counter tools nonprofit kurt m. ribisl, phd. contributors
TRANSCRIPT
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Counter Tools Nonprofit
Kurt M. Ribisl, PhD
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Contributors
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Funding:
Competing interests: KM Ribisl, AE Myers and J Bailey receive pay as employees of Counter Tools, a nonprofit organization with a mission to distribute a store audit center and mapping tool, also possible inventor royalties from licensing fees paid to UNC Chapel Hill.
Funded in part by grants #CA154281 and #CA154254 from the National Cancer Institute at the National Institutes of Health
Funded in part by administrative supplement to core grant U48-DP001944
State of North Carolina:Alcohol Law Enforcement and Department of Health and Human Services
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Site usage continues to grow
• > 30,000 page views• > 8,100 unique visits• > 4,400 unique
visitors• 4.25 minutes avg.
Cumulative Visits to CounterTobacco.org:
August 1, 2011 to September 25, 2012
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Social media
• 275 Twitter followers, some of whom are from countries at right
• Reaching >7,500 people/month on Facebook
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Photo Contest
• 73 entries in Sept. 2012, from all over the U.S. as well as Japan, India and the Netherlands
Categories: •Best #Map or #Infographic•Stores near #Schools •Greatest #Youth appeal•#Funniest/most ironic•#Cheapest flavored little cigar/cigarillo•Best product or advertisement near #Candy
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Grand Prize Winner
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Selected Category Winners
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Counter Tools helps prevent kids from ever getting hooked on tobacco.
Help us with your guidance and network.
• Data collection, mapping, policy-testing• Roadmap & roadside assistance• To health departments & nonprofits
• Pass local and state-level policies• Prevent tobacco use initiation• Promote health
• Tobacco control experts• US leaders in retail environment research• Publish nationally on the issue
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Specialized nonprofits address core tobacco control areas.
Counter Tools is the one-stop-shop for retail.
1. Price/Excise Taxes
2. Clean Indoor Air
3. Quit Services
5. Retail Environment
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Retail marketing causes kids to smoke.
Removing this threat is our mission.
Henriksen et al (2010); Lovato et al (2011); Slater et al (2007); Wakefield et al (2008); Surgeon General (2012)
• Prompts initiation
• Promotes daily consumption
• Discourages quitting
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Retail marketing spend is increasing and makes up bulk of budget.
Since 2009: Power to create retail policy.
Source:
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Source: www.CounterTobacco.Org
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FLAVORED CIGARS
77.2% of stores in our NCI study sell flavored regular or little cigars
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Source: www.CounterTobacco.Org
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Source: www.CounterTobacco.Org
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Traditional policy change process is complicated, confusing, expensive.
Need for streamlined process & guidance.
HOW?
HOW?
Rogers, 1995; Wallack, et al, 1993; Interviews: Keithly, L; Chaffee, J.; Marvin, V.; Hagaman, T.
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Operation Storefront
• Original, 1st generation form
• Created in California in 1994 (CTCP)
• Focus on in-store advertising placement and exterior signage
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Beirut photo?
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Counter Tools offers web-based tools and technical assistance to guide the process.
Value is retail results and resource savings.
Interviews: Keithly, L; Chaffee, J.; Marvin, V.; Hagaman, T.; Eischen, M; Zellers, L; Fedor, C.; Spegman, J.
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Team experience and research to date inform view of feasibility
Research validates our value proposition.
21 key informant interviews
5 NPO case studies
Industry analysis
Experience Preparation 1° Research
$250K grant funding
6 months of beta testing
(n=4)
1 paying customer
40 years of tobacco control
experience
Conducted 3000 audits
Only retail methods review*
*Lee, JGL, et al, under review; Funding from NC DHHS & ALE; Customer is ALA-MN; 1° Research in Appendix.