course overview ta-c502
TRANSCRIPT
COURSE OVERVIEW
Social Media Skills for Business Marketing and Networking
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
Make social media work for you! Learn to use social media effectively to enhance your web presence, engage with your customers, and support
your business marketing and networking goals.
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
Having social media on your side can go a long way in building and enhancing your web presence, strengthening your reputation, and connecting with your current and future customers. Social media can also be a productivity or reputation nightmare, if it’s not managed appropriately.
Why Social Media Strategy?
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
Familiarize: Before diving into creating your social media strategy, make sure you have answers to all your questions about how to use different social media platforms according to their strengths.
Understand: To select the right tools and work with them, you need to get to know them well. Learn some of the fundamentals of social media skills.
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
This course will help you…
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
Dig Deeper: Based on real-life examples and expert recommendations, identify the right approach to social media marketing that fits your business.
Question: Review and critique different examples of social media marketing efforts, and identify what works and what doesn’t – and why.
Make Your Own: Build an executable and scalable social media marketing strategy for your company’s specific needs and goals.
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
The benefits of implementing a solid social media strategy that reflects your business missions and values are manifold, including: cost and time saving for your team, building customer loyalty, and opportunities to engage your community in a creative way.
Actionable Strategy for Your Business
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
• You will utilize one of the most valuable resources you have – time – in an efficient and effective way to invest in social media marketing and networking efforts.
• Over time, you will build a social media presence that helps your business goals.
• Your marketing efforts will be enhanced by improved relationships with your audience.
• Social media becomes a natural and useful part of your overall customer relations and community-building efforts.
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
You will explore key questions on social media skills that will help you maximize social opportunities, and on how to craft an effective social media marketing strategy for your business.
Key Questions to Explore
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
Supercharge your learning through practical insights from our experts, who will address social media myths and realities, share lessons from brands with successful social strategies, and help make it easier for you to navigate the world of social media for
business marketing and networking.
Practical Insights from Experts
INTRODUCTION
LEARNING OBJECTIVES
PERFORMANCEOUTCOMES
QUESTIONS & EXAMPLES
Professional Skills Training for Sustainable Solutions | www.trainingaid.org
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