CORPORATE STRATEGYof

ROHIT KUSHWAHA 309KULDEEP SHARMA 197MEENAKSHI SHARMA 325

Vision

Unilever products touch the lives of over 2 billion people every day – whether that's through

feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and

clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

Mission

Unilever's mission is to add Vitality to life। We meet everyday needs for nutrition,

hygiene, and personal care with brands that help people feel good, look good and

get more out of life.

In their Scientific innovation to meet consumer needs they will respect the concerns of their consumers and of society.They will work on the basis of sound science applying rigorous standards of product safety.

Innovation

Personal Wash

• Lux

• Lifebuoy

• Liril

• Hamam

• Breeze

• Dove

• Pears

• Rexona

Fabric WashSurf Excel

Rin

Wheel

Hair CareSunsilk

Clinic Plus

Oral CarePepsodent

Closeup

Ayurvedic Personal & Health CareAyur

COLOUR COSMETICSLAKME

DEODORANTSAXEREXONA

Household CareVIM

Skin CareFair & LovelyPond’sVaselineAviance

TeaBrooke Bond

Lipton

CoffeeBrooke Bond Bru

FoodsKissan

Annapurna

Knorr

Ice Cream

Kwality Walls

Challenges For HUL

• Inflation reducing Profit• Raw Material

• Consumer Income reduction.

• Competition in Core Categories• Emerging Player

• Advertising Expenditure

• Price Positioning

• Competitors Focusing single Category

Challenges for HUL• Consumer Behaviour

• Changing habits

• Confised with competitors product

• Traditional habits

• Global Exposure• Go Further-Go Faster

• Challenge convention wisdom

• Creating a different mind-set

• Make something from waste

• Deal with a difficult visitor

• Help to improve nation’s nutrition

• Turn a problem into solution.

• Give life an Extra – Flavour

Challenges for HUL

Strategies followed by HUL

• Restricted in two Division• Food

• Home/Personal care products

• Improvement in Portfolio Products• 400 products selected

• Manufacturing reorganised in regional networks

• IT system reconfigured

• Change in job management structure• Reduction in managerial job classes

• Develop deep level expertise

Pioneer Strategies

• Building Market and Building brand

• Launch Brand when innovation pipeline is full

• To Deliver sustainable performance by looking long term

• Clarity of Strategies where HUL want to win

• Transformational Changes.

Strategies followed by HUL

• Management Strategies• DistinguIshment of job classes

• Commitment to own professional development

• Global Exposure to managers

• Sound knowledge of Local market

Self Development

Encompassed Career planning and progression

Learning and Development

Remuration

Reward System

Competence dictionary

Job Skill Profile

Strategies Followed By HUL

Who will be Manager?• High level performance• Have strong potential

Some Major Competitors

• Cavinkare Ltd• Fairever

• Procter & Gamble• Tide

• Marico group• Hair oil and food products

• Nestle• Coffee

• Dabur• Health care products

• Aspiration and Personal Growth needs

• Balance Between Private and Professional Life

• Emphasis in MDS

THANK YOU