MAY 2014

swedenCountrY And seCtor AnAlYsis report

2014 dFs services l.l.C. old town in stockholm, se

seCtor AnAlYsis overview

Diners Club International® is owned by Discover

Financial Services® (NYSE: DFS), a direct

banking and payment services company with

one of the most recognized brands in U.S.

financial services. Established in 1950, Diners

Club International became the first multi-purpose

charge card in the world, launching a financial

revolution in how consumers and companies

pay for products and services. Today, Diners

Club® is a globally recognized brand serving the

payment needs of select and affluent consumers,

offering access to more than 512 airport lounges

worldwide, and providing corporations and

small business owners with a complete array of

expense management solutions. With acceptance

in more than 185 countries and territories, millions

of merchant locations and access to over 1M

cash access locations and ATMs, Diners Club is

uniquely qualified to serve its cardmembers all

over the world.

We realize our customers, especially those in

the corporate sector, desire ease of card use

when traveling globally. In recognition of this

need, Diners Club continues to increase card

acceptance in the travel and entertainment

(T&E) sector. Additionally, we are optimizing

geographical and sector penetration within

select markets.

This Country and Sector Analysis report serves as

a quarterly guide to merchant acceptance within

select countries. This report provides a snapshot

of acceptance at travel and entertainment

(T&E) merchants which had a minimum of one

transaction over a rolling 12 month period.

Additionally, we have added an external source,

Lanyon1, as a source for the hotel sector.

1. lanyon is a leading provider of content and spend management solutions to the travel, transportation and

hospitality industries.

2014 dFs services l.l.C.

Ancient visby City at Gotland, se

tAble oF Contents

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

orebro Castle, se

04 Hotels

06 restAurAnts

08 CAsH AdvAnCe

05 retAil

07 trAvel And trAnsportAtion

GerMAnY4

2013 DFS Services L.L.C.

sweden – Hotels4

the following provides a current snapshot of diners Club acceptance at major hotel chains. there is also strong coverage in the top domestic chains and independent establishments, some of which are also highlighted below.

Best Western InternationalClarion CollectionComfort InnsDesign HotelsElite Hotels Of SwedenFirst HotelsHilton InternationalLeading Hotels of the World

Grand Hotel Stockholm

MercureOtedis Hotels

IKEA Hotel Park InnQuality Inns and SuitesRadisson Hotels and ResortsRenaissance Hotels

Hotel AstoriaScandic Hotels

Sheraton HotelsSheraton Stockholm Hotel

Small Luxury HotelsThon HotelsWarwick Hotels

MAjor CHAins

2014 dFs services l.l.C.

independents

Adlon HotellAlexandra HotelApple HotelAriston HotelAttache HotelAvalon HotelBerling HotelBerns HotelBiz Apartment GardetBjertorp SlottCamp RipanCentral HotelCity HotellConnect Hotel CityDahls Hotell Sweden HotelsElite Plaza HotelEtt HemEuroway HotelGavle HotelGillet HotelGimo HerrgardGothia Upper HouseGrand HotelGrand Sweden HotelsHelnan Grand Hotel Hennickehammars HerrgardHogbo Bruks HotelHotel Alfred NobelHotel BaltzarHotel Concordia LundHotel Diplomat Stockholm

Hotel DuxianaHotel ErikslundHotel FalunHotel Fars HattHotel FyrislundHotel Ideon GasteriHotel IfohusHotel JHotel LinneaHotel LundiaHotel Molndals BroHotel OresundHotel Plaza MalmoHotel RiddargatanHotel Rival AbHotel SkeppsholmenHotel SveaHotel Thoresta HerrgardHotel ZinkensdammHotell AlvsjoHotell Silverhatten & KrajaHuskvarna StadshotellJ Sealodge GashagaJarnvagshoteletJokkmokk HotelKarlskoga Hotel and KonferensKung Gosta HotelLangholmen HotelLaponia HotelLinblomman HotelLorensberg Hotel

Ludvika Stads HotelLydmar HotelMayfair Hotel TunnelnNew World HotelNobis HotelNordic Sea HotelNova Park ConferenceOden HotelOK HotelOnyxen HotelOrenas SlottPitea StadshotellPresident HotelRica Hotel KungsgatanRonnums HerrgardSilverhattanSkovde HotelSky Hotel ApartmentsStadshotelletStallmastaregardenStanga HotelStora Hotellet OsbyTa Inn HotelTaby Park HotelTorpa Pensionat Sweden HotelTrollhattan HotelTuristen HotelVanerport HotelVasteras

GerMAnY5

2013 DFS Services L.L.C.

sweden – retAil5

diners Club is widely accepted at retail stores and luxury brands and continues to grow the retail footprint.

AccentAcne JeansAdidas Affordable LuxuryAgoraAhlens Albrekts GuldAmbianceAmoressAndrouetAnnaApotekAre SkidsportArimondoArlanda Fashion AsplundBabylandBagarBagmanBauhausBellboxBenettonBest Of BrandsBiancoBig ChicBik BokBjorn BorgBoda NovaBody ShopBohemBonshoeBontiBoomerangBossBr LeksakerBrio Brand Store

BrothersBruka DesignBurberryCarlingsCasselsCerveraChic O ChicClas OhlsonCreamCubusCult StyleDea AxelssonsDepartment Stores Europe Design HouseDesign TorgetDieselDin SkoDressmanEccoEpisodEspritFace FactoryFilippaGant WomenGina TricotGranitGuldfyndH MHaga HemHandfasteHandsmakarnHansonHemtexHennes Hugo BossIca

Ica AreIkeaImpulsIndiska MagasinetIntersportIzetleJack JonesJam JamJoy Joy BoyKaren MillenKicksKicks NordbyKlockmesterKrissLagerhausLevi’sLindesLindexLiten AmandaLock N RollLush LuleaMassimo DuttiMathildeMaxi IcaMexx Family StoreMonkiMulberryNatahlie SchutermanNaturkompanietNautiska MagasinetNikeNoble Swedish CrystalOasisPocket ShopPumaRalph Lauren

RitualsRizzoRoyal Design Salt MenSand BarkarbyScoopScorettSnyoptikSpiritSportbutikenSportsgearStefanelStromsSwarovskiT JarlenTeam SportiaThe Body ShopThe Shirt FactoryThe Stadium HamngatanTimberlandTommy HilfigerTop ShopTory BurchToys R USTrenorVagabondVero ModaVictoria SecretVilla AskeWeekdayWorld Of Toys XXLZaraZoom Shoes

2014 dFs services l.l.C.

jokkmokk winter Market, se

GerMAnY6

2013 DFS Services L.L.C.

sweden – restAurAnts6

diners Club is widely accepted at many restaurants and continues to grow the restaurant footprint.

Akkurat Prexis AbAlfredoAmica HermesArdbeg EmbassyArken KonferanscenterArsenalenAvalon Restaurant BarBARBakfickan StockholmBaldakinenrest A La CarteBernsBerns SalongerBishop ArmsBistro BohemeBistro JarlBistro RubyBla Dorren Blue Moon BarBoqueriaBrasserie By The SeaBrodbodenBurger KingByggetCafe EgoisteCafe Entre Cafe London HandelsbolagCafe MilanoCafe OperaCarestel SvinesundDahlbom Pa TorgetDe Svarta Faren Den Gyldene FredenDinners Gevle BroDjurgardsbrons CaféDocksideDrottninggatanDubliner Down TownEast RestaurantEl AmirErvinge RestaurantFarangFem Sma HusForno RomanoFredsgatan GondolenGrand AregardenGrekiska KolgrillsbarenGrill DrottninggatanGrona Lund Gyllene Muttern

Hard Rock Café Harry B JamesHarry Son HelgafjellHotelletIkkiItalia Il RistoranteItaliano RistoranteJade RestaurantJimmys Marina Steakhouse John Scotts PubJunibackensKaffegilletKaknestornetKolingsborgKoncept RestaurantKrogen Stora GunganKungsholmenLa GondollaLa GrenouilleLe Cafe SturegallerianLe Rouge StockholmLeijontornet Lindvallens WerdshusLisa Elmqvist FiskLisebergs Lounges GothenburgMan In The MoonMando SteakhouseMarten TrotzigMathias Dahlgren GrandMax HamngatanMax HaparandaMax VasagatanMcDonald’sMelarpaviljongenMello Yello Bar RestaurantMelody Wine Food RestaurantMess RestaurantMichelangelo RestaurantMiss VoonMonks CafeNk RestaurantNosh And ChowNya ValandO Learys KistaOlearys HudiksvallPalacePatriciaPelikan Restaurant

PeriniPiazza FiorePickwick’sPizza HutPontusPrima AsienRadhusbyn RipanReimers CaféRiche RestaurantRingos Cafe Rolfs KokRonneby Brunn HotelRoseSallys BarScandic AlvikSchweizerkonditoriSeglarSjomagasinetSkansens RestaurantSkeppsbron 2Sky GrillSteakhouseStortorgskellarenSturehofSushi YamaTaverna BrilloTexas Burger CoTexas SaloonTGI Friday’sThe FactoryThe MeatThe Soap BarThe Viet NamTorgetTre Krogare SandhamnTures CompanyTysta MariVasaVassa EggenVestermalm Bar ViktoriaVilla TotteboWagamamaWallmans Salonger Wayne’s CoffeeWedholms Fisk Werdshuset Ulla WinbladhWerseWirstroms PubZum Franziskaner Restaurant

2014 dFs services l.l.C.

GerMAnY7

2013 DFS Services L.L.C.

sweden – trAvel And trAnsportAtion7

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

Frigate in Harbor of Goteborg, se

diners Club is accepted at several travel related merchants and continues to grow the travel footprint.

Air EuropaRyanair

S7 Airlines SasAirlines

Rental CarsHertz Sixt

Taxis

Adde AlbarBelstaBerghs

CHKDaliaElmanFarid

FunHan

Travel Agencies

Aki Travel Bcd TravelBig TravelJade Travel

Ticket EmporiaTravel BeyondTravellinkVia Travel

Via Travel World Travel

PetrolShell ST1

GerMAnY8

2013 DFS Services L.L.C.

sweden – CAsH AdvAnCe8

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

parliament House in stockholm, se

CAsH AdvAnCe

Diners Club cardmembers can withdraw cash from almost

1,900 ATMs in Sweden.

If you have questions about acceptance, or you have

encountered preferred establishments that currently do

not accept Diners Club, please contact us. Our sales

team will get in touch with the establishment to negotiate

Diners acceptance.

dCiACCeptAnCe@disCover.CoMsend All inQuiries to

ContACt us

Https://www.dinersClubCAsH.CoM/loCAtor/seArCH.doeasily locate the AtMs in sweden by accessing the dCi Global AtM locator at

AtM pArtners

SEB Bankomat AB