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Course: Marketing, Management and Entrepreneurial Principles Secondary Course Number: 8827120

Textbook: Marketing Essentials 2012 and Marketing Management Knowledge and Skills (11th Edition) Edition: 2012

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UNIT/ORGANIZING PRINCIPLE: : Entrepreneurial & School Based Enterprise

PACING: 18 Weeks Unit Number: 1

ESSENTIAL

QUESTIONS:

1. What economic principles serve as foundations for marketing functions?

2. What mathematical and reading skills are necessary for an employee to have to succeed in the

workplace?

3. What skills are needed in order to operate a business?

4. What are current business opportunities?

STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES

32. Apply Economic Principles to Marketing 33. Apply product and service technology

32.01 Explain economic trends as they relate to marketing. 32.02 Explain role of the profit motive in the marketing of products. 32.03 Explain role of marketing in a free enterprise system. 32.04 Describe channels of distribution for marketing. 32.05 Apply economic concepts to marketing including pricing, risk, productivity, competition, and cycles. 33.01 Demonstrate appropriate techniques

Unit 3- Chapter 5: The Free Enterprise System (Marketing Essentials 2012)

Unit 7- Chapter 21: Channels of Distribution

Unit 4- Chapter 9: Technology for Marketing



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34.0 Demonstrate merchandising skills appropriate for marketing

and terminology for selling.

33.02 Demonstrate principles in the marketing of products

33.03 Discuss inventors and entrepreneurs who have had a major influence on the marketing industry.

33.04 Identify past, present, and future marketing products, styles, and services. 34.01 Supervise basic stock keeping techniques, such as sorting by color, size, and/or classification; and cleaning merchandise fixtures. 34.02 Supervise initiatives in maintaining stock, such as re-hanging merchandise, studying hang tags, and restocking merchandise. 34.03 Demonstrate sales promotion technique of locating advertised

(Marketing Essentials 2012) UNIT 6- Chapter 18: Visual Merchandising and Display (Marketing Essentials 2012)



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35. Implement Marketing Operational Techniques

merchandise on the selling floor. 34.04 Demonstrate techniques to perform a merchandise inventory. 34.05 Assist in preparation of merchandise displays by demonstrating knowledge of design principles and elements, kinds of displays, patterns of arrangement, color principles, and appropriate displays for given types of merchandise. 34.06 Plan a promotional campaign for a product or line to include types of media, promotional mix, and evaluation of effectiveness. 34.07 Demonstrate ability to follow a floor plan. 35.01 Implement accident prevention techniques in work

Unit 11- Chapter 34: Risk Management (Marketing



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36. Demonstrate proficiency in applying higher level mathematical skills unique to marketing

situations. 35.02 Demonstrate receiving and checking techniques. 35.03 Demonstrate techniques to prevent security problems, including correct procedures for recognizing and monitoring potential shoplifters. 35.04 Demonstrate procedures relative to employees’ role in preventing internal loss. 35.05 Implement guidelines that address concerns and issues that relate to the operation of a business including safety practices. 35.06 Conduct an orientation for new employees. 36.01 Collect and analyze sales information to determine stock turnover and stock-sales

Essentials 2012) Unit 11- Chapter 34: Risk Management (Marketing Essentials 2012) UNIT 5- Chapter 16: Using Math in Sales (Marketing Essentials 2012)



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ratio for merchandise. 36.02 Apply standard industry formula to determine markup and markdown on merchandise or service. 36.03 Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice 36.04 Determine amount of merchandise to be reordered utilizing model stock by collecting, organizing, representing, and interpreting data and predicting outcomes. 36.05 Complete pricing problem involving fixed or variable pricing, odd-cent pricing, and loss leader pricing. 36.06 Calculate sales productivity. 36.07 Calculate sales per hour.

Unit 8- Chapter 27: Pricing Math (Marketing Essentials 2012)



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37. Apply promotional planning techniques and procedures to product marketing

36.08 Calculate average items and average dollars per transaction. 37.01 Analyze role of promotion in marketing and merchandising. 37.02 Develop a promotion plan for a given product or situation. 37.03 Develop a promotional mix for a product. 37.04 Identify the market(s) for the promotion plan. 37.05 Prepare a promotional calendar of events. 37.06 Prepare a written advertisement layout. 37.07 Select and evaluate a variety of advertising media to carry the advertising message. 37.08 Apply steps

Unit 6- Chapter 17: Promotional Concepts and Strategies (Marketing Essentials 2012)



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38. Apply entrepreneurial concepts to marketing

involved in planning and setting up displays. 37.09 Identify factors to consider when evaluating completed displays. 37.10 Differentiate between promotional displays and institutional displays. 37.11 Implement strategies to be used for public relations. 37.12 Establish promotion plan sales quotas and incentives. 37.13 Evaluate the overall promotion plan. 38.01 Describe importance of entrepreneurship to related industries. 38.02 Analyze advantages and disadvantages of self-employment. 38.03 Analyze risks involved in ownership of

UNIT 11- Chapter 33: Entrepreneurial Concepts (Marketing Essentials 2012)



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39. Apply marketing management principles to a business

a business. 38.04 Analyze advantages and disadvantages of the primary forms of business ownership. 38.05 Discuss future prospects for entrepreneurship and intrapreneurship in marketing. 38.06 Assess education, aptitudes, attitudes, and skills recommended for entrepreneurs and intrapreneurs. 38.07 Assess personal potential to become an entrepreneur and/or intrapreneur. 38.08 Develop a plan to establish and open a business. 39.01 Explain marketing management functions. 39.02 Explain how a marketing manager manages people, ideas, time, money, and

Unit 11- Chapter 34: Risk Management (Marketing Essentials 2012)



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materials. 39.03 Explain why effective communication is critical to the marketing manager. 39.04 Apply the steps in the management problem-solving process. 39.05 Demonstrate strategies the marketing manager can use to motivate employees. 39.06 Evaluate how the marketing concept influences marketing. Develop a marketing plan.

UNIT/ORGANIZING PRINCIPLE: International Marketing & Career Planning PACING: 18 weeks Unit Number: 2

ESSENTIAL

QUESTIONS:

1. What are current global trends?

2. How does technology aid marketing functions?

3. What skills are required to be employable in marketing?




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UNIT/ORGANIZING PRINCIPLE: PACING: Unit Number: 3

ESSENTIAL

QUESTIONS: 1.




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ESSENTIAL

QUESTIONS: 1.




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ESSENTIAL

QUESTIONS: 1.




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ESSENTIAL

QUESTIONS: 1.




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UNIT/ORGANIZING PRINCIPLE: International Marketing & Career Planning

PACING: 18 Weeks Unit Number: 2

ESSENTIAL

QUESTIONS:

1. What are current global trends?

2. How does technology aid marketing functions?

3. What skills are required to be employable in marketing?


40. Analyze global trends in marketing

40.01 Compare and contrast global marketing trends in selected industries 40.02 Analyze impact of global marketing. 40.03 Identify foreign markets and distributors. 40.04 Analyze multicultural influences on global marketing trends. 40.05 Demonstrate methods of researching specific global markets. 40.06 Discuss the role of the Internet in facilitating global marketing.

Marketing Essentials Unit 2- Chapter 4 Marketing Management Knowledge and Skill Chapter 13 Marketing Essentials Unit 1- Chapter 2 Marketing Internship Project - SWOT Analysis

Marketing & Business Administration Research and Curriculum Center (MBAResearch) - Marketing Education Resource Center (MarkEd) http://www.mbaresearch.org/ MEA - Marketing Education Association http://www.nationalmea.org/

41. Demonstrate applications of technology to

41.01 Demonstrate mastery of computers and technology currently used in marketing.

Marketing Essentials Unit 4- Chapter 9: Technology of Marketing

InDesign Certification Marketing Management

http://www.mbaresearch.org/

http://www.nationalmea.org/



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marketing

41.02 Identify use of satellite transmissions in marketing training. 41.03 Demonstrate use of the computer and information networks in marketing.

Marketing Essentials Unit 7- Distribution Ch. 21-24

Knowledge and Skill Case 2 Apple, Inc. 2010

42. Apply a career plan to marketing

42.01 Develop a plan for pursuing a specific career in marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goals in the chosen career. 42.02 Demonstrate competencies required for career sustaining and mid-level management positions in a chosen marketing field. 42.03 Demonstrate specific technology applications related to the student’s marketing career plan. 42.04 Develop forms of documentation for inclusion in a marketing career portfolio.

Marketing Essentials Unit 12 – Chapter 37 Identifying Career Opportunities, Chapter 38 Finding and Applying for a Job

DECA - For Secondary students. Delta Epsilon Chi (DEX) - For Postsecondary students http://www.fldeca.org/

http://www.fldeca.org/

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