Market Research

Product: A cigarette that tastes like candy and doesn’t leave smellTarget: 18-30Aim: To know if people will buy my productPlace: Kiosks

15 per day 20 per day 30 per day 5 per day 2 per day18-30 30-60

YES

0

1

2

3

4

5

6

Number of cigarettes smoked per day by different age group consumers

20%

20%

10%10%

10%

10%

20%

Flavour choices

chocolatecoffeehamburgerlemonmintstrawberryvanilla

10%

90%

Sweet vs. Salty

SaltySweet

10%

80%

10%

Point of Purchase

free-shop

Kiosks

service station

60%

40%

Long lasting or Short lasting

Long-lastingshort-lasting

10%

30%

10%10%

40%

Multi flavour vs. Single flavour packs and quantity of pack

mixed 10mixed 15mixed 20single-flavoured 10single-flavoured 20

40%

30%

30%

Reason of smoking

A - it's relaxingC - you like itB - it's addictive

Miranda Correa PerkinsAmalia SereGitika Manwani