cost effective ways to convey messages to customers | big az promotions
TRANSCRIPT
Cost effective ways to convey messages to
customers
Every business owner knows that one of the biggest keys to success is advertising. However,
finding the best means of advertising can be a challenge all of its own. Being able to grab the
attention of potential customers can be one of the toughest challenges a business owner faces.
Flashy print ads, online advertising, billboards and direct mailers are traditional methods of
advertising that almost all of your competitors are already doing.
To help ensure your business stands out from the rest, you want your advertising campaign to be
different, unique and eye catching. Using an inflatable will do just that.
Cost effective
Inflatable advertising is one method that is very eye catching and will make your business stand
apart from local competitors. In addition to this form of advertising being seen from great
distances away, it is also a very cost effective means of communicating important messages to
your customers and attracting potential customers. At Big AZ Promotions, we do rent inflatables
of all shapes and sizes for businesses looking to do one-time advertising for a special event or
sale. Using an inflatable will target a broader audience than most traditional means of
advertising, giving you more for your money.
Types of inflatable advertising
Big AZ Promotions carries many different types of inflatables that can be used for advertising.
The method you choose will depend upon your business’s locations, budget, available space,
target audience and purpose of your advertising. Here are some of the more popular types of
inflatable advertising available:
Helium blimps
Rooftop balloons
Inflatable costumes
Custom shaped inflatables
Bounce houses
Air dancing inflatables
Sky guys
Tunnels
Arches
Tents
Attract spontaneous shoppers
Because we are subjected to advertising so frequently, many of seem to ignore traditional print,
online or broadcast advertisements anymore. Often, they just click to the next page, change the
channel or toss the ad in the trash. There is one group of people these ads do not target. The
spontaneous shoppers are missed via most traditional means of advertising. These are shoppers
who will stop by to shop or buy something based on their current mood and impulses.
Using a large inflatable for advertising will attract those impulse shoppers on the spot. The
inflatable will not only attract their attention, it will also peak their curiosity bringing them into
your business. Thus, increasing your current client base.
Passers-by
All kids love to play in a bounce house, even some adults like to get in a jump around for a bit.
Use a bounce house as a means to grab the attention of those passing by your business. Place it in
the parking lot of your business, where it is visible by everyone from the road. Kids will want to
stop by and play, which means their parents will be there too. This is the perfect chance to hand
out fliers to parents, as well as strike up a conversation with them about your services while the
kids are occupied.
Personalized
Inflatable advertisements can be personalized to your business and available space. There are
many different shapes, styles, designs and colors available to choose from. Most companies will
help you customize the perfect inflatable for your business’s advertising needs.
No matter what type of inflatable advertising you choose to use, it should remain consistent with
your company’s brand. Use the inflatable to display your business name and logo as it appears
on other traditional methods of advertising. This will spark the interest of those who are familiar
with your company, as well as promote your brand.
Inflatable advertising offers a unique flare to your business that could give you a boost over your
local competition without having to spend an abundance of money. Let all of your customers
know what you have going on and attract the attention of those who may never have thought of
coming into your business. Shortly after setting up your inflatable at your business you will see
just how effective this method of advertising truly is.
For more information, visit: http://bigazpromotions.com/blog/cost-effective-ways-to-convey-messages-to-
customers/