course curriculum & regulations governing master …nimsbschool.com/images/mba-syllabus.pdf ·...

B.N. Bahadur Insti tute of Management Sciences, Manasagangotri, University of Mysore, Mysore.

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COURSE CURRICULUM & REGULATIONS GOVERNINGMASTER OF BUSINESS ADMINISTRATION (MBA)

DEGREE COURSEW.E.F 2011

REGULATI ONS1. Course T i t l e

Th e cou r s e sha l l b e ca l l ed ‘ Mas t er of Bus in ess Admin i s t ra t i on D egr eeCours e’ . The du ra t i on of t h e cou r s e i s two yea r s cons i s t i ng of f ou rsem es t e rs ; t wo s em es t e rs i n each yea r . A cand ida t e j o in ing t he cou r s esha l l pu rsue p re sc r ib ed cou rs es of s t ud i es .

2. El ig ib i l i ty for Ad mis s ionAn y gradua t e or p os t gradua t e i n a r t s , s c i enc e , comm er ce , bus ines smanagemen t , a l l i ed sc i enc es , en gineer in g and t echno logy, m ed ica lsc i enc es of t h i s Un iver s i t y or f r om an y o the r un ivers i t y cons id er edequ iva l en t t her e to sha l l be e l i g ib l e fo r admiss ion t o t he cou rs e .Fu r the r t he app l i can t sha l l h ave a min imum o f 50% in t he qua l i f yingexamina t i on . A r e la xa t i on o f 5% i s a va i lab l e f or SC /ST & Ca t - Icand ida t es . Se lec t i on of can d ida t es t o t he cou rs e sha l l b e don e a s perru l es of t h e Un i vers i t y and Gove rnm en t of Ka rna t aka .

3 . Course Conte nt an d I n s truc t iona ) Course conte nt : Th e cou rs e c ompr i s es of sub j ec t s o f s t ud y ,

i n t ern sh ip , p ro j ec t work and f i e ld work a s p r esc r ib ed .Peda gogy i nc ludes lec tu r e s , c a se s t ud i es , g r oup d i scuss ions ,qu i zzes , s emina rs , compu ter p rac t i ca ls , summ er i n t e rn sh ip , fac tor yvi s i t s e t c .

b) Su mmer I nter nshi p: Aft er t he s econd s em es t e r examina t i ons tuden t s sha l l under t ak e t ea m based summ er i n t ern sh ip and p repa rea rep or t unde r t he gu idance of a facu l t y m emb er . Th e r epo r t sha l lbe submi t t ed b ef or e t he c om menc em en t o f t h e t h i rd s em es t e r fa i l i ngwh ich t he s t uden t sha l l no t be p ermi t t ed to j o in t he t h i rd sem es t e r .

c ) F ina l Pro jec t : Du r ing th e th i rd and f ou r th s em es t er s each s t uden tsha l l under t ak e p r o j ec t work and p repa r e p r o j ec t r epo r t s t r i c t l y i naccordance wi th the gu ide l i nes in t he i r e l ec t i ve a rea under t hesuper v i s ion of a facu l t y. The s t uden t s a r e r equ i r ed t o ma in t a in ap ro j ec t work da i r y to b e s ubmi t t ed fo r eva lua t i on . The p r o j ec trep or t mus t b e submi t t ed b ef o r e t he c omm enc em en t of t he f ou r thsem es t e r examina t i on , fa i l i ng wh ich t he s t uden t sha l l no t bepermi t t ed t o appea r f or t h e e xamina t i on .

4 . Atte ndance and Cond u ctTh e Cours e i s a fu l l t im e cou rs e and s t uden t s SHALL NOT t ake upany emp loym en t / cou rs e , pa r t t ime o r fu l l t im e du r ing t he i r s t ud y.S tuden t s found v io la t i ng t h i s ru l e sha l l b e r em oved f rom the cou rs e .Min imum a t t end ance of 75% of ac tua l work ing hou rs i s r equ i r ed i neach pape r . A s tuden t wh o does n ot sa t i s f y t he r equ i remen t s o fa t t endance and conduc t sha l l n o t be pe rmi t t ed t o wr i t e t heexamina t i on i n t he conce rned sub j ec t .

5 . Exa minat ionEach sub j ec t i s d iv ided i n to in t erna l a s s essm en t ( IA) and end of t e r mexamina t i on wi th marks a l l oca t ed a s sh own in t he t ab l e . In t erna l

a sse ssm en t mus t be sp r ead ove r s i x t een weeks a l l owin g r ea s onab l ein t er va l b et ween a ss es sm en t s . IA marks sha l l be a ward ed on t he bas i sof announced a nd su rp r i se t es t s , t e r m papers / s emina rs / qu i zzes /ca se d i scuss i ons and compu ter p rac t i ca ls . Th e b r eakup o f a s s ess m en tmarks wi l l be a s f o l l ows :

a . Announc ed t es t – 05 Marksb . Su rp r i s e t es t – 05 Marksc . Te rm paper / s emina r / c a s e d i scuss ion – 10 Marksd . Viva - voc e – 05 Marks

Tota l – 25 Mar ksTh er e sha l l be a t e rm end examina t i on of 3 hou r s du ra t i on for eachsub j ec t a t t he end o f each s emes t e r ( exc ep t i ng p ro j ec t r ep or t ) .

6 . Eva lua t ion o f Pro jec t Repor ts1 . Summer i n t e rn sh ip rep or t an d p ro j ec t work d i a r y a r e

eva lua t ed f or 50 marks t h r ou gh i n t erna l va lua t i on .2 . S tuden t s sha l l have t o submi t a work da i r y and s yn ops i s of t h e

p ropos ed p ro j ec t work , t o b e eva lua t ed f or 50 marks by t h econce rned gu ide , be f or e t he commenc em en t of t h i rd semes t e rexamina t i on fa i l i ng wh ich he/ sh e wi l l n o t be a l l ow ed toappea r f or t h e t h i rd s em es t er examina t i on .

3 . Each p ro j ec t r epo r t i s eva lua t ed fo r 75 marks by i n t e rna l andext e rna l examine rs . Th e gu ide o rd ina r i l y sha l l be t h e i n t erna lexamine r .

4 . A v iva -voc e f or 25 marks wi l l be conduc t ed b y a b oa rd o fth ree m emb er s cons t i t u t ed by t h e Cha i rman , BOE f rom theapp roved l i s t o f exa mine rs .

7 . Dec lara t ion o f Resul t sTh e dec la ra t i on o f r esu l t s sh a l l be mad e a s fo l l ows :

a . Min imum for a pass i s 40% o f t he ma rk s i n each examina t i onpaper and 50% of t he ma rks i n t he agg r ega t e of f ou rsem es t e rs . Th er e i s n o min im um fo r i n t erna l a s s e ssm en t , andsummer i n t e rn sh ip rep or t .

b . Th e min imum f or a pass i n F ina l p ro j ec t r ep or t i s 30 /75 marksand t here i s n o min imum f or v iva -voc e .

c . Ca r r yover i s p e rmi t t ed a s p er Un ivers i t y r egu la t i ons .d . Dec la ra t i on o f grad es sha l l b e don e a f t e r t he fou r th sem es t er

examina t i on on t he bas i s of a gg r ega t e ma rks o f a l l s em es t er s .Th e dec la ra t i on sha l l b e made a s fo l l ows :

Grad e A1 – 70% and above i n t he aggr ega t eGrad e A – 60% and above bu t l es s t han 70% in t he

agg r ega t e .Grad e B – 50% and above bu t les s t han 60% in t he agg r ega t eGrad e F – Less t han 50% in t he agg r ega t e ( FA IL)

Dec la ra t i on o f r e su l t s i n t he ca se of RE PE ATERS sha l l b e doneaccord ing t o gen era l ru l es of t he Un ive rs i t y.


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COURSE CURRICULUM & REGULATIONS GOVERNING

MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE

COURSE STRUCTURE

Firs t Semester Credi ts* Marks

SlNo

Sub jec ts(L+P/S/F) Int l .

Ass t .End

Ter mTota l

L P/S/F Tota l1 . Managem en t Concep t s &

Th eo r i es1 1 2 25 75 100

2 . Or gan i za t i ona l B ehaviou r 2 1 3 25 75 1003 . Bus iness Envi ronm en t 1 1 2 25 75 1004 . Manager i a l Commun ica t i on 1 2 3 25 75 1005 . Manager i a l Acc oun t ing 2 2 4 25 75 1006 . Manager i a l Ec onomics 2 1 3 25 75 1007 . S t a t i s t i c s fo r Managem en t 2 2 4 25 75 100

Total 1 1 10 21 175 525 700

Second Se mes ter Credi ts* Mar ksSlNo Sub jec ts

(L+P/S/F) Int l .Ass t .

EndTer m

Tota l

L P/S/F Tota l1 . Market i ng Managem en t 2 1 3 25 75 1002 . Human Res ou rc e

Managem en t2 1 3 25 75 100

3 . Corpo ra t e Finance 2 2 4 25 75 1004 . Quan t i t a t i ve Methods 2 2 4 25 75 1005 . Lega l a spec t s o f Bus iness 2 0 2 25 75 1006 . Opera t i ons Managem en t 2 1 3 25 75 1007 . Managem en t In f or ma t ion

S ys t em s1 2 3 25 75 100

Tota l 13 9 22 175 525 700

Third Se mester Credi ts* Marks

SlNo

Sub jec ts (L+P/S/F) Int l .Ass t .

EndTer m

Tota l

L P/S/F Tota l1 . Pr o j ec t Managem en t 1 2 3 25 75 1002 . En t rep r en eu rsh ip 1 1 2 25 75 1003 . E lec t i ve – I 2 2 4 25 75 1004 . E lec t i ve – I I 2 2 4 25 75 1005 . E lec t i ve – I I I 2 2 4 25 75 1006 . Pr o j ec t Work Dia r y 0 3 3 50 - - - 507 . Summer In t ern sh ip

Repo r t- - - - - - - - - 50 - - - 50

Tota l 8 12 20 2 25 375 6 00

Fourth Se mester Credi ts* MarksSlNo

Sub jec ts (L+P/S/F) Int l .Ass t .

EndTer m

Tota l

L P/S/F Tota l1 . S t ra t eg i c

Managem en t2 1 3 25 75 100

2 . E lec t i ve – IV 2 2 4 25 75 1003 . E lec t i ve – V 2 2 4 25 75 1004 . E lec t i ve – V I 2 2 4 25 75 1005 . E lec t i ve – V II 2 2 4 25 75 1006 . Pr o j ec t R epo r t 0 3 3 75 757 . Pr o j ec t Viva -voc e - - - - - - - - - - - - 25 25

Tota l 10 12 22 125 475 600

*L=Lecture – 1 hour o f l ec ture per w ee k f or 15 w ee ks = 1 credi tP /S /F=Prac t i ca l s /Se mi nar s /F i e ld Wor k – 2 hours o f pr ac t i ca l s /se minar s / f i e ld w or k per w ee k f or 15 w eeks = 1 credi t

E lec t ive Areas :1 . Mar ket i ng (M )2 . F inance (F)3 . Hu ma n Resource Manage me nt ( HRM )4 . Interna t iona l Bus iness ( IB )5 . Inf or mat ion Sys te ms ( IS )6 . Tour i s m & Trave l Managemen t (TTM )7 . Hea l th Care Manage men t ( HCM)8 . S mal l Bus ine ss Manage me nt & Entreprene urship (SB M &E)9 . Reta i l ing & Sup ply Cha in Manageme nt (R & SCM )10 . Ban ki ng & Ins urance (B&I)


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SYLLABUS

FIRST SEMESTER

1.1 Management Concepts & Theories

1 . Manageme nt :d ef i n i t i ons , na tu re and scope of managem en t , func t i onsand p rocess of managem en t , evo lu t i on o f managem en t t heor y f romTa ylo r , Fa yo l , D rucker t o t he p re s en t . Gr owth o f p rof es s iona lmanagemen t i n Ind i a . E th i c s i n managem en t .

2 . Manager ia l P lanning :p lann ing p roc es s , t yp es o f p lan s , s t ra t eg i c vs .ope ra t i ona l p lans , mod e ls o f s t ra t egy fo rmu la t i on , l i nk ing s t ra t egy t os t ruc tu re .

3 . Dec i s ion Ma ki ng :manage r i a l dec i s i on -mak ing p roc es s and mode ls ,s t ep s i n ra t i ona l dec i s i on - mak ing , c rea t i v i t y and gr oup dec i s i on -mak ing .

4 . Organiza t ions : o r gan i za t i on a l t heo r i e s and des i gn , va r i ous f o rms ofor gan i za t i on s t ruc tu re s , span of managem en t p r i nc ip le s o fcoo rd ina t i on , au thor i t y, pow er , d e l ega t i on and decen t ra l i za t i on .

5 . Manager ia l Contro l : r e la t i onsh ip be t ween p lann ing and con t ro l -l imi t a t i ons of con t r o l , t yp es o f con t ro l s ys t em s and t echn iques –managemen t b y exc ep t ion , budget a r y c on t r o l , func t i ona l anddys func t i ona l a spec t s o f budget a r y c on t r o l , i n t e rna l c on t ro l s ys t ems ,i n t erna l aud i t and managem en t aud i t .

References : Essen t i a l s o f Managemen t -Koon t z and O’Donne l l . E -McGraw Hi l l , In t roduc t i on t o Managemen t -Fred Lu thans -McGraw The Prac t i ce o f Management -Pe t e r .F .Drucker Managemen t - S toner , Freemen and Gi lber t Managemen t - Gr i f f i n Managemen t - Ho l t Managemen t - Tasks and Respons ib i l i t i e s - Pe t e r . F . Druck er Pro fe ss iona l managemen t - Theo Ha imann Organ i za t i on Theory and Design – Richard L .Dra f t Managemen t - R ichard L .Dra f t Peop le and Per fo rmance by Pe t e r F .Drucker

1.2 Organizat ional Behavior

1 . Funda men ta l s o f Organiza t ion a l Behavior : e vo lu t i on o for gan i za t i ona l b ehavi or , i nd iv idua ls and Or gan i za t i ons , f orc esa f f ec t i ng o r gan i za t i ona l behavio r , Changing work fo rce andemp loym en t r e la t i ons , im pac t of g loba l i za t i on and in forma t iont echno logy on or gan i za t i ona l behavio r ,

2 . Indi v idua l Di me ns ions in Or ganiza t iona l Behavior : i nd iv idua ld i f f er enc es – p erc ep t i ons , i n t er es t s , ap t i t ude , a t t i t ude , l ea rn ing ,pers ona l i t y, c r ea t i v i t y.

3 . Group Dyna mics : g r oup behavi or , t eam d eve lopmen t , g roupcohes i ven ess – g roup dec i s i on mak ing p r oc ess , , E f f ec t i ve t eam s ,or gan i za t i ona l c on f l i c t s , & con f l i c t r es o lu t i on , i n t erp er sona l sk i l l s ,Joha r i Window and t ran sac t i ona l ana lys i s .

4 . Motiva t ion : t h eor i es and mode ls of mot i va t i on , Lead er sh ip , t heor i e sof l ead ersh ip & l eade rsh ip s t y l e s .

5 . Manageme nt o f Change: r es i s t ance t o change, chan ge m ode ls , changeagen t s .Or gan i za t i ona l e f f ec t i ven ess . O r gan i za t i ona l c l ima t e andcu l tu re . , l ea rn ing o rgan i za t i ons .

References : Organ i za t i ona l Behav io r – Robb ins . Organ i za t i ona l Behav io r - Fred Lu thans Human Behav io r a t Work - Ke i th Dav i s Organ i za t i ona l Theo ry and Des ign – Daf t The F i f t h Di sc ip l i ne - Pe t e r Senge The Seven Hab i t s o f h igh l y Ef f ec t i ve Peop le - S t ephen Covey Unders tand ing Organ i za t iona l Behav iour – Uday Parekh The F ive Minds -Howard Gardne r Al l t he books by Edward De Bono Work i n t he 21 s t Cen tury – Landy and Je f f rey

Business Environment

1 . Bus iness as a soc ia l sy s t e m: i n t erna l and ex t e rna l envi ronm en t ,s t akeho lde r map of bus iness , ro l e of governm en t i n economic ac t i v i t yand i t s impac t on bus iness in Ind i a . Bus iness E th i c s and Corpora t eSoc i a l r esp ons ib i l i t y. Is su es i n corpo ra t e gove rnance .

2 . Economic Str uc t ure o f In di a : economic p lann ing i n Ind i a , t ran s i t i onf r om mi xed ec onom y to a market ec onom y, ou t l i nes o f Pub l i c andPr iva t e s ec to rs . Cha rac t e r i s t i c s of i ndus t r i a l , s e r v i ce and agr i cu l t u ra lsec t ors . R egiona l and sec t ora l imba lanc es , Dua l i sm, Tr ends i n GDP.


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3 . Monetary and F i sca l Sys te m o f India : o ve r v i ew o f In d i a ’s mon et a r ypol i c y , f i sca l po l i c y, r o l e of RB I , t he bank ing sec t or , In d i an f i nanc i a ls ys t em, m oney mark et and cap i t a l market s , s t ock exchanges a nd s t ockmarket r ef orm s i n Ind i a . Indus t r i a l f i nance i n In d i a – ro l e ofdeve lopm en t f i nanc i a l In s t i t u t i ons and commerc i a l banks , NBFC’ s .Financ ing of expo r t s and im por t s , E X IM and EC GC. Is su es i n t axa t i onand gove rnm en t expend i tu re – FRBM Ac t , t he p r ob l em of f i sca l d e f i c i t .

4 . Indian Soc i e ty , C ul ture and Po l i t i c s : s oc i a l p r ob l em s of Ind i a , Impac tof m od ern i za t i on on Ind i an soc i e t y, d em ography, gende r ,envi ronm en ta l i s sues .

5 . Interna t iona l Bus iness E nviron men t: Ind i a a s a p la ye r i n t heIn t e rna t i ona l mark et p lac e – i t s pos i t i on and p rospec t s , t he ro l e ofmu l t i -na t i ona l c ompan ie s i n Ind i a . FD I & F I I’ s i n Ind i a .

References : Bus iness Env i ronmen t – C.A .Franc i s Bus iness , Governmen t & Soc i e t y – Ar thur Go ld Smi th . Eth i ca l cho i ces - shekar Ind i a Deve lopmen t Repor t s Ind ia i n Trans i t ion – Jagd i sh Bhagwath i Ind ia ’s Economic po l icy – Bima l Ja lan I s t he re a Ind ian way o f t h ink ing – A.K .Ramanu jam A Mi l l i on Mu t in i e s - V .S .Na ipua l In t e rna t iona l Bus iness Env i ronmen t by Dan ie l s & Radbaugh Ind ia i n t he Era o f Economic Re fo rms – Sachs , J a f f rey , Varshney ,

Ashu to sh and Ra jpa i , N i rupam , New De lh i , Ox fo rd , 1999 . Fisca l Po l i cy , Pub l i c Po l i cy and Governance – Shome , Par thasara th i Eigh t Lec tu res on India ’s Economic Re fo rms – Sr in i vasan .T .N Fisca l Po l i cy Deve lopmen t s in Ind ia 1950 -2000 – Sury Ind ia ’s Economic Per fo rmance and Re fo rms : A Persp ec t i ve f o r t he

New Mi l l en ium – Swamy , Subraman ian Imag in ing i n Ind ia – Nandan N i l ekan i

1.3 Managerial Communication

1 . Introd uct ion : n a tu re o f manager i a l commun ica t i on , t he commun ica t i onp roc ess . E f f ec t i ve com mun ica t i on and ba r r i er s t o c ommun ica t i on ,commun ica t i on sk i l l s ; wr i t i ng , r ead ing , log i c , ana lys i s an d l i s t en ing

2 . Co mmu nica t ion f or Proble m So l v ing : p rob l em so lv ing–commun ica t i on mode l f o r ca se ana lys i s and r epo r t i ng i n de t a i l . Gr oupd i scuss ion , i n -c la s s o r works hop exerc i s es and a ss i gnmen t s .

3 . Writ ing S ki l l s : exe rc i s es in d ra f t i ng l e t t e r s , memos , e -m a i l , p r oposa ls ,re sum e wr i t i ng , r ep or t s and execu t ive summa r i e s . Th e s t ruc tu re andp roc ess of c r ea t i ng bus ines s mes sages .

4 . Oral Commu nica t ion: exerc i ses i n speak ing , d i scuss ing , l i s t en ing andnegot i a t i ng , bod y langua ge a nd k ines i c s , bus iness e t i quet t es .

5 . Bus iness Prese nta t ions : h an ds– on wi th exc e l and o f f i c e power p oin t .

References : Be t t e r Bus iness Commun ica t ion – Den i sh Murphy Wri t t en Execu t ive Commun ica t i on - Shur t e r Mode l Bus iness Le t t e r s - Gar t i s i de . Bus iness Commun ica t i on – Les i kar – Pe t t i t - F la t e ry . MLA’s Handbook . Bus iness Research Me thods - Cooper and Schne ider Bus iness Research Me thods - Z i kmund

1.5 Managerial Account ing

1 . Introd uct ion to Accou nt i ng : m ean ing , a ccoun t ing concep t s andconven t ions – Financ i a l Acc oun t ing V/ s Managemen t Acc oun t ing –Reco rd ing , c la s s i f y ing and summar i z in g bus iness t ran sac t i ons l ead ingto p r epa ra t i on o f f i na l acc oun t s o f so l e p rop r i e t a r y, merchand iz ingmanufac tu r ing and ser v i c e bus iness es us in g E xc e l .

2 . Co mpa ny F ina l Accoun ts in India : r equ i r em en t s o f Com pan ies Ac t of1956 wi th re spec t t o p r epa r a t i on of Fina l Accoun t s o f Compan ies -Annua l R epo r t s and i t s con t en t s .

3 . Financ ia l s ta te men t A na lys i s : t echn iques of f i nanc i a l s t a t em en tana lys i s : Ho r i zon t a l ana lys i s , V e r t i ca l ana lys i s , T r end Ana lys i s , Ra t i oAna lys i s (P ro f i t ab i l i t y, Liqu id i t y, So lvenc y and Cap i t a l market ra t i o s ) ,p repa ra t i on of fund f l ow & c ash f l ow s t a t em en t u s ing E xc e l .

4 . Exce l appl i ca t ions : p r epa ra t i on and Ana lys i s o f Income S t a t em en t ,Ba lance Sh eet , Cash Flow St a t em en t , Ra t i os and Pr o j ec t i ons u s in gexce l

5 . Cost accoun t ing : e l em en t s o f C os t s , C la s s i f i ca t i on of co s t s ,Pr epa ra t i on of Cos t Sheet , Cos t accoun t ing s ys t em s : Job cos t i ng ,p roc ess c os t i ng , con t rac t cos t i ng and serv i c e cos t i ng , Margina l cos t i n gand u se of b r eak - even ana ly s i s i n dec i s i on -mak ing – Relevan t cos t s f o rmarket i ng and p roduc t i on dec i s i ons - Cos t D r ive rs and Ac t iv i t y BasedCos t i ng .

References : Financ ia l Accoun t ing : A Manager ia l pe rspect i ve – R.Narayanswamy In t roduc t i on o f Managemen t Accoun t ing - Horngren , Sundem, S t ra t t on . Cos t and Manager ia l Account ing - Duncan Wi l l amson Cos t accoun t ing f o r Bus iness Managers -As i sh K Bha t tacharayya . Managemen t and Cos t Accoun t ing - Co l in Drury Managemen t Accoun t ing – Hensen Mowen Financ ia l Anal y s i s and Model l i ng – Chandan Sen Guptha


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1.6 Managerial Economics

1 . Manager ia l Economics : i n t roduc t i on , b a s i c concep t s , app l i ca t i on i nbus iness d ec i s i on - mak ing . D emand and Supp ly Ana lys i s , de t e rminan t s ,equ i l i b r i um, e la s t i c i t y, dem and for ecas t i ng and e s t i ma t ing meth ods

2 . Theory of consu mer beha vior : consum er p r e f er enc es , i nd i f fer enc ecu rves , budget cons t ra in t , u t i l i t y ma ximi za t i on and t he der i va t i on o fthe consum er d emand cu rve .

3 . Product ion and Cos t Ana l ys i s : p roduc t i on func t i ons -c os t func t i ons ,and p rof i t fu nc t i ons , t o t a l , ave rage and margina l cos t s , r e t u rn s t ofac tor s and sca l e , sho r t run v / s lon g run dec i s i ons , d er iva t i on o f t hesupp ly cu r ve .

4 . Mar ke t Ana lys i s : ma rket form s , per f ec t comp et i t i on , monopo ly ,monop ol i s t i c , o l i gop oly . Ou tpu t and p r i ce de t er mina t i o n . Ca r t e l s andcol lu s i on , m er ge rs and acqu i s i t i ons and gove rnm en t r egu la t i ons i n t h efo rm o f p r i c e d i rec t i ves , t axes , subs id i e s , an t i - t ru s t a c t i on andcompet i t i on po l i c es .

5 . Nat iona l Inco me Accoun t in g :concep t s of GD P, N I , pe r cap i t a i ncome,PPP Na t iona l i nco me acc oun t ing i n Ind i a . Bus iness c yc l es and bus inessfo r ecas t i ng . M easu r ing bus iness c yc l es u s ing t r end ana lys i s , mac r oec onomic i nd i ca tors i n bus iness c yc l e m easu rem en t , Cop ing s t ra t eg i e sfo r bus iness .

References :

Manager ia l Economics - Dom in i ck Salwa tore . Manager ia l Economics - Gup ta and Mo te Economics - Samue l son &No rdhaus Manager ia l Economics by Pet e rson and Lewi s Micro Economics – Domin i ck Sa l va to re Macro Economics – Palmer and o thers Macro Economics - Kou t inyas

1.7 Statist ics for Management

1 . Quan t i t a t i ve da t a i n t erp re t a t i on i n manager i a l d ec i s i on mak ing:co l l ec t i on – c la ss i f i ca t i on – t abu la t i on – f requ enc y d i s t r i bu t i on –cha r t s u s ing exc e l , m ea su r e s o f c en t ra l t end enc i es and d i spers i on –us ing vi sua l exp lo ra t i ons i n MS exce l .

2 . Cor re la t i on and regr e ss i on : mu l t i p le c or r e la t i on – basi c p robab i l i t yconcep t s – c ond i t i ona l p r oba b i l i t y – Ba yes t heo r em – us e MS exc e l PHSTAT2 .

3 . Pr obab i l i t y d i s t r i bu t i ons : b i nomina l Poi s son and no rma l d i s t r i bu t i onsus ing exc el – es t ima t i on – poin t and in t erva l – us ing E xce l .

4 . S t a t i s t i ca l D ec i s i on Theor y : h ypoth es i s t es t i ng f or means andp ropo r t i ons and fo r d i f f er en ce o f m eans and p ropor t i ons – ana lys i s o fva r i ance .

5 . Sampl ing : samp l ing t echn iques , random samp l in g , random numberst ab le , Mon t e Ca r lo s imu la t i on , Ch i - squa r e t e s t s , t ime s er i e sfo r ecas t i ng , hands -on wi th MS exc e l .

References : S ta t i s t i c s f o r Managers – us ing Microso f t e xce l – Lev ine , S t ephan &

o thers S ta t i s t i c s f o r Managemen t – Richard Lev in and Rub in [ exce l

ve rs ion] S ta t i s t i c s – Murray Sp i ege l , S chaum Ser i e s Probab i l i t y and S ta t i s t i c s – Murray Spe ige l , S chaum S e r i e s Quan t i t a t i ve Bus iness Ana lys i s – Tex t & Cases – Samul Bod i l ey

& o thers Bus iness S ta t i s t i c s – Kazmier , Schaum Ser i e s Bas i c Bus iness S ta t i s t i c s – Bereuram and Lev ine Quan t i t a t i ve Me thods – Anderson , Sweeny & Wi l l i am

SECOND SEMESTER

2.1 Market ing Management

1 . Introd uct ion to Marke t ing Manage me nt : n a t u re of mark et i ngmanagemen t , Typ es o f p r oduc t s / s er v i ce s . Market i ng concep t s :Pr oduc t , P r oduc t i on , S e l l i ng , Market i n g and S oc i e t a l , C oncep t sMarket i ng en vi r onmen t , e l emen t s o f Market i ng Mix . C l a ss i f i ca t i on o fgoods & s e r v i ce s .

2 . Consu mer Behavior : c onsumer & bu ye r b ehavio r p roc es s , m ode ls ofconsumer behavi or . Mark et r es ea rch and market i n t e l l i genc e .Market i ng i n fo rma t i on s ys t em.

3 . Mar ke t Seg men ta t ion and Ta rge t ing : c oncep t of segm en ta t i on andt a rget i ng , b as i s fo r s egm en ta t i on . Segm en ta t i on f or consumer andindus t r i a l p roduc t s , P r oduc t pos i t i on ing .

4 . Product & Pr i ce : p r oduc t Mix and Produc t Lin e , l eve ls of p roduc t , newproduc t deve lopm en t , p roduc t l i f e c yc l e s t ra t eg i es . B rand ing , t yp es ofb rands , b rand bu i ld ing , m easu r in g b rand equ i t y. Pa ckaging andlabe l i ng . Pr i c ing : Gen era l p r i c ing app roach es , n ew p r oduc t p r i c ings t ra t eg i es , Pub l i c po l i c y and p r i c ing .

5 . Promot ion and P lace Mix: e l em en t s o f p rom ot ion mi x , Market i ngcommun ica t i on p roc ess , Pub l i c i t y, Ad ver t i s i n g and pub l i c r e la t i ons .


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Pers ona l s e l l i ng and sa le s p rom ot ion . Di r ec t market i n g and on l i nemarket i ng . Di s t r i bu t i on channels and l og i s t i c s managemen t , Channeldes ign and admin i s t ra t i on , P ub l i c po l i c y a nd d i s t r i bu t i on dec i s i ons .

References : Marke t i ng Managemen t – Phi l i p Ko t l e r , Pren t i ce Ha l l Ind ia , (New

ed i t i on ) Bas i c Marke t i ng – Perau l t Fundamen ta l s o f Marke t i ng – Wil l i am S tan ton Pr inc ip l e s o f Marke t i ng – Phi l i p Ko t l e r and Garry Arms t r ong Marke t i ng Managemen t – Rajan Saxena Marke t i ng Managemen t – Zickmund Marke t i ng – Ramesh Kumar

2.2 Human Resource Management

1 . Perspec t i ves i n H RM : ro l e of HR manage rs , sub -s ys t ems of HRM, HRfunc t i ons and po l i c i es . O r ga n i za t i on f o r HRM, D evelopm en t of HRM inInd i a , R ec en t t r ends i n HRM, Impac t of g loba l i za t i on on HRM.

2 . HR Planning , Recrui t ment and Se l ec t ion: scop e o f HR p lann ing , Jobana lys i s , j ob des ign Job desc r ip t i on and j ob eva lua t i on , methods ofrec ru i tmen t . Tes t i ng fo r s e l ec t i on of emp loyees , u s e o f p s ycho logi ca lt es t , s e l ec t i on p r oc ess , i n t er v i ews , e r r or s i n se l ec t i on .

3 . Tra in ing and Deve lop men t: i nduc t i on and Or i en t a t i on , methods oft ra in ing , t ra in ing manua l , t r a i n ing under ISO and QS Cer t i f i ca t i on .Super v i s or y , Execu t ive and Managemen t deve lopm en t p rog ramm es .Ca ree r deve lopm en t .

4 . Perf ormance Ma nage ment: KR A and KP As , Trad i t i ona l vs Mod ernmethods of p er fo rmance ma nagem en t . Pot en t i a l app ra i sa l , Feedbacks ys t ems . Job eva lua t i on .

5 . Compensa t ion P lanning : wages and sa la r y, Admi n i s t ra t i on perk s ,Fr inge b ene f i t s , Bonus , Inc en t i ves . C ompensa t i on su rveys .Pr oduc t i v i t y, P er fo rmanc e l i nked , Pa y s t ruc tu r e . Comp ensa t i on rev i e wand s t ruc tu r ing .

References : HR and Personne l Managemen t – Kei th Dav i s Personne l Managemen t – Fl ippo Human Resource Management – T.V . Rao Human Resource Management – Pat tana i k Human Resource Management – Michea l Arms t rong Human Resource Management – Gary Desse l e r

2.3 Corporate Finance

1 . Goal of the F i r m: p r o f i t maximi za t i on vs wea l t h maximi za t i on , Va lu ec rea t i on , Agenc y p r ob l em s , Soc i a l r e s pons ib i l i t y, R o le of f i nanc i a lmanagemen t , Tim e va lue o f mon ey, Va lua t i on o f s ecu r i t i es – s tocksand bonds . Concep t o f r i sk a nd re tu rn s o f s ecu r i t i es , u s in g p r obab i l i t yd i s t r i bu t i on t o measu r e r i sk , r i sk and re tu rn i n por t fo l i o con t ex t (u s ingexce l ) .

2 . Capi ta l Budget ing : es t i ma t ing ca sh f l ows – i n i t i a l , i n t erm ed ia t e andt er mina l Cash f l ows on i nc rem en ta l ba s i s , Cap i t a l budget i ng dec i s i onru l es , Pa yback , ARR, DC F t echn iques – NP V, IRR, P I , u s i ng exc e l .

3 . Cost o f Capi ta l : cos t of d eb t , p re f er r ed s t ock , equ i t y, compu t ingWACC, Th e CAPM app roach , Ad jus t i ng WACC f or r i s k . Long - t e rmf inanc ing , Pub l i c i s sue of deb t , P r e fe r red s t ock and Comm on s tock ,Te rm loans .

4 . Capi ta l S truc t ure Theo r i e s : t r ad i t i ona l v i ew vs M M hyp othes i s , MMpos i t i on I & II , Cap i t a l s t ru c tu re d es i gn ing i n p rac t i ce – EB IT- E PSana lys i s , t he p eck ing ord er t heo r y. Di v idend dec i s i ons , Re l evanc e vsi r r e l evanc e o f d iv id ends .

5 .Wor king Capi ta l Mana geme nt and Finance : c ash managem en t ,Rec eivab le s managem en t and In ven tor y managemen t . Work ing cap i t a lf i nance i n Ind i a .

References : Fundamen ta l s o f F inanc ia l Managemen t – Van Horne and Wachowi t z Financ ia l Po l i cy and Managemen t – Van Horne , 12 t h ed i t ion . Financ ia l Managemen t – Prasanna Chandra Corpora t e F inance – Br igham and Erhard t Corpora t e F inance – Ro ss , We t f i e l d & Ja f f e r

2.4 Quantitat ive Methods

1 . Sc ient i f i c met hods: i nduc t i on , deduc t i on , t heor y , c oncep t s , cons t ruc t s ,def in i t i ons , va r i ab l es , mod e ls , la ws , h ypoth es i s , s y l l og i sm , l eve ls ofabs t rac t i on . Fa l lac i es o f rea son ing . Th e na tu re of re s ea rch i nMan agem en t , Exe rc i s es i n wr i t i ng a re s ea rch p rop osa l .

2 . Pr inc ip l e s of re search des ign: t yp es o f bas i c re s ea rch methods andsec onda r y r es ea rch m ethods , samp l ing des ign , m ea su rem en t andmeasu rem en t sca l es . Da t a co l l ec t i on methods , obse r va t i ona l s t ud i es ,expe r im en ta t i on . Qua l i t a t i ve methods of r es ea rch .

3 . Analys i s and presen ta t ion o f Data : u se o f s t a t i s t i ca l t echn iques , s t y l emanua ls . Exe rc i s es in wr i t i ng managem en t r epo r t s .


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4 . Linear programmi ng : t ypes of l i nea r p r og ramming, s imp lex m ethod ,p r ima l and dua l , s ens i t i v i t y ana lys i s , r e sou rc e a l l oca t i on , p roduc t i onp lann ing , p roduc t mix and cap i t a l budget i ng dec i s i ons us i ng so f t wa r es .

5 . Transpor ta t ion and a ss i gn men t proble m: s equenc ing p r ob l ems ,Dec i s i on mak ing under r i sk and uncer t a in ty, d ec i s i on t r ee s . MS exc e lso lve r f o r a l l t h e above m ode ls

References : Bus iness Research Me thods – Zikmund Marke t i ng Research – Malhot ra N .K . Bus iness Research Me thods – Dona ld R . Coopers and Sch ind l e r Founda t ions o f Behavioura l Research – F.N . Ker l i nger MLA Handbook fo r Resea rchers – MLA Assoc ia t i on APA Manua l Soc ia l Research Me thods – Bryan Case S tudy Me thod o f re search – Rober t K Yin Des ign ing Qua l i t a t i ve re search – Marsha l l and Rossman Research Des ign & Me thods – Kenne t G.Bordeaux & Others Marke t i ng Research w i th SPSS – Cor l Mc .Danie l & Ga te s Marke t i ng Research – Church i l & Lacobucc i

2.5 Legal Aspects of Business

1 . Out l ines : Indus t r i e s Deve lopmen t and R egu la t i on Ac t ( ID R A) ,Compet i t i on Ac t . Fo r e ign exchange managem en t ac t . ( FE MA)

2 . Outl ines : c ompan y La w, p r ovi s i ons of Ind i an Compan ies Ac t 1956re la t i ng t o i nco rpo ra t i on , managem en t and admini s t ra t i on . Fi l i ng o fre tu rn s , Rem ed i es a ga in s t m i smanagem en t and opp res s ion . Powers ofi nves t i ga t i on b y t he Gove r nmen t , Is su es r e la t i ng t o good co rpo ra t egovernanc e .

3 . Outl ines : i n t e l l ec tua l p rop er t y r i gh t s , Pa t en t s and Trad ema rks Ac t ,cop y r i gh t s ac t , g eog raph i ca l appel la t i on ,

4 . Outl ine s : secu r i t y Mark e t La ws , S ecu r i t y and Exchange Boa rd o f Ind i aAc t ( SEB I) , S ecu r i t i es c on t rac t ac t , La ws p er t a in ing t o s t ockexchanges , S AR FES I Ac t .

5 . Outl ines : consum er p ro t ec t i on ac t and In fo rma t ion t ec hnology ac t .

References : A Manual o f Bus iness Laws – S .N . Maheshwar i and S .K . Maheshwar i Bus iness Law fo r Management – K.R . Bu l chandan i Bus iness Env i ronmen t : Tex t s and Cases – Franc i s Cheruni lam Bu s iness and Corpora t e Laws – S .S . Gu l shan and G.K . Kapoor Bare Ac t s o f re spec t i ve l eg i s l a t i ons .

2.6 Operations Management

1 . Opera t ions Manageme nt: p r oduc t s t ra t eg i es – Pr oduc t l i f e c yc l e –Pr oduc t i ve s ys t em t yp es – Impac t of t echno logy and or gan i za t i on o fth e op era t i ons func t i on – Requ i rem en t s o f f o reca s t i ng f or ope ra t i ons .

2 . Plant Loca t ion and T ypes o f P lant Layout: p roduc t p lann ing andcon t ro l – Inven to r y p lann ing and con t ro l – Mater i a l s r equ i remen t sp lann ing – Plann ing p roduc t i on i n agg r ega t e t e rm s .

3 . J ob Des igning : work s tudy and t ime s tudy – Sta t i s t i ca l qua l i t y con t r o lmethods – Japan es e manufa c tu r ing s ys t ems – Flexib l e manu fac tu r ings ys t em – Op era t i ons s ys t ems of t h e fu tu r e .

4 . Tota l Qua l i ty Manageme nt : t r ends i n qua l i t y managem en tbenchmark ing and bu s iness p roc ess r eengin eer ing , Ka i zen – Six S i gmaMotor o la s ys t ems – Qua l i t y c r i t e r i a based on D eming p r i ze – Malco lmBa ld r ige Awa rd . Qua l i t y Managem en t S ys t ems , IS O St an da rds .

5 . Sup ply Cha in Managemen t: c onc ep t o f SCM. Op era t i ng m ode l fo rsupp ly cha in . M anaging t he ex t e rna l and i n t erna l supp ly cha in . Globa lSCM and sou rc ing .

References : Modern Produc t i on Managemen t – Buf fa E lwood . S , and Rakesh K .

Saren , John Wi l ey and Sons , 2003 . Produc t i on and Opera t i on Ana ly s i s – S teven Nahmas Cases i n Produc t i on / Ope ra t i ons Managemen t – K.N .

Kr i shnaswamy The Benchmark ing Managemen t Gu ide – Amer i can Produc t i v i t y

and Qua l i t y Cen t e r , Produc t iv i t y Press , USA, 1993 . To ta l Qua l i t y Management – Dale H. Bes t e r f i e ld and o thers – Pearson

Educa t ion , New De lh i , 2003 . To ta l Qua l i t y Managemen t – Poorn ima Choudhary – Pearson Educa t ion

– New De lh i , 2002 . To ta l Qua l i t y Managemen t – Sr idhar Bha t t . Supp ly cha in Managemen t t heory and p ract i ce s – Mohan ty and

Deshmukh , B i z tan t ra 2005 .

2.7 Management Information Systems

1 . Inf or mat ion Sys te ms: d a t a vs In f orma t i on , S t ra t eg i c r o le o f i n f or ma t ionin managem en t , O rgan i za t i on a s an i n forma t ion s ys t em . TPS, M IS ,DSS, E SS, O AS, N et work ing concep t s , t e lec ommun ica t i on s ne t works .

2 . Syste ms De ve lop me nt : t h e conc ep t of s ys t ems d eve lopmen t l i fe c yc l e(SD LC ) , Typ es o f S D LC, Us e of f low cha r t s .


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3 . Appl i ca t ion Techno log i e s : ERP conc ep t s , Evo lu t i on of ER P, ERPpackages , S AP, Baan , MFG-PRO, Orac l e , ERP Eva lua t i on , ERP andBPR, ERP Imp lem en ta t i on , Extend ed ERP, Cas e s t ud i es .

4 . Web Pu bl i sh ing : web p ub l i sh i ng , Typ es of webs i t es , Web su r f i ng , E-comm erc e , B2B, B2C, C2C, E-com m erc e s ecu r i t y i s su es , E th i ca l i s sues

5 . Prac t i ca l s on ERP - . Func t i ona l modu le s i n bus iness .

References : MIS – Kenne t t G. Lauden and Jane P . Lauden MIS – James A . O’Br i en MIS -C .S .V .Mur thy Compu ter Today – S .K . Basudev ERP Concep t s – V.K . Garg

THIRD SEMESTER

3.1 Project Management

1 . Projec t Manage me nt : conc ep t s & key t e rms , evo lu t i on of i n t egra t edp ro j ec t managem en t s ys t em, a l i gn ing p r o j ec t s wi th or gan i za t i ons t ra t egy , e f f ec t i ve p ro j ec t p or t fo l i o managem en t s ys t em , p ro j ec t l i f ec yc l e , f ea s ib i l i t i es of p r o j ec t s -d i f f e r en t f orm s o f p r o j ec t c on t rac t i ng .

2 . Projec t Scope Manage me n t :d ef in ing p r o j ec t scop e , c rea t i ng workb reak down s t ruc tu r e ( WB S) , p r o j ec t r o l l up , p roc es s b r eak downs t ruc tu re , r espons ib i l i t y ma t r i x .

3 . Projec t Sc hedul i ng : n et wor k mod el s , P ERT & C PM us ing s of t wa r es ,measu r ing r i sk .

4 . Projec t Ri s k Ma nage me nt : c on t i ngenc y p lann ing , schedu l ingre sou rces , r educ ing p r o j ec t d u ra t i on .

5 . Projec t Tea m Manage men t: b u i ld ing h igh -per fo rmance p ro j ec t t eams ,managing v i r t ua l p ro j ec t t ea ms , p r o j ec t c on t r o l p roc ess . P er fo rmancemeasu rem en t and eva lua t i on , p ro j ec t qua l i t y , p lan n ing , qua l i t ya ssu rance , qua l i t y aud i t , p ro j ec t c l osu r e , pos t c omp le t i on aud i t .Ref erences :

Pr oj ec t Managem en t – Cli f f o rd Gra y & La rson Th e p rac t i c e and t heor y o f p ro j ec t mana gem en t c r ea t i ng va lu e t h r ough

change – N ewt on , R icha rd – 2009 , Hampsh i re , Pa lg rave P ub Eff ec t i ve p r o j ec t Managemen t – Clem en t s , Jam es P & Gido Jack –

2006 , NewD elh i , Cenga ge Le a rn ing Pr oj ec t Managemen t : A ma nage r i a l app roach – M er ed i th , Jack .R&

Man te l Samu e l . J – 2006 , New D e lh i , John Wi ley & Sons

Pr oj ec t Managem en t f o r bus iness , en gineer in g & t echno logy: p r i nc ip le s& p rac t i c e – Nicho la s , J ohn .M & St eyn l , H ermann

Pr oj ec t Managem en t – Har vey Ma ylor – 1999 , New D e lh i , Macmi l lanpub

www.pmi . or g

3.2 Entrepreneurship

1 . Foundat ions o f Entreprene urship : n a tu r e of En t rep r eneu r sh ip , s oc i a l& cu l t u ra l fac to rs i n nu r tu r ing en t r ep r en eu rsh ip . In s t i t u t i ona l suppor tfo r p rom ot ing en t r ep r en eu r sh ip in Ind i a , ro l e o f U n ive rs i t i e s &Col l eges , CS IR labs . Cas e s t udy of i ncuba t i on

2 . Bus iness P lan ning : f r om i dea gen era t i on t o p r epa ra t i on o f de t a i l edbus iness p lans . E xerc i s e s i n p repa ra t i on of bus in ess p lans .

3 . Vent ure Capi ta l : va lu ing and f i nanc ing a ven tu r e , s t ages of ven tu r edeve lopm en t and f i nanc ing , ven tu r e cap i t a l f i rms ( VC’s ) ven tu r eexpans ion s t ra t eg i es .

4 . Rura l & soc ia l entreprene urship : p ot en t i a l f or en t r ep ren eu r sh ip i nru ra l Ind i a , SH Gs , mic ro c red i t e t c . , Cas e s t ud i es o f ru ra l &s oc i a len t r ep r en eu rsh ip in Ind i a .

5 . Entreprene urs in In dia : fami ly bus iness es , new gene ra t i onen t r ep r en eu rs , wom en en t r ep ren eu r s .

References : Ent repreneursh ip – Pro f . T .V .Rao Ent repreneursh ip – Hisr i ch & Pe t e r S tay hungry s t ay foo l i sh -Rashmi Bhansa l Ent repreneursh ip -Ma thew J Man ima la Ind ia s new cap i ta l i s t – Har i sh Damodaran Bus iness Mahara ja ’s – Gee tha Perama l

ELECTIVE PAPERS

MARKETING

3.3 Elect ive MM 1: Consumer Behavior and Market ingResearch

1 . Consu mer Behavior : i n t roduc t i on , Fac t ors i n f lu enc ing consum erbehavi ou r , P e rs ona l i t y , P s ychograph i c s , Fa mi ly , Soc i e t y , Va lu es o fperc ep t i on , At t i t ude and l i fe s t y l e s , Di f f er en t mod e ls of consum er


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behaviou r – Economic , Lea rn ing , P s ychoana lyt i ca l , Soc io logi ca l ,Howard Sh et t , Nic os i a , Webs t er and Wind , Enge l , B lack wel l andMina rd mode ls .

2 . Buying Dec i s ion Maki ng Process : b uying r o l es , S t a ges of t he d ec i s i onp roc ess – Hi gh and l ow e f fo r t d ec i s i ons , Pos t pu rchase dec i s i ons ,Mode ls of c onsum er b ehaviou r

3 . Mar ket i ng Research De s igns : t yp es of r es ea rch des igns , Techn iquesand t ool s of da t a co l l ec t i on – Sca l es and m easu r em en t , Va r ious t yp esof da t a , Samp l ing t echn iques , Samp le s i ze d e t ermina t i on . Ana lys i s andin t erp r e t a t i on o f da t a . Repo r t i ng t he r es ea rch f i nd ings .

4 . Appl i ca t ion o f Quant i ta t ive Too l s in Mar ke t ing : d ec i s ion mak i ngus ing Regr ess i on ana lys i s , ANOV A, Di sc r iminan t ana lys i s , Fac to rana lys i s , C lu s t er ana lys i s , Mu l t i -d imens iona l sca l i ng and Con jo in tana lys i s , Us e of SP SS fo r da t a ana lys i s .

5 . Mar ke t Research: mark et i ng and mark et r e s ea rch , Qua l i t a t i ve r es ea rch ,Market and sa l es ana lys i s . Mot iva t i on r es ea rch , C ommun ica t i onre s ea rch , P roduc t , P r i c ing an d Di s t r i bu t i on re s ea rch .

References : Marke t i ng Research – R.Nargundkar Consumer Behav iour – Sch i f fman and Kanuk Marke t i ng Research – Tu l l , Green and Hawk ins Bus iness Researc h Me thods – Zikmund Marke t i ng Research – N.K . Ma lho t ra Marke t i ng Research – Parashuraman , Grewa l Consumer Behav iour – Hoyer Mac Inn i s

3.4 Elect ive MM 2: Sales and Logist ics Management

1 . Sa l e s Manage men t: ob jec t i ves o f sa l es mana gem en t , Pe rs ona l s e l l i n gp roc ess , D eve lop ing pe rs ona l s e l l i ng s t ra t eg i es . Or gan i z ing t he sa l esfo rc e – Typ es of sa l e s o r ga n i za t i ons – D et ermin ing t h e k ind of sa l e sfo rc e and S i ze of t h e sa l es f o rce . Qua l i t i es of sa l e s execu t i ves .

2 . Manag ing the Sa le s Force : ef f ec t i ve Rec ru i t i ng , Se l ec t i ng and Tra in ingthe sa l es f o rc e . Tim e and t er r i t o r y mana gem en t , Sa l es t e r r i t o r i es andSa l es Qu ota s – Compensa t i ng sa l es f orc e , Mot iva t i ng t he sa l e s f o rc e –Con t ro l l i ng t h e sa l es f o rce – Eva lua t i ng t he sa l es f o rce .

3 . Reta i l ing and Wholesa l ing : n on -s to r e r e t a i l i ng , E- t a i l i ng , Di rec tmarket i ng , Te l e mark et i ng , Market i ng on t he n e t , Em er ging t r ends i nre t a i l i ng &who lesa l i ng .

4 . Dis tr ib ut ion a nd Log i s t i c s Ma nage men t: d es i gn of d i s t r i bu t i onchannel , S t ruc tu re and Channel managem en t . Comp onen t s o f l og i s t i c s– i nbound and ou tbound l ogi s t i c s , key l og i s t i c s ac t i v i t i es v i z . ,Cus tomer s er v i c es - In ven tor y managem en t – Mater i a l hand l ing –

Communica t i on – Order p roc ess ing , Packaging – Tra f f i c andt ranspor t a t i on – War eh ous ing and s tora ge .

5 . Log i s t i c s Stra tegy : l og i s t i c s i n f or ma t ion s ys t em, Or gan i z ing fo ref f ec t i ve l og i s t i c s , Imp lemen t ing l og i s t i c s s t ra t egy – Compu te rpackages u sed i n log i s t i c s . Ret a i l i ng and who lesa l i ng , sa l e s andlogi s t i c s fo r ru ra l mark et s .

References : Sa le s Management – Dec i s ions , S t ra t eg i e s and Cases – Richard R .

S t i l l , Edward W. Cund i f f and Noman A .P . Govan i Pro fe ss iona l Sa l e s Managemen t – R.E . Anderson , Jo seph F . Har , A lan

J . Bash Marke t i ng Channel s – Lou i s W. S t e rn , Ade l I . ER – Ansary , T .

Cough lan Fundamen ta l s o f Log i s t i c s Managemen t – M. Lamber t , James R . S tock ,

M. E l i ram Log i s t i c s Managemen t – Dona ld J .B . and D.J . C lo ss Log i s t i c s and Supply Cha in Managemen t – Mart in Chr i s topher Sa le s Managemen t – Ana lys i s and Dec i s ions Mak ing – Thomas N .

Ingram

Managing Supp ly Cha in – J .L . Ga t to rn and D .W. Wa ld i s

3.5 Elect ive MM 3: Advertising and Sales PromotionManagement

1 . Promot ion Mix : e lem en t s of mark et i ng p r omot i on mix , Ad ve r t i s i ng ,Pub l i c i t y, P er sona l s e l l i ng , Pub l i c re la t i ons and Sa l e s p rom ot ion ,Det e rminan t s of p rom ot i on mix .

2 . Ad ver t i s ing : t yp es o f ad ver t i s em en t , adve r t i s e ab i l i t y and adver t i s i nga id s , Ad ve r t i s i ng p lann ing and dec i s i on mak ing .

3 . Adver t i s i ng Ca mpaign P lanning : se t t i ng adve r t i s i ng goa ls andob jec t i ves , Th e D AGM AR Appr oach . Messa ge s t ra t eg i es and t ac t i c s ,Crea t i ve app roache s , Cop ywr i t i ng and t es t i ng , Adver t i s i n g cop y d es i gnand commun ica t i on s t ra t egy , Cop y -vi sua l i za t i on la y ou t , Adve r t i s i ngappea ls and t hem es , C la s s i f i ca t i on of ad ve r t i s em en t cop i es , E ss en t i a l sof a good cop y. Exe rc i s es i n d ra f t i ng adver t i s emen t c op y.

4 . Ad ver t i s ing Me dia : t yp es o f m ed ia , m ed ia p lann ing and schedu l ing ,Ad ver t i s em en t budget s , a pp roaches t o adve r t i s i ng , budget i ng .Measu r ing ad ve r t i s i ng e f f ec t i ven ess . Adve r t i s i ng s t ra t eg i e s f o r ru ra lmarket s .

5 . Adver t i s i ng Agenc i e s : p rof i l e o f ma jo r a dver t i s i n g agenc i es i n Ind i aand ab road , Rura l adver t i s i n g , s oc i a l adve r t i s i ng , e t h i c s i n adver t i s i n g ,adve r t i s i ng s t anda rds counc i l o f Ind i a ( ASC I) .


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References : Adver t i semen t and Promo t ion – Be lch and Be l ch Adver t i s i ng – Aaker and Ba th ra Adver t i s i ng Management – Chunawa l la Adver t i s i ng Management – Wri t e and Z i eg l e r Con temporary Adver t i s i ng – Wil l i ams Arens Adver t i s i ng Management – Rajeev Ba t ra , John G.Myer , Dav id Aker Adver t i s i ng P lann ing & I mp lemen ta t i on – Sangeeta Sharma & Raghuv i r

S ingh Adver t i s i ng Pr inc ip l e s and Prac t i ce – Wel l s , Mor ia t ry , Burne t t Adver t i s i ng Management – Ja i sh r i Je thwanry , Shruth i Ja in Marke t i ng Commun ica t ion – Dahlen

FINANCE

3.3 Elect ive FM 1: Advanced Capital Budget ing

1 . Cash F low Measure ment : d epend ence and i ndependence of ca sh f low sin eva lua t i ng p r o j ec t s , M easu re s of r i sk and r e tu rn s , In f la t i on i ncap i t a l budget i ng , Rea l vs nomina l d i scoun t ra t es , B i a s i n ca sh f l owes t ima t es , Tot a l r i sk fo r mu l t i p le i nves tm en t . Measu r in g ca sh f l ow f oracqu i s i t i on . Use of E xc e l f or es t ima t ing ca sh f l ows & d ec i s ion mak ing .

2 . Ran king Pro jec t s : NP V vs IRR Conf l i c t s , Fi sh er ’ s ra t e of i n t e r s ec t i on ,Mult ip le IRRs , M IRR, Op t im a l dec i s i on under cap i t a l ra t i on ing

3 . Rea l Opt ions in Capi t a l Inves t men t: t yp es of op t i ons – expans ion ,Abandonm en t and pos tponem en t .

4 . Projec t Ri s k A na lys i s : t echn iques for m easu r ing s t and a lone r i sk –Sens i t i v i t y ana lys i s , Sc ena r i o ana lys i s and S imu la t i on

5 Financ ing Dec i s ions : s ou rc es o f lon g- t er m f inances f o r a p ro j ec t .Leas ing – Typ es o f l ea s es , s t ruc tu r ing of l ea s e r en t a ls a nd eva lua t i onof l ea s e .

3.4 Elect ive FM 2: Advanced Capital Structure Theories

1 . Empir i ca l Perspec t ive s on the F inanc ia l C harac ter i s t i c s : ana lys i s ofcompos i t e ca sh f l ows , Levera ge , O wn ersh ip s t ruc tu r e s , ROE, P /Era t i os , Di v idend pa you t , Div id end yi e ld s , and o ther f i nanc i a lcha rac t er i s t i c s of S ens ex and Ni f t y f i r ms .

2 . Pr inc ipa l Agen t Co nf l i c t and F inanc ia l Stra teg i e s : i n t r oduc t i on ,Limi t ed l i ab i l i t y and t he s epa ra t i on of own er sh ip and con t ro l , ro l e ofmanagemen t wi th d i f fu s e ow nersh ip . C la ss i c d i rec t i ve t o managem en t ,

ex t end ed s t akeho lde rs , Con f l i c t s o f i n t er es t , Con t rac t s and a rev i sedd i rec t i ve .

3 . Inf ormat ion Asy mme try and the Mar ke ts f or Corpora te Secur i t i e s :i n t roduc t i on , Theo r i e s o f t he e f f ec t s of i n f orma t i on a s ymm et r y ,Va lua t i on o f t raded equ i t y unde r a s ym m et r i c i n fo rma t ion , In f o rma t ionas ymm et r y and t he Qua l i t y of t h e ma rket f or a f i rm’ s equ i t y, op t ima lown er sh ip s t ruc tu re .

4 . Leverage Dec i s ion: i n t roduc t i on , Corpo ra t e and pers ona l t axa t i on ,Mod i f ying MM propos i t i ons t o accoun t for c orpo ra t e t axes , Trad i t i ona lt rade- o f f t h eo r y , Agenc y t h eor y and l evera ge dec i s i on , As ymm et r i cin forma t i on and levera ge , ba lanc ing agenc y cos t s wi t h i n forma t ionas ymm et r y.

5 . The F ir m’ s Environ ment , Gover nance , s tra tegy , opera t ion andf inanc ia l s truc ture - f i rm’ s bus iness envi ronm en t , op era t i on s t ruc tu re ,f i nanc i a l s t ruc tu r e , r i sk p er f ormanc e and con t ingenc i es , emp i r i ca lana lys es o f r i sk .

3.5 Elect ive FM 3: Port fol io Management

1 Mar ke t e f f i c i ency : random wa lk and t he ef f i c i en t ma rk et h yp othes i s ,Empi r i ca l t es t i ng o f E f f i c i en t M arket H ypoth es i s (E MH) . P or t fo l i oTh eo r y – Cap i t a l a l loca t i on be t ween t he r i sk y a ss e t and t he r i sk f r eeasse t , Op t ima l r i sk y p or t fo l i os -Mark owi t z m ode l V s S tochas t i cDominance Ana lys i s (S D A) , Equ i l i b r i um in cap i t a l market s – Cap i t a la s se t p r i c ing m ode l , Ind ex mode l s and Arb i t ra ge p r i c ing t heo r y andmul t i fac to r m ode ls o f r i sk an d re tu rn .

2 Fixed I nco me Sec ur i t i e s : b ond Pr i ces and yi e ld – Bond Cha rac t er i s t i c sand Types , Bond Pr i c ing , Bond yi e ld , Te rm St ruc tu re of In t er es t ra t e ,In t e re s t ra t e r i sk - in t er e s t r a t e s ens i t i v i t y, du ra t i on , c onvexi t y andimmun iza t i on .

3 Funda men ta l Ana lys i s : ec onomic ana lys i s , Indus t r y ana lys i s ,Compan y ana lys i s , For eca s t i ng compan y ea rn ings , Va lua t i on o fcompan ies ,

4 Technica l Ana lys i s : mark et i nd i ca tors , Fo r ecas t i ng i nd iv idua l s t ockper fo rmanc e , Techn iques , Typ es o f cha r t s , Dow th eor y , Re la t i ves t r ength , Con t ra r y op in ion , Moving ave rage , Con f e renc e i ndex ,Trad ing volum e, C oncep t of d ep th , b read th and res i l i ence of t h emarket .

5 Act ive Por t f o l i o Management: p o r t f o l i o pe r f or mance eva lua t i o n –measu r ing i nves tm en t r e tu r n , conven t i ona l t heo r y of per fo rmanc eeva lua t i on , M 2 and T 2 , market t iming , p er fo rmanc e a t t r i bu t i onp roc edu r es , s t y l e ana lys i s and morn ing s t a r ’ s , r i sk ad ju s t ed ra t i ng .Act i ve po r t f o l i o c ons t ruc t i on u s ing Tr eyn or – B lack mod e l


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HUMAN RESOURCE MANAGEMENT

3.3 Elect ive HRM 1: Human Resource Development

1 . Hu man Resource Deve lo p me nt : sub s ys t ems of HRD & OD, HRM andHRD, Em er ging t r ends i n HRD, HRD in IT i ndus t r y, pub l i c sec tor ,governm en t o r gan i za t i ons , a nd NGOs.

2 . Perf ormance Manage me nt: t r ad i t i ona l and m odern t echn iques , Op enAppra i sa l – Id en t i f i ca t i on o f Key P er fo rmanc e Ar eas an d Key R esu l tAr eas – Manager i a l app r a i sa l – Eth i ca l i s sues i n per f o rmanceapp ra i sa l . Pot en t i a l app ra i sa l , Feedback mechan i sms , Pe r f ormanc emanagemen t and ca ree r developm en t . B i -d i rec t i ona l per fo rmanc emanagemen t .

3 . Mentor ing , Coaching & E mployee Cou nse l ing Servi ces : n a tu r emen to r ing and coach ing , Coach ing t o improve poo r per f o rmance ,Ef f ec t i ven ess of c oach ing , Need f or emp loyee couns e l i ng p r og rams ,Compon en t s & Cha rac t e r i s t i c s , Is su es i n emp loyee couns e l i ng .

4 . Career P lanning and Deve lop me nt : m ean ing and p roc ess – Careerpa th , Ca ree r wid th and Length – Success ion p lann ing – Caree rDeve lopmen t .

5 . Learning and deve lop men t in kn ow ledge se t t in g : l ea rn ing i n aknowled ge envi r onm en t , c r ea t i ng a ho l i s t i c deve lopm en ta l app roach ,deve lop ing soc i a l cap i t a l , d eve lop ing knowledge lead e rsh ipcapab i l i t i es , p ro j ec t -based l ea rn ing , work ing wi th t echno logy, bu i ld inga compreh ens ive knowled ge deve lopm en t s t ra t egy, p lann ing forind iv idua l deve lopm en t .

References : Human Resource Deve lopmen t – Randy L . Des imone , Jon M.Werner &

Dav id M.Harr i s . Des ign ing and Manag ing Human Resource Sys t ems – Pareek , Uda i and

Rao T .V . Recen t Exper i ence i n Human Resource Deve lopmen t – Rao T.V . and

Pere i ra , D.H. Per fo rmance Appra i sa l – Theory and Prac t ice – Rao T .V . Ef f ec t i ve Human Resource Deve lopmen t – Neal E . Chalo f skey ,

Car l ene Re inhar t . Human Resource Management – Sa tyad ian S . Mi rza Knowledge Managemen t – She lda Debowsk i – John Wi l ey , Ind ia

pub l i ca t i ons .

3.4 Elect ive HRM 2: Organizational Change andDevelopment

1 . Organiza t iona l Change: p lanned o rgan i za t i ona l change, Change a gen t s ,D ynamics of r es i s t ance t o ch ange , P lann ed change. Qua l i t y work l i f e .

2 . Organiza t ion Deve lop ment: h i s to r y o f O r gan i za t i on , Deve lopm en t –Valu es – Assumpt ions – Bel i ef s i n or gan i za t i on deve lopm en t .

3 . Theory and Manage men t o f Organiza t ion Deve lop me nt: f ounda t i ons ofor gan i za t i on deve lopm en t – Managing t he o rgan i za t i on deve lopm en tp roc ess – Act i on r es ea rch an d or gan i za t i on d eve lopmen t .

4 . Organiza t ion De ve lop ment Inter ven t ion: t ea m in t e rven t i on – In t e r -gr oup and t h i rd pa r t y pea cemak ing i n t er ven t i on – C ompr eh ens ivein t er ven t i on – St ruc tu ra l i n t e rven t i ons – Tra in ing expe r i ences .

5 . Key Cons idera t ions and I s s ues : i s sues i n consu l t an t – Cli en tre la t i onsh ip s – S ys t em rami f i ca t i ons – Power , po l i t i c s an d or gan i za t i ondeve lopm en t – Res ea rch i n o rgan i za t i on deve lopm en t

References : Organ i za t i on Deve lopmen t – Franch and Be l l ; Organ i za t i on Behav iour – Fred Lu thans Human Behav iour a t Work – Kei th Dav i s ; Organ i za t i ona l Des ign f o r

Exce l l ence – Khandawa l la Organ i za t i ona l i n te l l i gence – S i lber Kearny The dance o f change – Pete r Seng e and o thers The f i f t h d i sc ip l i ne – Pe te r Senge

3.5 Elect ive HRM 3: Training and Development

1 . Tra in ing : i n t roduc t i on , Impor t ance o f t ra in ing , Ad va n t ages o f t ra in ing ,Tra in ing cha l l enges , Changi ng workp lace and work fo rc e , Tra in ing a s asub s ys t em o f HRD, Lea r n ing en vi r onmen t , In s t ruc t i ona l d es i gn ,Lea rn ing ou t com es , Feedba ck , Cond i t i ons of t ran s f e r , Conver t i ngt ra in ing ob j ec t i ves t o t ra in ing p lan .

2 . Tra in ing Needs As sess ment (TN A) : m ethods of TN A, O r gan i za t i ona lsuppor t fo r TN A, Or gan i za t i ona l ana lys i s – Spec i f ying goa l s ,Id en t i f y ing c ons t ra in t s , R es ou rc e ana lys i s , Lea rn ing p r inc ip l es ,Tra in ing en hancem en t , Tra in ee cha rac t er i s t i c s .

3 . Tra in ing De l ivery : t r ad i t i ona l v s Mod ern m ethods , SD LP, S imu la t edwork se t t i ngs , D LP, C D ROM, In t erac t i ve Mul t imed i a , Web -bas edin s t ruc t i ons , In t e l l i gen t Tra in ing S ys t em ( ITS ) , Vi r t ua l R ea l i t yTra in ing (VR T) .

4 . Tra i n ing Eva lua t ion: c r i t e r i a , E va lua t i on o f c r i t e r i a , Dim ens ions o fc r i t e r i a , U se of exp er im en t a l d es i gns , Quas i exp er im en ta l de s igns ,


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Ut i l i t y c onse r va t i ons , Ind iv i dua l d i f fe r ence m ode ls , Con ten t va l i d i t ymode l , S t a t i s t i ca l m ethod .

5 . Tra in ing Intervent ions : l ea rn ing E xpe r i ence and Bu i ld ing Organ i za t i onCapab i l i t y, Emp loyee capab i l i t y, Appr en t i ce sh ip , Ves t i bu l e , Embedd edt ra in ing , Team bu i ld ing , c ros s and In t e r -p os i t i ona l t ra in ing ,Lead ersh ip t ra in ing .

References :

Tra in ing i n Organ i za t i on – Irw in L . Go lds t e in , J . Kev in Ford .

Ef f ec t i ve Tra in ing : Sys t em S t ra t eg i e s & Prac t i ce s – P Nick B lanchardJames W Thacker .

Tra in ing For Organ i za t i onal Trans fo rma t ion – Rol f P Lyn ton Uda iPareek .

The Tra iners por tab l e men tor – Gargu lo & Others

INTERNATIONAL BUSINESS

3.3 Elect ive IB 1: Internat ional Economics

1. Theor i e s o f Interna t ion a l Trade: t h e la w of c omp ara t i ve advan t age ,t he s t anda rd t heor y o f i n t er na t i ona l t rade , fac t or s endowm en t and theHecksh er -Oh l in t heor y .

2 . De ma nd & Su pply A n a lys i s : i n t roduc t i on , t he eq u i l i b r i um r e la t i vecomm od i t y p r i c e wi th t rad e -pa r t i a l and gen era l equ i l i b r i um ana lys i s ,re la t i onsh ip be t ween gen era l and pa r t i a l equ i l i b r i um ana lys es , o f f e rcu rves , t he t e rms of t rade an d ga in s .

3 Economies o f Sca l e : i n t roduc t i on , imper f ec t compet i t i on andin t erna t i ona l t rad e , t rade ba sed on d ynamic t echno logi c a l d i f f e renc es ,cause o f t ran spor t a t i on , i ndus t r y l oca t i on , envi ronm en ta l s t anda rds andin t erna t i ona l t rade .

4 . Economic Grow th and Interna t iona l Trade: g r owth fac to rs o fp roduc t i on , t echn i ca l p rogr e ss , g r owt h and t rade i n sma l l c oun t r y andla r ge c oun t r y p ersp ec t i ve , e f fec t and eva lua t i on , t rade ch anges .

5 . Trade Modes: mod es , d e t erminan t s , f or e i gn i nves t men t s – FD I, FP I,FD I on na t i ona l t rea tm en t fa c tor . H et e rogen ei t y i n i n t ern a t i ona l t rad e ,Ind i a i n t he g loba l s e t t i ng and g loba l i za t i on of Ind i an business .

References : Domen ic Sa l va to r – In t e rna t iona l Economics Pau l R .Krugman and Obs t f e ld .M – In t e rna t iona l Economics , 3 r d

Edi t i on , Harper Co l l i n s Pub . , 1994 Buck l ey , Adr ian – Mul t i na t i ona l F inance , New York , Pren t i ce Ha l l

Inc .m 1996 . In t e rna t iona l Economics – Rober t J .Carbaugh 2008 .

In t e rna t iona l Economics – Theo .S .E i cher , John H.Mut t i and Miche l l eH.Tumovsky -2009

In t e rna t iona l Economics – Globa l Marke t s and compe t i t i on – HenryThompson , 2006

3.4 Elect ive IB 2: Internat ional Trade Policy

1 . Overview o f Intern a t iona l Trade: in t roduc t i on , deve lopmen t ,ope ra t i ng fac to rs , f ac to rs l ead ing t o gr owth i n i n t e rna t i ona l t rade andeva lua t i on .

2 . Trade Res tr i c t i ons : p a r t i a l equ i l i b r i um ana lys i s and ef f ec t s of t a r i f f s ,t h eo r y o f t a r i f f s t ruc tu re – t h e ra t e of e f fec t i ve p ro t ec t i on ,gene ra l i za t i on and eva lua t i on t heor y of e f f ec t i ve p ro t ec t i on , gen era lequ i l i b r i um ana lys i s o f t a r i f f i n sma l l and la rge coun t r y persp ec t i ve ,op t imum t a r i f f .

3 . Non- trade Barr i ers an d Pro tec t io ni s m: i n t r oduc t i on - impor t quot a s -o the r non - t a r i f f ba r r i e r s and new p r o t ec t i on i sm - th e p ol i t i c a l econ om yof p r o t ec t i on i sm -s t ra t eg i c t r ade and i ndus t r i a l po l i c i es , t he Uru gua yround and ou t s t and ing t rade p rob l ems .

4 . Economic Integra t ion - Custo m u nions and f ree trade areas : t r adec rea t i ng cus t om un ions , t rade d iver s ions , t h eo r y o f s econd bes t andothe r s t a t i c we l fa r e e f f ec t s o f cu s tom un ions -d ynamic e f f ec t s f romcus tom un ion , ana lys i s o f econ omic i n t egra t i on -EU F TA, N AFTA,a t t emp t s a t economic i n t egra t i on am on g deve lop ing coun t r i e s ,t ran s i t i on ec onomi es and em er ging ec onomi es .

5 . Interna t iona l Trade & Economic Deve lop men t : r egu la t i ons , f r eet rade , p r o t ec t i on , de t e r minan t s , FD I r egu la t i on s , cu r r enc yconver t i b i l i t y r egu la t i ons , regu la t i ons of fo r e ign t rade a ndimp lem en ta t i on i n Ind i a , impor t ance and t erms of t rade t odeve lopm en t , expo r t i n s t ab i l i t y, impor t subs tu t i on / expor t o r i en t a t i on ,cu r r en t p rob lems fac in g deve lop ing coun t r i es .

References : In t e rna t iona l Trade Pol i cy – A cont emporary ana l ys i s – Nige l

Go l mwade In t e rna t iona l Trade and Trade Po l i cy – Ethanan He lpman In t e rna t iona l Trade Po l i cy – A deve lop ing coun t ry perspec t i ve au thor :

Di l i p K .Das In t e rna t iona l Trade Po l i cy f o r Techno logy Trans f e r – Yi Sh in Tang ,

2009 In t e rna t iona l Trade Po l i cy – Fred i ck V i c to r Meyer – 1978


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3.5 Elective IB 3: Export – Import Procedures &Documentat ion

1 . Inter na t iona l Trade Po l i cy Framew or k: r egu la t i ons f or In t erna t i ona lt rade , l ega l a sp ec t s of expo r t s – impor t s c on t rac t , ex im po l i c y o f Ind i a .

2. Export Trade Procedures & Docu men ta t ion : expo r t p roc edu r es ,p resh ipm en t i n spec t i on p roc edu re , exp or t docum en ta t i on , ECGCre l evances , i ncen t i ves , e l i g ib i l i t y c r i t e r i a , p er fo rmanc e eva lua t i on ,se l f -c e r t i f i ca t i on p roc edu r es , conces s ions and p rom ot i ona l advan t ages .

3 . Export Pro mo t ion Measu res in India : exp or t p r om ot ion or gan i za t i ons ,ro l e o f governm en t agenc i e s , STC, MNC/ TNC ’s i n p rom ot ing expo r t sand eva lua t i on o f i t s impac t on BOP.

4 . Import Trade Procedu res & Docume nta t ion : r es t r i c t i ons , ro l e andre l evance of governm en t i n ter ven t i ons , m easu r em en t of impor t pa r i t y

on GD P .

5 . Role o f Interna t iona l Trading Cen ter in E -co mmer ce : compu ta t i ona lana lys i s o f Ind i a ’s exp or t impor t l og i s t i c s and s imp l i f i ca t i on o fp roc edu ra l f orma l i t i es and r equ i rem en t s .

Reference : Desa i .H.B – Ind ian Sh ipp ing Perspec t i ve s , De lh i , Anupam

Pub l i ca t i ons , 1988 Governmen t o f Ind ia handbook o f Impor t – Expor t Procedures Paras Ram – Expor t : Wha t , Where and How, De lh i , Anupam Pub . ,

1995 . Expor t Managemen t – Balagopa l Expor t Impor t Procedures – Thomas E . Johnson New Impor t Expor t Po l i cy & Handbook o f Procedures -Nabh i In t e rna t iona l Trade & Expor t Managemen t – Franci s Cherun i lam

INFORMATION SYSTEMS

3.3 Elect ive IS 1: System Analysis and Design

1 . Sys te m Ana lys i s Fu nd a menta l s an d t he Modern Sys te ms A na lys t :i n t roduc t i on t o s ys t em s a na lys i s and des i gn , i n f or ma t ion s ys t emcompon en t s , t yp es o f bus iness i n f orma t i on s ys t ems , or gan i za t i ona ls t ruc tu re . S ys t ems d eve lopm en t t echn iques and t oo ls , t he SD LC, t hes ys t ems ana lys t pos i t i on .

2 . Inf ormat ion Req uire ments A na lys i s : s ys t ems p lann ing , p re l imina r yinves t i ga t i on , t he impor t anc e o f s t ra t eg i c p lann ing , a f r ame work f or

s ys t ems deve lopmen t , i n f o rma t ion s ys t em p ro j ec t s , eva lua t i on o fs ys t ems r eques t s , s t ep s i n p re l imina r y i n ves t i ga t i on .

3 . Syste ms Ana lys i s Process : r equ i r em en t s mod e l ing , s ys t em deve lopm en tmethods , m od el in g t oo l s and t echn iques , s ys t em s r equ i rem en tcheck l i s t , f ac t – f i nd ing , i n ter v i ews , o the r fac t - f i nd ing t echn iques ,documen ta t i on . Da t a and p roc es s mod e l ing -D FDs , da t a d i c t i ona r y,p roc ess desc r ip t i on t oo ls , l og i ca l vs . ph ys i ca l m ode ls . Ob j ec tmode l in g- ob j ec t - o r i en t ed t e r ms and concep t s , ob j ec t s and c la s s es .

4 . The Des ign Process and i t s Es sen t ia l s : eva lua t i ng s o f t war ea l t erna t i ves , s t ep s i n eva lua t i ng and pu rchas ing sof t ware packages ,t ran s i t i on t o s ys t ems d es ig n , p ro to t yp ing . Us e r i n t er fa ce , i npu t andou tpu t des ign , u s e r i n t e r face des ign . S ys t ems im p lem en ta t i on -app l i ca t i on deve lopmen t , s t r uc tu red app l i ca t i on deve lopmen t , ob j ec tor i en t ed app l i ca t i on developm en t , t es t i ng t h e app l i ca t i on ,documen ta t i on , managem en t app rova l , i n s t a l la t i on an d eva lua t i on ,t ra in ing , da t a convers i on , s ys t ems suppor t – user suppor t ac t i v i t i es ,ma in t enance ac t i v i t i e s , s ys t ems obs o l esc ence .

5 . Cross L i f e Cyc l e Act iv i t i e s and S ki l l s : p roj ec t and p roc ess managem en tt echn iques , fac t f i nd ing and i n forma t ion ga the r ing , fea s ib i l i t y andcos t -b ene f i t ana lys i s , j o in t app l i ca t i on deve lopm en t , i n t erpe rs ona lsk i l l s and commun ica t i ons .

References : Je f f rey L .Wh i t t en and Lonn ie D.Ben t l ey – Sys t ems Ana ly s is and Des ign ,

Ta ta McGraw Hi l l She l l y , Gary b . , Cashman , Thomas J and Rosenb la t t , Harry J : Sy s t e ms ,

Ana ly s i s and Des ign , Thomson Kenda l l and Kenda l l , S y s t ems Ana ly s i s and Des ign , PHI Len Fer tuck – Sys t ems Ana ly s i s and Des ign w i th Modern Me thods –

B &E Tech

Sa t z inger , John W.Jackson , Rober t B .Burd , S t e phen D, Sys t emsAna ly s i s and Des ign i n A chang ing wor ld , Thomson

3.4 Elect ive IS 2: Software Engineering Management

1 . The Product and the Process : an over v i ew of s y s t em engin eer ing ,ana lys i s c oncep t s and p r inc ip le s , ana lys i s mod e l ing , de s ign concep t sand p r inc ip le s , des i gn m ethods , des ign fo r r ea l t im e s ys t ems .

2 . Sof tw are L i f e Cyc l e Mode l s : so f t wa re requ i r em en t , sof t wa r e des i gn ,con f igu ra t i on managem en t .

3 . Sof tw are Metr i c s : s of t wa r e p r oc ess and p ro j ec t met r i c s , t echn i ca lmet r i c s f or s of t wa r e . P r o j ec t p l ann ing and managemen t : P ro j ec tmanagemen t c oncep t s , p r o j ec t schedu l ing and t rack ing , so f t war ep ro j ec t p lann ing .


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4 . Ris k Ma nage men t , Q ua l i ty Ass urance : q ua l i t y ver i f i ca t i on andva lua t i on , t es t i ng .

5 . Objec t Or iente d Concep t s : f orma l Meth ods , So f t war e r een ginee r ingand sof t wa re t oo ls .

References : Roger S .Pressman: So f tware Eng ineer ing – A Prac t i t ioner ’s Approach

– Ta ta Mc Graw Hi l l – IV ed i t i on . Kieron Conway , So f tware Pro j ec t Managemen t : From concep t t o

dep loymen t , Wi l ey Dreamtech Press Sommerv i l l e , Ia n : So f tware Eng ineer ing , Addi son Wes l ey S .A .Ke l kar , So f tware Pro j ec t Managemen t , PHI Car lo Ghezz i , Mehdi Ja zayer i , Dino Mandr io l i – Fundamen ta l s o f

So f tware Eng ineer ing – PHI

3.5 Elect ive IS 3: Data Management Techniques

1. Database C oncep t s , Sch emas , Mode ls , Arch i t ec tu r es , P r oduc t s ,Fea tu r e s , O O AD, OO PS, O LAP, O LTP.

2 . Ext rac t i on , Trans f orma t i on and Load ing (E T L) , E TL C oncep t s andToo l s i n market , Da t a war eh ous ing , Da t a Min ing , Da t aMar t ,Da t aSto rage M ethods .

3 . Bus iness In t e l l i gence , Too ls and Methods .

4 . S t ruc tu re , D es i gn , D eve lopm en t and Managing Corpo ra t e In fo rma t ionS ys t em s (C IS ) .

5 . Da t a S ecu r i t y Managem en t and Con t ro l .

References : The Da ta Warehouse ETL To o lk i t : Prac t i ca l Techn iques fo r Ex t rac t i ng ,

C lean ing by Ra lph K imba l l and Joe Caser ta ETL S t ra t egy f o r t he En t e rpr i se . . by Sandesh Gawande Bus iness In t e l l i gence : A Capab i l i t y Ma tur i t y Mode l By Doro thy Mi l le r In t roduc t i on t o Bus iness In t e l l i gence By Jorg Har t enauer Database Managemen t : An Organ i za t iona l Perspec t i ve by R i chard T .

Wa t son Database Sys t ems Des ign , Im p lemen ta t ion , and Managemen t by Pe t e r

Rob and Car lo s Corone l Modern Da tabase Managemen t (5 th Ed i t ion ) by Fred R . McFadden ,

Je f f rey A . Ho f f e r and Mary B . Presco t t Deve lop ing Qua l i t y Comp lex Da tabase Sys t ems: Prac t i ce s , Techn iques

and Techno log i e s by Sh i r l ey A . Becker S t ra t eg i c secur i ty managemen t : a r i sk a sse ssmen t gu ide fo r dec i s i on

makers By Kar im H. Ve l l an i The bes t damn IT secur i t y managemen t book per iod By Susan Snedaker

In fo rma t ion Secur i t y Managemen t w i th ITIL , Vo lume 3 By Jacques A .Cazemier , Pau l Ov erbeek , Louk Pe t e rs

IT governance : a manager ' s gu ide to da ta secur i t y and BS 7799 / ISO 17799By A lan Ca lder , S t eve Wa tk in s

TOURISM AND TRAVEL MANAGEMENT

3.3 Elect ive TTM 1: Tourism Management

1 Organi sed Trave l : d ef in i ng Tou r i s t & Tou r i sm vi z : i nbound ,ou tbound , domes t i c , ma in t enance of t ou r i s m p roduc t s , Al t e rna t i vetou r i sm, Mass t ou r i sm, Spec i a l i n t e r es t t ou r i sm.

2 I t inerary Deve lop men t: i n t r oduc t i on , mean ing and def in i t i on , t yp es o fi t i nera r i es , how t o develop an ef f ec t i ve i t i nera r y, fun c t i ons of t ou rman age rs and p lann ing t oo l s fo r an i t i nera r y.

3 Tour Pac kag ing Management: c oncep t , o r i g in and developm en t o fTou r packaging , Typ es o f Tou r , Comp onen t o f a S t anda rd PackageTour , Fac to rs a f f ec t i ng Tou r Formu la t i on , Tou r D es i gn ing Pr oc ess ,S ign i f i cance of Packa ge Tou r , Tou r B rochu r e .

4 Trave l Agency Mar ket i ng : mark et i ng C oncep t , un ique f ea tu r es o fTrave l Mark et i ng , S ign i f i cance o f Trave l Agenc y market i n g ,Deve lop ing a Tou r Mark et i ng P lan , Market i ng S t ra t egy of Inb ound &Outbound t ou rs .

5 Trave l Formal i t i e s in I ndi a : vi sa – R equ i r em en t s – Typ es o f v i sa s –Currenc y r egu la t i ons – cus tom fo rma l i t i e s – Dif f er en t t yp es o f t axes .Res t r i c t ed and Pr o t ec t ed a rea s – t ypes o f r es t r i c t i ons , H ea l t hRegu la t i ons .

References : Marke t i ng Managemen t f o r Trave l & Tour i s m – Nel son Thrones In t roduc t i on t o Tour i sm & H o te l Indus t ry – Zu l f ika r , SPD Mil l and Morr i son , (1992 ) , The Tour i sm Sys t em: An In t r oduc to ry Tex t ,

Pren t i ce Ha l l . Cooper , F l e t cher e t a l , (1993 ) , Tour i sm Pr inc ip l e s and Prac t i ce s ,

P i tman .

3.4 Elect ive TTM 2: Eco Tourism

1 . Introduct ion to Eco Touri s m: d ef in i t i on , Concep t , Gr owth & P r inc ip l e sEmergin g Conc ep t s : Ec o / r u ra l / a g r i / f a rm / g r een / wi lde rness /coun t r ys id e / spec i a l i n t e r es t t ou r i sm.


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2 . Tour i sm: envi r onm en ta l Rel evance; Ec o – t ou r i s m in 3 r d WorldCoun t r i es – P r ob l ems , p ro spec t s fo r su s t a inab i l i t y

3 . Concept o f carry ing capac i ty : ec o – t ou r i sm as a wor ld wid ephenom ena .

4 . Concept and p lanning of eco – tour i s m des t i na t ion s : d evelop ing andimp lan t i ng Eco t ou r i sm gu idel i n es fo r wi ld lands and neighbou r in gcommun i t i es .

5 . Eco – tour i sm an d co mmuni ty de ve lop me nt : con f e r ence , conven t ion &dec la ra t i on r e la t ed t o envi ronmen t sReferences :

Globa l Eco Tour i sm – Prabhas Chandra – Kan i skha Pub l ica t i on Codes – Pro toco l & Char t e r In t e rna t iona l Eco Tour i sm Env i ronmen t – Probhas Chandra – Kan i skha

Pub l i ca t i on Trave l & Tour i sm – Cot tman – VNR Tour i sm Sys t em – Ind t roduc to ry Tex t – Mik & Morr i von Tour i sm & Sus ta inab i l i t y – Mowfor th – Rou th Udge

3.5 Elect ive TTM 3: Hospita lity Management

1 . Tour i s m & Acco mmo dat ion : i n t roduc t i on t o hot e ls , Ac comm oda t ionIndus t r y , Typ es , Evo lu t i on o f l odging i ndus t r y, N eed , Im por t ance , r o l eof ho t e ls , FHR A I, S t a r Hot e ls and c la s s i f i ca t i on . In t e rna t i ona lScena r i os and t r ends .

2 . Hote l Ind us try in In dia : evo lu t i on , Di f f e r en t g roups of h o t e l s i nInd i a , H ot e l Gr oups ITDC – ro le , impor t anc e , AS H O KA g roup ,WE LC OME g roup , Ta j Gr oup – ro l e i n Ind i an Tou r i sm

3 . Front Of f i ce Management & House Keeping : i n t roduc t i on t o Fr on tOf f i ce Depa r tm en t , Ad van t ages , Forma l i t i es and for m a t s , t yp es ofrooms and p lans . Or gan i za t i on cha r t and du t i es and res pons ib i l i t i es ,Qua l i t i e s o f a f r on t - of f i c e s t a f f – In t r oduc t i on t o Hous ek eep ing ,impor t ance o f h ous ekeep ing depa r tm en t , Or gan i za t i ona l cha r t and t hedu t i es and r espons ib i l i t i es . C l ean ing – d i f fe r en t equ ipmen t s & agen t s ,Da i ly r ou t i ne s ys t em s , Laun d r y, Lin en & Un i fo rm, In t er i or D ec ora t i on& fac i l i t i es , Sp ec i a l dec ora t i ons .

4 . Food & Beverage Servi ce : i n t roduc ing t o f ood & b evera ge s er v i c e ,t ypes of s e rv i c es , o r gan i za t i ona l cha r t s and du t i es , Menus , Id ea abou tBeve rages – Alc oho l i c & Non Alcoh o l i c . Food Pr oduc t i on –In t roduc t i on , Hi era rch y, Id ea abou t d i f fe r en t cu i s i nes – na t i ona l andin t erna t i ona l , spec i f i c m enus accord ing t o f es t i va l s & o th er fac i l i t i es .

5 . Mar ke t ing o f Hote l s : m ean ing and concep t of Hosp i t a l i t y Market i ng –impor t ance & i t s fu tu re , G rea t Lead er s i n hosp i t a l i t y – El ls wor thSta t l e r , Ra lph Hi t z , J . Wi l la r d Marr io t . Market i ng c oncep t , Market i ngMix, Hot e l Mark et and new t rends .

References : Theory o f Cookery – Kri shna Arora Modem Cookery Vol - I & I I – T.E .Ph i l i p Food & Beverage Serv i ce – Vi jay Dhawan Managing Fron t Of f i ce Opera t i ons – Michae l L Kasarana & Richard

Brooks Opera t ions Managemen t – S ta in l ey Phornco House Keep ing Manua l – Sudh i r Andrews In t roduc t i on t o Hosp i ta l i t y – I & I I – Denn i s Fos t e r Marke t i ng o f Hosp i ta l i t y – Kot l e r , Bowen , Makens .

HEALTH CARE MANAGEMENT

3.3 Elect ive HCM 1: Community Health, Epidemiology &Populat ion Management

1 . Epide mio logy : mean ing & S cope, M ode ls and fac t or s a s soc i a t ed wi thhea l t h and d i seas es ; Hea l t h s t a t i s t i c s and hea l t h i nd i ca tor ; Mor b id i t y,Mor t a l i t y : Da t a s ou rc es , c o l l ec t i on , ana lys i s and u s es .

2 . Hea l th Inf or ma t ion Sys te m: u s e o f c ompu ter s , p r imar y hea l t h ca r eand commun i ty pa r t i c i pa t i on

3 . Organi sa t iona l a spec ts o f co mmuni ty hea l th : c l i n i ca l c a re ; ph ys i ca la spec t s o f commun i t y hea l t h ; Ps ych ologi ca l a sp ec t s of commun i t yhea l t h .

4 . Spec ia l a spec ts o f commu ni ty hea l th ; d rugs , a l coho l i sm e t c ,p reven t ive and p rom ot ive h ea l t h ca r e .

5 . Popula t ion po l i cy : P lann ing and managem en t .

References : Abe l in T .Brzensk i .Z . J and Cars ta i r s .V .D, Measurem en t i n hea l t h

promo t ion and p ro t ec t i on , 1987 , WHO Copenhagen . Alderson .M, An i n t roduc t i on t o ep idemio logy , 2 n d ed .1983 , MacMi l l an ,

London Green .L .W and Anderson .C .L , Commun i t y Hea l th , 5 t h ed . 1986 . T imes

Mirror Mosby , S t .Lu io s . Hi l l .A .B , A shor t t e x tbooks o f med ica l s t a t i s t i c s , 1984 UNI books . Jo l l y .K .G, Fami l y p lann ing i n Ind ia 1969 -84 : A d i s t r i c t l e ve l s t udy ,

1986 , Hindus tan , De lh i . McGar thy Mark , Ep idemiology and po l i c i e s f o r hea l t h p lann ing , 1983 . Pol la rd .A .H e t c , Demo graphic t echn iques , 1981 , Pergamon , Ox fo rd .

3.4 Elect ive HCM 2: Health Care and Socia l Policy


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1 . Soc ia l Wel f are : soc i a l po l i c y, hea l t h ca r e and s oc i a l deve lopm en t ;pub l i c and soc i a l po l i c y.

2 . Approaches to ana ly s i s : re sou rces , s t ruc tu re and o rgan i za t i ons ;fac tor s i n soc i a l po l i c y; S i t ua t i ona l , s t ruc tu ra l , i d ea logi ca l andenvi ronm en ta l .

3 . Heal th po l i cy f ormula t ion: fac tors , d e t erminan t s and o the r s ec to ra li s sues ; Na t i ona l h ea l t h po l i cy : Revi ew of d i f f er en t c omm i t t ee s .

4 . Dis tr ib ut ion o f hea l th ser v i ces in India ; d i spa r i t i es ; h ea l t h pol i c y ;i npu t , ou tpu t and per f ormanc e .

5 . Role o f pr iva te and vo l untary groups : r o l e of na t i ona l andin t erna t i ona l a genc i es ; H ea l t h and soc i a l po l i c y; In t e rna t i ona lpersp ec t i ve ; H ea l t h po l i c y t h e d i sadvan t aged .References :

Cha t t e r i ce , Meera , Imp lemen t ing Hea l th Po l i cy , 1988 , Mano har , NewDelh i .

Chr i s t i anson .J .B and Mamor .T .R , Hea l th Care Po l i cy : A po l i t i ca lEconomyapproach , 1982 Sage , London .

Djunkanovi c .V and Mach .E .P ed , A l t e rna t i ve Approaches t o Mee t ingBas i c Hea l th Needs in Deve lop ing Coun t r i e s , 1975 , WHO, Geneva .

Lee Kenne t h and Mi l l s . Anne , Po l i cy Mak ing and P lanning i n Hea l thSec to r , 1987 , Ox fo rd Un ivers i t y Press , Ox fo rd .

Le ich t e r .H.M, A compara t i ve approach t o po l i cy ana l y s i s: Hea l th ca repo l i c i e s i n f our na t ions , 1979 , Cambr idge Un ivers i t y Press ,Cambr idge .

Pars t en .G, P lanners , Po l i t i c s and Hea l th Serv i ce s , 1980 , Croom He lm,London .

Roemer .M. I , Compara t i ve Na t iona l Po l i c i e s on Hea l th Care , 1977,Maree l Dekker , New York .

3.5 Elect ive HCM 3: Health Systems Management1 . Syste ms a na ly s i s and sy s te ms dyna mics in hea l th care : h ea l t h

s ys t ems : Cha rac t er i s t i c s , p la nn ing methodo logi es , goa ls a nd func t i ons .

2 . Stra teg i c manage me nt in hea l th care ; q uan t i t a t i ve f ounda t i ons ofhea l t h s er v i c es managem en t ; Hea l t h s ys t ems r es ea rc h : Us es andapp l i ca t i ons .

3 . Methodo log i e s : eva lua t i on method o logy f o r m on i tor ing t h eper fo rmanc e and needs i n hea l t h s er v i ce s .

4 . Opera t iona l p lanning and manage men t i s sue s in hea l th care : h ea l t hca re d ec i s i on mak ing fo r m ega p rob l ems .

5 . Approaches ; con t empora r y t rends i n hea l t h ca r e ; H ea l t h Manpowerpol i c y , p lann ing an d managemen t ; P r o j ec t managem en t i n Hea l t h ca r e .

References : Ferrer .H.P ed , The Hea l th Serv i ce s Admin i s t ra t ion Research and

Managemen t , 1972 , Bu t te rwor th s , London . Hodge t t s .R .M and Casc io .D.M, Modern Hea l th Care Admin i s t ra t i on ,

1983 , Academic Press , New York . Homby .P e t c , Gu ide l i nes f o r Hea l th Manpower P lann ing , 1981 , WHO,

Geneva . Hyman , Herber t .H, Hea l th P lann ing : A sy s t ems approach , 2 n d ed . ,

1982 . Aspen , Rockv i l l e .

Ind ian Counc i l o f Medica l Research , Na t iona l Con fe rence onEva lua t ion o f Pr imary heal t h care p rogrammes , 1980, ICMS , NewDelh i .

SMALL BUSINESS MANAGEMENT &ENTREPRENEURSHIP

3.3 Elect ive SBM&E 1: Government Business Interface

1 . S t a t e Pa r t i c i pa t i on i n Bus iness , i n t erac t i on b e t ween Gove rnmen t ,Bus iness and d i f f e r en t chambers o f C omm erce and Ind u s t r y i n Ind i a ;Pub l i c Di s t r i bu t i on S ys t em ; Gove rnmen t C on t r o l ove r p r i c e andd i s t r i bu t i on .

2 . Consumer Pr o t ec t i on Ac t (CP A) and t he ro l e of vo lun t a r yor gan i za t i ons i n Pro t ec t i ng Consumer ’s R igh t s ; Indus t r i a l po l i c yre so lu t i on , n ew indus t r i a l p o l i c y o f t he Go vernm en t .

3 . Concen t ra t i on o f Ec onomic P ower : Ro le o f Mu l t i na t i ona ls , For e i gnCap i t a l and Fo r e ign c o l labo r a t i ons .

4 . Ind i an P lann ing S ys t em : Governm en t Po l i c y c once rn ing deve lopm en tof backwa rd a r eas / r eg i ons ; Governm en t po l i c y wi th r ega rd t o expo r tp rom ot ion and impor t subs t i t u t i on ; Con t ro l l e r o f ca p i t a l i s sues .Governm en t ’s p o l i c y wi th r ega rd t o sma l l sca l e i ndus t r i e s .

5 . Th e r e spons ib i l i t i es of t h e Bus iness a s we l l a s t h e Governm en t t op ro t ec t t he Envi r onm en t ; Governm en t c l ea ranc e f o r e s t ab l i sh ing a newen te rp r i s e .References:

Cherun i lam Franc i s , Bus iness and Governmen t . 8 t h ed . Bombay ,Hima laya , 1995

Dasgup ta A . and Sengup ta .N , Governmen t and Bus iness , New De lh i ,V i kas , 1987

Mara the , Sharad S . Regu la t i on and Deve lopmen t , New De lh i , Sage ,1986

Tr i ved i .M.L , Governmen t and Bus iness , Bombay , Mu l t i t e ch , 1980

3.4 Elect ive SBM&E 2: Smal l Business Marketing


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1 . Bas i s for comp et i t i on ; s t ruc tu ra l Ana lys i s of Indus t r i es ; Gene r i ccompet i t i ve s t ra t eg i es ; f ra mework f o r compet i t i on an a lys i s ; ma rkets igna l s ; comp et i t i ve m oves .

2 . Techno logy o f comp et i t i ve advan t age; s t ra t egy t owa rds buye rs andsupp l i er s ; s t ra t eg i c g roups wi th in indus t r i es .

3 . Compet i t i ve s t ra t egy i n dec l i n ing i ndus t r i es ; comp e t i t i ve s t ra t egy i ng loba l i ndus t r i es .

4 . S t ra t eg i c ana lys i s o f i n t eg ra t i on capac i t y exp ans ion ; s t ra t eg i es ofen t e r i ng i n to n ew bus iness .

5 . P or t f o l i o t echn iques i n compet i t or ana lys i s ; t echn iques of conduc t i ngindus t ry ana lys i s .

References : Alber Kenne th . J , The S t ra teg i c Managemen t Handbook , New York ,

McGraw Hi l l , 1983 Al l i o Rober t . J , The Prac t ica l S t ra t eg i s t ; Bus iness and Corporat e

S t ra t egy in t he 1990s , Ca l i f orn ia , Ba l l inger 1988 . Anso f f H. I , Imp lan t ing S tra t eg i c Managemen t , Eng lewood C l i f f s ,

Pren t i ce Ha l l Inc . 1984 . Harne l , gary and Prah lad , C .K . , Comp le t ing f o r the f u tu re . Bos ton ,

Harvard Bus iness School Press , 1994 . Hax .A .C and Ma j ly f , N .S .Read ings i n S t ra t eg i c Managemen t ,

Cambr idge , Ba l l i nger , 1984 . Por t e r , Michae l .E , Compe t i t i v e advan tage , New York , Free Press ,

1985 . S ta l k , George , Compe t ing Aga in s t T ime , New York , Free Press , 1990 .

3.5 Elect ive SBM&E 3: Financing of Smal l Business

1 . Financ i a l Managem en t i n s ma l l i ndus t r i es ; f i nanc i a l needs of sma l lbus iness – t ypes o f cap i t a l r equ i rem en t s .

2 . Cash Managem en t p r ob l ems : sou rces of f i nance f o r s ma l l bus iness i nInd i a ; Ind igenous banke rs , pu b l i c depos i t s .

3 . S t a t e F inance co rpo ra t i ons , Indus t r i a l C o - op era t i ves – adequac y andapp rop r i a t en ess o f funds f rom bank ing and non -banking f i nanc i a li n t erm ed ia r i es .

4 . Monet a r y po l i c y o f t he Rese rve Bank of Ind i a fo r sma l l bus iness ;Financ i a l Ass i s t anc e f rom th e c en t ra l and s t a t e Gove rnm en t s .

5 . Sma l l sca l e i ndus t r i es and f i nanc i a l a l loca t i on and u t i l i za t i on unde rf i ve yea r p lans – a c r i t i c a l a pp ra i sa l .

References : Bha l la .K .K , F inanc ia l Managemen t and Po l i cy , 2 n d ed . , New De lh i ,

Anmo l 1998 .

Bha t tacharya .C .C , Pub l i c Sec to r En t e rpr i se s i n Ind ia , A l l ahabad ,K i tab Maha l , 1990 .

Desa i , Vasan t , Sma l l Sca l e Indus t r i e s and En t repreneursh ip , Bombay ,Hima laya , 1995 .

Pick l e Ha l B and Abrahamjon , Royee .L , Sma l l Bus iness Managemen t5 t h ed . , New York , John Wi l ey , 1990 .

Schumacher .E .F , Sma l l i s Beau t i f u l , New De lh i , Rupa , 1990 . S ta l ey .E and Morsey .R , Sma l l Sca l e indus t r i e s i n the deve lop ing

coun t r i e s , New York , McGraw Hi l l . Vepa , Ram.N , How to success i n Sm a l l i ndus t r y, N ew De lh i , Vikas ,

1984 .

RETAIL & SUPPLY CHAIN MANAGEMENT

3.3 Elect ive R&SCM 1: Supply Chain Management

1 . Introd uct ion to Sup ply C h a in Manage men t : conc ep t , Ob jec t i ves andfunc t i on of SCM, conc ep tua l f ram ework o f SCM, supp ly cha in s t ra t egy ,ope ra t i ng m od el f o r supp ly cha in . Managing t he Ext e rna l and i n t e rna lsupp ly c ha in .

2 . Globa l Supply Cha in Ma nage ment : E D I, Pr ob l ems of c omp lexi t ycon f r on t i ng supp ly cha in Managem en t , Rever se Supp ly Cha in . Va luecha in and va lue de l i ver y s ys t ems f or SCM. O r gan i za t i on D es i gn andManagem en t o f supp ly cha in .

3 . Sourc ing : sou rc in g of ma t e r i a l , Globa l s ou rc ing - i s s ues , P r ob lems .Gr oup Pu rchas ing , In ven tor y Managem en t i n Supp ly c ha in : Role andimpor t ance of i nven tor y i n SC , In ven to r y po l i c i e s , J IT , VM I. Ro le ofS tor e s managem en t i n SC , i nven tor y a s an e l em en t of cu s t om er s er v i ce .

4 . Stra teg i c I s s ue s in S up pl y Cha ins : l ean Manufac tur ing , S t ra t eg i cPa r tne rsh ip s , Al l i ances , and Col labora t i ve advan t age . S t ra t eg i cre la t i onsh ip s i n – l og i s t i c s , Hand l ing s ys t ems and equ ipmen t , S to r esmanagemen t . B es t p rac t i c e and Bench mark ing , Re - engin eer ing o fsupp ly cha in .

5 . Reta i l ing and sup ply cha in Inter f ace : r e t a i l supp ly cha in managem en t ,Transpor t a t i on and inven t or y i n re t a i l SC , Channe l des i gn andmanagemen t , Ro le o f Packa ging and Repackaging i n Ret a i l bus iness ,Cus tomer l ed bus iness , Cus tom er f ocus i n Supp ly Cha in , Compla in tHand l ing , deve lop ing cus tom er s er v i c e s t ra t egy, R F ID and Ba r cod ing .

Reference : Mohanty , R .P and Deshmukh , S .G, 2005 , . Supp l y Cha in Managemen t

Theory and p rac t i ce s , B i z tant ra . Sun i l Chopra & Me ind lPe t e r , 2003 , Supp ly Cha in Management

s t ra t egy , p lann ing and opera t i on , 3 rd Edi t i on , Pearson Educa t ion /PHI .

Al t ekar , V . Rahu l , 2005 , Supp ly Chain Managemen t , PHI .


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Pierre Dav id , 2003 , In t e rna t iona l Log i s t i c s , B i z tan t ra . Joe l D.Wisner , G. Keong Leo ng and Keah -Choon Tan , 2005 , Pr inc ip l e s

o f Supp ly Cha in Managemen t A ba lanced Approach , Thomson . Ronaq ld H. Ba l lou , 2004 , Bus iness Log i s t i c s / Supp l y Cha in

Managemen t , Pearson educa t ion , 5 th Ed i t ion . Coy le , J . J . , Bard i E . J . & J ohn Lang ley .C , 2006 , The Managemen t o f

Bus iness Log i s t i c s - A supp l y Cha in Perspec t i ve T homson , 7 th Ed i t ion . B.S .Sahay , 2004 , Supp ly Cha in Managemen t f o r Globa l

Compe t i t i v eness , Macmi l l an Ind ia L td , 2nd Ed i t ion . Metzer , 2005 , “Supp ly Cha in Managemen t” , Response .

3.4 Elect ive R&SCM 2: Operations Strategy

1 . In t r oduc t i on t o Opera t i on s Managem en t : r o l e of Op e ra t i ons Managem en tin t o t a l managemen t S ys t em - In t e r fac e be t ween t he ope r a t i on s ys t emsand sys t em s of o the r fun c t i ona l a r ea s . P r oduc t i on P lann ing andCon t ro l : Bas i c func t i ons of Pr oduc t i on P lann ing and Con t ro l ,Pr oduc t i on Cyc l e - cha rac t e r i s t i c s of p r oc es s t echno logi e s .

2 . Con t ro l of p r oduc t i on opera t i ons : p lan t Capac i t y an d Lin e Ba lanc ing .P lan t la you t -d i f f e r en t t yp es o f la you t s . Loca t i on an d t he fac t orsin f lu enc ing l oca t i on . Ma in t enance Managem en t : Ob j ec t i ves – Fa i lu r eConcep t , Re l i ab i l i t y , P r even t ive and Breakdown ma in t enance ,Rep lac em en t po l i c i e s .

3 . S t ra t egy & Op era t i ons : a f ram ework fo r op era t i ons s t r a t egy . Trad eof fs ,p roduc t i v i t y & comp et i t i on .Proc es s ing N et work S t ra t eg i e s -Capac i t yand rea l a s s e t i nves tm en t , Capac i t y Timin g and F l ex i b i l i t y R i skManagem en t and Opera t i ona l Hed ging .

4 . Supp l i er & Cus t om er S t ra t eg i e s : ou t sou rc ing v s . In t eg ra t i on , Pu rchas ingSupp ly Managem en t , D es i gn ing con t rac t s & p r i c ing; Ma ss cus tomi zedse rv i c e , Tim e ly s er v i c e & in cen t i ve m gt , Revenue mana gem en t

5 . Lea rn ing & Growth S t ra t eg i es : globa l s t anda rd i za t i on / au toma t ion ,Employee c omp etenc i es & c u l t u r e , Lea rn ing & p r ocess improvem en t ,compet ing t h rou gh l ea rn ing a nd i nnova t i onsReference :

Opera t ions Managemen t , S tevenson J . Wi l l i am, 2007 , 9 th Ed i t i on ,TMH.

Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9thEdition, Pearson

Operations Strategy by Slack and Lewis. Prentice Hall, 2003. Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000. Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg.

Productivity Press, 1995. Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright.

John Wiley & Sons, 1984. Operations Strategy by David Garvin. Prentice Hall, 1992 Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.

3.5 Elect ive R&SCM-3: Services & Reta il Market ing

1 . Se r v i ce : c oncep t s , Scop e o f Se r v i ce s . Goods -S e rv i c es c on t i nuum. 4 Is ofSe r v i ce s Goods and Se r v i ces Ca t egor i za t i on . Indus t r i a l S e r v i ce s .Segm en t a t i on t a rget Market i ng and pos i t i on ing , Cus tomer expec t a t i onsand percep t i ons of s er v i c es .

2 . Se r v i ce mark et i ng Mi x: p r oduc t , P r i c ing , P lac e , P r omot ion , P eop l e ,Ph ys i ca l ev idenc e and p roc ess . Dim ens i ons of S e r v i ce Qua l i t y ,Measu r ing s e r v i ce Qua l i t y .

3 . S t ra t eg i es f or Mark et i ng : ove r v i ew, s t ra t eg i es fo r dea l i n g wi thin t angib i l i t y, i nven t or y , i ncons i s t enc y and i n sepa rab i l i t y. Bu i ld ingcus tom er R e la t i onsh ip t h rough S egm en ta t i on and r e t en t i on s t ra t eg i es .Se r v i ce Mark et i ng Tr i an gl e - Ext erna l Mark et i ng , In t e r na l Market i ng ,Re la t i onsh ip Market i ng and In t erac t i ve Mark et i ng .

4 . In t roduc t i on t o Ret a i l i ng : t yp es , F ranch i s ing i n r e t a i l , Techno logy i nre t a i l , Fac t ors a f f ec t i ng r e t a i l , Ret a i l i ng p r oc ess . R et a i l i n g i n Ind i a andem erging t r ends and Po l i c y i mpera t i ves .

5 . Merchand i se Managemen t : sou rc es o f merchand i se , Logi s t i cManagem en t , Ca t egor y Managem en t , S tor e La you t , D es ign and Vi sua lMerchand i s ing , Ret a i l i ng S t r a t egy and Cus tom er S er v i c e .

Reference : Hof fman , 2007 , “Serv i ce s Marke t i ng” , Thomson . Love lock , Cha t te r j ee , 2006 , Serv i ce s Marke t i ng Peop le , Techno logy

S t ra t egy , 5 th ed i t i on , Pearson Educa t ion . Dav id Gi lber t , 2003 , Re ta i l Marke t ing Managemen t , 2nd ed i t i on ,

Pearson Educat ion . Ze i thaml Va lo r i e A . and B i tner Mary , 2000 , Se rv i ce s Marke t i ng TMH. Rampa l M.K . and Gup ta S .L , 2000 , Serv i ce Marke t i ng , Concep t s ,

app l i ca t i on and cases , Galgo t ia Pub l i sh ing Company , New De lh i . Levy & We i t z , 2005 , Re ta i l i ng , TMH A J Lamba , 2006 , The Ar t o f Re ta i l i ng , TMH Pat r i ck M. Dunne and Rober t F . Lusch , 2005 , Re ta i l ing , Thomson

Learn ing Fern i e & Spark s , 2005 , Log is t i c s & Re ta i l Managemen t , V i va Books Gi lmore , 2005 , Se rv i ce s marke t i ng and Managemen t , Response Books Gronroos , 2005 , Serv i ce s Managemen t & Marke t i ng , John Wi l ey Cul l en & Newman , 2007 , “Re ta i l i ng , env i ronmen t and opera t ions” ,

Thomson .

BANKING & INSURANCE

3.3 Elect ive B&I -1: Law & Practice of Banking1 . Bank ing and Regu la t i on ac t o f 1949


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2 . Ana lys i s of F inanc i a l s t a t em en t s o f Banks3 . Base l N or ms & i s sues i n imp lem en ta t i on i n Ind i a

4 . Managem en t o f Banks – NP A and SAR FAES I Ac t

5 . Managem en t o f R i sk in banks – V AR m ode l , c a s e s t ud i e s of r ec en tbank fa i lu re s i n Ind i a .

3.4 Elect ive B&I- 2: Investment Banking & MerchantBanking

1 . Na tu re o f Inves tm en t Banks & M erchan t Banks , Conve r gence i nbank ing

2 . Regu la to r y i s su es conc e rn ing In ves tm en t & Merchan t s Ba nks

3 . Managem en t o f NB FC ’s , r egu la to r y i s sues.4 . Bank ing ser v i ce s & s oc i a l i n c lu s ion

5 . Ana lys i s of sub p r ime c r i s i s of 2007 i n t he US and i t s imp l i ca t i ons f or

Ind i a .

3.5 Elect ive B&I -3: Corporate Banking & Retail Banking1 . In t roduc t i on t o p r oduc t s & s er v i c es of f er ed b y c omm erc i a l banks .

2 . Comm erc i a l Bank c red i t t o Indus t ry : Typ es o f fac i l i t i es , Te rm loan ,under wr i t i ng , work ing cap i t a l c r ed i t , l oan s ynd i ca t i on , b r i dge f i nance ,mezzan ine f i nance e t c .

3 . Comm erc i a l bank c red i t t o ven tu r e cap i t a l f i rms , va lua t i o n & r i skmanagemen t

4 . Typ es o f R et a i l p r oduc t s : C onsumer l oans , Au to l oans , H om e loans e t c .

5 . Agr i cu l t u ra l loans – Typ es o f l oans & i s sues i n r i sk managem en t .

FOURTH SEMESTER

4.1 Strategic Management1 . Overv i ew of s t ra t eg i c managem en t : o r i g in of s t ra t egy , s t ra t egy v s

s t ruc tu re , e l em en t s o f bus iness s t ra t eg i es , S t ra t eg i c Managem en tp roc ess .

2 . Envi ronm en ta l Ana lys i s : S t r a t eg i ca l l y r e l evan t comp onen t s of i n t erna land ex t erna l en vi r onmen t , Indus t ry and comp et i t i ve ana lys i s , ana lys i sof r es ou rc es and compet i t i ve c apab i l i t i es , envi ronm en ta l scann ingt echn iques .

3 . Es t ab l i sh ing o r gan i za t i ona l d i rec t i on – deve lop ing s t r a t eg i c v i s i on ,mi ss ion and se t t i ng ob j ec t i ves . S t ra t eg i c i n t en t and the conc ep t ofs t ra t eg i c p yramid , corp ora t e e th i c s and soc i a l r espons ib i l i t y.

4. Gen er i c compet i t i ve s t ra t eg i es – s t ab i l i t y, expans ion , re t r enchmen t ,cong lom era t e and t he i r va r i a n t s . S t ra t eg i c and c ompet i t i ve advan t age ,new bus ines s mod e ls fo r g loba l and i n t ernet econ om y, St ra t egy

c lu s t er s and mod e ls r e la t i ng t o por t fo l i o ana lys i s .5 . St ra t egy imp lem en ta t i on – bu i ld ing cor e comp et enc i e s and compet i t i ve

capab i l i t i es , deve lop ing po l i c i es and p roc edu r es f o r im p lem en ta t i on .

Des ign ing and i n s t a l l i n g suppor t i ng and r ewa rd ing s ys t ems .

Eva lua t i ng and mon i tor ing i mp lem en ta t i on .

References :

S t ra t egy and St ruc tu re – Al f red C .Chand le r S t ra t eg i c Managemen t – Alex Mi l l e r and I rw in Compe t i t i v e Advan tages : Crea t i ng and Sus ta in ing , Super io r

Per fo rmance – Michae l E . Por t e r Compe t ing f o r t he fu tu re – Prah lad and Hammel The Fu tu re o f Compe t i t i on – Prah lad and Venk a ta raman Cra f t i ng and execu t ing S t ra tegy – Aur thor A . Thompson and o thers The Ar t o f S t ra t egy – Av inash K .Dix i t and Barry J .Na lebuf f

ELECTIVE PAPERS

MARKETING

4.2 Elect ive MM 4: Product and Brand Management

1 . In troduc t ion to Produ ct Manage me nt : b as i c c oncep t s of p r oduc t ;c la s s i f i ca t i on of p r oduc t ; p roduc t mix and l i ne dec i s i ons ; g rowths t ra t eg i es f or FMC G; or ga n i z ing f o r p r oduc t managemen t . P r oduc tmarket s t ra t eg i es fo r l eade rs , cha l l en ge rs and f o l l owers .

2 . New Product P lanning and Deve lop me nt : or gan i z in g for new p roduc t ,n ew p r oduc t deve lopm en t p r oc ess , Launch s t ra t egy , R ea sons fo r newproduc t fa i lu r es , c onsum er adop t ion p r ocess , p roduc t l i f e c yc l econcep t s .

3 . Mar ket ing P lan ning : p lann ing p roc ess , c omp onen t s of mark et i ng p lan– compet i t i on ana lys i s , p roduc t ca t egor y a t t rac t i ven ess ana lys i s ,


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cus tom er ana lys i s and compet i t o r ana lys i s . S egm en t ing – Ta r get i n g –Pos i t i on ing ( S TP ) – b as i s fo r s egm en ta t i on , d i f f e r en t i a t i on andpos i t i on ing , Techn iques o f good pos i t i on ing , P r i c ing and channelmanagemen t s t ra t egy .

4 . Brands and Brand Man agemen t : cus tom er bas ed b rand equ i ty – b randpos i t i on ing and va lues – choos ing b rand e l em en t s t o bu i ld b randequ i t y.

5 . Des igning Mar ket ing programs to bui ld bran d equi ty : m easu r in gsou rc es of b rand equ i ty – des ign and imp lem en t ing b randing s t ra t eg i es– managing b rand ove r t ime .

References :

Produc t Managemen t – Donald R . Lehman , Russe l S . Winner and S t ra t eg i c Brand Management - Kev in L .Ke l l e r The Brand Management Check l i s t – Brab Vanauken and Manag ing

Ind ian Brands – Ra mesh Kumar App l i ca t i on Exerc i se s i n Marke t i ng – Ramesh Kumar Brands & Brand ing by The Economis t S t ra t eg i c Brand Management by Jean Noe l Kap fe re r Bui ld ing , Measur ing , and Manag ing Brand Equ i t y by Kev i n L .Ke l l e r Handbook o f new produc t managemen t – Chr i s toph er H.Luch

4.3 Elect ive MM 5: Business Marketing Management

1 . The Nature o f Bus iness Mar ket i ng : b us iness and consumer p r oduc t s ,Bas i s f or c la s s i f i ca t i on , Di f f e renc e b e t ween bus iness and consumermarket i ng , Bus ines s mark et i ng i n g loba l con t ex t , C la ss i f i c a t i on o fbus iness consum ers , C la ss i f i ca t i on of bus ines s p r oduc t s .

2 . Organiza t iona l Buy ing Behavio ur (OBB) : k ey cha rac t er i s t i c s o for gan i za t i ona l cu s tom er and buying p r oc ess – Purchas ing or gan i za t i onand buying s t ages , Conc ep t o f bu ying c en t e r , Bu yin g mo t i va t i ons ,Pu rchase rs eva lua t i on of p o t en t i a l supp l i e r s , Envi r onm en ta l i n f luenc eon o rgan i za t i ona l bu ying p r oc ess . Mark et i ng i n f or ma t ion s ys t em f o ror gan i za t i ona l ma rket

3 . Bus iness Mar ke t ing P l anning : p lann ing p roc ess , Demand ana lys i s ,Segm en t ing , Ta rge t i ng and P os i t i on ing , Indus t r i a l p roduc t s t ra t egy andPr oduc t po l i c y , N ew p r oduc t deve lopm en t , Managing bus iness s er v i c es ,P LC of i ndus t r i a l p r oduc t s .

4 . Manag ing Bus iness Mar ke t ing C hanne l s : d i r ec t and i nd i rec td i s t r i bu t i on , E -channels , D i s t r i bu tors , Manu fac tu re r r ep r es en t a t i ve ,Channel des i gn and admin is t ra t i on . Concep t o f log i s t i c s and supp lycha in managem en t i n bus ines s mark et i ng . P r i c ing s t ra t egy fo r bus inessmarket s – Comp et i t i ve b idd ing and lea s ing , Ad ver t i s i ng and sa le sp rom ot ion , P e rs ona l s e l l i ng i n bus iness mark et i ng

5 . Manag ing Bus iness Mar kets : managing pe rs ona l s e l l i ng func t i on , Keyaccoun t managem en t , Sa l es admin i s t ra t i on , Se l l i ng t h r ough In t ern et .E -com m erc e , Pr osp ec t i ng on In t e rnet , Acc ep t ing o rde rs and paym en ton net

References : Bus iness Marke t i ng Managemen t – Michael Hu t t and Thomas Speh , 8 t h

Edi t i on , Thomson Learn ing Indus t r i a l Marke t ing – Reeder and Reeder (PHI) Indus t r i a l Marke t ing – Richard Hi l l (AI TBS) Supp ly Cha in Managemen t – Sun i l Chopra and Pe t e r Me ind l (1 s t Ind ian

repr in t , Pear son Educa t ion ) Bus iness Marke t i ng – Haynes Bus iness Marke t i ng – Rangan

4.4 Elect ive MM 6: Services Market ing

1 . Introduc t ion to Servi ces Mar ke t ing : d ef in i t i on o f s e rv i c es , R eas ons f orem ergenc e of s e rv i c es ma r ket i ng , Cha rac t er i s t i c f ea tu re s of s e rv i c esmarket i ng , S e rv i c e mark et i ng mi x , R ec en t t r ends i n s e r v i ces mark et i ng .Sec t ora l v i ew of se r v i ce i ndus t r y.

2 . Consu mer Behaviour i n Servi ces : gap ana lys i s fo r under s t and ingconsumer behavi ou r . Cus tomer exp ec t a t i ons – Cus tomer p erc ep t i on ,Fac t or s i n f lu enc ing cus tom er expec t a t i ons . S e rv i c e developm en t anddes ign , S t ages i n new s e rv i c e d eve lopm en t , S e rv i c e b luep r in t i ng .Cus tomer d ef in ed se r v i ce s t anda rds . Ph ys i ca l ev idenc e s e rv i c e scap e .

3 . Del iver ing an d Per f or mi ng Servi ces : emp loyees r o l e i n se r v i ce de l i ve r y– Bounda ry-spann ing r o l e s , S t ra t eg i es fo r c los ing gaps . Cus tomer ro l esin ser v i c e de l i ver y , D e l ive r ing s er v i c es t h r ough i n t e r med ia r i es ande l ec t r on i c channels .

4 . Manag ing Dema nd and C apac i ty : managing s er v i c e p romi ses , In t eg ra t edse rv i c e mark et i ng com mun ic a t i ons , P r i c ing of s e rv i c es , Th e i n t eg ra t edgap mod e ls f o r s er v i c e qua l i t y .

5 . Marke t ing o f Servi ces : h ea l t h ca re , H osp i t a l i t y s er v i c es , Transpo r tse rv i c es , Te l ecommun ica t i on ser v i c es , Consu l t a t i on se r v i ces , Financ i a lse rv i c es .

References : Serv i ce s Marke t i ng – In t egrat ed Cus tomer Focus Across T he F i rm –

Valar i e A . Ze i t haml and M. J . B i t ner Serv i ce s Marke t i ng – People , Techno logy and S t ra t egy – Love lock Serv i ce s Marke t i ng – Rav i shankar Marke t i ng o f Se rv i ce s – Jha Marke t i ng o f Se rv i ce s – G.S . Bha t ia Marke t i ng o f Se rv i ce s – Sahu and S inha


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4.5 Elect ive MM 7: Internat ional Marketing

1 . Interna t iona l Mar ke t i ng : i n t roduc t i on and Impor t ance – Bas i s ofi n t erna t i ona l t rad e , Th eo r i e s o f i n t erna t i ona l t rad e , Trade ba r r i er s ,Ind i a ’s f or e i gn t rade s i nce i ndep endenc e .

2 . Interna t iona l Mar ket i ng Environ me nt : econ omic , Po l i t i c a l , Lega l ,Soc i o-cu l t u ra l and Demogra ph i c envi ronm en t . In t erna t i ona l mark eten t r y s t ra t eg i e s – MNC’s , Gl oba l ma rket e rs e t c .

3 . Organiza t ion for Interna t iona l Mar ke t ing : ob jec t i ves of i n t e rna t i ona lmarket i ng , Fac t ors a f f ec t i ng i n t erna t i ona l ma rket i ng , In t erna t i ona lmarket i ng mix s t ra t egy. Di s t r i bu t i on s t ra t eg i e s and Typ es o fin t erm ed ia r i es i n i n t erna t i on a l mark et i ng .

4 . Expor t P lanni ng : expo r t f i nance , Le t t er o f c r ed i t , Expo r t l i c ens in g ,Expo r t hous es , Exp or t r i s k and i n su rance , Exp or t p rom ot ion andInc en t ives b y t h e Gove rnm en t of Ind i a and In s t i t u t i ona l a r rangem en tfo r exp or t p r om ot ion i n Ind i a . Imp or t -Exp or t po l i c i e s o f t h eGovernm en t o f Ind i a – Expor t docum en ta t i on p roc edu r es andfo rma l i t i es . Ind i an fo r e ign t r ade s i nce i ndep endenc e .

5 . In terna t iona l Econo mi c Ins t i t ut ions and Foru ms : GATT, WTO,EFTA, LA FTA, E U, S AAR C, Wor ld Bank , IM F and o the r t rad ingb locks and comm on mark et i ng f or i n t erna t i ona l bus iness

References : In t e rna t iona l Marke t ing – Sak Onkv i s i t and John J . Shaw In t e rna t iona l Marke t ing – Phi l i p Ca teora and John Graham In t e rna t iona l Marke t ing – C.A . Franc i s

FINANCE

4.2 Elect ive FM 4: Financial Strategies

1 . Mergers and Acqui s i t i ons : b as i c f orm s o f ac qu i s i t i ons , t ax f o rms ofacqu i s i t i on , Accoun t ing , S yn er gy f rom an acqu i s i t i ons , and sou rces o fs yn er gy, ca lcu la t i ng va lue o f f i rm a f t er acqu i s i t i on , co s t t os tockho lde rs f rom r educ t i on i n r i sk , t h e NP V of m er ger , d ef ens ivet ac t i c s . Takeove r and Buyou t s .

2 . Financ ia l Di s tre ss and R es truc tur ing : i n t r oduc t i on , causes and ef f ec t sof f i nanc i a l d i s t r es s , op e ra t i ona l cu tbacks , Causes and ef f ec t s ,Dives t i t u r e vs . a s s e t sa l es , Financ i a l r es t ruc tu r ing , R ef o rmin ggovernanc e ( or ) Managem en t s t ruc tu res ( o r ) R ep lac in g managem en tDeb t r e s t ruc tu r ing , Bank rup t c y, l i qu ida t i on & r eo r gan i za t i on .

3 . Pr iva te Equi ty and V enture Ca pi ta l : i n t roduc t i on , Rud imen t s ofva lu ing and f i nanc ing a ven tu re , S t ages of ven tu r e d eve lopm en t andf inanc ing , Financ i a l ana lys i s o f Ven tu r e cap i t a l f i rms (VC Cs ) ,

S t ruc tu r ing t he dea l / Fina nc i a l In s t rum en t , In ves tm en t nu r tu r ing ,va lua t i on o f VC por t fo l i o , In i t i a l Pub l i c o f f e r i ngs of s t ock – .Managing i n t erna l and s eas oned equ i t y of f er i ngs .

4 . Dividen d po l i cy and Sto c k Rep urchases : th e Ir r e levance o f Di v idendsand S tock Repu rchas es i n Idea l Cap i t a l Mark et . Typ es o f Di v idendsand Dividend Pa ym en t Pr oc ess . Di v idends and Pr i nc ip le Agen tConf l i c t s . Div id ends , Taxes and Transac t i on Cos t s . S toc k Repu rchasesversus Di v idends . Co rpo ra t e Li ab i l i t i es - Al t e rna t e D e b t Financ ingSourc es , D eb t Ma tu r i t y D ec i s ion , Corp ora t e u se of Trade Cred i t , BankLoans and Rela t i onsh ip Lend ing . In f orma t i on i n Deb t r e la t ed Even t s .

5 . Merchant Ban king an d Credi t Rat ing : i n t rodu c t i on t o m erchan tbank ing , merchan t bankers / l ead manage rs , r eg i s t ra t i on , ob l i ga t i on andre spons ib i l i t i es , unde r wr i t e r s , ob l i ga t i on , bankers t o an i s sue , b rok er sto an i s sue . Is sue managemen t ac t i v i t i es and p roced u re p r i c ing o fi s sue , i s sue o f deb t i n s t ru men t s , book bu i ld ing gr een shoe op t i on ,se rv i c es o f m erchan t banks , Cred i t Ra t i ng - S EBI gu ide l i n es ,l imi t a t i ons of ra t i ng .

4.3 Elect ive FM 5: Derivatives

1 . In troduc t ion to Der i va t i ves : f o r wa rd s , Fu tu r es , op t i ons , s waps , t rad ingmechan i sms , Exchanges , C l ea r in g house ( s t ruc tu r e and opera t i ons ,regu la to r y f ram ewo rk ) , F loo r b rok ers , In i t i a t i ng t rade , Liqu ida t i ng orFu tu r e pos i t i on , In i t i a l ma rg in s , Va r i a t i on mar gin s , Typ es and orde rs .fu tu re c ommis s ion m erchan t .

2 . Forw ard and Fu ture Contrac ts : fo r wa rd c on t rac t s , fu tu res con t rac t s ,Financ i a l fu tu r es , Va lua t i on of f or ward and fu tu re p r i ces , S tock i ndexfu tu res , Va lua t i on o f s t oc k i ndex fu tu r es , H ead ing u s ing fu tu rescon t rac t s , Head ing u s ing s t ock i ndex fu tu r e c on t rac t s , Ind ex fu tu r es ,Ad jus t i ng BE TA o f a p or t fo l i o u s ing s t ock . In t er es t ra t e fu tu re s andcu r r enc y fu tu r es .

3 . Option s Co ntrac ts and Trading Stra teg i e s : cha rac t er i s t i c s of op t i onscon t rac t s , t rad ing s t ra t eg i es .

4 . Valua t ion o f opt ions – graph i c ana lys i s of ca l l and pu t va lues ,cha rac t er i s t i c s of op t i on va lues , Mode ls of va lua t i on ; B inomia l andBlack and Scholes m od e l .Op ton Gr eeks .

5 . Co mmo di ty f ut ure ma r ke t : f or wa rd mark et comm iss ion ; exchangest rad ing mechan i sm.

4.4 Elect ive FM 6: Internat ional Financial Management

1 . Interna t iona l F inanc ia l Manageme nt : Str uc t ure o f f ore ign exchangemar ket : th e ba lance of pa ym en t s , i n t erna t i ona l mon et a r y s ys t em –


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I .M. F , t he na tu re of g loba l c ap i t a l f l ows – FD I, FI I , P r i va t e equ i t y andhedge funds .

2 . Exchange ra te de ter minat ion: s t ruc tu ra l m ode l s of exchange ra t edet e rmina t i on – IR P and PP Pa r i t y, exchange ra t e f or ecas t i n g . Trans f e rp r i c ing and net t i ng .

3 . The f ore ign exchange mar ke t : s t ruc tu r e , t yp es of t ran sac t i ons ,quot a t i ons and Arb i t rage . E xchange ra t e r eg im es – fo r e ign exchangemarket i n Ind i a .

4 . Measureme nt o f exp osure and Ri s k: c l a s s i f i c a t i on , t ran sac t i on ,t ran s la t i on and opera t i ng exp osu r es . Managem en t of exp osu r es .Hed ging , f or wards , cu r r enc y fu tu res , op t i ons , s waps and hedging wi thmon ey ma rket .

5 . Manageme nt o f in teres t ra te exposure : FR A in t er es t ra t e caps andf loor s . Financ i a l s waps - t yp es -m ot iva t i on app l i ca t i on o f s waps . GDR,ADR.

References : Buck l ey , Adr ian – Mul t i na t i ona l F inance , New York , Pren t i ce Ha l l

Inc .m 1996 Kim, Suk and K im, Seung – Globa l Corpora t e F inance : Tex t and Cases ,

2 n d ed . Miami F lo r ida , Ko lb , 1993 Shap i ro , A lan .C – Mul t i na t i ona l F inanc ia l Management , New De lh i ,

Pren t i ce Ha l l o f Ind ia , 1995 In t e rna t iona l F inanc ia l Managemen t by P .G.Ap te , Mc Graw Hi l l . In t e rna t iona l F inanc ia l Managemen t by Je f f Madura

4.5 Elect ive FM 7: Corporate Taxation

1 . Outl ine o f Inco me Tax Ac t , 1961 : b as i c Conc ep t s and Def in i t i ons ,Inc id ence of Ta x , H eads of Income, E xempt ions and deduc t i ons .

2 . Co mp uta t ion o f Bus ine ss I n come : d ef in i t i ons , Sc ope, Compu ta t i on o fPr of i t s and Ga in s f r om Bus i ness o r P ro f ess i on , D educ t i ons , Min imumAlt e rna t e Ta x , Tax on Di s t r i bu t ed Pro f i t s .

3 . Co mp uta t ion o f Capi ta l Ga ins : cap i t a l As s e t , Trans f e r , Sho r t Ter mand Long Te rm Cap i t a l Ga in , Cos t In f la t i on Ind ex , Exempt ions .

4 . Set o f f and Carry Forw ard: b us iness Loss and Unabsorb edDep r ec i a t i on , Retu rn of Inc ome, Ass essm en t , Ad vance Pa ym en t o f Ta x ,Ta x D educ t i on o r Co l l ec t i on a t Sou rc e .

5 . Ta x Imp l i ca t i ons i n Bus iness Res t ruc tu r ing

References fo r E lec t i ve FM 1 t o 7 : Financ ia l Managemen t and Po l i cy – Van Horne Corpora t e F inance – Brea l y Myers : Ross , wes t f i e l d , j a f f e . Inves tmen t s – Wil l i am Sharpe and o thers ; Bowd ie and o thers

Inves tmen t Managemen t – Prasanna Chandra Inves tmen t s – Schaum Ser i e s: Franc i s and Tay lo r Financ ia l Managemen t – Br igham and Erhard t Corpora t e F inance – Br igham and Erhard t Manager ia l F inance – Weston and Cope land Advanced Corporat e F i nance – Ogden , Jen and O’Connor Income Tax Ac t o f 1961 Income Tax Ac t – Malho t ra ; Taxman Pub l i ca t i on ; Rav i k i shore Por t f o l i o Cons t ruc t ion ,Managemen t and Pro t ec t ion by Rober t A

S t rong Der i va t i ve s by Dubo f sky Futures ,Op t ionsand o ther Der i va t i ve s by John C Hul l Futures and Op t ions by Vohra and Bagr i Financ ia l Der i va t i ve s by N .R.Parasuraman . The Revo lu t i on i n Corpora t e F inance by ed t by S t e rn Modern Inves tmen t Theory by Rober t A Haugen The handbook o f commod i t y inves tmen t - Fabozz i & o thers Modern Por t fo l i o Managemen t - Le ibowi t z & Others

HUMAN RESOURCE MANAGEMENT

4.2 Elect ive HRM 4: Strategic Human ResourceManagement

1 . Conte xt o f Stra teg i c H RM : i nves tm en t pe rsp ec t i ve o f HRM, fac to rsin f lu enc ing i nves tm en t or i en t ed o rgan i za t i ons , Impac t of changes i nt echn o logy, Work f orc e d em ograph i c s & d iver s i t y on HRM.

2 . Stra teg i c Ro le & Planning : s t r a t eg i c HR Vs Trad i t i ona l HR, Ba r r i er st o s t ra t eg i c HR, S t ra t eg i c HR p lann ing; agg r ega t e & succ ess i onp lann ing .

3 . Stra teg i c Perspec t i ves on Recr ui t men t , Tra in ing & Deve lop men t :Tempora r y Vs P e rman en t emp loyees , In t erna l Vs E xte r na l r ec ru i t i ng ;In t e rv i ewin g , t e s t i ng , r e f e r ences ; In t e rna t i ona l Ass i gnm en t , Dive rs i t y,S t ra t eg i z ing t ra in ing & d evelopm en t , need a s se ssm en t , des ign &del i ver y .

4 . Stra teg i c Perspec t i ves on Per f ormance Mana ge me nt , Feedbac k &Co mpe nsa t ion : u s e o f S ys t em, who, wha t & hoe t o eva lua t e , m easu r e sof eva lua t i on , In t e rna l equ i t y , ex t e rna l equ i t y, and Ind iv i dua l equ i t y.

5 . E mployee Separa t ion : r educ t i on i n fo rc e , t u rnove r , r e t i r em en t ,In t e rna t i ona l V s Dom es t i c H RM, S t ra t eg i c HR Is su es i n In t e rna t i ona lAss i gnmen t .References :

S t ra t eg i c HRM – Je f f e ry Me l lo , Thompson Publ i ca t ion , New De lh i


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Lu i s R . Gomez -Me j ia , Dav id B .Ba lk in , Rober t L . Cardy , Manag ingHuman Resources , PHI , 2001 . – (Un i t 1 )

S .K .Bha t ia – S t ra t eg i c Human r e sources Managemen t , Deep & DeepPub l i ca t i on Pv t . L td . , 2007 . .

Char l e s R , Greer , S t ra teg i c Human Resource Managemen t , PearsonEduca t ion , 2003 .

Kandu la S .R . (2001 ) . S t ra t eg i c Human Resource Deve lopmen t . Eas t e rnEconomy Ed i t ion , Pren t i ce Ha l l Ind ia .

Boxe l l & Purce l l , J . (2003 ) . S t ra t egy And Human RespourceManagemen t . Pa lg rave Mcmi l l an

S t ra t eg i c HRM – Michae l Arms t rong , Kogan page , London S t ra t eg i c HRM – Agarwa l , Ox fo rd Un ivers i t y Press , New De lh i . S t ra t eg i c Managemen t – Gregory Dess and A l l ex Mi l l e r . S t ra t egy Dr i ven Ta l ent Managemen t – Edtd S i l ze r Dove l l

4.3 Elect ive HRM 5: Labour Legis lat ions

1 . Indu str ia l Di sp ute s Ac t 1947 : emphas i s on Sec 2 (a l l d ef i n i t i ons ) , 9 A,10 , 12 , 17 , 18 , 22 , 23 , 24 , 25 , Chap t er V B , Up to Sec 25 (S) and Sec33 . Ka rna t aka ID R u les , Indus t r i a l Emp loym en t ( S t and ing Orde rs )Ac t , Ka rna t aka S t and ing Ord er s Ru les .

2 . Indian Fac tor i e s Ac t 1948 : k a rna t aka Fac tor y Ru les , Con t rac t Lab ou r(Regu la t i on and Abo l i t i on ) Ac t 1971 , Ka rna t aka Con t rac t Labou rRu le s .

3 . Payme nt o f Gra tui ty Ac t 198 2 : pa ym en t of b onus ac t 1965 , Ka rna t akaIndus t r i a l Es t ab l i shmen t s (N a t iona l Fes t i va l H o l ida ys ) Ac t .

4 . ESI Ac t 1948 : emp loyees p roviden t fund and miscel l aneous p rovi s i onsac t 1952 , workm en’s c omp ensa t i on ac t 1932 . p aym en t wa ges ac t 1936 .

5 . Code of Di sc ip l ine in Indus tr i e s : r epo r t o f t he s ec ond nat i ona l labou rcommiss i on 2002 . La t e s t ILO de l i b era t i on on lab ou r l eg i s la t i on i ndeve lop ing coun t r i es .

References : Indus t r i a l Laws – P.L . Ma l i k Indus t r i a l Laws – San jeev Kumar Labour Law Journa l s – Month l y Curren t Labour Repor t e r – Month l y CLR Annua l Diges t – 1999 – 2005

4.4 Elect ive HRM 6: Industria l Relat ions & Collect iveBargaining

1 . Indus tr ia l Re la t ions : His tor i ca l background , concep t and app roaches i nIR – s t ake ho lde rs o f IR , va r ious fac t ors i n f lu enc i ng IR , HR app roachto IR , es s en t i a l s of sound IR pol i c y , IR s t ra t eg i e s , lega l f ram e work ofIR , c ommun i t y of IR . P roac t i ve IR , i ndus t r i a l con f l i c t s , d i spu t es ,Con f l i c t r es o lu t i on .

2 . Trade Unions : t r ad e u n ion movem en t and gr owth of TU in Ind i a ,n a t i ona l l evel f ede ra t i ons , t rade un ion p rob l em s , t rade un ionor gan i za t i on , l eade rsh ip and managem en t of Trade un ion , t rade u n ionac t 1926 , reg i s t ra t i on o f t rade un ion , emp loye r s a ssoc i a t i on –ob jec t i ves , o r i g in and gr owth , l ega l s t a tu s , p rob lems of t r ade u n ions .

3 . Grievances and Di sc ip l in es : g r i evanc es , r ed r e ssa l , d i sc ip l i ne , s t and ingord er s , ac t s o f mi sc onduc t , show caus e not i c e , su spen s ion , Enqu i r yp roc edu r e , P r inc ip l es o f na tu ra l j u s t i ce , Pun i shmen t s , Demot i onsuspens ion , Te rmina t i on , Rem ova l and d i smi ssa l s , Con f l i c t s –Indus t r i a l d i spu t es – La y o f f , Te rmina t i on s imp l i c i t o r , Ret r enchmen t ,c lo su r es , VRS.

4 . Col l ec t ive Barga in ing : concep t , i t s re l evance i n IR , CB as anin s t i t u t i on , ILO p erc ep t i on of CB, Ob j ec t i ves of C B, S t ruc tu re ,Func t i ons , p r oc ess , n egot i a t i ons , ba rga in ing app roach es & t echn iques ,pa t t e rn s o f ba r ga in ing .

5 . Set t l e ment s : t yp es of s e t t lem en t s , wage s e t t l em en t , bonus se t t l em en t ,p roduc t i v i t y s e t t l em en t , V RS s e t t l em en t , Un ion i s sues s e t t l em en t ,Reo r gan i za t i on s e t t l em en t , t ran s f er , La yo f f , r e t r enchm en t and c lo su r ese t t l em en t s .

References : Indus t r i a l Re la t ion – Ramaswamy Indus t r i a l Re la t ion – Sarma Indus t r i a l Re la t ion – Venka ta ra thnam Indus t r i a l Re la t ion – Arun Monnappa Indus t r i a l Re la t ion – T V Rao

4.5 Elect ive HRM 7: Knowledge Management

1 . Know ledge Management: conc ep t , l ead er sh ip and k nowledgemanagemen t , k nowledge cu l t u re , l ea rn ing & deve lopm en ta lor gan i za t i on , App ly ing kn owledge t o work p rac t i ce s , Knowled geS ys t em s , Knowled ge S e r v i ce , S t ra t eg i c Kn owledge Lead er sh ip .

2 . Stra teg i c Knowledge Manag e ment : mod e ls , k nowledge work er s , p h asesof k nowled ge d eve lopm en t , k nowled ge managem en t i n f ra s t ruc tu r e ,h a rness ing o rgan i za t i ona l k n owledge, b u i ld ing k nowled ge managem en tin to t he S t ra t eg i c Fra mework .


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3 . Know ledge Leader : con t r i bu tor y Di sc ip l i nes t o Know led ge Leade rsh ip ,At t r i bu t es R o les , Lead ing Kn owledge Teams , Kn owledge net work ,Rec ru i t i ng and Se l ec t i ng Kn owledge Lead er s .

4 . Know ledge Cul ture : Knowledge Cu l tu r e Enab l ers , Ma in t a in ing t heKn owledge Cu l tu r e du r ing Change, R evi ewing , Imp lem en t ing &Main t a in i ng t he Knowledge Cu l tu re .

5 . Know ledge Managemen t & HRM Pract i ce s : s t ruc tu ra l Suppor t , Impac tof Or gan i za t i ona l S t ruc tu r e on Knowled ge Managem en t , S t a f f i ng ,Pe r f o rmance Managem en t , Rewa rd ing , Kn owledge Worke rs , Lea rn ing &Deve lopmen t , O r gan i za t i ona l Eva lua t i on and Revi ew.

References : Knowledge Management – She lda Debowsk i – John Wi l ey Ind ia

ed i t i on Knowledge Managemen t – El ia s M.Awad & Has san M.Ghaz i r i –

Pearson Educat ion . Knowledge Managemen t – Car l Dav id son & Ph i l i p Voss – Vis ion

Books

INTERNATIONAL BUSINESS

4.2 Elective IB 4: Internat ional Market ing

1 . Interna t iona l Mar ke t i ng : i n t roduc t i on and Impor t ance – Bas i s ofi n t erna t i ona l t rad e , Th eo r i e s o f i n t erna t i ona l t rad e , Trade ba r r i er s ,Ind i a ’s f or e i gn t rade s i nce i ndependenc e .

2 . Interna t iona l Mar ket i ng Environ me nt : econ omic , Po l i t i c a l , Lega l ,Soc i o-cu l t u ra l and Demogra ph i c envi ronm en t . In t erna t i ona l mark eten t r y s t ra t eg i e s – MNC’s , Gl oba l ma rket e rs e t c .

3 . Organiza t ion for Interna t iona l Mar ke t ing : ob jec t i ves of i n t e rna t i ona lmarket i ng , Fac t ors a f f ec t i ng i n t erna t i ona l ma rket i ng , In t erna t i ona lmarket i ng mix s t ra t egy. Di s t r i bu t i on s t ra t eg i e s and Typ es o fin t erm ed ia r i es i n i n t erna t i on a l mark et i ng .

4 . Export P lanning : exp o r t f i nance , Let t er o f c r ed i t , expo r t l i c ens ing ,Expo r t houses , expo r t r i sk and in su rance , Expo r t p rom ot ion andInc en t ives b y t h e Gove rnm en t of Ind i a and In s t i t u t i ona l a r rangem en tfo r exp or t p r om ot ion i n Ind i a . Imp or t -Exp or t po l i c i e s o f t h eGovernm en t o f Ind i a – Expor t docum en ta t i on p roc edu r es andfo rma l i t i es . Ind i an fo r e ign t r ade s i nce indep endenc e .

5 . Interna t iona l Economi c Ins t i tut ion s and Foru ms : EFTA, LA FTA,EU, S AARC, APEC Wor ld Bank , IM F and o the r t rad in g b locks andcomm on mark et i ng f or i n t ern a t i ona l bus iness .

References : In t e rna t iona l Marke t ing – Sak Onkv i s i t and John J . Shaw In t e rna t iona l Marke t ing – Phi l i p Ca teora and John Graham In t e rna t iona l Marke t ing – C.A . Franc i s In t e rna t iona l Bus iness – Danie l

4.3 Elective IB 5: India & WTO1 . Globa l i za t ion: g loba l i za t i on of wor ld econ om y, bus iness , impac t and

imp l i ca t i ons , po l i c y op t i on s and governance . Ar gum en t s fo r Ind i ajo in ing WTO - Ar gum en t s aga in s t membersh ip – bene f i t s andd i sadvan t ages t o Ind i a . Ind i a ’s c ommi tm en t and r o l e i n WTO – Ind i a a sdef endan t and a s comp la inan t – Ind i a ’s pos i t i on i n WTO.

2 . Regi ona l t rade b locks an d ec onomic i n t eg ra t i on – r ea sons f or g rowth ofec onomic b locks – economic – pol i t i c a l – t ypes of econ omica li n t eg ra t i on . Ma jor r eg i ona l t rade gr oups – NAFTA, MERCOSUR,APEC,EU,B IM S TAC, ASE AN, G-6 , IBS A. Eu ro b ene f i t s o f commoncu r r enc y – exp ec t anc y – imped imen t s o f i n t eg ra t i on , In d i a ’s ro l e i np rom ot ing f or e ign t rad e – vi s ion pe rsp ec t i ve , road ma p , p rospec t s ,per fo rmanc e and eva lua t i on .

3 . WTO – Obj ec t i ves , func t i on , GATT and WTO. , p r i n c ip le s o f WTO –t r an spa renc y , M FN t r ea tm en t , na t i ona l t r ea tm en t – f r ee t rad ep r inc ip les – d i sman t l i ng t ra de ba r r i e r s – ru l ed based t r ad ing s ys t em,t r ea tm en t o f LCD ’s – c ompe t i t i on p r inc ip les – an t i dumping measu r e s– envi r onm en t p ro t ec t i on .

4 . Revi ew o f Ind i a ’s ec onom y pos t 1995 , ana lys i s o f genera l a gr eem en t ont r ade i n ser v i c es ( GATS ) , de f in i t i on of se r v i ce s under GATS, mod es o fin t erna t i ona l de l i ve r y s e rv i ces – c r oss b ord er supp ly – comm erc i a lsupp ly – c onsumpt ion ab road , m ovem en t o f p ers onnel spec i a lagr eem en t s under WTO – TR IPS – TR IMS – ob jec t i ves of i n t e l l ec tua lp rope r t y p r o t ec t i on , Ind i an p a t en t la w and t r i p s – i s su es , con t rover s i esand lega l pos i t i on .

5 . Revi ew of Ind i a ’s In t e r na t i ona l Bus iness wi th re l evance t o b i la t era l ,p re f er en t i a l , r eg iona l , f r ee t r ade , mu l t i la t era l t r ade ag r eemen t s . Ind i a ’ ss t and on WTO a gr eemen t s – agr i cu l t u r e , N AM A, IPR , mod e 4re s t r i c t i ons , subs id i es , concess i ons e t c . Ind i a a s a f e l i c i t a t or i n t hefo rma t ion of r eg i ona l b locks , ec onomic b locks .

References : In t e rna t iona l Bus iness – By Roger Bonnet In t e rna t iona l Bus iness - Michae l Z inka ta In t e rna t iona l Bus iness - John d .Dan ie l s In t e rna t iona l Bus iness – Richard M.Sha f f e r In t e rna t iona l Bus iness - Rugman In t e rna t iona l Bus iness – Vyep thakesh Sharan


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In t e rna t iona l Economics – Domin i ck Sa l va to re Prospec t s o f Ind ia ’s Fore ign Trade – N.A .Khan Ind ia ’s F ore ign Trade - Vad i la l Manual o f Fore ign Exchange – H.E.Ev i l t

4.4 Elect ive IB 6: International Financial Management

1 . Interna t iona l F inanc ia l Managemen t: s t ruc tu re o f for e i gn exchangemarket . The ba lanc e of paym en t s , In t e rna t i ona l mon et a r y s ys t em –I .M. F , Th e na tu re o f g loba l cap i t a l f l ows – FD I, F I I , P r i va t e equ i t yand hedge funds .

2 . Exchange ra te de ter minat ion: s t ruc tu ra l m ode l s of exchange ra t edet e rmina t i on – IR P and PP Pa r i t y, exchange ra t e f or ecas t i ng . Trans f e rp r i c ing and net t i ng .

3 . The f ore ign exchange mar ke t : s t ruc tu re , Typ es of t ran sac t i ons ,quot a t i ons and Arb i t rage . E xchange ra t e r eg im es – fo r e ign exchangemarket i n Ind i a .

4 . Measure men t o f expo sure and Ri s k: c la ss i f i ca t i on , Transac t i on ,t ran s la t i on and opera t i ng exp osu r es . Managem en t of ex p osu r es .Hed ging , f or wards , cu r r enc y fu tu res , op t i ons , s waps and hedging wi thmoney ma rket .

5 . Manageme nt o f in teres t ra te exposure : FR A in t er es t ra t e caps andf loor s . Financ i a l s waps - t yp es -m ot iva t i on app l i ca t i on o f s waps . GDR,ADR.

References : Buck l ey , Adr ian – Mul t i na t i ona l F inance , New York , Pren t i ce Ha l l

Inc .m 1996 Kim, Suk and K im, Seung – Globa l Corpora t e F inance : Tex t and Cases ,

2 n d ed . Miami F lo r ida , Ko lb , 1993 Shap i ro , A lan .C – Mul t i na t i ona l F inanc ia l Management , New De lh i ,

Pren t i ce Ha l l o f Ind ia , 1995 In t e rna t iona l F inanc ia l Managemen t by P .G.Ap te , Mc Graw Hi l l . In t e rna t iona l F inanc ia l Managemen t by Je f f Madura

4.5 Elect ive IB 7: India’s Foreign Trade

1 . Fore ign trade and BOP o f India : fo r e ign t rade under p lan , ma jorexpor t s and impor t s impac t on Ind i an ec onom y and BOP, t raded i rec t i ons , ma j or h ind rances i n Ind i an exp or t s s ec tor , s t ruc tu ra lt rea tm en t i n p rom ot ing i n t e r na t i ona l t rade b y Ind i a .

2 . Rec en t t r ends i n Ind i a ’s f or e i gn t rad e , d i r ec t i ona l pa t t e rn , ma jo r expo r tcomm od i t i es – t h ru s t a r ea commod i t i e s , t r ends , p r ob l em a nd p rospec t s ,

ma jor c omp et i t o rs , ma j or i mpor t c omm od i t y gr oups , t r ade con t r o l i nInd i a ( fo r e ign t rade d eve lopmen t and r egu la t i on ac t ) , impor t andexpor t c on t r o l o rde rs , expo r t – impor t l i c ens ing s ys t em, exchangecon t ro l i n In d i a .

3 . Expo r t P rom ot i on – i n cen t i ves , du t y d ra wbacks , pack ing c r ed i t s , exp or tp rom ot ion counc i l s , ad vi so r y bod i e s – CAP AX IL, F IC C I, C I I , P HDchamber of C omm erc e , D GF T and func t i ona l fac i l i t a t o rs , eva lua t i on ofInd i a ’s p o l i c y on ex im p lan , con t ro l of f or ei gn t rade .

4 . Con temp ora r y Exp or t Imp or t t r end ana lys i s : In v i s ib le expor t s – Bank ing ,In su rance , sh ipp ing , t ou r i sm , manpower , consu l t anc y , sof t wa r e e t c –need t o p rom ot e t rade , c on t ro l ob j ec t i ves and mach iner y f o r expo r tcon t ro l , ma in t enanc e and developm en t of imp or t s . Impor t subs t i t u t i on ,need t o con t ro l impor t t ra de , ob j ec t i ves and mach iner y f o r impor tcon t ro l , ma in t enance and deve lopm en t o f impor t s

5 . Role of Gove rnm en t i n In d i a ’s Fo r e ign Trade : S t a t e t r ad ing corpo ra t i on ,minera l and m eta l t rad ing cor p ora t i on , ro l e o f com mod i t y boa rds ,comm erc i a l t r ea t i es , t r ade a g reem en t s , coun t e r t rade

References : Bhashyam.S – Expor t Promo t ion i n Ind ia : The In s t i t u t i ona l

In f ra s t ruc tu re , Commonwea l th Pub . , De lh i , 1988 Khanna , S r i Ram – Expor t Marke t i ng in Ind ia ’s N ew Manu fac tu rers ,

Un ivers i t y o f De lh i , De lh i , 1986 Ja in .S .K – expor t Per fo rmance and Expor t Marke t i ng S t ra t eg i e s ,

Common wea l th Pub . , De lh i , 1988 Nayyar , Deepak – India ’s Expor t and Expor t po l i c i e s i n t he 1960s ,

Cambr idge Un ivers i t y p re ss , 1976 .

INFORMATION SYSTEMS

4.2 Elect ive IS 4: Enterprise Resource Planning AndBusiness Process Re-Engineering

1 . Introd uct ion: fundamen t a ls of supp ly cha in managemen t , app l i ca t i onss ys t ems i n t he i nd iv idua l bus iness func t i ons .

2 . In troduc t ion to ERP: a n ove r v i ew of t h e en t e rp r i s e , ERP and r e la t edt echno logi es , ERP – a manufac tu r ing persp ec t i ve , V endo r s , consu l t an t sand u sers , i n t r oduc t i on t o S AP, an ove rv i ew of SD, MM, PP, F I/COModu le s o f S AP.

3 . SAP’s S CM sys te m: r ec en t deve lopm en t s i n orde r a nd SCM based onS AP s ys t ems , ca s e s t ud i es on SCM, In t ern et r e sou rc es f or SCM.

4 . Re-eng ineer ing : an impera t i ve f or su rv i va l , im p lem en t ing BPR –method o logy and s t ep s , Is r e -en ginee r ing n ecessa r y?


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5 . Trends in Inf ormat ion techno logy : peop le v i ew, empower in g peop l eth rough i n fo rma t i on , managing change – t h e Ind i an pa rad igm.

References : ERP – Alex i s Leon , Leon Publ i shers Supp ly Cha in Managemen t based on SAP sy s t ems , G.Kno lmayer ,

P .Mer t ens and A .Ze i r , Spr inger In t e rna t ional Ed i t ion The one Source For Comprehens i ve So lu t i ons – Using Sap R /3 I I I

Ed i t i on – Authored by Asap Wor ld Consu tancy -PHI . In t roduc t i on t o SAP, an overv i ew o f SD, MM, PP, FI /CO Modu le s o f

SAP An In s ider ’s Unb lased Appra i sa l o f SAP R /3 Managemen t – Wiley ,

Cor io l i s – dreamtech ERP, V inod Kumar Garg and N .K .Venk i t akr i shnan , PHI Hammer , Michae l and Champy , James: Reeng ineer ing t he

Corpora t ion : A man i f e s to f o r bus iness revo lu t i on : HarperBus iness

4.3 Elect ive IS 5: Electronic Commerce

1 . Introduct ion to E - Commerce : advan t ages and l imi t a t i ons t o E -Comm erc e , Va lu e c ha in s and manage r i a l i mp l i ca t i ons of E -Comm erc e .

2 . Interne t : t h e i n t e rnet a nd t he wor ld wid e web , t h e i n t ernet Pr o t oco lSu i t e , i n t ern et a rch i t ec tu r e , In t ern et se r v i ce p r ovid er s ( enab l i ngt echno logi es of t h e wor ld wide web ) , In t e r or gan i za t i ona l Comm erc eand ED I, E D I imp lem en ta t i on , mob i l e Comm erc e .

3 . Co mp uter Ne tw or ks & S ecur i ty : d i f f e r en t t ypes o f n et works , p ro t oco l sand med ia .

4 . Secur i ty and c ha l l enges : e l ec t r on i c pa ym en t s ys t ems and t he i s suesinvo lved , s ecu r i t y i s su es and enc r yp t i on , E -CRM, E-SCM. E-St ra t egy.

5 . Consu mer or i ented E lec tronic Co mmerce : adve r t i s i ng and Market i ngon t he i n t ern et , C onsumer S ea rch and R es ou rc e Di scover y , Web bas edb2b E-Commerc e . In t ranet s and ex t ranet s . Lega l and e th i ca l i s su es ,l ega l i n f ra s t ruc tu r e f or E -Comm erc e i n Ind i a ( Th e In fo rma t ionTechno logy Ac t , 2000 ) , In t e r na t i ona l c yb er la ws .

References : Rav i B .Ka lako ta and Andrew B .Wh ins ton – “Fron t i e r s o f E l ec t ron i c

Commerce” . Add i son Wes l ey , Pearson Educat ion , As ia . “Prac t i ca l Cryp tography”, Bruce Schne i r and Ne i l s Ferguson , Wi ley -

d reamtech Ind ia Pr i va t e L td . “E -Comme rce -A mangar ia l pe rspec t i ve” , P .T . Joseph . Pren t i ve Ha l l ,

Ind ia “Elec t ron i c Commerce” , Fr amework , Techno log i e s and app l i ca t i ons ,

Ta ta McGraw Hi l l .

“Elec t ron i c Commerce” , From v i s i on to f u l f i l lmen t , El i a s M.Awad ,PHI .

Je f f rey F .Raypor t and Bernard J . Jawosk i - i n t roduc t i on t o E -Commerce .

4.4 Elect ive IS 6: IPR and Cyber laws

1 IPR – i n t roduc t i on , Bas i c s , Lega l Concep t s , In t erna t i ona lArch i t ec tu r e o f P r o t ec t i on , Globa l R egu la to r y , D R IPs , TR IPs ,Dip lomac y i n IP R p ro t ec t i on , IPR in Ind i a , IP R vs V er t i ca l Indus t r i es .

2 Cyber Law s: cyb er a l er t s , i n t ernet f rauds , t hef t s and c r imes , c yb e rla ws Vs v er t i ca l i ndus t r i es .

3 Onl ine Shop ping Metho ds: sh opp ing ca r t s , i n t er net p aym en tga t ewa ys , e l ec t r on i c d a t a in t er faces , p a ym en t m ethods and app rova lmechan i sms , c r ed i t c a rd m er chan t s and paym en t s

4 Inf or mat ion Secur i ty : concep t s , m ethods , t oo l s , s t anda rds ,compl i anc es .

5 Inf or mat ion Sec ur i ty Con tr o l and Di sa s t er Managem en t .

References : Prac t i ca l Approach To In t e l lec tua l Proper t y Righ t s By Rachna S ingh

Pur i , Arv ind V i swana than Re- th ink ing in t e l l ec tua l p roper t y : t he po l i t i ca l economy o f copyr ight

. . . By Yi Jun T ian In t e l l ec tua l p roper t y and in fo rma t ion weal th : i s sues and p rac t i ce s i n

the . . . By Pe t e r K . Yu Cyber l aw s imp l i f i ed – by Vivek Sood Cyber law fo r g loba l E -bus iness : f i nance , paymen t , and d ispu t e s – by

Takash i Kubo ta Cyber law: t he Ind ian perspec t i ve - by Pavan Dugga l In fo rma t ion Techno logy i n Bus iness Managemen t – by Dr . Mukesh

Dhunna , J . B . Dix i t Paymen t t echno logi e s f o r E -commerce by We idong Kou New paymen t wor ld : a manager ' s gu ide to c rea t i ng an e f f ic i en t

Paymen t Process – by Mary S . Schaef f e r Managing in fo rma t ion secur i t y r i sk s : t he OCTAVE approach – by

Chr i s topher J . A lber t s , Audrey J . Doro f ee – In fo rma t ion Secur i t y : de s ign , imp lemen ta t i on , measuremen t , and

Compl iances – by T imo thy P . Lay ton An in fo rma t ion secur i t y handbook – by John M. D. Hun te r


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4.5 Elect ive IS 7: Business Strategies

1 . Introd uct ion : d ef in ing you r bus iness i dea , c r ea t i ng an e -bus ines sp lan , ge t t i ng you r bus ines s of f t he gr ound , Componen t s , l i nkages ,dynamics and eva lua t i on o f bus iness mod e ls , d ynamics a nd app ra i sa lsof bus iness m ode ls .

2 . Interne t : Va lue con f igu ra t i on and t he i n t ern et va lu ing an d f i nanc ing anin t ernet s t a r t -up .

3 . e -bu s iness :Bui ld ing you r e -b us iness , de s ign ing an e -bus iness web s i t e ,unders t and ing back -end s ys t ems .

4 . Bus ines En viron me nt : t he r o l e o f comp et i t i ve and mac roenvi ronm en t s , app ly ing t he concep t s mod e ls and t oo ls , s a mp le ana lys i sof an i n t e rnet bus ines s m ode l ca se .

5 . Launching your e -b us ines s

References : Crea t ing a w inn ing e -bus iness , I Ed i t i on , Nap ie r , Judd , R i vers and

Wagner In t e rne t bus iness mode l s and s t ra t eg i e s , Ed i t i on 2001 , A l l an A fu sh ,

Chr i s toper L .Tucc i E-serv i e , New Di rec t i ons i n Theory and Prac t i ce , Ro land T .Trus t and

P.K .Kannan , Pren t i ce Ha l l Ind ia . S teven A l t e r : In fo rma t ion Sys t ems: Founda t ion o f e -bus iness , PH I

For p rac t i ca l s : Web Des ign , w i th HTML/Flash / Javascr ip t /Dream weaver /Fron t page

and e -Commerce Mul t imed ia Sys t ems Des ign , Prabha t K .And le igh and K i ran Thakrar .

TOURISM & TRAVEL MANAGEMENT

4.2 Elect ive TTM 4: Event Management1 . Def in i t i on , Sc ope of Even t Managem en t : i n t r oduc t i on t o conven t ions ,

exh ib i t i ons , meet i ngs – def i n i t i on & compon en t s . Na tu r e and demandof c on f er enc e mark et . Gr owth and deve lopmen t o f even t i ndus t ry,ec onomic and soc i a l s i gn i f i c ance .

2 . Typ o logy o f p lanned even t s , v a r i e t i es & impor t ance o f even t s , Keys t eps t o success fu l even t s c ha rac t er i s t i c s and comp lexi t i es of even t scheck l i s t fo r d i f f e r en t even t s , p lann ing schedu le & ac t i on s agenda .

3 . Conf er enc e p r og ram d es i gn ing , t iming , super v i s i on , p re s en t a t i on ,ca t er i ng and hosp i t a l i t y, Tra nspor t a t i on , t e l econ f er enc ing , rec ord ing &pub l i sh ing sponso rsh ip , sponso rs , o r gan i ze rs , cu s tom er s & gu es t s .Even t p lann ing , Key cha rac t er i s t i c s , P r e - even t r espons i b i l i t i es , l ega li s sues , n egot i a t i ons .

4 . Even t s and Tou r i sm, Bus in ess t ou r i s t , Tou r i sm & Cu l tu re , Inc en t i vetou rs R i sk Managem en t , Sa f e t y and Globa l i s s ues i n E ven tManagem en t .

5 . M ICE Tour i sm : t ou r i sm even t s – na t i ona l & In t e rna t i ona l Scena r ioIn t e rna t i ona l Trade Fa i r s & Mar s – German y, Ch ina , S ingapor e ,Hongk ong, U. K, e t c . E ven t s and Tou r i s m Market i ng .

References : Even t Managemen t in l e i su re & tour i sm – Dav id Wa t t Con ferences – Tomy Rogers

4.3 Elect ive TTM 5: International Tourism

1 . Globa l i za t i on & t ou r i sm s ec to r : g loba l i za t i on & the b us iness wor ld ,t he t ou r i sm indus t r y, cha l l enges , Fac t ors a f f ec t i ng Glob a l & r eg iona lt ou r i s t m ovem en t s , D emand and or ig in fac tor s , d es t i na t i on & re sou rcefac tor s . Con t empora r y t r ends i n i n t erna t i ona l t ou r i s t movem en t s .

2 . Th e em ergen c e o f i n t erna t i ona l ho t e ls & tou r i s ms : h i s t o r i ca l a spec t s ,deve lopm en t of cha in s , deve lopmen t ab r oad , a i r l i ne c onnec t i on .

3 . Po l i t i c a l a sp ec t s of t he i n t e r na t i ona l t ra ve l , t ou r i sm Bar r i er s t o t ra ve l ,t ou r i sm in ves tm en t & bus iness , regu la t i ons , i n t erna t i ona l o rgan i za t i onsdea l i n g wi th ba r r i er s v i z : WTO, IM F, IH A, need f or governm en tsuppor t o f t ou r i sm, na t i ona l t ou r i sm o rgan i za t i ons , po l i t i c a l s t ab i l i t y ,t rave l advi s or i es , p o l i t i c a l r i sk , c r i s i s managem en t .

4 . Human re sou rces & cu l t u ra l d ive rs i t y : Unde rs t and ing cu l tu ra ld ive rs i t y, cu l t u ra l pe rcep t i ons , bus iness p ro t ocol , cu l t u ra lcons ide ra t i ons i n negot i a t i on s .

5 . In t e rna t i ona l t ou r i sm sa l es & ma rket i ng : Mark et r es ea r ch , develop ingan i n t erna t i ona l ma rket i ng s t ra t egy , under s t and ing va r ious t ra ve ld i s t r i bu t i on sys t ems v i z GD S , p roduc t pos i t i on ing .

References : Mil l , R .C . , (1990 ) , Tour i sm: The In t e rna t iona l Bus iness , Pre t i ence

Ha l l , New Jersey . Bha t ia .A .K . , - In t e rna t ional Tour i sm

4.4 Elect ive TTM 6: Art Heritage of India:

1 . Ind i an Cu l tu r e and Her i t age : Concep t – His to r y – Sta ges of eva la ion –Th e Moh en joda r o and Harap pan per iod – V ed ic Age, Bu ddh i s t epoch ,Gup ta P er i od , Ea r ly and La t e Med i eva l p er i od , Modern pe r iod ,Fea tu r e s o f Ind i an Cu l tu ra l He r i t age – Cons e rva t i on o f Cu l tu r e .


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2 . S tudy o f Ind i an Arch i t ec tu re : t h e p r ominen t Arch i t ec t u ra l s t y l e i nd i f f er en t per i od – Harappan Arch i t ec tu r e , Anc i en t Ind i an Arch i t ec tu r evi z Hindu – Buddh i s t s t y l e . Mugha l Arch i t ec tu r e . Th e R ock -Cu tmonumen t s – colon i a l Arch i t ec tu r e , S tud y of impor t an t Arch i t ec tu ra ls i t es o f Ind i a . S tud y o f Ind i an Temp le Arch i t ec tu r e and popu la rre l i g ious c en t r es – Hindu , Buddh i s t , J a in , Mus l ims , Pa rs i s andChr i s t i an .

3 . Pa in t i ngs : Ind i an Pa in t i ngs – cha rac t er i s t i c f ea tu r es – Medieva l andModern Pa in t i ngs , S tud y abou t pe r f or ming Ar t s o f Ind i a , Dances o fInd i a , Hi s t or i ca l evo lu t i on – a rcheo logi ca l and l i t e r a r y ev idenc e ,Ind i an C la ss i ca l Danc es – Fo lk Danc es , Mus i c of Ind i a – c la ss i f i ca t i on– Marg & D es i , Ka rna t i c s t y l e , N or th Ind i an Mus i c – Musica li n s t rumen t s .

4 . Role o f P er f ormin g Ar t i n Tou r i sm D eve lopm en t & Hand ic ra f t s : Ind i anTh ea t r e – Di f f e ren t Th ea t r i ca l f or ms , Ind i an C inema – Evo lu t i on –Role i n Tou r i sm D eve lopmen t , Ind i an hand i c ra f t s – t ex t i l es ,c la yworks , s t on e works , woodworks e t c . – c ra f t m ela s – Market i ng o fHand ic ra f t s – Bot t l en eck .

5 . Museums and t he i r r o l e : Role o f Museum s in p r es e rva t i on o f a r tHer i t age – Typ es o f Museum s – Acqu i s i t i on of Museum Ar t i c l es – Roleof Mus eum in Spec i a l In t er es t Tou r i sm.

References : Tour i sm Deve lopmen t – A.K .Bha t ia Her i tage Tour i sm Deve lopmen t – Romi la Thaper Deve lo pmen t o f Tour i sm in Ind ia – H.L.P .Ra i Parya tan Bhugol – Pro f . S .B .Sh inde Parya tan Bhugol – Dr. Y. T .G harpure Parya tan Bhugol – Dr. Nag tode and o thers

4.5 Elect ive TTM 7: Travel Agency Management

1 . Trave l f orma l i t i es : p assp or t , v i sa , h ea l t h r equ i r em en t s , t axes , cu s t oms ,cu r r enc y, t rave l i n su rance , bagga ge and a i rpor t i n fo rm a t ion . Tra velAgenc y and Tou r Ope ra t i on Bus iness : Hi s to r y, Growth , and p res en ts t a tu s of Tra vel Agenc y . D ef in i t i on o f Trave l Agenc y andd i f f er en t i a t i on be t ween Tra vel Agenc y and Tou r Ope r a t i on bus iness .Trave l Agenc y and Tou r O pera t ors : Linkages and a r ra ngem en t s wi thhot e ls , a i r l i ne s and t ran spo r t agenc i es and o th er s egmen t s o f t ou r i smsec t or .

2 . Appr ova l o f Tra ve l Agen t s and Tou r Opera to rs : a pp rova l b yd epa r tm en t of t ou r i sm, Gove rnm en t of Ind i a . IAT A ru l es andregu la t i ons fo r app r ova l o f a t rave l a genc y, Approva l b y Ai r l i nes and

Ra i lwa ys . S tud y o f va r i ou s Fi sca l and Non – Fi sc a l i ncen t i vesava i lab l e t o Trave l a genc i es and Tou r Ope ra t i ons bus ines s .

3 . Func t i ons o f a Trave l Agen t : u nde rs t and in g t he func t i ons o f a t rave lagenc y – t r a ve l i n f orma t i on and counse l i ng t o t he t ou r i s t s , I t i ne ra r yp repa ra t i on , r es er va t i on , t i c ket i ng , p r epa ra t i on and mar ket i ng o f Tou rpackages , hand l ing bus iness / corpo ra t e c l i en t s i nc lud ing c on f er enc e andconven t ions . Sou rc es o f i nc om e : Commiss i on , S er v i c e c ha rges . T rave lTe rmino logy: Cu r r en t and popu la r t rave l t rad e abb revi a t i ons and o the rt er ms u s ed i n p repa r ing i t i n e ra r i es .

4 . Func t i ons o f a Tou r Op er a tor : ma rk et r e sea rch and t ou r packagefo rmu la t i on , a s s emb l ing , p r ocess in g and d i s semina t i ng i nfo rma t ion ondes t i na t i ons , Li a s i on ing wi th p r inc ip le s , p repa ra t i on of I t i n era r i es ,t ou r ope ra t i on and pos t t ou r Managem en t . S ou rc es o f i ncom e f o r t ou rope ra t i on .

5 . Pub l i c and Pr iva t e s ec t or i n Tra ve l Agenc y Bus iness and Tou rOpera t i on Bus ines s : o rgan i za t i ona l S t ruc tu re and va r i ous depa r tm en t sof a Tra vel Agenc y. Cas e s t udy of ITDC. Cas e s t ud y of S IT A, Cox &Kin gs , TC I and Thomas C ook .Th e Ind i an Trave l Agen t s a nd t ou r ope ra to rs – an over v i ew. Na t i ona lTrade Ass oc i a t i ons : IATO an d TA A I.References :

Hol loway . J .C (1983 ) , The Bus iness o f Tour i sm, McDonald and Evans ,P l ymoun th .

Syra t t Gwenda , (1995 ) . Manua l o f Trave l Agency Prac t i ve , Bu t t e rwor thHe inmann , London .

S tevens Laurence , (1990 ) . G u ide t o S ta r t i ng and Opera t ing Success fu lTrave l Agency , De lmar Pub l i shers Inc .m New York .

Chand , Moh inder , Trave l Agency Managemen t , Anmo l Pub l i ca t ion Se th .P .N (1992 ) , Success fu l Tour i sm Managemen t Vo l . 1 & 2 , S t e r l i ng

Pub l i ca t i ons , De lh i . Fos t e r , Doug las (1983 ) , Trave l and Tour i sm Managemen t , McMi l lan ,

London .

HEALTH CARE MANAGEMENT

4.2 Elect ive HCM 4: Health Care Economics and Finance1 . Ass es sm en t of caus es of p oo r hea l t h i n t he develop i ng coun t r i e s ;

h ea l t h se r v i ce s , ec onomic developm en t and na t i ona l d eve lopm en tp lann ing .

2 . Economic app ra i sa l o f hea l t h ser v i c es : needs vs d ema nd vs supp lymode l ; H ea l t h s ec t or f i nanc ing and exp end i tu re su r veys .

3 . Pr imar y ca r e : co s t s , r e sou rc e a va i lab i l i t y and a l l oca t i on ; methods andmode l s i n t he ana lys i s and eva lua t i on of h ea l t h , sec t or f i nanc ing .


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4 . Financ i a l Managem en t i n hea l t h se rv i c es : b udget i ng , con t ro l , p r i c ingand ef f i c i enc y.

5 . Economics of Non - Governm en ta l h ea l t h ca r e ; econ omic s of va r i ousNa t iona l , h ea l t h p rogram mes .

References : Carr in .G, Economic Eva luat i on o f Hea l th i n Deve lop ing Count r i e s ,

1983 , Ox fo rd Un ivers i t y Press , New York . Clever l ey .W.D. , ed , F inancia l Managemen t o f Hea l th Care Fac i l i t i e s ,

1976 , Aspen , Mary land . Conyers .D and Hi l l s .P , An in t roduc t i on t o deve lopmen t p lann ing in t he

th i rd wor ld , 1984 , John Wi l ey , New York . Drummond .M.F , Pr inc ip l e s o f Economics appra i sa l in Hea l th Care ,

1985 , Ox fo rd Un ivers i t y Press , New York . Ferror .H.P ed , Hea l th Serv i ce s : Admin i s t ra t i on , re search and

Managemen t , 1972 , Bu t te rwor th s , London . Ferrna t i .P . J , Hea l th ca re economics , 1979 , JohnWi l ey , New York .

4.3 Elect ive HCM 5: Environmenta l Health Management andSafety Planning1 . Concep t o f hea l t h ca re p lann ing , hea l t h exp end i tu res , h osp i t a l s a s a

hea l t h ca r e d e l i ve r y s ys t em; Managem en t o f hea l t h ca re s ys t ems ;Dimens i ons of h ea l t h ca r e m anagem en t .

2 . Managem en t o f Qua l i t y; c oncep t s of en vi r onmen ta l hea l t h ca r e ;Mic rob io logi ca l cons id era t i ons ; Laund r i es , C SS D, i n sec t , R oden tcon t ro l .

3 . Emergenc y and d i sa s t e r p la nn ing; sa fe t y mana gem en t ; pa t i en t s andpers onne l sa f e t y, f i r e sa f e t y, gene ra l san i t a t i on .

4 . Haza rdous wa s t e mana gem en t ; so l i d was t e hand l ing & d i sposa l ; l i qu idwa s t e hand l ing , c o l l ec t i on & d i sposa l ; wa t er t r ea tm en t andd i s t r i bu t i on . P lann ing and organ i z ing f or sa f e t y and was t emanagemen t .

5 . Lega l and s oc i a l a spec t s of was t e managem en t ; t r ends and p rac t i ces ;managemen t o f co s t s ; hea l t h ca re budget i ng; cos t con t a inmen t ;managemen t of c on f l i c t s ; o r gan i z ing fo r be t t e r hea l t h ca r emanagemen t ; co l l ec t i ve em p loyee pa r t i c i pa t i on ; ba rga i n ing; rewa rdsand pun i shmen t s .

References : Ferry , Ted Sa f e t y & hea l th managemen t p lann ing , Van Nos t rand

Re inho ld , New York , 1990 .

Bond R ichard .g , G.S .Michael sen and Roger L Deroos , Env i ronmen ta lHea l th & Sa f e t y i n hea l t h care f ac i l i t i e s , Macmi l lan Pub .co . i nc , 1973 .

Journa l o f Hazardous was t e managemen t , USA Zwe i f e , Pe t e r I and Fr i ed r i ch Breyer Hea l th Economics , Ox fo rd

Un ivers i t y Press , New York , 1997 . Kur t , Darr & Jona than .S .R . , Hosp i t a l o rgan i za t i on and managemen t :

Tex t and read ing , CBS pub l i shers & Di s t r i bu to rs , 1992 . Goya l .R .C Handbook o f hospi t a l pe rsonnel managemen t , Pren t i ce Ha l l

o f Ind ia , New De lh i , 1993 .

4.4 Elect ive HCM 6: Health and Hospita l Informat ionSystems

1 . Concep t of hea l t h ; h ea l t h ca r e and hosp i t a l s , Ind i an hea l t h ca r es ys t em, Gove rnm en t -hea l t h ca re i n t er fac e : H osp i t a l a s a subs ys t em o fhea l t h ca r e s ys t em; h osp i t a l func t i ons .

2 . Hosp i t a l o rgan i za t i on , c la s s i f i ca t i on of hosp i t a l s ; com ponen t s o f ahosp i t a l s ys t em; changing ro le of hosp i t a l admin i s t ra t i on ; need f o rmanage r i a l func t i ona l sp ec i a l i s t s , i s sues and cha l l enges o f h osp i t a lmanagemen t .

3 . Dec i s i on mak ing i n hosp i t a l s , unders t a nd ing dec i s i on m ak ing p roc ess ;d ra wbacks of hosp i t a l commun ica t i on sys t em; n eed for s ys t em sapp roach t o hosp i t a l .

4 . Concep t s of c ompu te rs a nd commun ica t i on t echnology, da t abas econcep t s , ne t works and commun ica t i on ; t ypes of ne t works , ne t worktopo logi es , i n f orma t i on t ec hnology i n hosp i t a l s ; In fo r ma t ion s ys t emconcep t s , t yp es o f i n fo rma t ion s ys t ems .

5 . Hosp i t a l i n fo rma t ion s ys t em ; s ys t ems ana lys i s and des i gn of h osp i t a li n forma t i on s ys t ems ; des ign cons ide ra t i ons ; deve lopm en t app roaches ;imp lem en ta t i on s t ra t eg i es ; func t i ona l i t y of c ompu te r i zed hosp i t a li n forma t i on s ys t em s , mer i t s and demer i t s of CH IS, t r ends i n H IS;H ISas a con t ro l s ys t em; r es ou rc e u t i l i za t i on & con t r o l i n hosp i t a l s , i s su esand cha l len ges of h osp i t a l m anagem en t .

References : Le le .R .D compu te rs i n Med ic ine , Ta ta McGraw Hi l l Pub l i sh ing Co .L td ,

New De lh i , 1988 . Sa in i , An i l Kumar Managemen t In fo rma t ion Sys t em (MIS ) i n hosp i t a l s ,

Deep & Deep Pub , 1993 . Panko , Raymond .R , Bus iness Da ta Commun ica t i ons , Prent i ce Ha l l Inc ,

London , 1997 . Hosp i ta l In fo rma t io n Sys t ems – The Nex t genera t ion , Velde , Rud i Van

de Spr inger Ver lag , 1992 . Ward , John , Pr inc ip l e s o f In fo rma t ion Sys t ems Managemen t ,

Rou t l edge , London , 1995 .


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Hea l th In fo rma t ion i n Ind ia , Cen t ra l Bureau o f hea l t h In t e l l i gence ,Min i s t ry o f Hea l th & Fami l y We l fa re , Gov t . o f Ind ia , New De lh i .

Awad , E l ia s .M, Sys t ems Ana ly s i s & Des ign , Pren t i ce Ha l l o f Ind ia ,New De lh i , 1990 .

4.5 Elect ive HCM 7: Health Communicat ion: Developmentand Disseminat ion1 . An ove rv i ew o f man y su bs t an t i ve a r ea s of s t ud y wi th in hea l t h

commun ica t i on l i ke i n t er pers ona l com mun ica t i on , i n t er -cu l t u ra lcommun ica t i on , mass med ia hea l t h images , c ommun ica t i on campa igns ,a l t e rna t i ve m ed ic ine h ea l t h e th i c s .

2 . Us e of l ea s t t h r ee a r t i fac t s ( such a s pamph le t s , p r i n t ad s , v id eo , e t c )ana lys i s t he rhe t or i c of a success fu l o r an unsuccess fu l hea l t hcommun ica t i on campa ign such a s A ID S a wa r enes s , sm ok ing c essa t i on .

3 . P lan , d e l i ve r & eva lua t e hea l t h i n f or ma t ion & d i s ea se p r even t ioncampa igns , advoca t e f or h ea l t h pol i c y i n i t i a t i ves .

4 . Manage hea l t h ca r e d e l i ve r y s ys t em s o r p r oduce t he wr i t t en ma te r i a lfo r a hea l t h y campa ign or deve lop a t e l ev i s i on p r og ramm e/H ea l thl i t e rac y & s t ra t eg i es d i s s emi na t i on i n a rea s of pub l i c hea l t h em ergin gf r om r es ea rch i n h ea r ing , ba lance , sm el l , t a s t e , vo i c e , speech orlanguage .

5 . Pr od uce ma t e r i a l s t ha t make c omp lex d i sea se i s sues m or eunders t andab le t o pub l i c e . g . ma te r i a l s t o accompany gen et i ccounse l i ng i n a r ea s o f i nher i t ed d i sord e rs .

References : Payers , Lynn , Medic ine & cu l t u re – New York : Henry H o l t & company

1996 . Du Pre , A the na , Commun ica t i ng abou t hea l t h ; Curren t i s sues &

perspec t i ve . Moun ta in v i ew LA; May f i e l d pub l i sh ing company , 2000 . Hea l th commun ica t ion , New Jersey schoo l o f pub l i c hea l th , 1998 . Role o f mass med ia i n paren t i ng educa t ion , 1997 . Harvard schoo l o f

pub l i c he a l th cen t re fo r hea l t h commun ica t ion . Tex t book o f p reven t i ve & so c ia l med ic ine , 2000 .

SMALL BUSINESS MANAGEMENT &ENTREPRENEURSHIP

4.2 Elect ive SBM&E 4: New Enterprise Management1 . En t rep r en eu rsh ip and i t s ro l e i n econ omic deve lopm en t . P rob l ems o f

indus t r i a l i za t i on i n underdeve lop ed coun t r i es wi th spec i a l r e f er enc e t oInd i a . Indus t r i a l po l i c y, R egu la t i on and con t ro l of i ndus t r i e s i n Ind i a .

2 . Mechan i c s of s e t t i ng o f new en t e rp r i s es – s i ze and l oca t i on , op t imumun i t s – i t s mean ing and det er minan t s ; s i ze o f i ndus t r i a l un i t s i n Ind i a .

3 . Th eo r y o f i ndus t r i a l l oca t i on fac tor s de t er min ing t he i ndus t r i a ll oca t i on . Regi ona l d i s t r i bu t i on o f i ndus t r i a l a c t i v i t y i n Ind i a ; Rec en tt rends i n t he l oca l i za t i on of i ndus t r i a l a c t i v i t y i n In d i a : Regiona lp lann ing of i ndus t r i a l a c t i v i t y i n Ind i a .

4 . Fea s ib i l i t y s t ud i es : t echn i ca l , mark et i ng and f i nanci a l ; Manage r i a lp rob l ems o f new en t erp r i s es ; p roduc t i on pu rchas ing , f i nanc ing labou rand market i ng p rob l ems .

5 . Fac i l i t i e s p r ovided b y d i f f e ren t i n s t i t u t i ons and Agenc i es i n Ind i a ,f i nanc ing fac i l i t i e s f or n ew en t erp r i s e s , mark et i ng and o ther fac i l i t i es .

References : Cat i c t s A Da l l ey ; en t repreneur ia l Managemen t go ing a l l ou t f o r re su l t s

(McGraw Hi l l , 1971 ) . Cle l l and .D.C and D.G.Winer ; Mo t i va t i ng Economic Ach ievemen t (New

York1969 ) Drucker , Pe t e r , Innova t in and En t repreneursh ip , ea s t -Wes t Press (P )

L td . , 1992 . F.M.Harb l son ; En t repreneur ia l Organ i za t i on a s a f ac to r i n economic

deve lopmen t , quar t e r l y journa l i n economics Augus t 1952 . Gupta .C .B and S r in i vasan , En t repreneur ia l Deve lopmen t i n I nd ia , New

Delh i , Su l t an Chand , 1997 . Hisr i ch , Rober t .D and Pe tors , michea l .P En t repreneursh ip ; S ta r t ing ,

deve lop ing and manag ing a New En te rpr i se , 3 r d ed . C h icago , I rw in ,1995 .

Hol t Dav id .H, En t repreneursh ip – New ventu re c rea t i on , Eng lewoodc l i f f s , New Je rsey , Pren t i ce Ha l l Inc . , 1992 .

4.3 Elect ive SBM&E 5: Entrepreneuria l Development1 . En t rep r en eu r i a l t r a i t s , t yp es and s i gn i f i canc e; D ef in i t i ons ,

cha rac t er i s t i c s o f En t r ep r en eu r i a l t yp es , qua l i t i es and func t i ons o fen t r ep r en eu rs , Ro le and impor t ance of en t r ep r eneu r i n economicgr owth .

2 . Compet ing t h eo r i es of en t r ep ren eu rsh ip ; en t r ep r en eu r i a l Deve lopmen tp rogramm e in Ind i a . Hi s tor y , Suppor t , ob j ec t i ves , s t ages o fper fo rmanc es ; p lann ing and EDP ob j ec t i ves . Ta r get gr ou p , se l ec t i on o fcen t r e , p r e - t ra in ing work .

3 . Govt . P o l i c y t owards SS I’ s ; En t rep r eneu r i a l i npu t ; en t rep r en eu r i a lbehavious and en t r ep r en eu r i a l m ot iva t i on . N - Ach i evem en t andmanagemen t succ ess , en t r ep r en eu r i a l succes s i n ru ra l a r ea .


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4 . Inn ova t i on and en t rep r en eu r ; es t ab l i sh ing en t r ep r en eu rs s ys t em. S e a rchfo r bus iness i dea , s ou rc es of i dea s , i dea p r ocess ing , i npu trequ i r em en t s ;

5 . Sou rc es and c r i t e r i a of f i nanc ing , f i xed and wor k ing cap i t a la s se ssm en t ; Techn i ca l a s s i s t ance , market i n g a ss i s t ance , s i ckness o fun i t s and rem ed ia l a s s i s t an ce; p r epa ra t i on o f f ea s ib i l i t y r epo r t s andl ega l fo rma l i t i e s and documen ta t i on .

References : Cl i f f t on Dav i s .S and Fy l i e Dav id .E , Pro j ec t Feas ib i l i t y Ana ly s i s , 1977

John Wi ley , New York . Desa i .A .N , En t repreneur & E nv i ronmen t , 1990 Ash i sh , New De lh i . Drucker Pe t e r , Innova t i on and En t repreneursh ip , 1985, He inemann ,

London Ja in Ra j iv , P lann ing a Sma l l Sca le Indus t ry ; A Gu ide t o

En t repreneurs , 1984 , S .S . Books , De lh i . Kumar .S .A , En t repreneursh ip i n Sma l l Indus t ry , 1990 , Di scovery , New

Delh i . McCle l l an .D.C and Win t e r .W.G, Mo t i va t i ng Economic Ach i evemen t ,

1969 , Free Press , New York . Pareek , Uda i and Venka t e swara Rao .T , Deve lop ing En t repreneursh ip –

A Handbook on Learn ing Syst ems , 1978 , Learn ing Sys t ems , De lh i .

4.4 Elect ive SBM&E 6: Smal l Business Environment andManagement1 . Sma l l Bus in ess i n Ind i an E nvi ronm en t – Econ omic , S oc i a l , P o l i t i c a l

cu l t u ra l and l ega l ; Po l i c i es Gove rn ing s ma l l sca l e un i t s ; i ndus t r i a lpol i c i es and s t ra t eg i es r e la t i ng t o sma l l sca l e s ec t or .

2 . Techno logi ca l Kn ow-how an d app rop r i a t e t echno logy; Q ua l i t y c i rc l esand p roduc t i v i t y and l i nkage bet ween sma l l and b ig bus iness .

3 . Or gan i za t i ona l s t ruc tu re an d o ther cha rac t e r i s t i c s o f sma l l f i rm s ;Spec i a l p r ob l em s i n t he m anagem en t of sma l l bus iness i n va r iousfunc t i ona l a r ea s l i k e f i nance , market i ng , p roduc t i on and per sonn e l .

4 . S i ckness i n t he sma l l - sca l e s ec to r ; Mod ern i za t i on of s ma l l and v i l la geindus t r i es ; Tra in ing p r og ram mes and consu l t anc y s e rv i c es .

5 . In s t i t u t i on a ss i s t i ng exp or t p rom ot ion of sma l l bus iness i n Ind i a ;Expo r t p rom ot ion counc i l s g loba l per spec t i ve of s ma l l bus iness i nse l ec t ed coun t r i e s .References :

Desa i Vasan t , Organ i za t i on and Managemen t o f Sma l l sca l e i ndus t ry ,Bombay , Hima laya , 1979 .

Smal l Sca l e Indus t r i e s and En t repreneursh ip , Bombay , Hima laya ,1995 .

Papo la .T .S , Rura l Indus t r i a l i za t i on approaches an d po t en t i a l ,Bombay , Hima laya , 1982 .

Pick l e Ha l B and Abrahamjon , Royee .L , Sma l l Bus iness Managemen t ,5 t h ed . New York , John Wi l ey , 1990 .

Schumacher .E .F , Sma l l i s Beau t i f u l , New De lh i , Rupa , 1990 Vepa Ram.N , How to success i n sma l l i ndus t ry , New De lh i , V i k as ,

1984 .

4.5 Elect ive SBM&E 7: Governance & Management of Non-Profit Organizat ions (NPOs)/NGOs’1 . Governance & Managem en t of Non -Pr o f i t o rgan i za t i ons (NP Os ) /N GOs;

An In t roduc t i on & Di scover i ng t he t h in l i ne of d i v i s i on .

2 . Governance Is sues : Gove rn ing bod y & s t ra t eg i c managem en t ,accoun tab i l i t y, t r an spa r enc y, su s t a inab i l i t y & Pa r t i c ipa t i on , Norms o fGood Gove rnance , N GO/ NP O Acc r ed i t a t i on , Gende r Em powerm en t andcapac i t y bu i ld ing needs : Ass ess m en t fo r s t ren gthen ing Governance .

3 . Managem en t P rac t i ces o f f i nanc i a l r es ou rc es , human r es ou rc es &exte rna l r es ou rc es .

4 . Pr o j ec t p lann ing , des i gn & i mp lem en ta t i on .

5 . Macro per spec t i ves o f Gover nance & D eve lopm en t ; Good Governance –Deve lopmen t app r oaches (D emand s id e) , s oc i a l a ccoun tab i l i t y,pa r t i c i pa t i on & c iv i c enga gem en t , commun i t y d r iven deve lopm en t(CDD ) and en t i t l em en t , and r i gh t ba se app roach es .

References : Leadersh ip i n Nonpro f i t o rgan i za t i ons – Kathryn A .Agard -Sage

pub l i ca t i on Nonpro f i t Organ i za t i ons : Theory , Managemen t & Po l i cy – Helmu t

K .Anhe i e r – Amazon Managing t he Non -Pro f i t o rgan i za t i on – John Wi l ey & Sons .

Drucker .P .F (1990 ) – New York : Harper Co l l i n s Managing the Non -Pro f i t o rgan i za t ion : Prac t i ce s and Pr inc ip l e s . New

York : Harper Co l l i n s Pub l i shers .

RETAIL & SUPPLY CHAIN MANAGEMENT

4.2 Elect ive R&SCM 4: Sales and Logist ics Management

1 . Sa l es Managem en t : Ob j ec t i ves o f sa l es mana gem en t , P e rsona l s e l l i ngp roc ess , D eve lop ing pe rs ona l s e l l i ng s t ra t eg i es . Or gan i z ing t he sa l esfo rc e- Types o f sa l e s o rgan i za t i ons -D et e rmin ing t he k ind of sa l es f o rceand S i ze o f t h e sa l es f orc e . Qua l i t i e s o f sa l es execu t i ves .


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2 . Managing t he Sa l es Fo rc e : r ec ru i t i ng , S el ec t i ng and Tra in ing t he sa l esfo rc e . Tim e and t er r i t o r y managemen t , Sa l es t e r r i t o r i es and Sa l esquot a s -Comp ensa t i ng sa l e s f orc e , Mot iva t i ng t he sa le s fo rc e -Con t ro l l i ng th e sa l es f o rce -E va lua t i ng t h e sa l es f o rce .

3 . Ret a i l i ng and Who lesa l i ng : n on -s t or e r e t a i l i ng , E - t a i l i ng , Di r ec tmarket i ng , Te l e mark et i ng , Market i ng on t he ne t - Fu t u re of sa l esmanagemen t .

4 . Di s t r i bu t i on and Logi s t i c s Managem en t : D es i gn of d i s t r i bu t i onchann el , S t ruc tu re and Channel managem en t . C ompon en t s o f l og i s t i c s -i nbound and ou tbound logi s t i c s , key log i s t i c s ac t i v i t i es v i z . , Cus tom erse rv i c es -D emand fo r ecas t i ng - Inven t or y managem en t -Mate r i a l hand l ing-Commun ica t i on -O rde r p roc es s ing , Packaging - Tr a f f i c andt ranspor t a t i on - War eh ous ing and s torage .

5 . Deve lop ing Logi s t i c s S t r a t egy: l ogi s t i c s i n f o rma t ion s ys t em,Or gan i z ing f o r e f f ec t i ve l og i s t i c s , Imp lem en t ing l og i s t i c s s t ra t egy -Compu ter packages u s ed i n l og i s t i c s .

Reference : Sa le s Managemen t – Dec i s ions , S t ra t eg i e s and Cases – Richard R .S t i l l ,

Edward W.Cund i f f and Noman A .P .Govan i Pro fe ss iona l Sa l e s Managemen t – R.E .Anderson , Jo seph F .Har , A ian

J .Bash Marke t i ng Channe l s – Lou i s W.S t e rn , Ade l I .ER – Ansary , T .Cough lan Fundamen ta l s o f Log i s t i c s Managemen t – M.Lamber t , James R .S tock ,

M.El i ram Log i s t i c s Managemen t – Dona ld J .B . and D.J .C loss Log i s t i c s and Supply Cha in Managemen t – Mart in Chr i s topher Sa le s Managemen t – Ana ly s i s and Dec i s ions Mak ing – Thomas

N. Ingram Managing Supp ly Cha in – J .L .Ga t to rn and D.W. Wa ld i s

4.3 Elect ive R&SCM 5: Retail Management

1 . In t roduc t i on t o R et a i l i n g - S i ze , ec onomic imp or t anc e and c omp et i t i ves t ruc tu re ; Com mon r e t a i l fo r ma t s ;Th e r e t a i l ma rket i ng mi x; Th e r o l e oft he re t a i l bu ye r and t he work o f t he buying of f i ce / merchand i sedepa r tm en t ; Or gan i sa t i ona l s t ruc tu re s and t he o rgan i sa t i on of r e t a i lbuying .

2 . Inven to r y Managem en t - Key pe r f o rmance ra t i os , - margin on r e tu rn s ,gr oss mar gin , s t ock t u rn , f or ward c ove r , ma rk down , gr oss mar ginre tu rn on i nven to r y ( GMR O I) ; S tock t ak ing meth ods , ; T h e causes ofmarkdown , s t ra t eg i es t o l imi t markdowns ; The imp l i ca t i ons f oref f ec t i ve managem en t of GMRO I on t he f i nanc i a l hea l t h o f t hebus iness ; Merchand i se managem en t fo r ma ximum GMRO I.

3 . Merchand i s ing - P roduc t a s so r tm en t s t ra t eg i es r e la t ed t o r e t a i l f or ma t ;Brand ing and re t a i l e r s ’ ow n b rand deve lopm en t ; Range a ss or tm en t

p lann ing and budget i ng , mode l s t ock , neve r - ou t l i s t s , open - t o-bu y;Fo r ecas t i ng and mode l in g t ec hn iques .

4 . Vi sua l Merchand i s ing - Space managem en t , i t s impor t anc e f i nanc i a l l yand the d i f fe r en t t echn iques u sed t o manage space; Th e cus tom erdec i s ion mak ing p r ocess an d i t s a f fec t on s t o r e la you t and p roduc t ;Gen e r i c s t o r e la you t s and t he i r ad van t ages and d i sadva n t ages ; Di r ec tPr oduc t Pro f i t (D PP ) , AB C ana lys i s and imp l i ca t i ons fo r v i sua lmerchand i s ing .

5 . Buying and Supp lying - Key ope ra t i ona l ob j ec t i ves : speed , cos t ,qua l i t y, dep endab i l i t y, f l ex i b i l i t y; Supp l i e r s e l ec t i on an d eva lua t i on ,ord er qua l i f i e r s and o rde r winn ers , cu s t om er sa t i s fac t i on i nd i ces andse rv i c e l eve l ag r eem en t s a s app l i ed b y r e t a i l e r s ; Pa r tnersh ip s f o rcompet i t i ve advan t age , Qu i ck Respons e (QR) , Ef f i c i en t Cus tomerRespons e (ECR) and V endor Managed Inven to r y ( VM I) .

Reference : Reta i l ing Managem ent , 5 th Ed . Michae l Lev i and Bar ton A . We i t z .

I rw in McGraw -Hi l l , New Yor k , NY. 200 4 . Berman and Evans , Re ta i l Managemen t , Pren t i ce Ha l l 2004 Levy and We i t z , Re ta i l i ng Managemen t , I rw in 2004 Dunne , Lusch and Gab le , Re ta i l i ng , South -Wes t e rn 2002 Dav i s and Ward , Manag ing Re ta i l Consump t ion , John Wi ley & Sons

2002 Rober t Spec to r and Pa t r i ck D McCar thy , The Nords t rom Way: The

In s ide S to ry o f Amer i ca ’s # 1 Cus tomer Serv i ce Company , John Wi ley& Sons , Inc . 1995

Jud i Bevan , The R i se and Fa l l o f Marks & Spencer , Pro f i le Books L td2001

Cases : \Spor t Obermeyer L td . " (HBS case #695022 ) and \Wa l -Mar tS to res i n 2003" (HBS case #9704430 ) .

4.4 Elect ive R&SCM 6: Promotion & Relat ionshipManagement

1 . The Market i ng Com mun ica t i on Proc ess : a Mode l of commun ica t i onef f ec t s . P r om ot ion Mix , In t egra t ed Mark et i ng Commun ica t i on( IMC)St ra t egy . P romot i on and IMC plann ing and S t ra t egy. Th eIn t e rna t i ona l ma rket envi ron men t f or Pr om ot ion & IMC.

2 . Adve r t i s i ng : M essa ge a nd Med ia S t ra t eg i es : adver t i s i ng ob j ec t i ves .Crea t i ve s t ra t egy: Th e c r ea t i ve i d ea , c r ea t i ve execu t i on Tac t i c s .Crea t i ve execu t i on : At t en t i on and s t ruc tu re of Adve r t i s emen t s . M ed ias t ra t egy and Imp lem en ta t i on .

3 . Pers ona l S e l l i n g & Sa l e s Managem en t : p er sonne l S e l l i ng P roc es s andapp roaches , Sa l es managem en t - Ob jec t i ves , P o l i c i es & S t ra t egy, Sa l e sManagem en t p roc es s , Mot iva t i ng , Comp ensa t i ng . Sa l es B udget s ,Quota s and Sa l e s Ter r i t o r i e s .


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4 . Cus tomer Re la t i ons Managem en t : m ean ing , d e f in i t i on , Prac t i ce ,Techno logy . Cus tom er Li f e C yc l e , CRM Process , N egot i a t i ng wi thKey Cus tomers - Ca l l C en t r e s , Cus tom er In t e rac t i on , N egot i a t i on a s aPr ocess , Too ls of N e got i a t i on , Negot i a t i on Aud i t , App l i ca t i onp rovide rs and CRM.

5 . Founda t i ons o f Cus t om er C en t r i c Bus iness : i n t e r na l p r oc ess andCus tomers , E xt e rna l Pr oc ess and Cus tom ers , Key Cus tomers ,p r i or i t i z i ng Key Cus t om ers , Cus tomer S t ra t egy g r id . Pa r tn erRe la t i onsh ip Managem en t ( P RM), Th e Technology i n PR M.

Reference : Semen ik , 2006 , “Promo t ion and IMC”, Thomson . Be lch , 2005 , Adver t i s i ng and Promo t ion , TMH. Clow, 2007 , “In t egra t ed Adver t i s i ng , Promo t ion and Marke t i ng” , 3 rd

Edi t i on , Thomson . S t i l l , Cund i f f and Govn i , Sa le s Managemen t , PHI / Pearson . Bat ra , Myers and Aaker , 2005 , Adver t i s i ng Managemen t , PHI /

Pearson . Clow, 2007 , In t egra t ed Ad , Promo t ion and Marke t ing Commun ica t i on ,

3 rd Ed i t i on . Ron Has t y and James Reardon , 1997 Re ta i l Managemen t , McGraw Hi l l

In t e rna t iona l Ed i t i on . Pau l Greenberg , 2005 , CRM a t t he Speed o f L igh t , TMH Ken Berne t t , 2005 , The Hand Book o f Key Cus tomer Re la t i onsh ip

Managemen t , Pearson educa t ion . Jagadi sh Se th , Atu l Par i var t iya r & Sha inesh , 2005 , Cus tomer

Re la t i onship Management , TMH.

4.5 Elect ive R&SCM 7: Operations Research

1 . Model Bui ld ing in OR: l i n ea r p rogram ming, Formu la t i on , Graph i ca lso lu t i ons – Simp lex m eth od – Big-M meth od , Dua l i t y a nd sens i t i v i t yana lys i s .

2 . Transpor ta t ion an d Ass ig n me nt Proble m: t r ave l i ng sa l esm en p rob l ems ,So lv ing t he sequ enc ing p rob l ems , b rand s wi t ch ing p rob lems .

3 . Queuing Mode l s : d et e rmi n i s t i c and p robab i l i s t i c mode ls , S ing l e s e r ve rand mu l t i p le s e r ve r m ode l – In f i n i t e popu la t i on .

4 . Netw or k Ana lys i s : PER T & C PM, D et ermina t i on of f l oa t s , Tim e -cos t -Trade -o f f and Crash ing of ne tworks . Theo r y of gam es – Two pe rs ons –Zero -sum gam e.

5 . Dec i s ion Theory : Dec i s ion mak ing under r i sk and uncer t a in t y, dec i s i ont ree s . Us e MS E xc e l s o lve r f or t h e above mod e ls .References :

Quan t i t a t i ve Techn iques i n Managemen t – N.D. Vohra Opera t ions Research – Wagner

Opera t ions Research – Hamdy Taha Theory and Probl ems o f Opera t i ons Research – Richard Brouer Mathema t i ca l Me thods i n Bus iness – Barne t t and S i eger Opera t ions Research – S .D. Sharma

BANKING & INSURANCE

4.2 Elect ive B&I 4: ICT Applications in Banking

1 . In f orma t i on & c ommun ica t i on t echno logy app l i ca t i on i n Banks .

Overv i ew o f va r ious t echno logy p la t f orm s , co r r esp onden ce bank ing .

2 . E-com m erc e – over v i ew o f va r ious po r t a l s i n Ind i a .

3 . On l ine t rad ing i n secu r i t i es : Lega l & Techn ic a l i s sues .

4 . Ou t l i ne s o f c yb e r la ws & s ys t em secu r i t y i s su es .

5 . Cus tomer r e la t i onsh ip managem en t .

4.3 Elect ive:B&I-5: Law & Practice of Insurance

1 . Pr inc ip l es of In su rance : Li f e , mar ine and f i r e e t c .2 . Ove rv i ew o f i n su rance i ndus t r y i n Ind i a both pub l i c & p r i va t e s ec to r .3 . Lega l f ram ework f o r In su ran ce Bus ines s – IRD A4 . Crop i n su rance i n Ind i a .5 . New p ens ion sch em e o f GoI . and pens ion schem e s o f LIC & othe r

p r iva t e s ec to r i n su rance c om pan ies .

4.4 Elect ive: B&I - 6: Life, Health & General Insurance

1 . Typ es o f l i f e in su ranc e po l i c i e s – An ou t l i ne of imp or t an t o f l i f ein su rance pol i c i es i s su ed by LIC & othe r ma jo r p r i va t e s ec to r l i f ein su rance compan ie s i n Ind i a

2 . Typ es o f H ea l t h In su rance po l i c i es . Gr oup i n su ra nce , m ed ica li n su rance e t c .

3 . Typ es of Gen era l In su ranc e pol i c i es : Ma jo r t yp es o f f i r e , p rop e r t y, &moto r veh i c l e i n su rance .

4 . IR D A gu ide l i nes r e la t i ng t o l i fe i n su ranc e po l i c i es .

5 . Ou t l i ne s o f work ing o f pub l i c sec t or gene ra l i n su rance c ompan ies .


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4.5 Elect ive:B&I - 7: Acturial Mathemat ics and Statics

1 . Ti me va lue o f Money: S imp le i n t er e s t an d componen t i n t er es t ,con t i nuous compound ing , p res en t va lu e and fu tu re va lu e , yi e ld , IRR,compu ta t i on of ca sh f l ows .

2 . Probabi l i ty : Concep t of p r obab i l i t y, t yp es of p robab i l i t yd i s t r i bu t i ons , samp l ing & h ypothes i s t es t i ng , Ba y e ’s t h eo rem.

3 . Model s : Mark ov Cha in , Chapman - Ko lmogor ov equa t i on .

4 . Tests : Ch i - squa re t es t , s t anda rd i zed devi a t i on t es t , s i gn t es t ,cumu la t i ve devi a t i on t e s t , g r oup ing of s i gn t es t , s e r i a l c o r r e la t i on t es t .

5 . Stochas t i c mode l s : Appl i ca t i on of s t ochas t i c mod el fo r ca lcu la t i ngr i sk and re tu rn , logno rma l d i s t r i bu t i ons , B rown ian m ot ion .

Reference f rom e l ec t i ve 1 t o 7 Fundamen ta l s o f R i sk and Insurance by E . J .Vanghan & T . Vanghan In t roduc t i on t o Bank ing by Vi jaya Ragavan Iyengar Bank Managemen t by Koch & Sco t t Mache na ld Fundamen ta l s o f In t e rnat iona l Bank ing by Rupnarayan Bose In t roduc t i on t o R i sk Managemen t & In surance by Mark Dor fma Risk Managemen t and In surance – Perspec t i ve in Globa l economy

by H.D.Sk ipper & W.J .Kwon Risk Managemen t & In surance by Harr ing ton N ieh aus . S tochas t i c p rocesse s – Sheldon M.Rod WWW.ac tuar i e s ind ia .o rg WWW.ac tuar i e suk .o rg

GUIDELI NES FO R PREP A RATIO N OF MB A PROJEC T REPORTS

ARR AN GEMENT OF C HAP TERS*

Cover Ti t l e Page ( Forma t en c lo s ed )Inn er t i t l e page ( Sam e a s c over t i t l e page )Cer t i f i ca t e f r om gu ide and cha i rman and dec la ra t i on b y t he s t uden t .Cer t i f i ca t e f rom c ompan y/ f i r m, wh er e t he p r o j ec t work i s ca r r i ed ou t . (N otrequ i r ed i f p r o j ec t work i s n o t ba sed on a compan y/ f i rm ) .Acknowled gem en tLi s t o f t ab l es and f i gu r e s .Abbr evi a t i ons / ope ra t i ona l d e f in i t i ons u sed .

Introd uct ion s hould inc l ude the f o l l ow ing :

I . P r ob l em de f in i t i on / s t a t emen t . Th i s wi l l cover compan yp rof i l e t oo i f t he t op i c chosen p e r t a in s t o a c om pany.

- 5 pagesI I . Res ea rch Ob jec t i ves – n ot mor e t han 5 ob j ec t i ves , Us e KS A

mode l . - 1 Pa geI I I . Res ea rch M ethodo logy – Sta t e t h e bas i c and s econda r y

re s ea rch des i gn . I f i t i s a samp le su r vey exp la in , sam p l ingdes ign and ques t i onna i r e des ign . S ou rc es of da t a – andt echn iques o f da t a ana lys i s . – 3 -4 pages

IV . Limi t a t i ons of t h e p r o j ec t s t udy – 1 page.

Chap ter IL i tera ture revi ew

Discuss t h eo r i es , conc ep t s , hypoth es es , m ode ls e t c . , underp inn ing t hep ro j ec t work (p r o j ec t r ep or t i s an app l i ca t i on of t heo r e t i ca l knowledge i nana lyzing a r ea l l i f e p rob l em / i s sue fa c ed b y an o r gan i za t i on )

- 15 pages

Chap ter I I , I I I & IVFindings

Thi s i s the l onges t sec t i on o f the p ro j ec t repor t . In t h es e chap t e rs da t acol l ec t ed wi l l be p r es en t ed and ana lys ed wi thou t d ra wi ng an y i n f er enc e .Dep end ing on t he vo lum e of da t a p res en t ed , t he r e cou ld be 3 or 4 chap t er sin t h i s sec t i on .

– a t lea s t 40 pages

Chap ter VSu mmary o f F indings

Thi s chap t er wi l l b e a b r i ef s t a t em en t of ana lys i s a l r ead y s t a t ed i n t hef ind ings sec t i on .

- 3 pages


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Chap ter VIConc lus ions an d sugges t ions

– 3 pages

( to t a l no . o f pa ges mus t be a t l ea s t 80 but no t m ore than 150 )

Bibl iography: Ref er enc es l i ke a r t i c l es , books , webs i t es e t c . , u sed i nthe p ro j ec t work mus t be i nc luded i n t h i s sec t i on s t r i c t l y fo l l owing t h ec i t a t i on s t y l e ( r e f er M LA’ s Handbook and o ther s t y l e ma nua ls )AppendixThi s wi l l i nc lude p r in t ed s ec onda r y da t a (on ly i f i t i s ver y c r i t i c a l ) andany qu es t i onna i r es u s ed f or t he s t ud y.

FORMATTI NG YOU R PRO JECT REPORT

1 . Reports s hould be typed n ea t ly only on one s ide of the paperwi th 1 .5 s pac ing on a A4 s i ze b ond paper (210 x 297 mm) . Us e d r ytone X er ox f or p r i n t i ng .

Th e mar gin s shou ld be : Le f t – 1 .25” , R igh t – 1” , Top and Bot tom– 0 .75” . Ref er t o s t y l e manua ls l i ke MLA: Handbook .

2 . Th e t o t a l n u mber o f repor t s t o b e p r epa r ed i s FO UR. Only onecopy i s t o be subm i t t ed t o the o f f i ce .

3 . Bef or e t ak ing t he f ina l pr i ntou t t h e app rova l o f t h e conce rnedgu ide( s ) i s nec es sa r y and cor r ec t i ons su gg es t ed , i f an y mus t beincorpo ra t ed . I f t h e d ra f t i s no t app roved b y t he gu ide , t he gu idei s no t ob l i ged t o s i gn t he r epor t .

4 . Th e p ro j ec t r ep or t mus t b e paper back bound ( samp le ava i lab l e i nthe l i b ra r y) D o not i n ser t t r a n spa renc y sh eet s i n t he rep or t . Do n otu se sp i ra l b ind ing .

5 . Th e p ro j ec t r epo r t mus t con t a in 80 -120 pages . Bu t no t mor e t han150 pages .

Outlay o f the Repor t :

Th e chap ters , sec t ions and subsec t ions ma y be number ed i n t h edec ima l f orm f or e . g . Chap t er 2 , s ec t i ons a s 2 .1 , 2 .2 e t c . , andsubsec t i on s a s 2 .2 .3 , 2 .5 .1 e t c .

Each chapter mus t be l e f t jus t i f i ed ( f ont s i ze 16 ) . Fo l lowed b ythe t i t l e o f chapter centere d ( f ont s i ze 18 ) , sec t i ons / s ubsec t io nnu mbers a long w i th the i r headings mu st be l e f t jus t i f i ed w i thsec t ion n u mber and i t s heading in f ont s i ze 16 and su bsec t io nand i t s heading in f ont s i ze 14 . The body or the te xt o f th erepor t should have f ont s i ze 12 . (T ime s New Ro ma n)

Th e f i gures and tabl e s must be number ed chap t er wi s e fo r e . g . :Fi g .2 .1 B lock d i ag ram o f a s er i a l b ina r y add er , Tab l e 3 .1 Pr imi t i ve

f low t ab l e , e t c . Al l f i gu r es and t ab les shou ld appea r e i t her i n t hesame pa ge o r t he next pa ge i n wh ich t hey a r e r e f e r r ed f i r s t .Pref erably , a l l f i gu r es and t ab le s a r e t o be p laced e i t her a t t he t opor t h e bot t om o f a g i ven page .

Ref erences : The r e f er enc es shou ld be nu mb ered ser ia l l y i n t heord er of t h e i r occu r r enc e i n t he t ex t and t he i r numbers shou ld beind i ca t ed wi th in squa r e b r acket s fo r e . g . (3 ) . Th e s ec t i on onre f er enc es sh ou ld l i s t t hem in ser i a l o rd er i n t he f o l l owin g f or ma t .

For t ex tb ooks – A.V. Oppenhei ra and R .W. Scha f er , Dig i t a l S i gna lPr ocess ing , En glewood , N. J . , P r en t i ce Ha l l , 3 Ed i t i on , 1975 .

For pape rs – David In su la t i on des ign t o c omba t po l lu t i on p rob l em,Pr oc o f IEEE, P AS, V o l 71 , Au g 1981 , pp 1901 -1907 .

(Re f er s t y l e manua l , - M LA’ s Ha ndbook ) .

Th e repor t shou ld be ex t en s ive and i nc lude desc r ip t i on s o f workca r r i ed ou t by o th er s on ly t o t he bes t ex t en t nec essa r y. Ve rba t imrep roduc t i on o f ma t er i a l ava i lab l e e l s ewh er e shou ld be s tr i c t l yavoid ed . Wh er e sho r t exc e rp t s f rom pub l i shed work a re des i r ed t obe i nc luded , t hey sh ou ld be wi th in quot a t i on marks app rop r i a t e lyre f er enc ed . Endnote , Footn ot e shou ld be p r in t ed a s per s t y l emanua l .

Pr ope r a t te nt ion i s to be pa id no t only to the technica l contentsbut a l so to t he organiza t ion o f the repor t a n d c lar i ty o f theexpress ion . Du e ca r e shou ld be t aken t o avo id spel l i ng a nd t yp inger r ors . Sp el l ch eck , Gra mm ar check , mus t be app l i ed . I t shou ldnot ed tha t r epo r t - wr i t e -up f orm s t he imp or t an t comp onen t i n t heove ra l l eva lua t i on o f t he p r o j ec t .


36

COVER T ITLE PAGE & IN NER TITLE PAGE FO RMA T)

Evaluation of Mutual Fund PerformanceA Case Study of Equity Funds of UTI

by

…………..IV Se mester MBA

Reg.No……………..

Guide

………………

Project Report submitted to the University of Mysore in partial fulfillment of therequirements of IV Semester MBA degree examinations – 200..

B.N. Bahadur Ins t i tu te o f Management Sciences ,

University of Mysore, Manasagangothri,

Myso re – 570 006

( Prepared by B.N.Bahadur Inst i tute of Manage me ntSciences . )

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