COURSE OUTLINE

BRAND MANAGEMENT WHICH ENSURE STRONG EQUITY

BASICS ON BUSINESS

NEW DEFINITION OF MARKETING

INNOVATION AND BRANDING

THE THREE VITAL COMPONENTS OF

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FEES : BDT 7500/PERSON

TRAINING DATE : FEBRUARY 03, 2018

Mr. Mushtaque Ahmed, CEO, NetValue Institute of Brand Management (NIBM) has 21 years of experience in creating and building brands in a Multinational Company, and 20 more years as an entrepreneur.

He is also teaching at Institute of Business Administration, Dhaka University for the last 17 years as an adjunct faculty for BBA, MBA & EMBA students, for Brand Management, Integrated Marketing Communications and Global Business subjects.He is an executive member of Bangladesh Marketing Society and associated with Bangladesh Brand forum, ever since itʼs inception in 2007.

Mr. Sabbir Hasan Nasir is one of the most prominent business professionals in Bangladesh. He is currently the Executive Director of ACI Logistics Limited (SHWAPNO). Mr. Nasir manages the business with vibrant skillset, and initiates analytical ability to work with details. Under his leadership, SHWAPNO has emerged as a giant corporate brand even after being a late entrant inthe industry.

A graduate from BUET, Sabbir Hasan Nasir completed his MBA from IBA, Univer-sity of Dhaka. He started of his career as a Senior Efficiency Officer at Bata Shoe in 1996. In his more than 2 decade long career, Mr. Nasir has worked at various multinational and local companies including Bata Shoe Company Bangladesh Ltd, Dekko Accessories, Tetra Pack, Road Map Limited, Otobi and has enormously revolutionized the field of brand, retail, sales, strategy and marketing. Recently Mr. Sabbir has successfully completed studying Management Strategy on Innova-tion and Technology from MIT Sloan School of Management.

KEY RESOURCE PERSON

KEY RESOURCE PERSON

MR. MUSHTAQUE AHMED

SABBIR HASAN NASIR

OTHER INDUSTRY EXPERTS WILL ALSO TAKE SESSIONS

CONTACT DETAILSCell: 01973443330, 01925969444E-mail: training@bangladeshbrandforum.comwww.bangladeshbrandforum.comBANGLADESH BRAND FORUMAdvanced Centre (Level 3), 176, Gulshan North AvenueGulshan-2, Dhaka-1212, Bangladesh.

Institute of Brand Management

In Association With