Cosmetic surgery of Korea

Critical Introduction to Korean SocietyMAINS

Ai, Rune and MaryMay. 27.2015

Contents1. Historical Background 2. Notion of beauty3. Cosmetic surgery in Korea3. Cosmetic surgery Reasons 4. Effects and Analyze

Plastic repair of a broken noise – Ancient Egyptian medical text 3000-2500 BC

Reconstructive surgery – India - 800 BC Indian Medical works were translated into the Arabic – 750 AD –

Way to Europe Branca family became familiar - Italy British physicians traveled to India to see rhinoplasties being

performed by native methods. Joseph Constantine Carpue spent 20 years in India studying local

plastic surgery methods. Carpue was able to perform the first major surgery in the Western world by 1815.

John Peter Mettauer, the first American plastic surgerian - performed the first cleft palate operation with instruments that he designed himself in 1827.

In 1845, Johann Friedrich Dieffenbach wrote a text on rhinoplasty and introduced the concept of reoperation to improve the cosmetic appearance of the reconstructed nose.

1. Historical background

The father of modern plastic surgery is generally considered to have been Sir Harold Gillies. A New Zealand otolaryngologist working in London, he developed many of the techniques of modern facial surgery in caring for soldiers suffering from disfiguring facial injuries during the First World War.

A photograph of Walter Yeo, showing his face before (left) and after the tube pedicle flap reconstruction of his face (right).

1. Historical background

Plastic = sculpting and reshaping = Greek πλαστική (τέχνη), plastikē (tekhnē), “the art of modelling” of malleable flesh.

Medical specialty concerned with the correction or restoration of form and function of the body.

Focused on Repairing Defects to Reconstruct a Normal Function & Appearance.

Plastic Surgery

Optional procedure that is performed on normal parts of the body with the only purpose of improving a person’s appearance and/or removing signs of aging

Entirely Focused on Enhancing a Patient’s Appearance

Improving aesthetic appeal, symmetry, and proportion are the key goals.

Cosmetic surgery can be performed on all areas of the head, neck, and body. Because the treated areas function properly, cosmetic surgery is elective.

Cosmetic surgery is practiced by doctors from a variety of medical fields, including plastic surgeons

Cosmetic Surgery

Breast Enhancement: Augmentation, Lift, Reduction.

Facial Contouring: Rhinoplasty, Chin, or Cheek enhancement.

Facial Rejuvenation: Facelift, Eyelid Lift, Neck Lift, Brow Lift.

Body Contouring: Tummy Tuck, Liposuction, Gynecomastia Treatment.

Skin Rejuvenation: Laser Resurfacing, Botox®, Filler Treatments.

The Scope of Cosmetic Surgery procedures

Greek word hōra, meaning "hour“ - "being of one's hour".[5] In Attic Greek, hōraios had many meanings, including "youthful" and "ripe old age".

Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure or satisfaction.

Beauty is studied as part of aesthetics, sociology, social psychology, and culture.

The experience of "beauty" is a subjective experience "beauty is in the eye of the beholder.“

Standards of beauty have changed over time, based on changing cultural values.

However, humans who are relatively young, with smooth skin, well-proportioned bodies, and regular features, have traditionally been considered the most beautiful throughout history.

2. Notion of beauty

https://www.youtube.com/watch?v=5SWHjWtykns

2. Notion of beauty

World Plastic Surgery Statistics

Korea Greece Italy U.S. Colombia

The Korean Cosmetic Surgery Boom

The recent incredible economic success story is unmatched by any other in the past few centuries. This came about when the South Korean economy was boosted by the 1988 Seoul Olympics, and the streets of Gangnam started to change.

Furthermore, as people got wealthier, they had more time and money to spend on their health and beauty. Beauty became so much the focus on their everyday lives that this cultural phenomenon has been given the name, “Korean plastic surgery boom”.

As Gangnam is the wealthiest area in all of Korea, the effects of the Korean plastic surgery boom can be mostly seen in this district.

3. Cosmetic Surgery in Korea

Why Korea ?

An image-conscious and competitive nation. Job and career greatly depend on how attractive one

looks. Children as young as high-school aged would receive

plastic surgery as graduation gifts from their parents. Even the older folk have done so to create a more

youthful look and relish a new life.

Media coverage on plastic surgery. E.g. “Let me in” TV program.

Korean celebrities and Korean popular girl and boy-bands sporting the ulzzang (얼짱)  look.

Key factors

Korean Plastic Surgery PricesSurgeries Easy (From) Hard (To)

Eyelid Surgery $2,000 $4,000

Nose Surgery $4,000 $6,000Premium Laser Skin Therapy $4,000 $9,000Female Surgery $4,000 $7,000Hair Transplant $6,000 $10,000Facelift $7,000 $12,000Breast Surgeries $8,000 $12,000Liposuction (Arm, Thigh, Belly) $4,000 $7,000

Facial Contouring (Jaw, Chin, Cheeks) $5,000 $7,000

Advanced Facial Contouring $10,000 $30,000

Entire Body Makeover $20,000 $35,000Entire Face Makeover $25,000 $55,000

Beauty Belt

The RestSouthKorea

76%$16 Trillion

24%$5 Trillion

Plastic surgery market share

Influence of the K-POP star

https://www.youtube.com/watch?v=ZCKShGLyeK0#t=28

Cosmetic surgery for MEN

YOUR INPUT IS NEEDED

In February, the South Korean government pledged to give the plastic surgery industry its own dramatic facelift. It announced a series of measures to prevent illegal medical tourism practices and better ensure the health and safety of foreigners.

Regulations were to include tighter surveillance of plastic surgery agents or brokers, ensuring only those with official licences can solicit foreign patients; as well as the publishing of a book with standard prices of medical services so foreign patients can avoid potential scams.

Policy and Regulations

4. Impacts and Effects

“I am beautiful in ever single way. Yes, words can’t bring me down.” – Aguilera’s

2002 hit, Beautiful

1. Have ever thought about having cosmetic surgery? If it was free, would consider to have it? Where would you like to have?2. Do you think people who have cosmetic surgery are always happy with the results?3. What advice would you give to a friend who wants cosmetic surgery?4. In your religious perspective, is cosmetic surgery playing with the way God made us?5. What do you think are the dangers of cosmetic surgery?

Discussion Question