance to meet the cost of medical treatment. The J.R.D. Tata

    Trust focuses mainly on the relatively younger age group, who, with such medical assistance

    can go on to lead a better quality of life.

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    Sir Ratan Tata Trust & Navajbai Ratan Tata Trust

    The Sir Ratan Tata Trust and Navajbai Ratan Tata Trust, established in 1919 and 1974

    respectively, are grant-bestowing public foundations. Both trusts seek to be catalysts in

    development through giving grants to institutions in the areas of Rural Livelihoods and

    Communities, Education, Enhancing Civil Society and Governance, Health and Arts, Crafts

    and Culture. They focus their grants to organisations which they can partner to undertake

    innovative and sustained initiatives with the potential to make a visible difference. They also

    provide grants for endowments, have a separate programme for small grants and give

    grants to individuals for education and medical relief.

    INSTITUTIONAL GRANTS

    The bulk of these are in the areas of Rural Livelihoods and Communities and Education.

    Within Rural Livelihoods and Communities, the Trusts focus on key initiatives within three

    broad areas:

    Livelihoods

    Drinking Water and Sanitation

    Microfi nance

    The Trusts grants in the field ofEducation follow a focused approach in the following areas:

    Reforming elementary education

    Nurturing education as a discipline

    Higher Education

    Within Health, the Trusts focus efforts on:

    Rural Health Programmes

    Mental Health

    Children With Special Needs

    Health Resources and Health Systems Development

    Clinical establishment

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    Within Enhancing Civil Society & Governance,the Trusts grants are based on the following

    two key initiatives:

    Encouraging youth action for development through the Youth & Civil Society

    Initiative.

    Professionalising the non-profit sector through the Roopantaran initiative, focusing

    on Human Resource and Organisation Development.

    WithinArts, Crafts and Culture,the Trusts grants are focused on the following:

    Crafts Based Livelihood Initiatives

    Sustaining Livelihoods in Performing Arts

    Conservation and Digitisation

    Community Media and Livelihoods

    In most of the thematic areas, the Trusts focus their grants on well-defined initiatives. Some

    of its key initiatives are mentioned below:

    Central India Initiative: This involves a series of livelihood projects across the central India

    region, addressing core issues aimed at alleviating poverty amongst tribals in a sustainable

    manner.

    Himmothan Pariyojana: The initiative addresses some of the key rural development issues

    confronting the inhabitants of the Himalayas, on a systematic basis.

    Kharash Vistarotthan Yojana (KVY): This tackles issues related to sea water ingress on the

    Gujarat coastline through field projects and coordination with the state government.

    Drought Proofi ng in West Rajasthan: The objective is to develop replicable models for

    drought proofing in the desert regions of Rajasthan.

    Reviving the Green Revolution: The initiative involves a series of interventions encouraging

    crop diversification in Punjab and Tamil Nadu to tackle the negative impact of the rice-

    wheat cropping system, whilst also focusing on Integrated Pest Management in variouscrops to enhance productivity.

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    North East Initiative (NEI): The initiative addresses livelihood issues of the North-eastern

    states. Currently, the NEI focuses on the three hill states of Arunachal Pradesh, Mizoram and

    Nagaland and opportunities for partnerships with state governments and local organisations

    are being explored in these States.

    Sukhi Baliraja Initiative (SBI): The initiative aims to promote a holistic livelihood promotion

    strategy for the Vidharbha region of Maharashtra, with the key objective of reducing

    distress among the farming community by enhancing livelihoods of 25,000 households

    across 300 villages.

    Drinking Water Initiative (Mission Swach Jal): The initiative aims to provide potable water

    and promote sanitation in order to enhance the health of rural communities. Notably,

    community and individual based drinking water interventions are dovetailed with sanitation

    and hygiene education. Currently, the Trusts support drinking water and sanitation projects

    in around 450 villages across the country, including salinity affected villages in coastal areas

    of Gujarat, fluoride affected villages in Andhra Pradesh, Himalayan regions of Uttarakhand,

    etc.

    Sakh Se Vikas: This initiative consolidates and expands community-based microfinance in

    Rajasthan by strengthening livelihoods and reducing vulnerabilities. Whilst strengthening

    linkages between microfinance and development, the Trusts are also supporting a large

    community-based microfinance programme in South India.

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    Events of CSR of TATA

    REFERENCES

    www.google.com

    www.wikipedia.com

    www.tata.com

    http://www.wikipedia.com/http://www.wikipedia.com/http://www.tata.com/http://www.tata.com/http://www.tata.com/http://www.wikipedia.com/