CounterWatch™ SentryAUTOMATIC SPRAY DETERRENT SYSTEM

Keeps Cats Away From Off-Limit Areas & Off Counters Forever !

" The Ultimate Pet Training System & Deterrent Product “

UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159INVESTOR PRESENTATION

THE PRODUCT & OPPORTUNITY

My name is Shawn Tait, and this is my son Keenan Tait, and were from Seattle Washington...

How’s everybody doing this morning ?

First of all, I would like to thank you all... for taking the time out of your schedule, and allowing me to present you with a product, that I think you will find new and exciting... and a product with a bit of fun built-in to it.

Greetings…

CounterWatch™ Sentry

Real Quick !...

What is the top pet-peeve of cat owners ?

How much money do you think we can make, offering a highly effective and stylish hi-tech product to eliminate all of the cat owner’s top pet-peeves ?

Think about it… NO more cats… Getting on Kitchen Countertops Climbing up Curtains and Drapes Soiling Carpeting and Floor Areas Indoor Cats Attempting to Escape Outside thru Doorways

With (95M*) pet cats alone in the US, and(127M*) In the other Top Ten Major Countries…

That's 193M* Pet Cats in the World's Top Ten Countries.

Over one third of Pet Cat Owners in the USA, own 2* or more cats, and over one quarter of Pet Cat Owners, own three or more cats...

Pet Products are truly a mass market items !

Its’ Time to Make Some Real ROI !

Age Old Cat Problems… Solved Forever !...

Age Old Cat Problems Solved with CounterWatch™MSRP : $46.95

Allow me to introduce myself, my name is Shawn Tait and my passion is, and always has been to solve a physical problem, create a solution to the problem in the form a needed product, and then successfully bring these new product concepts to market and enjoy the rewards.

As a Manufacturing Engineer exclusively working with New Product Development Teams, I successfully developed patentable new products for Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Motorsport Racing Industries.

Please allow me to give you all some perspective of myself and brief history. Do you want to hear the longer 2-3 minutes " Go-Fast Story ". You'll find it in the Appendix section, it's a page long... it's a fun life.

At the age of 56, I am a proven successful entrepreneur of 25+ years experience, small business owner, manufacturing engineer and consummate realist.

Product Concept to Market Success is what I do best...

About Product Developer CounterWatch™ Sentry

" The Ultimate Pet Training System & Deterrent Product “______________________________________________________________________________________________________________

CounterWatch™… a portable hi-tech pet deterrent and training device, that is a compact, low cost, and is an extremely effective solution for training and deterring indoor pets away from off-limits unwanted areas or unwanted surfaces.

Keep Pet Cats… off your countertops and tables off your furniture, shelves and bed from climbing curtains or drapes soiling carpet and floor areas from loitering at entry door to escape outdoors

Cats just don't like being squirted with simple inexpensive water or the smell of CounterWatch™ Organic Aromatic Deterrents.

CounterWatch™ has 5 pet training and deterrent modes which keeps the cat from assimilating to the same deterrent event.

Spray Only - Spray & Voice – Voice OnlyFill with water for direct active contact with pet.

Fill with scent deterrent for passive non-contact with pet.Voice = User Recorded Audio for Playback (up to 10 seconds).

Playback Message, Sound, Command or Reprimand.

About The Product : CounterWatch™" The Ultimate Pet Training System & Deterrent Product “

Low Profile Stylish Stealth Design. A Designer Pet Product. CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent and

Training Product designed to please even the most discerning pet owner.

SolidWorks CAD - Virtual Prototypes

Ready to Manufacture

Available in most colors – Mono or Two Tone Assembly with Translucent Reservoir

Easy setupand use :

CounterWatch™ - Simple to Fill and Use2. Fill with your Favorite Deterrent

1. Simply Add Batteries

4. Place Horizontal or Vertical Position3. Set Deterrent Mode, Record

Playback MSG & Adjust Spray Nozzle

Current Status of Manufacture : CounterWatch Working Electronics System has Been Demonstrated to Work Reliably

and Efficient with Power Source Reserves. All Tested and Ready for Production.

Working Fluid Dispensing System has Been Demonstrated to Work Reliably and Efficiently. All Tested and Ready for Production.

Working CounterWatch™ Prototypes 001-003 are nearly completed. 

How Much to Manufacture : CounterWatch$8-$10 USD Landed; Std. or Deluxe Model. Constructed from High Quality Chinese Components and Assembled in USA Ensures Customer Satisfaction.

Product Specifications : CounterWatchSize : 5.5"(141mm) x 2.75"(70mm) x 1.9"(49mm) Weight : 8oz.(225gr)Power Supply : 6VDC (4x1.5v AA Batteries) 

Suggested Retail Price : CounterWatch$44.95 USD Standard Model$48.95 USD Deluxe ModelBrilliant and Fashionable Hydrographic pattern

finish applied to CounterWatch™

CounterWatch™ Product Details

Available in the color or design of your choice.For fun… Wild Cougar Print, or for profit... ‘Hello

Kitty’

UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159

Stock-Line Suggested Color Schemes :

CounterWatch™ Product Color Schemes

Two-Tone Models

Mono-Tone Models

UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159

All Models have Translucent Spray Fluid Reservoir to View Available Deterrent Supply Level.

SolidWorks CAD - Virtual Prototypes

Ready to Manufacture

Competitor’s Products – Type 1Audible and In-Audible Sound Deterrents

Audible (by Animals & Humans) Single Noise DeterrentHave a major limitation with today's modern home full of audible sounds, beeps, voices, such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting devices.

TattleTailSingle Tone Audible Deterrent

MSRP : $29.95

CatScramUltrasonic In-Audible Deterrent

MSRP : $39.95

Ultrasonic In-Audible (by Humans) Single Sound DeterrentThe question always remains with in-audible (by humans) type of device deterrent, is the device even working properly, since you can't even hear it (in-audible) when it is working properly. As per one of the nations top retailers in this category, states in their disclaimer…

Pets Quickly Assimilates to, or Unable to Hear Sound Deterrent Event.

The fine print…"A cat may not respond to the CatScram. This happens because some cats lack the capability to hear noises as high pitched as that emitted by the CatScram. This is more common in older cats who have lost some hearing range, very young cats who have not yet fully developed, and occasionally in rare purebreds."

The pet to be deterred therefore quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds and noises.

Competitor’s Products – Type 2Mat Deterrents

Mats-Audible Deterrent

Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits Audible Sound/Beep. Product is hindered by today's modern home full of audible sounds, beeps, voices etc., such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting devices.

Mats-Electric Shock Deterrent

Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits a Electric Shock to Pet.Quite Effective for Pets & Children.

Mats-Prickly Deterrent

Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat is Constructed with Nail Like Protrusions. Effective for Small Horizontal Surface. Approximate size : 18” x 18” square.

Must be Removed and Stowed before Human Can Use Pet Off-Limits Area

Shocking Your Pet is Not Cool !Take Care Around Young Children !!

Sofa ScramMatAudible Tone Deterrent

MSRP : $39.95

ScatMatElectric-Shock Deterrent

MSRP : $59.95

XMatStepping On Nails Deterrent

MSRP : $18.99

Very limited use area, about the size of a folded newspaper.

Pet quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds.

Competitor’s Products – Type 3Canned Air Spray Deterrents

PawzAwaySpray Air Deterrent

MSRP : $36.95Consumable Refills :

$12.99

SSScatSpray Air Deterrent

MSRP : $38.95Consumable Refills :

$13.95

Spray Air Deterrent DevicesPlace Device in/on Off-Limits Area, Pet Walks in Sensor Range, Device Emits Short Blast of Canned Air. Effective for Horizontal Surface.

However… Consumable Aerosol Deterrent Refills make It Absolutely Cost Prohibitive To Operate (i.e. one stubborn pet cat in a household may trigger canned air blast usage of 2 or more proprietary and expensive canned air deterrent refills @ $10 each weekly; that's $20 a week !... for one cat !!). Imagine if you have 2 or more cats as most households often have, the cost of weekly refills then become a real issue.

Redirect Sensor or Turn Off before Human Can Use Pet Off-Limits Area.

Consumers understandably are resistant… to the high cost of consumable propriety canned air refills that begin to quickly add up for the pet owner, very fast, product often shelved because of high operating cost !

Buyers’ like it at first… then hate the cost of refills… then don’t use them !

In just 1 months time… Pet Owners could Spend More $$$ in Canned Air Refills,

2-4x the Product Costs ! … CUSTOMERS’ Don’t Like This !Plus… unable to view or detect remaining deterrent

supply !

CounterWatch device uses means and methods that join active contact and non-contact passive training and deterrent methods, together creating a synergistic result in the training and deterrent of the indoor household animals.

Why Our Product is Best : No Mandatory Consumables to Buy, Simply Refill with Tap Water

or CounterWatch™ Aromatic Organic Citrus Scent Deterrent. Unattended Hands Free Operation No Electrical Shock Hazard Small Footprint Cats unlikely to assimilate to multiple varying deterrent events. Can be used both on horizontal surfaces, or hung from a vertical surface. Low Profile Stylish Stealth Design. A Designer Pet Product. CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent and

Training System designed to please even the most discerning pet owner.

Advantages over competition : No Expensive Proprietary Canned Air Deterrent Refills to buy. Deterrent Supply Level Visible with Translucent Reservoir. No Cruel and Barbaric Shocking of your Pets or Young Children. No Mats to Remove and Stow Before The Pet Owner Uses Pet Off-Limits Areas.

How CounterWatch™ Works and It's Competitive Advantages

Pet Cat Owners… Instantly See the Value of CounterWatch™ over any competitor !

Well I'd like to take a moment to speak about the Pet Market and the Market Potential of the New Product CounterWatch™. It is truly a mass market with continual stable growth.

After presenting you with this product, I am confident you will see the Market Potential of CounterWatch™, and the mass profits it can generate.

About The MarketPet Products Industry Supplies a Mass Market

Pet Cat Owners have been searching forever for a low cost pet deterrent or training device and or method, that can prevent cats unwanted behavior and or intrusions.

*** If such a device and or method became available, perhaps the pet owner may want "to use this" in the kitchen, the living room and bedroom purchasing multiples of CounterWatch™. ***

Pet Cats in the USA (95M*, 76M***) | Remaining Top Ten Major Countries (127M*)

That's 193M* Pet Cats in the World's Top Ten Countries. Over one third of Pet Cat Owners in the USA, own 2* or more cats.

Over one quarter of Pet Cat Owners, own three or more cats.

People love and spend money on their beloved cats... AND Lots of money... from fancy pet foods, fancy pet toys, and while the pet owner typically also likes their fancy kitchen countertops, fancy floors and carpeting, and fancy furniture (unsoiled & intact)...

Unfortunately... our feline friends often... do not respect cherished belongings the same way as us humans do.

The Pet Industry provides the stable platform for steady income revenue for the right product…

“ Even during the Great Recession, which slowed demand throughout most of the retail sector, the industry continued to yield revenue growth. This trend was mainly driven by an increasing number of pet parents, or pet owners who treat their four-legged friends as family members. “

“ In the five years to 2014, industry growth has largely been attributable to higher pet ownership and accompanying demand for pet products. ”IBISWorld 2014 US Pet Industry ReportIt's a fact !... the pet industry

continues with strong annual growth every year... and is proving to be immune to any lack-luster economy.

CounterWatch™ is that right product !

Product Licenseing Business ModelCounterWatch™ : MFG Cost : $9.00

CounterWatch™ : DLR Cost : $21.25 5% Royalty per Unit : $1.00

CounterWatch™ : MSRP : $46.95 * Licensing Royalty % = 3-7% of Wholesale Sales is Industry Standard.

Manufacturer to Distributor Business Model Channel GM%CounterWatch™ : MFG Cost/COG : $9.00 50%

CounterWatch™ : DIST. Cost : $18.00 15% 50% Mfg. Profit per Unit : $9.00

CounterWatch™ : MSRP : $46.95 55% * Distributor Profit Margin Selling Wholesale to Retailiers = 5-15% Industry Standard.

Market Share

Retail StoreStore

LocationsRealistic

Sales LevelWeekly Unit Sales

per StoreAnnual Unit Sales

per StoreWeekly Royalty Profit

AnnualRoyalty

Royatly or

Mfg.

Weekly Mfg. Profit

Annual Mfg. Profit

40% PetSmart - USA & Canada 1,500 Median 2.75 143 $4,120 $214,232 <----> $37,105 $1,929,472

20% PetCo - USA & Mexico 1,500 Median 1.5 78 $2,247 $116,854 <----> $20,239 $1,052,439

40% Independent Pet Retailers - USA 11,800 Median 0.75 39 $8,839 $459,625 <----> $79,608 $4,139,595

" Wal-Mart Super Center - USA 3,000 Median 1.25 65 $3,745 $194,756 <----> $33,732 $1,754,066

" Wal-Mart - USA 1,200 Median 0 0 $0 $0 <----> $0 $0

Independents and Non-Specialty Stores (such as the local pet stores and Amazon, Walmart etc.) as of 2014 = 40% Market Share. 17,932 Stores including Wal-Mart.

<Distributor Sell-To Price>

OR

<Dealer Wholesale Sell-In Price>

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

1

Profit Revenue - Product Licensing or Manufacturer to Distributor Model

License to PetCo - USA & Mexico

License to PetSmart - USA & Canada

Distribution to Independent Pet Retailers

Distribution to PetCo - USA & Mexico

Distribution to PetSmart - USA & Canada

Distribution to Wal-Mart - USA

Licensor Business Model Manufacturer to Distributor Business Model

* Depending on Investor Interest *Product Developer is receptive to

2 Separate Business Models, Monetization Paths,

& Business and Marketing Plans

Monetization Paths For CounterWatch™

CounterWatch™

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Short-Term Investment Opportunity Applicable to the Licensor Business Model - Product Launch to Market Phase

First Round Funding : Seeking $100,000 in Loans(up to 25 investors @ $1K-$100K each)

Used for : USPTO Foreign PCT Patent Application filing, completing prototypes, professional electronics design, press releases, media and social network blitz, presentation costs (including airfare & lodging), marketing materials, and minimal operating costs.Term : 24 monthsROI 22.5 % APR : Interest Paid in Full to Investor at 18th month mark for 24 month loan, principal loaned Paid in Full the 24th month, or if both parties are in agreement, investor may convert principal loaned amount, plus an added investor conversion bonus of 15% of loaned amount, to an equity stake, based on current valuation of entity or common stock value, and receive semi-annual equity based percentage profit sharing payments.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Licensing OpportunityExclusive Foreign License For Sale

Exclusive Foreign Manufacturing and or Distribution License by Country

Price : $100,000 Licensing Fee per Country with 5% Royalty on Annual Gross SalesMinimum Annual Gross Sales Requirement : TBNRoyalty in Perpetuity Payments : Paid QuarterlyTerm : 5 Years

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Short-Term Investmentand Market Licensing Opportunities

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Short-Term Equity Opportunity

Applicable to Manufacturer to Distributor Business Model – Product Launch To Exit Strategy

Current Pre-Market Product Valuation : $1,200,000(based upon 2015 and 2016 Sales Forecast-Income Statement)

- NO SALES TO DATE AS THIS IS A PRE-MASS MARKET PRODUCT –

Equity Partner Offer : $300,000 Buy-In for 25% Equity Stake in CounterWatch™, including the Value of Patents Pending, Trademarks, Domestic and International Licensee Paid Royalties, and Profits generated by General Worldwide Sales of CounterWatch™.

Equity Partner Qualification : Must have the Financial Ability to Initially Fund up to $300,000 for Tooling Cost, Inventory, Marketing, Daily Operations, Warehouse, and to Scale CounterWatch™ to International Markets. With profits realized, the Product Developer repays 75% of Initial Funding.

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Short-Term Investmentand Equity Opportunities

Exit Strategy Agreement : Within 2-3 years after product launch and or suitable moderate market penetration has be achieved, Product Developer proposes selling manufacturing business, recovering monetary investments, while maintaining Manufacturing Licensing Agreements for CounterWatch™ for Royalty in Perpetuity.

CounterWatch™AUTOMATIC SPRAY DETERRENT SYSTEM

 

USPTO Private PAIR Registered; Inventor #126527

Current IP Status of Utility Patent 

PATENT PENDINGReg. No. 14486090Filed 09/15/14

Current IP Status of Design Patent 

PATENT PENDINGReg. No. 29507159Filed 10/24/14

Current IP Status of USPTO PCT Foreign FilingAwaiting Investor Capital Infusion.Reg. No. TBATo be Filed TBA

Current Registered Trademark StatusReg. No. TBATo be Filed 12/30/14

Intellectual Property InformationProperty Rights and Status

CounterWatch™ Sentry

Emerge Products, LLCSeattle, WA USA

Website : TBA

Contact Info :Shawn TaitShawnT98027@live.com425.753.0802

*** Please Contact Me For More Details ***

Let’s Talk… about our options