Instructor: Muhammad Zeb Khan

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ucp business schooluniversity of central Punjab Lahorecourse outlineResearch MethodologyInstructor:

Dr. Zia UllahOffice

C-103Contacts:

dr.ziaullah@ucp.edu.pk

0300 44 73 269Course objectives:

This course is designed to: Familiarize students with the fundamental concepts and jargons used in research. Highlight the research process with special emphasis on the methods of research, data collection, and data analysis.

Equip students with the skills of critical and analytical thinking by challenging them to identify and investigate business problems scientifically.Strategy:

To accomplish the above objectives, an interactive teaching methodology will be used. Each student will have to contribute meaningfully to the learning processes by raising pertinent questions in the class and completing assignments.

Evaluation criteria:

Class participation & Quiz

10 marks Mid-term exam.

25 marks

Final-term exam.

35 marks

Research Study

30 marks

Guidelines:

1. Each student has to demonstrate a responsible behavior in the class by being productive, cooperative, and disciplined.

2. Irrelevant discussion in the class and using rubbish material in presentations should be avoided as they will mark down the overall performance of the students.

3. The students must develop analytical skills and demonstrate the same in exam. Papers.

4. Each student will be required to develop a research study on any area of his/her interest..Course outline

S. No.TopicsHours

1Introduction:

Research Defined Scientific Method of Research Hallmarks of Science Research process 3

2Language/issues in Research: Concepts Variables Types of Variables Operationalisation Hypothesis: Characteristics and Types Null Hypothesis: Type I and Type II errors6

3Theory: Meaning Theory and Research

Theoretical Framework3

4Research Process:

Problem identification Literature review Developing hypotheses Data collection Data analysis Reporting results

6

5Measurement:

Validity Reliability Factors affecting validity and reliability6

6Research Designs:

Survey

Field

Experimental6

7Sampling:

Basic concepts

Procedure

Methods6

8Data Collection Methods:

Observation

Questionnaire

Interview3

9Data Analysis:

Coding

Tabulation

Interpretation3

10Report writing:

Qualities

Integral parts

Research proposal3

Readings:

Sekaran, Uma. (2000) Research Methods for Business: A Skill Building Approach Fourth Edition

Cooper, Donald R., Emory C. William (1995) Business Research Methods. National Books Foundations Islamabad.

Good Luck