cosmic conversations
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The Role of Social Media in Organizational and Corporate CommunicationsTRANSCRIPT
Cosmic ConversationsThe Role of Social Media in Organizational
and Corporate Communications
Cosmic Conversations
Presented by Dino BaskovicManager, Social Media + Online PR
Amway Corporation
Cosmic Conversations
InterCom KalamazooMarch 12, 2010
ˈkäz-məs
an orderly harmonious systematic
universe- Merriam Webster
[We] are members of a larger group. Initially our loyalties were to ourselves and our immediate family, next, to bands of wandering hunter-gatherers, then to tribes, small settlements, city-states, nations.
We have broadened the circle of those we love. We have now organized … groups of people from divergent ethnic and cultural backgrounds working in some sense together - surely a humanizing and character building experience.
If we are to survive, our loyalties must be broadened further, to include the whole human community, the entire planet Earth.
- Carl Sagan“Cosmos” (1980)
Image courtesy of NASA Jet Propulsion Labs
Why be cosmic?
the world is changing with or
without you
Companies
Communities
Cosmos
Executives, employees, vendors
Consumers, constituents, markets
The connectedness of it all
Why be social?
media evolved
Why be social?
your role expanded
Why be social?
consumers,conversations,communities...
joining the cosmos
Today’s communicator…
• Focuses on fundamentals• Fosters openness• Fears not the cosmos
Today’s communicator…
• Embraces social media• Advocates for the industry• Fervently participates
Today’s communicator…
• Blogs• Tweets• Connects
Today’s communicator…
• Proves social media ROI• Transforms worlds• Influences more than the “Mad Men” era
lift off
Launch sequence
1. Assess current social media initiatives
2. Align communication goals and objectives
3. Engage, engage, engage
Launch codes
1. Establish clear policies2. Check with IT, finance,
vendors, other internals
3. Forecast the future
Weather patterns
1. Geolocation2. Mobile apps3. Enterprise
communities4. “Microcosms”5. Dot-com
decentralization
Future conditions
1. Facebook in 5 years2. Media convergence3. “Semantic Web” (3.0)4. Marcom integration5. The vast unknown
the new art of speech
Speechwriting, B.S.M.
Controlled coverageContained audience
Content singular
Speechwriting, A.S.M.
Universal coverageDiverse audience
Content plural
Speechwriting, A.S.M.
Distribution networksMultimedia alternatives
Flip cams
Thank you.
© 2010