course description on the usi bulletin
TRANSCRIPT
MKTG 471
INTERNATIONAL MARKETING Course Description on the USI Bulletin The whole of enterprise, comparative marketing, and transport institutions and systems in selected
foreign countries and the United States. The managerial and operational problems of world enterprise,
with emphasis on the role of ethnic and cultural differences in influencing marketing strategy. Case studies
will be used.
Welcome to International Marketing! Class Learning Objectives This course will equip you with an understanding of international business marketing practices, unique foreign cultures, and the environment necessary for conducting business in the "global world." You will gain an appreciation of the importance of international trade and cultural dynamics occurring in the global marketplace and also an understanding of strategies and tactics of international marketing efforts and the circumstances under which they are most likely to be successfully deployed. Specifically, this course will:
Provide insights into environmental aspects of doing business outside the U.S.
Provide opportunities for understanding the similarities and differences among different business environments.
Provide opportunities to be familiarized with the problems and perspectives of marketing across national boundaries and with those within foreign countries.
COURSE MATERIALS Technical Requirements
A Reliable Computer: a dedicated computer with an updated operating system, such as Windows 7 or later, or Mac OSX.
Course module will be accessible through Blackboard, go to https://my.usi.edu/ to log in.
High-Speed Internet Connection: (e.g. DSL or Cable). All USI online students are required to have a stable high-speed Internet connection. A wired Internet connection is recommended for online meeting, exams, and assignment submission.
Office 365 (USI login needed) & Adobe Acrobat Reader installed.
Supported Web Browser: Firefox or Google Chrome Microphone & Webcam
INSTRUCTOR
Ms. Sabinah Wanjugu
Class Communication Communication will be conducted through email, on your USI email address. YOU ARE RESPONSIBLE FOR CHECKING YOUR E-MAIL ON A DAILY BASIS DURING THE COURSE PERIOD.
I can be reached through my email or phone
for any questions, comments or, concerns.
318-497-1346
Textbook This course is using First Day Access for the course textbook:International Marketing, By Philip Cateora and John Graham and Mary Gilly and Bruce Money, 18th edition, 2020. More details on the First Day Access option are provided on the last page of this document.
Blackboard
Blackboard will be used to post course materials, grades, and important information.
Grading
Your grade will be based on your 5 QUIZZES, a case study, participation and coproduction. The points
for each component of your grade are as follows:
Points
Quizzes (20 pts X 5) 100
DISNEY CASE STUDY 20
Global-Inform 10
Class Participation through Blackboard discussion forum
40
TOTAL POSSIBLE 170
Letter grades will be assigned as follows:
A (153-170); B (136-152); C (119-135); D (102-118); F (101 or lower).
Civility Statement
The University of Southern Indiana
embraces and celebrates the many
differences that exist among the
members of a dynamic, intellectual, and
inclusive community, and strives to
maintain an environment that respects
differences and provides a sense of
belonging and inclusion for everyone.
Any form of discrimination or
harassment, including sexual harassment
and sexual misconduct, will not be
tolerated. All members of the University
community are expected to conduct
themselves in a manner that does not
infringe upon the rights of others, and
should be aware that the University is
prepared to take prompt action to
prevent and correct such inappropriate
behavior and to remedy its effects.
For more information, please visit USI
Policies for Civil Rights and Sexual
Misconduct .
A) QUIZZES There will be 5 quizzes (each 20 points). All
quizzes will comprise of multiple-choice,
true/false, and short essay questions based on
lectures (including videos and articles), class
discussions and the textbook.
The quizzes will be administered through Black
board, every Friday from
Disability Statement If you have a disability for which you
may require academic accommodations
for this class, please contact Disability
Resources at 812-464-1961 or email
Disability Communications at
[email protected] as soon as possible.
Students are approved for
accommodations by Disability Resources
should request their accommodation
letter be emailed to them to forward to
their online instructors. Due to the
nature of online courses, some
accommodations approved for on
campus courses may not apply. Please
discuss this with Disability Resources to
clarify as needed. Students who receive
an accommodation letter from Disability
Resources are encouraged to discuss the
provisions of those accommodations
with their professors before or during
the first week of the semester. If you will
be in an internship, field, clinical, student
teaching, or other off-campus setting
this semester please note that approved
academic accommodations may not
apply. Please contact Disability
Resources as soon as possible to discuss
accommodations needed for access
while in this setting. For more
information, please visit the Disability
Resources website at USI Disability
Resources.
Class Withdrawal &
Incomplete Policy
It is the student’s responsibility to
officially drop/withdraw from any
courses before the deadline. The
university does not withdraw students
from any classes. Please refer to the USI
Academic Calendar for specific dates.
For more information, please visit
Registrar’s Office Schedule Changes.
Under special circumstances, students
may petition for an incomplete grade.
However, it is up to the course instructor
to decide if an incomplete will be
granted. Students receiving an incomplete
grade will need to complete all course
requirements by the agreed deadline to avoid
an “F” grade.
B) DISNEY FRANCE CASE STUDY You will analyze a case about Disney opening new theme
parks in Paris and Hong Kong. Your analysis will focus on
identifying cultural differences in these new markets and how
Disney appropriately adapted their product based on these
cultural differences (or how Disney failed to appropriately
adapt). You will be graded on how well you recognize the
cultural differences and the company’s response (or lack of)
to them. You will be given questions to answer concerning the
case later in the coming weeks.
The case can be found on the book’s online student resources
webpage. It can also be found by searching on Google:
Case 2-1: The Not-So-Wonderful World of EuroDisney—
Things Are Better Now at Disneyland Resort Paris.
The case analysis will be due on July 13 at 11.59 pm. NO LATE
CASES ANALYSES WILL BE ACCEPTED. You will submit the
case analysis via Blackboard.
PARIS,
FRANCE
Title IX, Sexual Assault
and Gender Violence
Policy USI does not tolerate acts of sexual
misconduct, including sexual harassment
and all forms of sexual violence. If you
have experienced sexual misconduct, or
know someone who has, you may seek
help by contacting USI’s Title IX
Coordinator, Carrie Lynn, at 812-464-
1703 or at [email protected]. It is
important to know that federal
regulations and University policy require
faculty to promptly report incidences of
potential sexual misconduct known to
them to the Title IX Coordinator. The
University will work with you to protect
your privacy by sharing information with
only those who need to know to ensure
we can respond and assist. If you are
seeking help and would like to speak to
someone confidentially, you can make
an appointment with a counselor in the
University Counseling Center by calling
812-464-1867. Find more information
about sexual violence, including campus
and community resources at Sexual
Assault Prevention and Response
Privacy Policies &
Accessibility Statements For detailed information about the
privacy policies and accessibility
statements of the course technologies,
please visit USI Online Learning Support
Services
Counseling Center
The Counseling Center is open every
Monday through Friday from 8:00 am to
4:30 pm CST. You’ll find the Counseling
Center in the Orr Center, Room 1051;
their phone number is 812-464-1867 USI
Counseling Center
C) COPRODUCTION-GLOBAL INFORM
Each week, we will have some students inform us on some current global
issues. Each of you will get a chance to bring forward at least one global
issue throughout the course session. I will randomly allocate the dates for
you to post your topic as the course session goes by. When it’s your turn to
lead the discussion. You will be required to post a topic on Blackboard
discussion forum and pose 3 discussion questions. The other students need
to read about this topic and are expected to make comments on that topic
via the discussion forum. These comments will count toward your
participation points. Mention how the issue is related to a topic being
covered in class.
Could be:
1. Global technology trend e.g. privacy issues
2. Economic opportunity and employment issues
3. Global warming and climate change issues
4. Violence/conflict resolution issues
5. World trade and tourism issues
6. Corruption in governance systems
7. Poverty
8. Terrorism ETC.
Discussion points
Which countries are affected?
How businesses are being affected?
Any changes required in the marketing strategies of international
firms?
If so, suggest solution/changes to address the issue
This section allows you to
contribute to the class by posting
a topic of discussion. One of the
keys to successful global
marketing is staying informed
about issues that are happening
around the world. Political
changes e.g. change of leadership,
disease outbreaks such as the
recent Coronavirus are examples
.of issues that might influence
international marketing
strategies.
Romain College of Business building
D) PARTICIPATION Students have better learning experience if they participate in class discussion. Also, students make better grades when they read class chapters thoroughly.
Class discussions will be conducted on a Blackboard Forum. Your coproduction grade will be worth 40 points. Each comment you make will be counted as 4 points. Every week, you are required to make two comments, one addressing the questions that I will post and the other comment addressing questions posted by your course mates or within the Global inform forum. Thus, to receive all 40 points on participation, you will need to make 8 comments over the course of this second summer session (8 comments x 5 weeks= 40). Any extra comments made will earn 1 bonus point up to 5 bonus points per week. However, redundant and mindless comments do not count.
Additional Student
Resources The university provides a comprehensive
range of support services and activities
for students. Please refer to Student
Support Services for detailed
information regarding academic
advising, registration, financial aid,
student affairs, counseling, career
services, etc.
University Health Center
The University Health Center is a full-
service clinic offering medical services
and health-related information to
students, faculty, and staff. It located in
the lower level of the Health Professions
Center and is open Monday through
Friday, 8 am to 4:30 pm CST. Click on this
link to learn more about the Health
Services offered at USI, or to make an
appointment, please call 812-465-1250.
Financial Aid Office
Information about current or future
financial aid (including the implications
of withdrawal from courses) can be
obtained from the University Financial
Aid Office. The office open is every
Monday through Friday from 8:00 am to
4:30 pm CST; phone 812-464-1767, or
email them at [email protected]
Student Basic Needs
Students who have difficulty affording
food on a regular basis or lack a safe
place to live and believe this may affect
their class performance are encouraged
to contact the Dean of Students Office.
A list of resources can also be found at
USI Financial Wellness Resources.
COURSE SCHEDULE
WEEK Monday Tuesday Wednesday Thursday Friday
PART ONE INTRODUCTION TO INTERNATIONAL MARKETING
WEEK 1 June 15 June 16 June 17 June 18 June 19
Chapter 1: Scope and Challenge of International Marketing Chapter 2: Dynamic Environment of International Trade
PART 2 THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS
WEEK 2 June 22 June 23 June 24 June 25 June 26 Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems
PART 3 ASSESSING GLOBAL MARKET OPPORTUNITIES
WEEK 3 June 29 June 30 July 1 July 2 July 3 Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Economics Development and the Americas
PART 3 CONTINUED
ASSESSING GLOBAL MARKET OPPORTUNITIES
WEEK 4 July 6 July 7 July 8 July 9 July 10 Chapter 10: Europe, Africa, and the Middle East
Chapter 11: The Asia Pacific Region
PART 4
DEVELOPING GLOBAL MARKETING STRATEGIES WEEK 5 July 13 (Case
analysis due) July 14 July 15 July 16 July 17
Chapter 12: Global Marketing Management Chapter 13: Products and Services for Consumers
Chapter 16: Integrated Marketing Communications and International Advertising
THIS SYLLABUS IS SUBJECT TO CHANGE BY THE PROFESSOR WITH NOTICE TO THE STUDENTS
First Day Access Details: International
Marketing Textbook
Read me first!!!! 1. First day option for the book will cost be $99.07.
2. Please be aware if you choose to purchase a hard
copy of the textbook from another source, you must
opt-out of the First Day Access to avoid having your
student account charged the price of the textbook.
3. If you do not choose to opt-out by June 19, @
11:59 PM, Central Time the cost of these
materials will be automatically charged to your
student account.
4. Please keep in mind, hard copies of this book are not
available for purchase in the Campus Store and it
will be the student’s responsibility to get access to
the necessary materials should they choose to opt-
out.
5. For additional information about the First Day
Access program, please go to:
https://www.usi.edu/campusstore/first-day-access/students/.
Option 1 OPT-IN: To start access to the book follow the
following steps
Option 2 OPT-OUT: To opt-out of first-day access please follow the below steps:
What is First Day Access? This means you have access
to the course textbook from
the first day of class.
1. Go to the "First Day Access" tab in the class's Blackboard menu.
2. Go to--> Click on this link to go to Connect. Where you'll access an e-copy of the textbook
Enter you USI'e email address to access the
e-copy of the textbook
1. Go to the "First Day Access" tab in the class's Blackboard menu.
2. Click on "First Day Access Opt-Out or Access Materials" link.
3. Scroll to the “I want to opt out of access to all required materials for this course” (the exact phrase may be slightly
different, but it should be clearly labelled).
4. Follow the instructions for opting out.
Opt out option