cosmetics market size, forecast 2026

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United States Cosmetics Market

FORECAST AND OPPORTUNITIES

2016 – 2026

Published: March 2021

2

S. No. Contents

1 Product Overview

2 Research Methodology

3 Impact of COVID-19 on United States Cosmetics Market

4 Executive Summary

5 Voice of Customer

6 United States Cosmetics Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1.By Type (Skin Care, Bath & Shower Products, Makeup & Color Cosmetics, Hair Care, Fragrances & Deodorants and Others)

6.2.2. By Demography (Men, Women and Unisex)

6.2.3.By Distribution Channel (Pharmacy, Supermarket/Hypermarket, Departmental Store, Multi Branded Retail Stores, Online and Others)

6.2.4. By Region (South, West, North-East and Mid-West)

6.2.5. By Company (2020)

6.3. Market Map (By Type)

Table of Contents

3

S. No. Contents

7 United States Skin Care Market Outlook


7.1.1. By Value


7.2.2. By Demography

7.2.3. By Distribution Channel

7.3. Pricing Analysis

8 United States Bath & Shower Products Market Outlook


8.1.1. By Value





9 United States Makeup & Color Cosmetics Market Outlook


9.1.1. By Value





Table of Contents

4

S. No. Contents

10 United States Hair Care Market Outlook


10.1.1. By Value





11 United States Fragrances & Deodorants Market Outlook


11.1.1. By Value





12 Import – Export Analysis

13 Market Dynamics

13.1. Drivers

13.2. Challenges

14 Value Chain Analysis

15 Market Trends and Developments

Table of Contents

5

S. No. Contents

16 Policy and Regulatory Landscape

17 United States Economic Profile

18 Competitive Landscape

18.1. L'Oreal USA, Inc.

18.2. The Procter & Gamble Company

18.3. Unilever PLC

18.4. Estée Lauder Companies Inc.

18.5. LVMH Inc.

18.6. Chanel, Inc.

18.7. Kylie Cosmetics LLC (Coty Inc.)

18.8. Ulta Beauty, Inc.

18.9. Glossier Inc.

18.10. Huda Beauty Ltd.

19 Strategic Recommendations

20 About Us and Disclaimer

Table of Contents

6 6

PRODUCT OVERVIEW

7

Scope of ReportProduct of Interest (POI): Cosmetics

Cosmetic products are applied on the body for the purpose of cleaning, beautifying, promoting attractiveness or changing the

appearance. Cosmetic products are broadly classified into the following categories including body care, hair care, color cosmetics,

fragrances, men’s grooming and others.

Report Scope:

• Skin Care: The segment consists of products used for face care and body care. The example of skin care products are body

lotion, body butter, hand cream, night cream, anti-aging cream, moisturizer, face wash, etc.

• Hair Care: These products are used to clean and provide nourishment to the hair; for example, hair oil, serum, hair spray,

beard oils, etc.

• Bath and Shower: These types of products are used for cleansing the body while bathing, for example, shower gels, bodywash

foams, shampoo, conditioners, etc.

• Makeup and Color Cosmetics: They are used to enhance the overall appearance on a temporary basis, which includes lipstick,

nail polish, hair dye and hair color, etc.

• Fragrances and Deodorants: They are used to enhance the natural odor or remove bad odor from the body, which includes

perfumes, deodorants, mist, etc.

Market SegmentationTYPE

• Skin Care• Hair Care• Bath and Shower• Makeup & Color

Cosmetics• Fragrances & Deodorants

• Men • Women• Unisex

DEMOGRAPHY

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

• Pharmacy• Supermarket/Hypermarket• Departmental Store• Multi Branded Retail Stores• Online• Others (Beauty Parlors/Salon,

Exclusive Retail Stores, etc.)

DISTRIBUTION CHANNEL

REGION

• South• West• Mid-West• North-East

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8 8

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing list of respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players, overall market size and

segmental market size in the United States cosmetics market.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the United States cosmetics

market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

1010


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the United States cosmetics market. The team

has analyzed the outlook of various segments of this market, while considering the major influencing factors and the outbreak of

novel coronavirus in 2020. The study includes market forecasting, which would enable our clients to take better decisions while

planning their strategy to achieve sustainability in the United States cosmetics market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through

exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetic companies,

channel partners, end users, industry experts, and other industry participants.

• The team interviewed more than 15-20 cosmetic companies, 300 end users, and 10 industry experts and other value chain

stakeholders in the United States cosmetics market to obtain the overall market size from 2016 to 2020, which was validated by

the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

data during 2016-2020.

1111


• Respondents were asked about the current and future market growth rates, market shares by type, by demography, by

distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and

category wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.

Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by type, by demography, by region and by distribution channel were calculated based on the responses received

through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue

generated from various segments of the cosmetics market. The final shares were calculated by taking the geometric mean of

the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey

results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

the United States cosmetics market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

1212


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci

Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate

market numbers. It should be noted that the figures compiled in the report are only for the organized market including market

share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ L'Oreal USA, Inc.

▪ The Procter & Gamble Company

▪ Unilever PLC

▪ Estée Lauder Companies Inc.

▪ LVMH Inc.

▪ Huda Beauty Ltd.

▪ Chanel, Inc.

▪ Ulta Beauty, Inc.

▪ Glossier Inc.

▪ Kylie Cosmetics LLC (Coty Inc.)

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Food and Drug Administration (FDA)

▪ News Dailies

▪ Credible Paid Databases

13

Industry Brief

According to TechSci Research report, “United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower Products, Makeup & Color

Cosmetics, Fragrances & Deodorants, Others), By Gender (Men, Women, Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy,

Online, Departmental Store, Multi Branded Retail Stores, Others), By Region, Forecast & Opportunities, 2026”, the United States cosmetics market is

anticipated to undergo a robust CAGR of 8.64% during the forecast period on account of growing awareness towards fashion and beauty among both

women and men in the country. Also, presence of leading cosmetic brands makes United States a leading market. The market is projected to reach

USD155.25 billion in 2026 from USD95.92 billion in 2020. The increasing inclination of consumers towards personal wellness is also creating high

demand for cosmetics in the country. Moreover, increasing per capita expenditure on personal grooming products as well as increasing demand for

natural cosmetics is acting as some key growth factors for the United States cosmetics market.

Additionally, manufacturers are also focusing on launching new cosmetic products in order to meet the growing demand and increasing their customer

base. The market is also witnessing the growing trend of organic cosmetics. Similarly, consumers in the United States tend to prefer cosmetic products

with the label ''cruelty-free''. This is further pushing the cosmetic brands to ensure that no animals were harmed during the product testing. Moreover,

increasing number of beauty clinics and salons are also adding to the growth of United States cosmetics market. Also, the rise in demand for skin and

sun care products owing to varying climatic conditions are also expected to accelerate the market growth in coming years.

United States cosmetics market is segmented based on type, Gender, distribution channel and region. Based on type, the market can be segmented

into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Among them, the makeup and color

cosmetics segment is expected to undergo high CAGR during the forecast period. The reasons can be attributed to growing fascination of women

consumers towards makeup as well as availability of variety of makeup brands to choose from.

Based on distribution channel, before COVID-19, in-store shopping accounted for more than 80% of the product purchases in the cosmetic industry.

However, during the pandemic due to lockdown, retail stores were shut down and customers had to shift to e-commerce platforms in order to purchase

the cosmetic products. Shopping through e-commerce platforms is expected to grow in the forecast period too as customers of all generations have

become comfortable with this mode of purchase and are also able to maintain social distancing. Many companies witnessed higher online sales post

lockdown for e.g.: Sephora’s online sales in the United States increased more than 30% than it was in 2019 during the same period.

Major players operating in the United States cosmetics market are L'Oreal USA, Inc., The Procter & Gamble Company, Unilever PLC, Estée Lauder

Companies Inc., LVMH Inc., Chanel, Inc., Kylie Cosmetics LLC (Coty Inc.), Ulta Beauty, Inc., Glossier Inc. and Huda Beauty Ltd. Key growth strategies

being adopted by leading market players are new product launches, collaborations and mergers & acquisitions. The companies are also focusing on

using non-chemical based ingredients in their cosmetic products.

“The cosmetic industry is witnessing a burgeoning growth in the United States and is also witnessing entry of new market players. The increasing

purchasing power of consumers is also creating high demand for luxury cosmetic products in the country. Apart from this, companies are now targeting

on increasing consumer base for men and hence are introducing cosmetic products, especially formulated for men. With growing sense of personal

appearance among both men & women, the market is poised to undergo a significant growth through 2026,” said Mr. Karan Chechi, Research Director

with TechSci Research, a research based United States management consulting firm.

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Sample Data - Snapshot

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Value (USD Billion)

United States Cosmetics Market Size, By Value (USD Billion), 2016-2026F

CAGR 2016-2020By Value: xx%

CAGR 2021E-2026FBy Value: xx%

United States Hair Care Market Share, By Demography, By Value, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Unisex 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Women 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Men 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

United States Fragrances & Deodorants Market Share, By Distribution Channel, By Value, 2016-2026F

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Pharmacy 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Online 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Supermarket/Hypermarket 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Departmental Store 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Multi Branded Retail Stores 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Others (Beauty Parlors/Salon, Exclusive Retail Stores, etc.)

25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%

15

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Report Name: United States Cosmetics Market

FORECAST AND OPPORTUNITIES

2016 – 2026

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TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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