Course Overview

Sense8 Training

Course Overview

What to expect

Sense8 Training

a Brand or Product Manager?a Performance Specialist?a Digital Marketer looking for a career boost?Interested in Programmatic?

Then this Google Marketing Platform Deep Dive Training is for you!2 Days of intensive training, getting you through the Google Marketing Platform platformsEach day contains theory and practice and end with home assignment

Are you...

Course Overview

The programmatic stack and its component platformsKey features and main differentiatorsIntegration with other platforms (GA 360); the two sides of AttributionAdvantages of buying media programmatically

Google Marketing PlatformAdServing role unification strategy;benefits of tracking everything into one placehow to track everything

Day 1

Tracking strategy, tags, pixelstypes of floodlights and variableshow to set up, implement and verify floodligts (practice)app trackingbest practices

Studio for Rich Media

Linking accounts; Rich Media functionalitiesexamplesDynamic Creativefeed structure, examples

Planning, campaign structure and setupthinking about the structure; naming conventionsetting up a campaign (practice)

Programmatic intro

Course Overview

Display & Video 360Account structureIO, types of LI, priorities, bidding strategiesTypes of available data, audiences and targeting options

Inventory Deal TypesCampaign strategies and best practiceprospecting & retargeting (practice)formats - native

Search Ads 360

Setup and basicsCampaign managementad copy experiments, landing page tests (practice)business dataBid Strategies & Measurement

Measurement and reporting Inventory availability, Audience Performance and Composition (practice)

Day 2

Course Overview

Course CertificationsYou will receive a certificate at the end of the course (if an average of 80% or more is obtained across the assignments and research project) and a virtual badge to add to your website, blog, email signature or social network.