Exhibit at COSME Tech 2017,

the BEST platform to tap into

the attractive market, Japan & Asia!

COSME Tech Show ManagementAttn: Saya Katsuki (Ms.) / Mikako Shimada (Ms.) / Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan

TEL: +81-3-3349-8519　FAX: +81-3-3349-8530 E-mail: cosmetics@reedexpo.co.jp　WEB: www.cosme-i.jp/en/

A division of Reed Business Registered in England, Number 678540

Dates: January 23[Mon] - 25 [Wed], 2017　Venue: Tokyo Big Sight, JapanOrganised by: Reed Exhibitions Japan Ltd.　　Concurrent Show:

EXHIBITING INFORMATION

Private Label

Ingredients

Packaging

www.cosme-i.jp/en/Contact Show Management by E-mail: cosmetics@reedexpo.co.jp

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Scenes from previous show in 2016

COSME Tech 2016 achieved a breakthrough result!

CI17_BRC_E_P1_2_yamamoto(W420XH297

Ingredients Private Label

Container/Packaging

Tools & Accessories

Contract Manufacturing / Private Label ZoneContract Manufacturing / Private Label Zone

■ Skincare ■ Makeup■ Bath & Body Care ■ Hair & Scalp Care■ Beauty Drink/Supplement ■ Salon Cosmetics■ Men's Care ■ Fragrance　　etc.

Exhibit Profile All kinds of cosmetic finished products

■ Importers/Agents/Distributors

■ Retailers (Department Stores, Life Style Shops, Online Shops, Select Shops, Drug Stores, Mass Retailers, Specialty Shops, etc.)

■ Salons, Spas, Hotels　　　　　　　etc.

■ Ingredients Zone ■ Contract Manufacturing / Private Label Zone■ Container/Packaging Zone ■ Tools & Accessories Zone■ Sales Promotion / Marketing Zone ■ Lab Device, Testing Zone

Exhibit Profile - Consists of 6 specialised zones

Professionals in charge of “R&D”,“Product Planning”,“Marketing”, etc. from various cosmetics manufacturers and other companies with cosmetics business

Floor Plan (preliminary)

Visitor Profile

Visitor Profile

One-stop venue for 　　　　　Cosmetics Development

NEW

Ingredients Zone

Lab Device, Testing Zone

Academic Forum

Sales Promotion / Marketing Zone

Container/Packaging Zone

Japan’s LARGEST exhibition specialised in cosmetics. A large number of cosmetics companies exhibit here from all around the world.“Largest ”in reference to the exhibitor number of trade shows with the same concept.

Tools & AccessoriesZone

Asia’ s leading exhibition for“Cosmetics Development”The best place to meet cosmetics companies in Japan & Asia

Exhibition Outline

Concurrent Show

East Hall 5 Entrance/Exit

East Hall 6 Entrance/Exit

East Hall 7 Entrance/Exit

65

25,000

20,000

15,000

10,000

5,000

0UKFranceBrazilGermanyKoreaUSAJapanChina

Market Size (USD million)

(Source: Euromonitor International)

Skin Care Global Market Size [2014]

(Source: Euromonitor International)

Colour Cosmetics Global Market Size [2014]

Market Size (USD million)

RussiaFranceGermanyUKChinaBrazilJapanUSA0

4,000

2,000

6,000

8,000

10,000

12,000

Year

Number of Exhibitors

2016 201720142013201220112010

637*

541*

368*324*

141125

800

600

400

200

0

800*(expected)

Japan: USD 15,464 millionJapan: USD 5,802 million

Year

Number of International Exhibitors

2016 2017201420132012

260*(expected)

143*

197*

73*50*

0

50

100

150

200

250

Due to a string of new entry, the Japanese cosmetics market is rejuvenated.

To win the fiercer competition, cosmetics companies are eager to findnew partners to bring innovation or increase business efficiency.

COSME Tech has achieved the Asia’s leading scale and firmly established its position in the Japanese/Asian market. Further growth is expected for sure for the 2017 show.

in 2017(expected)

** 800 Exhibitors

in 2016

in 2017in 2016

637 Exhibitors

We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.

(* including the concurrent show)

(* including the concurrent show)

The Solemn Declaration of No Inflated Numbers

< Number of Exhibitors >

Please refer to the following URL for details on the counting method.www.cosme-i.jp/en/doc/TAC/

Why the Japanese market now ?

(expected)

* *30,000 Visitors23,295Visitors

< Number of Visitors >

The best gateway to the Japanese & Asian cosmetics market

in 2017(expected)in 2016

From 36 * countries

197 * international exhibitors

From 45 *countries

260 * international exhibitors

< Number of International Exhibitors >

(* including the concurrent show)

This is our 4th time at COSME Tech and every year has been successful. There were more international visitors this year. Not only from Japan, we’ve met with quite a lot of people from Korea and that’ll be a good start promoting our business there as well.

AMA LABORATORIES (USA)

Besides from Japan, we also met many people from Korea, China and even from South Africa. We could meet very different kinds of people from different countries. It is like a new link for a new world for us. We already booked our booth for next year.

RED OF VIEW (Italy)

COSME Tech is becoming more international every year, chosen by more international companies as the best way to tap into the Japanese/Asian cosmetics industry.

Why you should set your target to Japan Chosen by more international exhibitors

Achieving continuous and powerful growth

Japan is the world’s second largest cosmetics market with high stability.

Comments from exhibitors (excerpts)

1

2

3

■ Armenia■ Australia■ Belgium■ Bulgaria■ China■ Finland■ France ■ Germany

■ Hong Kong■ Iceland■ India■ Israel■ Italy■ Japan■ Korea■ Malaysia

■ Morocco■ New Zealand■ Niue■ Philippines■ Poland■ Russia■ Samoa■ Singapore

■ Slovenia■ Solomon Islands■ South Africa■ Switzerland■ Taiwan■ Thailand■ Tonga

■ Turkey■ UAE■ UK■ USA■ Vanuatu

List of exhibiting countries/regions at COSME Tech & COSME TOKYO 2016

7

34.9%Product Planning34.9%Product Planning

29.2% R&D29.2% R&D

17.1% Sales Promotion,Marketing, Sales

7.0%Production, Quality Control

4.6% Purchasing

2.4% Others

4.7%Business Management

*Data of visitors from cosmetics, pharmaceutical, detergent and food companies. .

Visitor Profile −Various cosmetics companies from Japan & Asia

New launches of cosmetics business are still active in Japan. COSME Tech is appreciated as the best way to meet other manufacturers launching cosmetics business, who rarely have existing suppliers and partners.

Cosmetics Manufacturers in Japan Retailers with private label cosmetics

Newcomers from other industries

Excerpts from Visitors List 2016● AJINOMOTO● ASAHI FOOD & HEALTHCARE● BANDAI ● DAIICHI SANKYO HEALTHCARE● GLAXOSMITHKLINE

● KOBAYASHI PHARMACEUTICAL● MEIJI● MORINAGA● PIGEON● SUNTORY WELLNESS

● TAKARA TOMY● TAKEDA PHARMACEUTICAL● YAKULT● YAMADA BEE FARM● ZEBRA

Excerpts from Visitors List 2016 International visitors from AsiaInternational visitors especially from other Asian countries such as China, Korea, Taiwan, Thailand, Hong Kong and Singapore have been increasing every year. The number of international visitors increased by 34% in 2016 from the previous show.

In Japan, private label cosmetics by major retailers, salons, etc. are very common.Co-held COSME TOKYO attracts more retailers and salons who are also interested in developing their own private label cosmetics.

Best place　 to acquire new customers…

…

Excerpts from Visitors List 2016● AEON TOPVALU● BIC CAMERA● CAINZ

　● COMBI 　● JALUX　　● JIMOS

● JAPANESE CONSUMERS' COOPERATIVE UNION● NISSEN　

● SANRIO● SENSHUKAI● TAKARA BELMONT

● TBC GROUP● WAKASA SEIKATSU● WORLD

…

Excerpts from Visitors List 2016● AEKYUNG (Korea)● AMORE PACIFIC (Korea)● AMWAY GLOBAL (Korea)● CARSLAN (China)● CHANEL (China, Hong Kong)● ESTÉE LAUDER (SHANGHAI) COMMERCIAL (China)● JOHNSON & JOHNSON (China)

● KIMBERLY-CLARK GLOBAL INNOVATION CENTER (Korea)● LG HOUSEHOLD & HEALTH CARE (Korea)● MARY KAY (CHINA) COSMETICS (China)● MARY KAY (USA, Israel)● MENTHOLATUM (CHINA) PHARMACEUTICALS (China)● PROCTER & GAMBLE ASIA (Singapore)

● PROCTER & GAMBLE INTERNATIONAL OPERATIONS (Singapore)● ROHTO-MENTHOLATUM (Vietnam) ● SHANGHAI INOHERB COSMETICS (China)● SHISEIDO CHINA RESEARCH CENTER (China)● THE WEINA (China)● THEFACESHOP (Korea) …

…

Manager, Purchasing Div. Product Development Div.

COSME Tech is evaluated as the best place to acquire new customers, gathering quality visitors not only from the world’s leading cosmetics manufacturers but also from small and medium-sized manufacturers, newcomers and companies with private label cosmetics. In addition, international visitors are increasing especially from Asia.

Comments from visitors (excerpts)

COSME Tech is firmly established as an essential business platform for cosmeticsmanufacturers and gathers a large number of quality visitors.

1 3

4

2

We consider COSME Tech the most important show to compare and purchase products related to cosmetics development. Every year about 10 members from our division go to the show and visit every exhibitor.

SHISEIDO

COSME Tech is a must-attend show to source products and collect the latest information. About 20 members from our division and 60-70 members in total visit the show every year.

KOSÉ

Comments from exhibitors (excerpts)

We could meet a lot of visitors from Japan and overseas. There were many visitors from Asia, Singapore as an example, and Europe.

TAKEMOTO

The show was really good for us. We got in touch with many Japanese customers as well as customers from China and Korea.

GODAVARI BIOREFINERIES

● ALBION● AMOREPACIFIC JAPAN● AVON PRODUCTS● CHANEL● CHIFURE● DHC● DR. CI:LABO

● ESTÉE LAUDER● FANCL● FUJIFILM● GUTHY-RENKER JAPAN● JOHNSON & JOHNSON● KANEBO COSMETICS● KAO

● KOSÉ● KRACIE HOME PRODUCTS● LION● MANDOM● MENARD● NARIS COSMETICS● NIHON L'OREAL

● NIVEA-KAO● NOEVIR● ORBIS● P&G INNOVATION● POLA● POLA CHEMICAL INDUSTRIES● SHISEIDO

● SHU UEMURA● SUNSTAR● UNILEVER JAPAN● UTENA

109

新製品公開中New Product

Use the special privileges as incentives to invite your important customers. Bilingual Business Signboards help you stand out

and lead your potential customers to your booth.

■ VIP Guest Invitation System ■ Bilingual Business Signboard Order/Download Service

Special discount rates for hotels close to the exhibition site are available.

■ Special Discount for Hotels

Preparing local language speakers at your booth is highly recommended.

■ Interpreter/Translator Agent Introduction Service

Extensive Support Services to maximise your business opportunities

(sample)

Extensive pre-show promotion

FREE FREE

Other Support Services

Show Management will hold a special seminar for international exhibitors on “How to maximize onsite business with Japanese visitors”, which explains Japanese business customs, tips to maximize your show results, useful Japanese phrases, etc.(Held on the day before the show opening)

1

3

Seminar to enhance onsite business in Japan2

ビジネスパートナー求む

Looking for Business Partners

Online Exhibitor & Product Search

Online show catalogue with appointment function, which enables visitors to search exhibitors and request appointments.

Press Releases to deliver your information to major media

Show Management distributes press releases including exhibitors’ product information to 5,000* editors/reporters. It enhances your chance to be covered by media and helps your publicity.

(*expected)

FREE

FREE

Other Advertising & Promotional Opportunities

Visit the website for details >>> 　　　　　 www.cosme-i.jp/en/support/

■ Exhibitor’s PR SeminarBy giving a presentation on your products and technologies inside the exhibition halls, you can promote their strength to a large number of visitors at once.

OPTIONAL

(sample)

(Previous Exhibitor’s PR Seminar)

(*image1)

(*image2)

(image)

(sample ad)

■ Various Advertisements1. Banner Ad on the Official Show Website *Image1

2. Banner Ad on the Exhibitor & Product Seach3. Advertisement on the Floor Map *Image2

4. Ad Posters inside the VIP Lounge (onsite)5. Hallway Advertisement (onsite)6. Banner inside the Exhibition Halls (onsite)7. Banner at the East Hall Entrance (onsite)

■ Examples of Press Coverage :

KOKUSAI SHOGYO (Japan) CosmeticsDesign-Asia.com (USA) BeautyNury (Korea) Happi China (China)

Exhibit at COSME Tech 2017,

the BEST platform to tap into

the attractive market, Japan & Asia!

COSME Tech Show ManagementAttn: Saya Katsuki (Ms.) / Mikako Shimada (Ms.) / Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan

TEL: +81-3-3349-8519　FAX: +81-3-3349-8530　E-mail: cosmetics@reedexpo.co.jp　WEB: www.cosme-i.jp/en/

A division of Reed Business Registered in England, Number 678540

Dates: January 23[Mon] - 25 [Wed], 2017　Venue: Tokyo Big Sight, JapanOrganised by: Reed Exhibitions Japan Ltd.　　Concurrent Show:

EXHIBITING INFORMATION

Private Label

Ingredients

Packaging

www.cosme-i.jp/en/Contact Show Management by E-mail: cosmetics@reedexpo.co.jp