corporate theme hassan el-meligy
TRANSCRIPT
How about adding a horizontal flavor to
corporate that would add value to the whole organization and more specifically to the vertical structure (The Vision & Mission) including strategic objectives.
The aim of corporate theme is to discover what goes and match everything you do and create a theme that then could be used to act as a tollgate of a filter for everything you do, everything you write and everything you say about your company.
What is it
Being Honest
Being Transpare
nt
Adding Value
Example Theme -1
Example Theme 2
Empowered
Resourcful
Aligned
Application of using the theme as a tollgate;
We align to our business strategy in everything we do; empowered by the top management while being resourceful.
We use our resources in alignment with our corporate strategy empowered by our high level managers
We are empowered by our shareholders to align our resources with our strategy.
And it goes on in all the way downward to the task level that you make sure the alignment, the empowerment and resources are part of your power.
Clarification
