costeffective techsolutionsmarketing
DESCRIPTION
Marketing is about increasing the number of contacts, connections, friends, and followers with the purpose of becoming clients or referrals to clients. In this session, you will learn how to properly utilize social media platforms - Twitter, Instagram, Facebook and Linkedin to connect to more people.TRANSCRIPT
COST EFFECTIVE TECHNOLOGY
SOLUTIONS FOR MARKETING
Nicole Newman
President/CEO of Newman Networks
September 29th, 2014
AGENDA Nicole Newman, Biography Vision Goals Marketing starts with a budget What is social media Traditional Marketing Techniques What is Marketing Build Your Brand Facebook Ads Work How does linkedin work? Next steps
NICOLE NEWMAN
Born in Washington DC Graduate of the High School of Engineering & Science MBA, University of Maryland 15 years in Corporate America 8 years in business at Newman Networks Embraced Islam April 2010
Connie Grier said “She is always one step
ahead of the "expected" and formulates the
"inspired". She takes the time to explain
everything, and always turns the query back to
YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!
VISIONYour business can only grow as big as your vision
What is your vision https://www.youtube.com/watch?v=sIFYPQjYhv8
GOALS Business is a three legged stool
consisting of the Product, Marketing, Financing
GOALS PART 2 What is the annual revenue goal? What is the profit margin on the sales? What is the Exit Strategy? Define the Marketing Strategy Define the Financing Strategy
Loans/Lines of CreditEquity PositionsAngel investors
J. Paul Getty “I would rather earn 1% of other peoples money than 100% of my own effort”
MARKETING STARTS WITH BUDGET
Accounting SystemQuickbooksFreshbooksOutright
Product/ServiceProduct, PlacementPositioning, Price
PositioningMust be seen by the customer 6 times
before it registersMeasurable Return on Investment
WHAT IS SOCIAL MEDIA?
Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
It is the democratization of information, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
TRADITIONAL MARKETING TECHNIQUES PUSH (TV, Radio, Newspapers,
Magazines, Billboards, Program Guides)Versus
PULL (Social Media, Websites, Radio Interviews...)
"It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
WHAT IS MARKETING?
Marketing is belief in yourself transferred to someone else.
All people (someone else) are -
1) Customer
2) Potential Customer
3) Referral Marketing Partner
a. Local business
b. High School Classmate
c. College Alumni
Social Media is not who you know but WHO KNOWS YOU!
SOCIAL MEDIA WEBSITES• Plaxo• Yelp
BUILD YOUR BRANDMarketing belief in yourself transferred to
someone else Testimonials Visual appearance Print Integrations -- Website
YouTube Facebook Linkedin
DEFINE YOUR SOCIAL MEDIA STRATEGYPlatform - FacebookPlatform – LinkedinPlatform - TwitterPlatform - InstagramPlatform - Yelp
FACEBOOK ADS WORK!
Facebook uses the power of influence (John X likes the ad)
Facebook uses the status updates as
content for the ad meaning the ads dynamically change without programmer intervention
Influence and Expert knowledge = Attraction marketing
HOW DOES LINKEDIN WORK? Three levels of
Engagement On-line Resume continuous update can PDF
Recommendations stand out from the crowd useful for job search
Groups build common interest target market
ENHANCEMENTS TO SOCIAL MEDIA PRESENCE Content to attract target market Landing Page (fan page is website for
Facebook) Favorite pages (reciprocal relationship
with other Businesses) Membership - what is their incentive to
Become a fanSuggest to friendsAutomate tracking tools
ADVERTISE!!!!!
NEXT STEPS Vision Board Workshop on October 19th,
2014 at The Mansion at Elkins Park Calling All Female Entrepreneurs Cohort 6
begins on October 12th, 2014 Linkedin 102 “I have a profile, now what?”
workshop on November 6th, 2014 6th Annual Business Tech Expo is
scheduled for September 27th, 2014RSVP
http://newmannetworks.eventbrite.com
UPCOMING EVENTSThank you for your support WORC-PA!
Next WebinarsOctober 16th 4pm – 5pm – Power your
business with Freshbooks - The cloud based accounting solution
Get started for FREE at http://newmannetworks.freshbooks.com/refer/www