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SINGHANIA UNIVERSITY

SINGHANIA UNIVERSITY 1

Course Structure

&

Syllabus for

Master of Business Administration

(M.B.A) In

Operations Management



Introduction

A master of business administration (MBA) is a graduate degree that

provides theoretical & practical training to help graduates gain better

understanding of general business management functions.

This degree focuses mainly on accounting, finance & marketing.

Objective

1. To provide the country a steady stream of competent young men &

women with necessary knowledge, skills, values & attitudes to occupy

positions of management & administration in business, industry, public

system & the government.

2. To impart the students latest & relevant knowledge from the field of

management theory & practice.

3. To provide opportunities to the students for developing necessary

managerial skills.

4. To impart/ develop the right kind of values & attitude to function

effectively in managerial/ administrative positions.



Course Structure

Semester 1 - Subject Code

Subject Name Examination Credits

MBAOM11 Accounting for Business Decision

Theory 6

MBAOM12 Basic of Marketing Theory 6 MBAOM13 Business Research Methods Theory 6

MBAOM14 Economics Analysis for Business Decisions

Theory 6

MBAOM15 Legal Aspects of Business Theory 6 MBAOM16 Organizational Behavior Theory 6



MBAOM21 Decision Science Theory 6 MBAOM22 Financial Management Theory 6 MBAOM23 Human Resource Management Theory 6

MBAOM24 Marketing Management Theory 6 MBAOM25 Management Information

System Theory 6

MBAOM26 Operation & Supply Chain Management

Theory 6





MBAOM31 Strategic Management [C] Theory 6 MBAOM32 Enterprise Performance

Management [C] Theory 6

MBAOM33 Startup & New Venture Management [C]

Theory 6

MBAOM34 Planning & Control of Operations [S]

Theory 6

MBAOM35 Introduction to Production & Operation Management [S]

Theory 6

MBAOM36 Business Planning & Project Management [S]

Theory 6



MBAOM41 Managing for Sustainability [C] Theory 6 MBAOM42 Entrepreneurship Development

[C] Theory 6

MBAOM43 Event Management [C] Theory 6

MBAOM44 Operations Strategy & Research [S]

Theory 6

MBAOM45 Total Quality Management [S] Theory 6 MBAOM46 Enterprise Resource Planning &

Management [S] Theory 6

C – Compulsory Subject

S – Specialization Subject



Semester 1:

1. Accounting for Business Decision (MBAOM11)

Description of the Units included in the above subject:

Unit

No.

Unit Name Description

1 Basic Concepts Meaning of Business decisions & importance of business

decisions. Forms of business organizations, meaning of

accounting, basic concepts, terms used in business

accounting. Types of accounts, journal, ledger & trial balance.

Accounting equations & users of accounting information.

Accounting concepts & conventions. Difference between

financial, cost accounting & management accounting, Use &

applicability of Tally in accounting.

2 Understanding of

Financial

Statements

Meaning of Financial statements. Importance & objectives of

financial statements. Preparation of final accounts of sole

proprietary firm. Making financial decisions on the basis of

financial statements.

3 Cost Accounting Basic concepts of cost accounting. Objectives of Cost

Accounting, Classification & analysis of costs, Relevant &

irrelevant costs, differential costs, sunk costs, Preparation of

Simple Cost sheet.

4 Cost Control Material cost control, Procurement, Pricing of issues,

Inventory control techniques, Fixation of various levels,

Economic order quantity, material losses, Labor cost control,

time keeping & time booking, Overheads, Collection,

Classifications, allocation & apportionment of overheads.

5 Decision making

tools

Marginal costing, Break-even point, Cost Volume Profit

analysis, Optimizing product mix, Pricing decisions. Budgeting

- Cash & Flexible budgets only, Standard costing – Material &

Labor Variances only



Topics | Accounting for Business Decision (MBAOM11)

Unit Sub Unit Topic

1 1.0 Basic Concept

1.1 Business Decisions

1.2 Financial Accounting

1.3 Journal

1.4 Ledger

1.5 Trial Balance

1.6 Basic Accounting Concepts & Convention & Principles

1.7 Relation between Financial, Cost & Management Accounting

1.8 Use & Applicability of Tally in Accounting

2 2.0 Understanding of Financial Statements

2.1 Financial Statements

2.2 Preparation of Final Accounts of Sole Proprietary Firm/ Business

2.3 Financial Decisions on the Basis of Financial Statements

3 3.0 Cost Accounting

3.1 Concept of Cost

3.2 Classification & Analysis of Cost

3.3 Elements of Cost

3.4 Cost-sheet



4 4.0 Cost Control

4.1 Material Cost Control

4.2 Pricing of Material Issues

4.3 Inventory Control Techniques

4.4 Economic Order Quantity & Fixation of Various Levels

4.5 Material Losses

4.6 Material Losses

4.7 Overheads

4.8 Apportionment of Overheads

5 5.0 Decision-making Tools

5.1 Marginal Costing

5.2 Break Even Analysis

5.3 Cost Volume Profit Analysis

5.4 Optimizing Product Mix

5.5 Pricing Decisions

5.6 Make or Buy Decisions

5.7 Budgeting

5.8 Standard Costing

5.9 Variance Analysis



Semester 1:

2. Basic of Marketing (MBAOM12)


Unit

No.


1 Introduction to

Marketing

1.1 Definition & Functions of Marketing: Scope of

Marketing,

Core concepts of marketing such as Need, Want, Demand,

Customer Value, Exchange, Customer & Consumer,

Customer Satisfaction, Customer Delight, Customer

Loyalty, Marketing v/s Market

1.2 Markets: Definition of Market, Competition, Key

customer markets, Marketplaces, Market spaces,

Metamarkets

1.3 Company Orientation towards Market Place: Product,

Production, Sales, Marketing, Societal, Transactional,

Relational, Holistic Marketing Orientation. Selling versus

Marketing. Concept of Marketing Myopia.

1.4 Introduction to the Concept of Marketing Mix: Origin &

Concept of Marketing Mix & Definitions of 7Ps.People,

Processes & Physical Evidence

1.5 New Marketing Realities: Major Societal Forces, New

Consumer Capabilities & New Company Capabilities.

2 Consumer Behavior 1.1 Definition & Functions of Marketing: Scope of

Marketing,

Core concepts of marketing such as Need, Want, Demand,

Customer Value, Exchange, Customer & Consumer,

Customer Satisfaction, Customer Delight, Customer

Loyalty, Marketing v/s Market



1.2 Markets: Definition of Market, Competition, Key

customer markets, Marketplaces, Market spaces,

Metamarkets

1.3 Company Orientation towards Market Place: Product,

Production, Sales, Marketing, Societal, Transactional,

Relational, Holistic Marketing Orientation. Selling versus

Marketing. Concept of Marketing Myopia.

1.4 Introduction to the Concept of Marketing Mix: Origin &

Concept of Marketing Mix & Definitions of 7Ps.People,

Processes & Physical Evidence

1.5 New Marketing Realities: Major Societal Forces, New

Consumer Capabilities & New Company Capabilities.

3 Marketing

Environment

3.1 Concept of Environment: Macro & Micro, Need for

analyzing the Marketing Environment

3.2 Macro Environment: Analyzing the Economic, Socio

cultural, Demographic, Political – Legal - Regulatory,

Technical, Environmental environments.

3.3 Linkage of Marketing Function with all functions in the

Organization.

3.4 Concept of Market Potential & Market Share

4 Segmentation, Target

Marketing &

Positioning

4.1 Marketing as Value Delivery Process: Traditional &

modern approaches

4.2 Segmentation: Definition, Need for segmentation,

Benefits of segmentation to marketers, Bases for market

segmentation of consumer goods & industrial goods,

Criteria for effective segmentation.

4.3 Levels of Market Segmentation: Segment Marketing,

Niche Marketing, Local Marketing, Mass Marketing.

4.4 Target Market: Concept of Target Market & criteria for

selection of target market

4.5 Positioning: Concept of Differentiation &Positioning,

Introduction to the concepts of Value Proposition & USP.



5 Product: The first

Elements of

Marketing Mix

5.1 Product: Meaning of product, Goods & Services

Continuum,

Classification of consumer products – Convenience,

Shopping, Specialty, Unsought, classification of industrial

products – material & parts, capital items, supplies &

services

5.2 Product Levels: The customer value hierarchy

5.3 Product Mix: Width, Depth, Consistency & Product line.



Topics | Basic of Marketing (MBAOM12)

Unit Sub Unit Topic

1 1.0 Introduction to Marketing

1.1 Markets

1.2 Marketing

1.3 Company orientation towards market place

1.4 Marketing Mix

1.5 New Marketing Realities

2 2.0 Consumer Behavior

2.1 Five Steps of Buyer Decision Process

3 3.0 Marketing Environment

3.1 Factor Constituting Marketing Environment /Types of Marketing Environment

3.2 Linkage of Marketing Functions with all Functions in Organization

3.3 Concept of Market Potential & Market Share

4 4.0 Segmentation, Target Marketing & Positioning

4.1 Marketing Value as Delivery Process

4.2 Segmentation, Target Marketing & Positioning/STP

4.3 Segmentation

4.4 Target Market

4.5 Positioning



5 5.1 Product: The first Elements of Marketing Mix

5.2 Product

5.3 Product Level (Customer Value Hierarchy)

5.4 Product Mix



Semester 1:

3. Business Research Methods (MBAOM13)


Unit

No.


1 Foundations of

Research

1.1 Research: – Definition, Why study Business Research?

What is good research? Decision Support, Business Intelligence,

Research applications in functional areas of Business, Emerging

trends in Business research.

1.2 Research & the Scientific Method: Characteristics of

scientific method.

1.3 Steps in Research Process

1.4 Concept of Scientific Enquiry: - Formulation of Research

Problem – Management Question – Research Question –

Investigation Question

1.5 Research Proposal: – Elements of a Research Proposal,

Drafting a Research Proposal, Evaluating a research proposal

(Students are expected to draft & evaluate a real life research

proposal)

2 Research Design 2.1. Concept, Features of a good research design, Use of a

good research design

2.2. Qualitative research & Quantitative research approaches,

Comparison - Pros & Cons of both approaches.

2.3. Exploratory Research Design: Concept, Types: Qualitative

techniques - Projective Techniques, Depth Interview,

Experience Survey, Focus Groups, Observation.

2.4. Descriptive Research Designs: Concept, types & uses.

Concept of Cross-sectional & Longitudinal Research

2.5. Experimental Design: Concept of Cause, Causal

relationships, Concept of Independent & Dependent variables,



concomitant variable, extraneous variable, Treatment, Control

group. (Elementary conceptual treatment expected)

2.6. Hypothesis: Qualities of a good Hypothesis –Framing Null

Hypothesis & Alternative Hypothesis. Concept of Hypothesis

Testing - Logic & Importance

3 Measurement &

Data

3.1. Concept of Measurement: what is measured? Problems in

Measurement in management research - Validity & Reliability.

Levels of measurement - Nominal, Ordinal, Interval, Ratio.

3.2. Attitude Scaling Techniques: Concept of Scale – Rating

Scales viz. Likert Scales, Semantic Differential Scales, Constant

Sum Scales, Graphic Rating Scales – Ranking Scales – Paired

Comparison & Forced Ranking - Concept & Application.

3.3. Types of Data - Secondary Data: Definition, Sources,

Characteristics, Searching world wide web for data, Issues to be

considered for secondary data, sufficiency, adequacy,

reliability, consistency.

3.4. Types of Data - Primary Data: Definition, Advantages &

disadvantages over secondary data,

3.5. Questionnaire Method: Questionnaire Construction -

Personal Interviews, Telephonic survey Interviewing,

Email/Internet survey, online survey sites, their utility,

constraints

4 Sampling 4.1. Basic Concepts: Defining the Universe, Concepts of

Statistical Population, Sample, Characteristics of a good sample.

Sampling Frame (practical approach for determining the sample

frame expected), Sampling errors, Non Sampling errors,

Methods to reduce the errors, Sample Size constraints, Non

Response.

4.2. Probability Sample: Simple Random Sample, Systematic

Sample, Stratified Random Sample, Area Sampling & Cluster

Sampling.

4.3. Non Probability Sample: Judgment Sampling, Convenience

Sampling, Purposive Sampling, Quota Sampling & Snowballing

Sampling methods. Determining size of the sample - Practical



considerations in sampling & sample size, (sample size

determination formulae & numerical not expected)

5 Data Analysis &

Report Writing

5.1. Data Analysis: Editing, Coding, Univariate analysis -

Tabular representation of data, frequency tables, Construction

of frequency distributions & their analysis in the form of

measures of central tendency – Mean, Median & Mode; their

relative merits & demerits,

5.2. Graphical Representation of Data: Appropriate Usage of

Bar charts, Pie charts, Histogram, Leaf & stem, Candle stick, Box

plots. (Use of MS Excel)

5.3. Bivariate Analysis: Cross tabulations, Use of percentages,

Bivariate Correlation Analysis - meaning & types of correlation,

Karl Person’s coefficient of correlation & spearman’s rank

correlation; Scatter plots, Chi-square test including testing

hypothesis of association, association of attributes. (Formulae

& calculation are not expected. Interpretation of the given data

& scenario analysis is expected for appropriate managerial

decision inferences to be drawn.)

5.4. Linear Regression Analysis: Meaning & two lines of

regression; relationship between correlation & regression co-

efficient (Formulae & calculation are not expected.

Interpretation of the given data & scenario analysis is expected

for appropriate managerial decision inferences to be drawn.)

5.5. Test of Significance: Small sample tests: t (Mean,

proportion) & F tests, Z test, Non parametric tests: Binomial

test of proportion, Randomness test; Analysis of Variance: One

way & two way Classifications (Formulae & calculation are not

expected. Interpretation of the given data & scenario analysis is

expected for appropriate managerial decision inferences to be

drawn.)

5.6. Research Reports: Structure of Research report, Report

Writing & Presentation.



Topics | Business Research Methods (MBAOM13)

Unit Sub Unit Topic

1 1.0 Foundations of Research

1.1 Research

1.2 Business Research

1.3 Scientific Method

1.4 Formulation of Research Problem

1.5 Research Proposal

2 2.0 Research Design

2.1 Types of Research Design

2.2 Hypothesis

3 3.0 Measurement & Data

3.1 Measurement

3.2 Attitude Scaling Techniques

3.3 Data Collection

3.4 Sources of Data

3.5 Questionnaire Method

4 4.0 Sampling

4.1 Types of Sampling

4.2 Sampling Size



5 5.0 Data Analysis & Report Writing

5.1 Data Processing

5.2 Data Analysis

5.3 Univariate Analysis

5.4 Graphical Representation of Data (Using MS-Excel).

5.5 Bivariate Analysis

5.6 Regression

5.7 Test of Significance

5.8 Analysis of Variance

5.9 Research Reports: Writing & Presentation



Semester 1:

4. Economics Analysis for Business Decisions (MBAOM14)


Unit

No.


1 Basic Concepts

of Economics

Introduction to Economics , Basic Economic Problem, Circular

Flow of Economic Activity , Nature of the firm - rationale,

objective of maximizing firm value as present value of all future

profits, maximizing, satisficing, optimizing, principal agent

problem, Accounting Profit & Economic Profit , Role of profit in

Market System , Adam Smith & Invisible Hand.

2 Demand

Analysis &

Forecasting

Determinants of Market Demand at Firm & Industry level –

Elasticity of Demand - Market Demand Equation – Use of

Multiple Regression for estimating demand – Case study on

estimating industry demand (formulating equation & solving

with the aid of software expected)

Demand & Supply: Market Equilibrium – Pricing under

Perfect competition, monopolistic competition, Case study on

pricing under monopolistic competition, Oligopoly - product

differentiation & price discrimination; price- output decision in

multi-plant & multi-product firms.

3 Cost Concepts Cost Concept, Opportunity Cost, Marginal, Incremental &

Sunk Costs, Cost Volume Profit Analysis, Breakeven Point, & Case

Study on marginal costs.

Risk Analysis & Decision Making: Concept of risk,

Expected value computation, Risk management through

Insurance, diversification, Hedging, Decision Tree Analysis, &

Case Study on Decision tree Technique.



4 Money &

Capital Markets

in India

Role & Functions of Money Markets, Composition of Money

Market, Money Market Instruments , Reserve Bank of

India – Functions, Regulatory Role of RBI w.r.t. Currency, Credit &

Balance of Payment, Open Market Operations. Role & Functions

of Capital Markets, Composition of Capital

Market, Stock Exchanges in India, Role of SEBI, & understanding

of stock market quotations in financial press expected.

5 Public Finance

Infrastructure

Familiarity with important terms/agencies/approaches/practices

related to National Income (such as GDP, PPP, Growth Rate),

Foreign Trade (such as GATT, WTO) & union budget (such as

Revenue Account, Capital Account, Revenue Deficit, Fiscal

Deficit, Plan & Non-plan expenditure) is expected. Understanding

of Summarized budget for the current financial year is required

(knowledge of detailed budget provisions not required).



Topics | Economics Analysis for Business Decisions (MBAOM14)

Unit Sub Unit Topic

1 1.0 Basic Concepts of Economics

1.1 Economics

1.2 Business Economics

1.3 Basic Economic Problems

1.4 Circular Flow of Economic Activity

1.5 The Nature of the Firm

2 2.0 Demand Analysis & Forecasting

2.1 Demand

2.2 Market

2.3 Laws of Demand

2.4 Market Demand

2.5 Elasticity of Demand

2.6 Demand Estimation & Forecasting

2.7 Demand & Supply

2.8 Market Equilibrium

2.9 Pricing

2.10 Oligopoly



3 3.0 Cost Concepts, Risk Analysis & Decision Making

3.1 Cost

3.2 Cost Volume Profit Analysis

3.3 Breakeven Point

3.4 Risk Analysis & Decision Making

4 4.0 Money & Capital Market in India

4.1 Money Market

4.2 Reserve Bank of India

4.3 Capital Market

4.4 Securities & Exchange Board of India (SEBI)

4.5 Stock Exchanges in India

5 5.0 Public Finance Infrastructure

5.1 National Income

5.2 Foreign Trade

5.3 Union Budget

5.4 National budget



Semester 1:

5. Legal Aspects of Business (MBAOM15)


Unit

No.


1 The Indian

Contract Act

1871

Essential elements of valid contract

Performance an discharge of contract

Breach of contract - meaning & remedies

Contracts of indemnity - meaning, nature-right of indemnity

holder & indemnifier

Contract of guarantee – meaning, nature & features – types of

guarantee

Provisions relating to various types of guarantee.

Surety & co-surety – rights & liabilities – discharge of surety

Agency – agent & principal, creation of agency – classification of

agents – relationship between principal & agent – agent’s

authority – revocation & renunciation – rights duties & liabilities

of agents & principal –termination of agency.

2 Sale of Goods

Act 1930

Contract of sale of goods – meaning –essentials of contract of

sale – formalities of contract of sale

Conditions & warranties Transfer of property or ownership

Performance of contract of sale

Rights of unpaid seller – rules as to delivery of goods

3 Negotiable

Instruments

Act, 1881

Negotiable Instruments – meaning – characteristics – types –

parties – holder & holder in due course

Negotiation & types of endorsements

Dishonor of negotiable instruments - noting & protesting

Liability of parties on Negotiable Instruments



4 Companies Act

1956

Company – definition – meaning – features & types of

Companies.

Incorporation of a company – memorandum of association,

articles of association & prospectus

Share Capital- types of share capital – increase/decrease of share

capital – buy-back of shares.

5 Other Laws Consumer Protection Act 1986 – definitions of consumer,

consumer dispute complaint – goods –service – unfair trade

practice – consumer dispute redressal agencies

Information Technology Act – Digital Signature – Electronic

Governance Intellectual Property Laws – Understanding of

concepts of patents, copyrights, trademarks & designs



Topics | Legal Aspects of Business (MBAOM15)

Unit Sub Unit Topic

1 1.0 The Indian Contract Act 1871

1.1 Contract

1.2 Discharge of contract

1.3 Breach of contract

1.4 Contract of Indemnity

1.5 Contract of Guarantee

1.6 Surety & Co-surety

1.7 Agency

2 2.0 Sale of Goods Act, 1930

2.1 Sale

2.2 Agreement to Sale

2.3 Goods

2.4 Contract of Sale

2.5 Condition & Warranty

2.6 Transfer of Property or Ownership

2.7 Performance of Contract of Sale

2.8 Unpaid Seller & his Rights

3 3.0 Negotiable Instruments Act, 1881

3.1 Negotiable Instruments



3.2 Difference between 'Promissory Note' & 'Bill of Exchange

3.3 Difference between 'Cheque' & 'Bill of Exchange

3.4 Parties to Negotiable Instrument

3.5 Holder & Holder in due course

3.6 Negotiation

3.7 Endorsement

3.8 Dishonor of Negotiable Instrument

3.9 Liabilities of Parties on Negotiable Instrument

4 4.0 The Companies (Amendment) Act, 2015

4.1 Company

4.2 One Person Company

4.3 Private Company

4.4 Small Company

4.5 Dormant Company

4.6 Share Capital

4.7 Debentures

4.8 Acceptance of Deposits

4.9 Appointment of Women Director

5 5.0 Other Laws

5.1 Consumer Protection Act, 1986

5.2 Information Technology Act

5.3 Intellectual Property Law



Semester 1:

6. Organizational Behavior (MBAOM16)


Unit

No.


1 Fundamentals of OB Definition, scope & importance of OB, Relationship

between

OB & the individual, Evolution of OB, Theoretical

framework (cognitive, behavioristic & social cognitive),

Limitations of OB.

2 Individual Process &

Behavior

Attitude: Importance of attitude in an organization, Right

Attitude, Components of attitude, Relationship between

behavior & attitude, Developing Emotional intelligence at

the workplace, Job attitude, Barriers to changing attitudes

Personality & values: Definition & importance of

Personality for performance, The Myers-Briggs Type

Indicator & The Big Five personality model, Significant

personality traits suitable to the workplace (personality &

job – fit theory), Personality Tests & their practical

applications.

Perception: Meaning & concept of perception, Factors

Influencing perception, Selective perception, Attribution

theory, Perceptual process, & Social perception

(stereotyping & halo effect).

Motivation: Definition & Concept of Motive & Motivation,

The Content Theories of Motivation (Maslow’s Need

Hierarchy & Herzberg’s Two Factor model Theory), The

Process Theories (Vroom’s expectancy Theory & Porter

Lawler model), Contemporary Theories- Equity Theory of

Work Motivation



3 Interpersonal

Processes & Behavior,

Team & Leadership

Development

3.1 Foundations of Group Behavior: The Meaning of

Group &

Group behavior & Group Dynamics, Types of Groups, The

Five - Stage Model of Group Development

3.2 Managing Teams: Why Work Teams, Work Teams in

Organization, Developing Work Teams, Team

Effectiveness & Team Building

3.3 Leadership: Concept of Leadership, Styles of

Leadership, Trait Approach, Contingency Leadership

Approach, Contemporary leadership, Meaning &

significance of contemporary leadership, Concept of

transformational leadership, Contemporary issues in

leadership, Contemporary theories of leadership, Success

stories of today’s Global & Indian leaders.

4 Organization System Organizational Culture: Meaning & Definition of

Organizational

Culture, Creating & Sustaining Organizational Culture,

Types of Culture (Strong vs. Weak Culture, Soft vs. Hard

Culture & formal vs. Informal Culture) , Creating Positive

Organizational Culture, Concept of Workplace Spirituality.

5 Managing Change 5.1 Organizational Change: Meaning, definition & Nature

of Organizational Change, Types of Organizational

change, Forces that acts as stimulants to change.

5.2 Implementing Organizational Change: How to

overcome the Resistance to Change, Approaches to

managing Organizational Change, Kurt Lewin’s- Three

step model, Seven Stage model of Change & Kotter’s

Eight-Step plan for Implementing Change, Leading the

Change Process, Facilitating Change, Dealing with

Individual & Group Resistance, Intervention Strategies for

Facilitating Organizational Change, Methods of

Implementing Organizational Change, Developing a

Learning Organization.



Topics | Organizational Behavior (MBAOM16)

Unit Sub Unit Topic

1 1.0 Fundamentals of Organizational Behavior

1.1 Organizational Behavior

1.2 Models of Organizational Behavior

1.3 Scope of Organizational Behavior

1.4 Relationship of Organizational Behavior with Individual

1.5 Limitation of Organizational Behavior

1.6 Emerging Trends in Organizational Behavior

2 2.0 Individual Process & Behavior

2.1 Attitude

2.2 Developing Emotional Intelligence at the Workplace

2.3 Personality

2.4 Values

2.5 Perception

2.6 Motivation

3 3.0 Interpersonal Process & Behavior, Team & Leadership Development

3.1 Foundation of Group Behavior

3.2 Managing Team

3.3 Leadership



4 4.0 Organizational System

4.1 Organizational Culture

4.2 Organizational Structure

4.3 Workplace Spirituality

4.4 Stress Management

5 5.0 Managing Change

5.1 Organizational Change

5.2 Implementing Organizational Change



Semester 2:

1. Decision Science (MBAOM21)


Unit

No.


1 Introduction to Decision

Science

1.1 Introduction:

Importance of Decision Sciences & Role of quantitative

techniques in decision making.

1.2 Assignment Models:

Concept, Flood’s Technique/ Hungarian Method,

applications including restricted & multiple

assignments.

1.3 Transportation Models:

Concept, Formulation, Problem types: Balanced,

unbalanced, Minimization, Maximization Basic initial

solution using North West Corner, Least Cost & VAM,

Optimal Solution using MODI.

2 Linear Programming &

Markov Chains &

Simulation Techniques

2.1 Linear Programming:

Concept, Formulation & Graphical Solution

2.2 Markov Chains & Simulation Techniques:

Markov chains: Applications related to management

functional areas, Implications of Steady state

Probabilities, Decision making based on the inferences

Monte Carlo Simulation, scope & limitations.

3 Decision Theory, Game

Theory & Queuing

Theory

3.1 Decision Theory:

Concept, Decision under risk (EMV) & uncertainty

3.2 Game Theory: Concept, 2 by 2 zero sum game with

dominance, Pure & Mixed Strategy

3.3 Queuing Theory: Concept, Single Server ( M/M/I ,

Infinite, FIFO) & Multi Server (M/M/C, Infinite, FIFO)



4 CPM, PERT &

Sequencing Problems

4.1 CPM & PERT:

Concept, Drawing network, identifying critical path

Network Calculations:

Calculating Est, LST, EFT, LFT, Slack & probability of

project completion

4.2 Sequencing problems:

Introduction, Problems involving n jobs- 2 machines, n

jobs- 3 machines

& n jobs-m machines; Comparison of priority

sequencing rules

5 Probability 5.1 Probability:

Concept, Addition, Conditional Probability theorem

based decision making, (Numerical based on functional

areas of business expected).

5.2 Probability Distributions:

Normal, Binomial, Interval estimation, standard errors

of estimation.



Topics | Decision Science (MBAOM21)

Unit Sub Unit Topic

1 1.0 Introduction to Decision Science

1.1 Decision Science

1.2 Assignment Model

1.3 Transportation Model

2 2.0 Linear Programming & Markov Chains & Simulation Techniques

2.1 Linear Programming Problem (L.P.P)

2.2 Markov Chain

2.3 Simulation Techniques

3 3.0 Decision Theory, Game Theory & Queuing Theory

3.1 Decision Theory

3.2 Game Theory

3.3 Queuing Theory

4 4.0 CPM, PERT & Sequencing Problems

4.1 CPM

4.2 PERT

4.3 Network Calculations

4.4 Sequencing Problems



5 5.0 Probability

5.1 Theorem of Probability

5.2 Probability Distribution

5.3 Binomial Probability Distribution

5.4 Normal Probability Distribution

5.5 Statistic Estimation



Semester 2:

2. Financial Management (MBAOM22)


Unit

No.


1 Business Finance Introduction of Business Finance: Meaning, Definition of

Financial Management , Goals of Financial Management ( Profit

Maximization & Wealth Maximization), Modern approaches to

Financial Management – (Investment Decision, Financing

Decision & Dividend Policy Decisions) Finance & other related

disciplines, Functions of finance manager, Key strategies of

financial management, Financial Planning – Principles & Steps in

Financial Planning.

2 Capital structure

Meaning, Factors affecting the capital structure, Different

Sources of Finance & its Types, Concept & measurement of cost

of capital, measurement of specific costs WACC, Trading on

equity & its types

3 Techniques of

Financial

Analysis

Meaning, Nature, Objectives, Understanding of financial

statements, Schedule VI of Companies Act, Tools of analysis,

interpretation & limitations of financial analysis, Fund flow

statement (Working capital basis), Understanding Cash flow

statement – Difference between Cash flow & Fund flow

statement, Ratio analysis (computation & interpretations of

ratios)

4 Capital

Budgeting

Meaning, Definition & types of evaluating the project on the

basis of Traditional Techniques & Modern Techniques (viz.

Payback period, Discounted Payback period, NPV, ARR, IRR, PI)

Time Value of Money.

5 Working Capital

Management

Nature & Scope, Components of working capital, operating

cycle, types of working capital, Sources of Working Capital

Financing, Factors affecting working capital, estimation of

working capital requirement



Topics | Financial Management (MBAOM22)

Unit Sub Unit Topic

1 1.0 Business Finance

1.1 Financial Management

1.2 Functions of Finance Manager

1.3 Financial Planning

2 2.0 Capital Structure

2.1 Capital Structure Theories

2.2 Sources & Types of Finance

2.3 Cost of Capital

2.4 Measurement of Specific Cost of Capital

2.5 Weighted Average Cost of Capital (WACC)

2.6 Trading on Equity

2.7 Leverages

3 3.0 Techniques of Financial Analysis

3.1 Financial Analysis

3.2 Techniques / Tools of Financial Analysis & Interpretation

3.3 Fund Flow Statement

3.4 Cash Flow Statement

3.5 Ratio Analysis



4 4.0 Capital Budgeting

4.1 Types / Techniques of Capital Budgeting

4.2 Time Value of Money

5 5.0 Working Capital Management

5.1 Working Capital

5.2 Working Capital Cycle/Operating Cycle

5.3 Assessment of Working Capital Requirement

5.4 Working Capital Financing/Sources of Finance



Semester 2:

3. Human Resource Management (MBAOM23)


Unit

No.


1 Framework of

Human Resource

Management

Introduction to HRM & framework - Nature of HRM, Scope of

HRM, HRM: Functions & Objectives, HRM: Policies &

practices.

HRM & SHRM - Nature of SHRM, The strategic functions of

HRM understood & implemented in the company, Global

competitiveness & Strategic HR, Linkage of organizational &

HR strategies.

Models of SHRM - The Integrated system model, Devanna et.

Al - strategic human resource management "matching

model".

2 HR Procurement Job Analysis & Design - Job Analysis: introduction,

Importance of job analysis, purpose of job analysis, benefits

of job analysis, competency based job analysis, Job Design:

Writing job description, introduction, & factors affecting job

design. Job characteristics model (Hackman & Oldham, 1976)

of effective job & job satisfaction.

Human Resource Planning - The need of man power planning

, What is Human Resource Planning, Definition, objectives,

importance, benefits, the process of Human resource

planning, Preparing manpower inventory. (Supply

Forecasting).

Recruitment - Strategic approach to recruitment, Labor

markets & recruitment, Geographic labor markets, Global

labor markets, Industry & occupational labor markets,

Educational & technical labor markets, Unemployment rate

& labor markets, Recruiting & diversity considerations,



Employment advertising, Recruiting Diverse workers,

Recruiting Source choices: internal vs. external - Internal:

Organizational Database, Job postings, Promotions &

Transfers, Current Employee Reference & Re-recruiting of

former employees & applicants, External: College &

University recruiting, school recruiting, Labor Unions,

Employment agencies & headhunters, competitive sources,

media sources, E-Recruiting methods -Internet job boards,

Professional/ career websites, Employer websites.

Selection - Introduction to selection process, Selection

procedure.

3 Training &

Development

Employee Training & Development Nature of training,

Training process, Training needs assessment, Training

evaluation, Training design, Implementing Training programs

(Training methods), & Implementing management

development programs.

4 Employee Appraisal

& Compensation

Performance- Definition, Why to measure performance? Use

of performance data, measurement process, Performance

feedback, Compensation- concept, Traditional approach,

current trends in compensation, Linking compensation with

performance- Advantages & Problems, Team based

Incentives.

5 Managing

Employee Relations

Concept, Importance, Organizational Entry, employee Status,

Flexible Work arrangement, Employee Surveys, Handbooks,

Violations of Policy/ Discipline, Organizational Exit,

Termination, Resignation, downsizing, Lay off Retirement.



Topics | Human resource Management (MBAOM23)

Unit Sub Unit Topic

1 1.0 Framework of Human Resource Management

1.1 Introduction of HRM & Framework

1.2 Role of Human Resource Manager

1.3 Strategic Human Resource Management (SHRM)

1.4 Models of SHRM

2 2.0 HR Procurement

2.1 Job Analysis

2.2 Job Design

2.3 Human Resource Planning / Manpower Planning

2.4 Recruitment

2.5 Labor Market

2.6 Selection

3 3.0 Training & Development

3.1 Training

3.2 Training Process

3.3 Implementing Training Programs (Training Methods)

3.4 Management Development Programs



4 4.0 Employee Appraisal & Compensation

4.1 Performance Appraisal

4.2 Concept of Performance Management

4.3 Performance Measurement

4.4 Performance Feedback

4.5 Compensation

5 5.0 Managing Employee Relations

5.1 Employee Relations

5.2 Organizational Entry

5.3 Employee Status

5.4 Flexible Work Arrangement

5.5 Employee Survey

5.6 Employee Handbooks

5.7 Violation Of Policy / Discipline

5.8 Organizational Exit



Semester 2:

4. Marketing Management (MBAOM24)


Unit

No.


1 New Product

Development &

Product Life Cycle

1.1 New Product Development:

Need for new product development, Booz Allen &

Hamilton Classification Scheme for New Products

1.2 New Product Development Process:

Idea Generation to commercialization.

1.3 Branding:

Introduction to Branding, Product Vs. Brand, Meaning of a

brand, brand equity & brand elements.

1.4 Packaging & Labeling:

Meaning & role of Packaging & Labeling, Primary,

Secondary

& Shipment packages

1.5 Product Life Cycle:

Concept & characteristics of Product Life Cycle, Relevance

of PLC, Types of PLC & Strategies across stages of the PLC.

2 Price 2.1 Pricing Basics:

Meaning, Importance & Factors influencing pricing

decisions

2.2 Setting the Price:

Setting pricing objectives, Determining demand,

Estimating costs, Analyzing competitors' pricing, Selecting

pricing method, Selecting final price.

2.3 Adapting the Price:

Geographical pricing, Price discounts & allowances,

Promotional pricing, Differentiated pricing.

2.4 Price Change:

Initiating & responding to price changes.



3 Place 3.1 The Role of Marketing Channels:

Channel functions & flows, channel levels.

3.2 Channel Design Decisions:

Analyzing customers' desired service output levels,

establishing objectives constraints, Identifying &

evaluating major channel alternatives

3.3 Channel Options:

Introduction to Wholesaling, Retailing, Franchising, Direct

marketing , E- Commerce Marketing Practices

3.4 Market Logistics Decisions:

Order processing, Warehousing, Inventory, &

Transportation.

4 Promotion 4.1 Introduction:

The role of marketing communications in marketing effort.

4.2 Communication Mix Elements:

Introduction to Advertising, Sales Promotion, Personal

Selling, Public Relations, Direct Marketing. Concept of

Integrated Marketing Communications (IMC)

4.3 Developing Effective Communication:

Identifying target audience, determining communication

objectives, designing the communications, selecting

communication channels

4.4 Deciding Marketing Communications Mix:

Factors in setting marketing communication mix,

measuring communication results

5 Marketing Planning &

Control

5.1 Product Level Planning:

Preparation & evaluation of a product level marketing

plan, Nature & contents of Marketing Plans- Executive

Summary, Situation Analysis, Marketing Strategy,

Financials, & Control.

5.2 Marketing Evaluation & Control:

Concept, Process & types of control - Annual Plan Control,

Profitability Control, Efficiency Control, Strategic Control,

Marketing audit



Topics | Marketing Management (MBAOM24)

Unit Sub Unit Topic

1 1.0 New Product Development & Product Life Cycle

1.1 Product

1.2 New Product Development

1.3 Product Life Cycle

1.4 Branding

1.5 Packaging & Labeling

2 2.0 Price

2.1 Pricing

2.2 Setting the Price

2.3 Adapting the Price

2.4 Price Change

3 3.0 Place

3.1 Marketing Channels

3.2 Channel Design Decisions

3.3 Channel Options

3.4 Logistics



4 4.0 Promotion

4.1 Marketing Communication/Promotion

4.2 Marketing Communication Mix

4.3 Integrated Marketing Communication

4.4 Developing Effective Communication

4.5 Deciding Marketing Communications Mix

5 5.0 Marketing Planning & Control

5.1 Marketing Planning

5.2 Product Level Planning

5.3 Marketing Evaluation & Control

5.4 Marketing Audit



Semester 2:

5. Management Information System (MBAOM25)


Unit

No.


1 Management

Information

Systems

Need, Purpose & Objectives - Data, Information, Knowledge -

Types of Information Systems - Information as a strategic

resource - Use of information for competitive advantage

Information Technology Infrastructure:

Information Systems Architecture - Mainframe, Client, Server,

Web Based, Distributed, Grid, Cloud - Overview of Hardware,

Software, Storage & Networking Devices - Networks Types -

Topologies of Networks

2 Data Base

Management

Systems

2.1 Data Base Management Systems:

Concept- Relational Model Applications - DBMS Architecture

2.2 Systems Engineering Analysis & Design:

Systems Concept - Systems Development Life Cycle -

Assessing

Enterprise Information requirements - Alternative System

Building Approaches - Prototyping - Rapid Development Tools

- Case Tools - Object Oriented Systems (Only introduction to

these tools & techniques)

3 Decision Support

Systems

3.1 Decision Support Systems

Data Warehousing & Data Mining Business Intelligence &

Analytics

- Group Decision Support Systems - Executive Information

Systems - Executive Support Systems - Geographical

Information Systems - Expert Systems & Knowledge Based

Expert Systems - Artificial Intelligence.



4 Digital Firm

Perspective

4.1 Digital Firm Perspective:

MIS Model for a digital firm - Organization Structure for digital

firm - e- Business Models & Applications - Mobile computing,

Call Centers, BPO

4.2 Management Issues in MIS:

Information Security & Control - Quality Assurance - Ethical &

Social

Dimensions - Intellectual Property Rights as related to IT

Services - IT Products

5 Applications of

MIS

5.1 Applications of MIS in functional areas as well as in the

service sector should be covered with the help of minimum 5

case studies.



Topics | Management Information System (MBAOM25)

Unit Sub Unit Topic

1 1.0 Management Information Systems

1.1 Information System

1.2 Management Information System

1.3 Information Technology Infrastructure

2 2.0 Database Management Systems Concept

2.1 Basic Concepts & Definitions in DBMS

2.2 Systems Engineering Analysis & Design

3 3.0 Decision Support Systems

3.1 Data Warehousing

3.2 Data Mining

3.3 Business Intelligence & Analysis

3.4 Decision Support Systems

3.5 Group Decision Support Systems

3.6 Executive Information Systems

3.7 Executive Support Systems

3.8 Geographical Information Systems

3.9 Expert Systems

3.10 Knowledge Based Expert Systems

3.11 Artificial Intelligence



4 4.0 Digital Firm Perspective

4.1 Management Issues in MIS

5 5.0 Applications of MIS



Semester 2:

6. Operation & Supply Chain Management (MBAOM26)


Unit

No.


1 Introduction to

Operations & Supply

Chain Management

1.1 Definition, Concept, Significance & Functions of

Operations & SCM.

Evolution from manufacturing to operations management,

Physical distribution to Logistics to SCM, Physical Goods &

Services Perspectives

1.2 Quality:

Definitions from various Perspectives, Customers view &

Manufacturer's view, Concept of Internal Customer,

Overview of TQM & LEAN Management, Impact of Global

Competition, Technological Change, Ethical &

Environmental Issues on Operations & Supply Chain

functions.

2 Operations

Processes

2.1 Process Characteristics in Operations:

Volume Variety & Flow.

Types of Processes & Operations Systems - Continuous Flow

system & intermittent flow systems

2.2 Process Product Matrix:

Job Production, Batch Production, Assembly line &

Continuous Flow, Process & Product Layout

2.3 Service System Design Matrix:

Design of Service Systems, Service Blueprinting

3 Production Planning

& Control

3.1 Production Planning & Control (PPC):

Role & Functions

3.2 Demand Forecasting:



Forecasting as a Planning Tool, Forecasting Time Horizon,

Sources of Data for forecasting, Accuracy of Forecast,

Capacity Planning.

3.3 Production Planning:

Aggregate production Planning, Alternatives for Managing

Demand & Supply, Master Production Schedule, Capacity

Planning - Overview of MRP, CRP, DRP , MRP II

3.4 Production Control:

Scheduling, Loading, Scheduling of Job Shops & Floor

Shops, Gantt Charts

4 Inventory Planning

& Control

4.1 Inventory Planning & Control:

Continuous & Intermittent demand System, concept of

inventory, need for inventory, & types of inventory -

seasonal, decoupling, & cyclic, pipeline, & safety -

Implications for Inventory Control Methods.

4.2 Inventory Costs:

Concept & behavior of ordering cost, carrying cost, &

shortage cost.

4.3 EOQ:

Basic EOQ Model - EOQ with discounts

4.4 Inventory control:

Classification of material - ABC Analysis -VED, HML, FSN,

GOLF, SOS. (Numerical expected on Basic EOQ, EOQ with

discounts & ABC), Inventory turns ratios, Fixed Order

quantity Model - Periodic Review & Re-order Point

5 Supply Chain

Management

5.1 Supply Chain Management:

Generalized Supply Chain Management Model - Key Issues

in SCM - Collaboration, Enterprise Extension,

responsiveness, Cash to Cash Conversion,

5.2 Customer Service:

Supply Chain Management & customer service linkages,

Availability service reliability perfect order, customer satisfy

action Enablers of SCM - Facilities, Inventory,

Transportation, Information, sourcing, Pricing .



Topics | Operation & Supply Chain Management (MBAOM26)

Unit Sub Unit Topic

1 1.0 Introduction to Operations & Supply Chain Management

1.1 Evolution of Operations & Supply Chain Management

1.2 Operations Management

1.3 Functions of Operations & Supply Chain Management

1.4 Physical Goods & Services Perspectives in Operations Management

1.5 Quality in Operations Management

1.6 Concept of Internal Customer

1.7 Overview of TQM in Operations Management

1.8 Overview of Lean Management in Operations Management

1.9 Impact of Global competition on Operations & Supply Chain Management

1.10 Impact of Technological Change on Operation & Supply Chain Management

1.11 Environmental Issues in Operations & Supply Chain Management

1.12 Ethical Issues in Operations & Supply Chain Management

2 2.0 Operations Processes

2.1 Process Product Matrix

2.2 Layout

2.3 Service System Design

2.4 Service Blueprinting



3 3.0 Production Planning & Control

3.1 Production Planning

3.2 Production Control

3.3 Demand Forecasting

3.4 Production Planning & Control (PPC)

4 4.0 Inventory Planning & Control

4.1 Inventory

4.2 Inventory Costs

4.3 Inventory Planning

4.4 Inventory Control

4.5 Economic Order Quantity (EOQ) Numerical Problems

5 5.0 Supply Chain Management

5.1 Generalized Supply Chain Management Model

5.2 Key Issues in SCM

5.3 Customer Service



Semester 3:

Following Subjects-

1. MBAOP31 | Strategic Management [C]

2. MBAOP32 | Enterprise Performance Management [C]

3. MBAOP33 | Startup & New Venture Management [C]

4. MBAOP34 | Planning & Control of Operations [S]

5. MBAOP35 | Production & Operation Management [S]

6. MBAOP36 | Business Planning & Project Management [S]



Semester 3:

1. Strategic Management [C] (MBAOP31)


Unit

No.

Unit

Name

Description

1 Unit 1 1.1 Understanding Strategy:

Concept of strategy, Corporate, Business & Functional Levels of Strategy

1.2 Introduction to Strategic Management: Meaning & Characteristics of

strategic management, strategic management Vs. operational

management

1.3 Four Phases in Strategic Management

Process:

Stakeholders in business & their roles in strategic management.

1.4 Hierarchy of Strategic Intent:

Meaning & attributes of strategic intent, Meaning of Vision, Process of

envisioning, Meaning of mission, difference between vision & mission,

characteristics of good mission statements, Business definition using

Abell’s three dimensions, objectivities & goals, Linking objectives to

mission & vision. Critical success factors (CSF), Key Performance

Indicators (KPI), Key Result Areas (KRA).

1.5 Analyzing Company’s External

Environment:

Environmental appraisal Scenario planning - Preparing an Environmental

Threat & Opportunity Profile (ETOP)

Analyzing Industry Environment: Industry Analysis - Porter’s Five Forces

Model of competition, Entry & Exit Barriers, Strategic Group analysis.

2 Unit 2 2.1 Analyzing Company’s Internal

Environment:

Resource based view of a firm, meaning, types & sources of a competitive

Advantage, analyzing Company’s Resources & Competitive Position. VRIO

Framework, competitive advantage, competitive parity & competitive



disadvantage, Core Competence, characteristics of core competencies,

Distinctive competitiveness. Benchmarking as a method of comparative

analysis.

2.2 Value Chain Analysis Using Porter’s

Model:

Primary & secondary activities.

2.3 Organizational Capability Profile: Strategic Advantage Profile,

Concepts of stretch, leverage & fit, ways of resource leveraging -

concentrating, accumulating, complementing, conserving, recovering.

2.4 Portfolio Analysis:

Business Portfolio Analysis-BCG Matrix- GE 9 Cell Model.

3 Unit 3 3.1 Generic Competitive Strategies: Meaning of generic competitive

strategies, Low cost, Differentiation, Focus - when to use which strategy

3.2 Grand Strategies:

Stability, Growth (Diversification Strategies, Vertical Integration

Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances

& Collaborative Partnerships), Retrenchment - Turnaround, Divestment,

Liquidation, Outsourcing Strategies.

4 Unit 4 4.1 Strategy Implementation:

Components of a strategic plan, barriers to implementation of strategy,

Mintzberg’s 5Ps - Deliberate & Emergent Strategies, Mc Kinsey’s 7s

Framework

4.2 Organization Structures For Strategy implementation:

entrepreneurial functional, divisional, SBU Matrix, Network structures,

Cellular/Modular organization, matching structure to strategy,

organizational design for stable Vs. turbulent

Environment.

4.3 Changing Structures & Processes:

Reengineering & strategy implementation

- Principles of Reengineering, Six Sigma

- Process consisting of defining, measuring, analyzing, improving &

establishing steps, Lean Six Sigma

(Concepts only)

4.4 Corporate Culture:



Building Learning Organizations promoting participation through

technique of Management by Objectives (MBO), Total Quality

Management (TQM)

4.5 Strategy Evaluation:

Operations Control & Strategic Control

- Symptoms of malfunctioning of strategy

- Use of Balanced Scorecard for strategy evaluation.

5 Unit 5 5.1 Blue Ocean Strategy:

Difference between blue & red ocean strategies, principles of blue ocean

strategy, Strategy Canvass & Value Curves, Four Action framework

5.2 Business Models:

Meaning & components of business models, new business models for

Internet Economy-E-Commerce Business Models & Strategies - Internet

Strategies for Traditional Business - Virtual Value Chain

5.3 Sustainability & Strategic Management:

Threats to sustainability, Integrating Social & environmental sustainability

issues in strategic management, meaning of triple bottom line, people-

planet-profits.



Topics | Strategic Management [C] (MBAOP31)

Unit Sub Unit Topic

1 1.0 Unit 1

1.1 Understanding Strategy

1.2 Introduction to Strategic Management

1.3 Strategic Management Process

1.4 Hierarchy of Strategic Intent

1.5 Analyzing Company’s External Environment

1.6 Analyzing Industry Environment

2 2.0 Unit 2

2.1 Company’s Internal Environment

2.2 Resource Based Firm of a View

2.3 Value Chain Analysis Using Porter’s Model

2.4 Organizational Capability Profile

2.5 Portfolio Analysis

3 3.0 Unit 3

3.1 Generic Competitive Strategies

3.2 Using the Generic Strategies

3.3 Grand Strategies

3.4 Types of Grand Strategies



4 4.0 Unit 4

4.1 Strategic Plan

4.2 Strategy Implementation

4.3 Organizational Structures for Strategy Implementation

4.4 Changing Structure & Processes

4.5 Corporate Culture

4.6 Strategy Evaluation

5 5.0 Unit 5

5.1 Blue & Red Ocean Strategy

5.2 Business Model

5.3 Sustainability & Strategic Management



Semester 3:

2. Enterprise Performance Management [C] (MBAOP32)


Unit

No.


1 Performance

Management

1.1 Performance Management:

Concept, Need, Linkages with Strategic Planning,

Management Control & Operational Control

1.2 Performance Evaluation Parameter: Financial -

Responsibility Accounting - Concept of Responsibility

Centers, Revenue Centre, & Expose Centre - Engineered &

Discretionary costs - Committed costs, Profit Centre,

Investment Centers, ROI, ROA, MVA, & EVA - DuPont

analysis. (Numerical Not expected - Interpretation only)

Limitations of Financial Measures

1.3 Performance Evaluation Parameters:

Non-financial Performance measures - Balanced Scorecard,

Malcolm Baldrige Framework

1.4 Measuring SBU Level Performance: Concept, Need,

Linkages with Enterprise Performance Management Goal

Congruence. Transfer Pricing - Objective, Concept, &

Methods - Cost based, Market price based & Negotiated,

Applicability of Transfer Pricing.

2 Capital Expenditure 2.1 Capital Expenditure Control:

Concept, Need, Process of Capital Budgeting, Types of

capital expenditure decisions - per-sanction, operational &

post - sanction control of capital expenditure.

2.2 Tools & Techniques of Capital

Expenditure Control:

Technical Performance Measurement, Post completion

audit



3 Performance

Evaluation Parameter

for Banking &

Retailing

3.1 Performance Evaluation Parameters for

Banks:

Customer Base, NPAs, Deposits, Roll, Financial Inclusion,

Spread, Credit Appraisal, Investments.


Retail:

ABC analysis, Sell Through Analysis, Multiple Attribute

Method, Gross Margin Return on Investment (GMROI),

GMROI as Gross Margin/ Average Inventory at Cost

4 Performance

Evaluation

Parameters for

Projects & Non-

Profits


Projects:

Project Control Process: Setting base line plan, Measuring,

progress & performance, comparing plan against action,

Taking action, Schedule variance (time overruns), Project

Cost Variance (cost overruns)


Non-Profit:

Features of Non-profit organizations, fund accounting,

governance, product pricing, strategic planning & budget

preparations, social audit,

5 Audit Functions 5.1 Audit Function as a Performance

Measurement Tool:

Financial Audit, Internal Audit, Cost Audit, Management

Audit - Principles & Objectives (Audit Reports / Formats are

expected to be, discussed in the class from a performance

measurement perspective).



Topics | Enterprise Performance Management [C] (MBAOP32)

Unit Sub Unit Topic

1 1.0 Performance Management

1.1 Enterprise Performance Management

1.2 Performance Management

1.3 Financial Performance Evaluation Parameter

1.4 Non-Financial Performance Evaluation Parameter

1.5 Measuring SBU Level Performance

1.6 Transfer Pricing

1.7 Goal Congruence through Transfer Pricing

2 2.0 Capital Expenditure

2.1 Capital Expenditure/Capital Budgeting

2.2 Types of Capital Expenditure Decision

2.3 Capital Expenditure Control

2.4 Capital Expenditure Control Mechanisms

2.5 Tools & Techniques of Capital Expenditure Control

3 3.0 Performance Evaluation Parameter for Banking & Retailing

3.1 Performance Evaluation Parameter for Banks

3.2 Performance Evaluation Parameter for Retail



4 4.0 Performance Evaluation Parameters for Projects & Non-Profits

4.1 Performance Evaluation Parameter for Projects

4.2 Performance Evaluation Parameter for Non Profits

5 5.0 Audit Functions

5.1 Audit

5.2 Types of Audit

5.3 Audit Report

5.4 Audit Functions as a Performance Measurement Tool



Semester 3:

3. Startup & New Venture Management [C] (MBAOP33)


Unit

No.

Unit

Name

Description

1 Unit 1 1.1 Concept & Definitions:

Entrepreneur & Entrepreneurship, Entrepreneurship & Economic

Development; A Typology of Entrepreneurs;

1.2 Entrepreneurial Competencies:

The Entrepreneur’s Role, Task & Personality

Entrepreneurial Skills: creativity, problem solving, decision making,

communication, leadership quality; McClelland’s N-Ach theory, self-

analysis, personal efficacy, culture & values, risk-taking behavior,

technology backup.

1.3 Factor Affecting Entrepreneurial Growth:

Economic, Non-Economic Factors; EDP Programmed; Entrepreneurial

Training;

1.4 Traits/Qualities of an Entrepreneurs:

Entrepreneur; Manager Vs. Entrepreneur, The Early Career Dilemmas of

an Entrepreneur, Defining Survival & Success, Entrepreneurship as a Style

of Management, The Entrepreneurial Venture & the Entrepreneurial

Organization. Entrepreneurial Process.

1.5 Steps of entrepreneurial process:

Deciding -Developing-Moving-Managing- Recognizing.

2 Unit 2 2.1 Opportunity/Identification & Product

Selection: Entrepreneurial Opportunity Search & Identification;

2.2 Product Selection:

criteria to Select a product

2.3 Conducting Feasibility Studies:

Project Finalization; Sources of information.

2.4 Entry strategies:



New Product, Franchising, Partial Momentum, Sponsorship & Acquisition

2.5 Intellectual property:

Creation & Protection.

3 Unit 3 3.1 Small Enterprises & Enterprise Launching

Formalities:

Definition of Small Scale; Rationale; Objective; Scope; Role of SME in

Economic Development of India: SME; Registration; NOC from Pollution

Board; Machinery & Equipment Selection

Project Report Preparation:

Specimen of Project Report; Project Planning & Scheduling using

Networking Techniques of PERT/CPM ;Methods of Project Appraisal-

economic viability & market feasibility, requirements of financial

institutions, projected financial statement preparation.

4 Unit 4 4.1 Role of Support Institutions & Management of Small Business:

Director of Industries ;DIC; SIDO; SIDBI; Small Industries Development

Corporation (SIDC); SISI; NSIC; NISBUED; State Financial Corporation SFC;

Information: Assistance from different organizations in setting up a new

venture, technology parks, industrial corporation, directorate of

industries/cottage & small scale industries, SISI, Khadi & Village industries

Corporation/Board.

DGS & DNSIC, export & import, how to apply for assistance - procedure,

forms, procedures for obtaining contract from Railways, Defense, P & T

etc., SIDBI.

4.2 Laws: Liabilities under the Factories Act, Shops & Establishment Act,

Industrial Employment (Standing Orders) Act, Environment Protection

Act, Sale of Goods Act, maintenance & submission of statutory records &

returns, understanding labor - management

Relationship.

5 Unit 5 5.1 Case Studies:

Diagnostic case studies of successful/ unsuccessful entrepreneurs, key

variables explaining success/failures, industrial sickness, industrial

reconstruction, technology Obsolescence, technology, transfer.



Topics | Startup & New Venture Management [C] (MBAOP33)

Unit Sub Unit Topic

1 1.0 Unit 1

1.1 Entrepreneur

1.2 Entrepreneurship

1.3 Entrepreneurial Competencies

1.4 McClelland’s N-Ach Theory

1.5 Factors Affecting Entrepreneurial Growth

1.6 EDP Programmed & Entrepreneurial Training

1.7 Traits & Qualities of an Entrepreneur

1.8 Entrepreneurial Process

2 2.0 Unit 2

2.1 Opportunity Identification

2.2 Product Selection

2.3 Conducting Feasibility Studies

2.4 Entry Strategies

2.5 Intellectual Property

3 3.0 Unit 3

3.1 Small Scale Enterprises & Enterprise Launching Formalities

3.2 Project Report Preparation



4 4.0 Unit 4

4.1 Supports for Small Scale Business

4.2 Role of Support Institutions & Management of Small Business

4.3 Assistance from Different Organizations in Setting up a New Venture

5 5.0 Unit 5

5.1 Case Studies



Semester 3:

4. Planning & Control of Operations [S] (MBAOP34)


Unit

No.


1 Planning &

Control of

Operations

Need, Functions - Routing, Scheduling, shop loading & dispatch,

follow up. Relations with other departments, Routing-Process

layout indicating flow Chart of material from machine to

machine. Dispatch in production control-documentation.

2 Demand

Forecasting

Forecasting as a planning tool, Why do we forecast, Forecasting

time horizon, Design of forecasting systems, Developing the logic

of forecasting, Sources of data, Models for forecasting,

Extrapolative methods using time series, Causal methods of

forecasting, Accuracy of forecasts, Using the forecasting system

3 Aggregate

Production

Planning

Planning Hierarchies in operations, Aggregate Production

planning, Need for Aggregate Production planning, Alternatives

for managing demand, Alternatives for managing supply, Basic

strategies for aggregate production planning, Aggregate

production planning methods, Master Production Scheduling.

4 Resource

Planning

Dependent Demand Attributes, Planning a framework – the basic

building blocks: Multiple levels in products, Product Structure,

The Bill of Materials, Time phasing of the requirements,

Determining the Lot Size, Incorporating Lead time information,

Establishing the planning premises. MRP Logic, Using the MRP

system, Capacity Requirements planning, Manufacturing

Resources Planning (MRP II), Enterprise Resource Planning (ERP),

Resource Planning in services.

5 Scheduling of

Operations

Need for Scheduling, Scheduling, Alternative terms, Loading of

machines, Scheduling Context, Scheduling of Flow Shops,

Scheduling of Job Shops, Input- Output Control, Operational

Control Issues in Mass production systems.



Topics | Planning & Control of Operations [S] (MBAOP34)

Unit Sub Unit Topic

1 1.0 Planning & Control of Operations

1.1 Operational Planning & Control

1.2 Functions of Operational Planning & Control

1.3 Relations with other Departments

1.4 Process Layout Indicating Flow Chart of Material from Machine to Machine

2 2.0 Demand Forecasting

2.1 Forecasting

2.2 Design of Forecasting Systems

3 3.0 Aggregate Production Planning

3.1 Planning Hierarchies in Operations

3.2 Aggregate Production Planning

3.3 Alternatives for Managing Demand & Supply

3.4 Basic Strategies for Aggregate Production Planning

3.5 Aggregate Production Planning Methods

3.6 Master Production Scheduling

4 4.0 Resource Planning

4.1 Resource Planning

4.2 Material Requirements Planning (MRP)



4.3 Capacity Requirements Planning (CRP)

4.4 Manufacturing Resources Planning (MRP II)

4.5 Enterprise Resource Planning (ERP)

4.6 Resources Planning in Services

5 5.0 Scheduling of Operations

5.1 Scheduling

5.2 Scheduling: Alternative Terms

5.3 Loading of Machines

5.4 The Scheduling Context

5.5 Scheduling of Flow Chart

5.6 Scheduling of Job Shop

5.7 Input Output Control

5.8 Operational Control Issues in Mass Production Systems



Semester 3:

5. Production & Operation Management [S] (MBAOP35)


Unit

No.


1 Introduction Meaning, Nature & Scope of Production Management,

Historical Development of Production Management,

Objectives of Production Management, Functions of

Production Management, Qualities of Production Manager,

Responsibilities of Production Manager.

Plant Location:

Importance & Factors responsible for

Plant Location Decision

Classification or Types of Production System: Job Shop

Production, Batch Intermittent Production, Continuous

Production & Cellular Production.

Plant Layout:

Definition, Objectives & Types, Factors

Influencing Plant Layout.

2 Product Design &

Product

Development

Definition of Product Design, Factors affecting Product

Design, Product Policy of an Organization.

Product Development:

Meaning of Product Development, Relationship between

research, development & design, Stages of Product

Development, Techniques or Tools of Product Development,

Factors responsible for Product Development.

3 Production

Planning &

Control

Meaning, Nature, Objectives, Functions, Importance &

Problems of Production Planning & Control. Production

Procedure, Factors determining Production Planning & Control

, Techniques or Tools of Production Planning & Control



4 Productivity &

Ergonomics

Productivity:

Concept & Definition of Productivity, Importance of

Productivity, Measurement of Productivity & Productivity

Measurement Models, Techniques of

Productivity Improvement, Factors influencing Productivity.

Ergonomics:

Introduction & Definition of Ergonomics,

Objectives of Ergonomics, Components of Ergonomics.

5 Productivity &

Ergonomics

Six Sigma:

Introduction & Meaning, Benefits, Steps in implementing Six

Sigma.

Kaizen: Introduction & Meaning, Principles, Procedure for

Implementation, Benefits & Reasons for failure.

Just-In-Time (JIT): Introduction & Meaning, Objectives,

Benefits, Methodology in implementation of JIT, Basic

Elements of JIT, Enabling JIT to Occur.

Quality Circle (QC):

Introduction & Meaning, Objectives, Benefits, Limitations,

Organization for Quality Circles, Causes of Quality Circle

Failure.

Total Quality Management (TQM):

Introduction & Definition, Major Ingredients in TQM,

Principles of TQM, Need & Importance of TQM, Limitations of

TQM, Dimensions or Characteristics of TQM, TQM Models,

Key Issues for

Achieving TQM Objectives.

ISO 9000: Introduction & Meaning, ISO Standards for Quality

System, Factors for selecting an ISO Model, Clauses in ISO,

Essential Steps in implementing an ISO



Topics | Introduction to Production & Operation Management

[S] (MBAOP35)

Unit Sub Unit Topic

1 1.0 Introduction

1.1 Production Management

1.2 Operation Management

1.3 Plant Location

1.4 Classification/ Types of Production System

1.5 Classification/ Types of Production System

2 2.0 Product Design & Product Development

2.1 Product Design

2.2 Product Development

3 3.0 Production Planning & Control

3.1 Production Planning

3.2 Production Control

3.3 Production Planning & Control

4 4.0 Productivity & Ergonomics

4.1 Productivity

4.2 Ergonomics



5 5.0 Quality Management

5.1 Six Sigma

5.2 Kaizen

5.3 Just-In-Time(JIT)

5.4 Quality Circle

5.5 Total Quality Management

5.6 ISO 9000



Semester 3:

6. Business Planning & Project Management [S] (MBAOP36)


Unit

No.


1 Planning 1.1 Introduction, Meaning, Definition, Characteristic,

objective, nature of Planning

1.2 Advantages & limitations of planning

1.3 Steps in planning process

1.4 Methods of planning

1.5 Essentials of a good planning

1.6 Obstacles in planning, Planning Premises & Classification

of Planning Premises

1.7 Plan & Planning, Business Planning Planning &

Forecasting:

1.8 Introduction, Meaning, Definition, Characteristics,

Process,

1.9 Importance of forecasting

1.10 Areas of forecasting

1.11 Forecasting Techniques- Types, Methods

1.12 Advantages of forecasting, Limitations of forecasting

1.13 Difference between forecasting & planning

2 Project

Management

2.1 Definition of a “Project”

2.2 Why project Management, The project Life-Cycle, Project

Management Maturity

2.3 Project Selection & Criteria of Choice

2.4 The Nature of Project Selection Models, Types of Project

Selection Models

2.5 Project Portfolio Process, Project Proposals.



2.6 The Project Manager – Qualities , Project Management &

the Project Manager, Special Demands on the Project

Manager

2.7 Problems of Cultural Differences, Impact of Institutional

Environments, Project Organization,

2.8 The project as Part of the Functional Organization, Pure

Project Organization, The Matrix organization

2.9 Choosing an Organizational form The Project Team.

3 Initial Project

Coordination

3.1 The Nature of Negotiation, Partnering, Chartering &

change, Conflict & the project life cycle.

3.2 Estimating Project Budgets, Improving the Process of Cost

Estimation.

4 Network

Techniques

4.1 PERT & CPM

4.2 Risk Analysis Using Simulation with Crystal Ball 2000

4.3 Critical Path Method- Crashing a Project, The Resource

Allocation Problem, Resource Loading, Resource Leveling,

Constrained Resource Allocation

4.4 The Planning-Monitoring-Controlling Cycle, Information

Needs & the Reporting Process, Earned Value Analysis

4.5 The Fundamental Purposes of Control, Three Types of

Control Processes, Comments on the

5 Purposes of

Evaluation

5.1 Goals of the System

5.2 The Project Audit, Construction & Use of the Audit Report,

The Project Audit Life Cycle, some essentials of an

Audit/Evolution

5.3 The Varieties of Project Termination, when to Terminate a

Project, The Termination Process.



Topics | Business Planning & Project Management [S] (MBAOP36)

Unit Sub Unit Topic

1 1.0 Planning & Forecasting

1.1 Planning

1.2 Business Planning

1.3 Forecasting

2 2.0 Project Management

2.1 Project

2.2 Project Selection & Criteria of Choice

2.3 Project Portfolio Process

2.4 Project Proposals

2.5 Project Manager

2.6 Problems of Cultural Differences

2.7 Impact of Institutional Environments

2.8 Project Organization

2.9 Project Team

3 3.0 Initial Project Coordination

3.1 The Nature of Negotiation

3.2 Partnering, Chartering & Change

3.3 Conflict & the Project Life Cycle

3.4 Estimating Project Budgets



3.5 Improving the Process of Cost Estimation

4 4.0 Network Techniques

4.1 PERT & CPM

4.2 Risk Analysis using Simulation with Crystal Ball 2000

4.3 Critical Path Method – Crashing the Project

4.4 The Resource Allocation Problem

4.5 Resource Loading & Leveling

4.6 Constrained Resource Allocation

4.7 The Planning-Monitoring-Controlling Cycle

4.8 Information Needs & the Reporting Process

4.9 Earned Value Analysis

4.10 Project Control

5 5.0 Purposes of Evaluation

5.1 Project Auditing

5.2 Project Termination



Semester 4:

Following Subjects-

1. MBAOM41 | Managing for Sustainability [C]

2. MBAOM42 | Entrepreneurship Development [C]

3. MBAOM43 | Event Management [C]

4. MBAOM44 | Operations Strategy & Research [S]

5. MBAOM45 | Total Quality Management [S]

6. MBAOM46 | Enterprise Resource Planning & Management [S]



Semester 4:

1. Managing for Sustainability [C] (MBAOM41)


Unit

No.


1 Corporate Social

Responsibility

Corporate social responsibility: Concept, The nature of

corporate responsibility & corporate citizenship, Relevance in

the present day business environment.

Corporate social responsibility & stakeholders: Internal &

external stakeholders, Responsibility to various stakeholder

groups, Interest & influence of various stakeholder groups,

Formulating & implementing a policy for corporate social

responsibility

Bottom of the pyramid opportunities: Issues & opportunities

for business in socially & environmentally sensitive world,

Social & environmental problems & how they shape markets.

2 Sustainable

Development

Sustainable Development: concept, definition of sustainable

development, need, importance, education, Philosophical

development, Gandhian Thought on Sustainable

Development, Sustainable Development & social framework,

equitable distribution, difference between sustainable

development & green development, criticism.

Stakeholder Impact: Stakeholders & the power they wield,

Reducing socio-environmental costs & risks: managing the

downside, Driving revenues & creating intangible value:

managing the upside.

3 Business Case for

Sustainable

Development

3.1 Business case for sustainable development: Three

dimensions of sustainable development

1) Environmental: Atmosphere, fresh water & oceans, land

use, management of human consumption, energy, food,



waste management, Understanding ecological "footprint":

Eco-tracking, carbon marketing, carbon credits, economics of

sustainability, Designing for the environment & "greening' the

supply chain, regulation, case studies.

2) Economic: environment degradation & economic growth,

nature as an economic externality, economic opportunity.

3) Social: Peace, security, social justice, sustainability &

poverty, human relationship to nature, human settlements.

3.2 Study of business models for sustainable development:

Indian & Global perspectives.

3.3 Sustainability reporting: Triple bottom line reports - The

content of sustainability reports (also CSR reports, ESG

reports, social & environmental reports)

3.4 Social accountability standard - ISO 26000: Social

responsibility guidance standard, Global Compact Principles,

Environmental Impact Assessment, Life Cycle Analysis, Social

Impact Assessment.

4 Corporate

Governance

4.1 Corporate Governance: Meaning – OECD principles,

Difference between governance & management, Purpose of

good governance, Potential consequences of poor corporate

governance, Business failure & the contribution of poor

governance

4.2 Relevant Theories: Agency theory, transaction cost

theory, stakeholder theory. Friedman‘s theory of CSR.

4.3 Stakeholder value approach: Stakeholder value approach,

Enlightened stakeholder approach, stakeholder approach to

Governance, risk & financial stability. The balancing of

conflicting objectives

4.4 Key issues in corporate governance: Role & composition

of the board, remuneration of directors & senior executives,

accounting & audit, internal controls, checks & governance,

relations with shareholders & other stakeholders. Clause 49

of Listing agreement & Corporate Governance Code, CEO,

CFO Certification. Role of regulators – SEBI, IRDA, RBI, ED, etc.



4.5 Applying best practice in governance: Voluntary &

regulatory approaches, rules or principles, concept of ‘comply

or explain’. Governance problems for global companies &

groups. Governance issues in the public sector. Governance

issues in

the voluntary sector (NGOs & charitable organizations)

4.6 Governance aspects: Sarbanes-Oxley Act 2002: Section

302: CEO/CFO certifications, Section 404(a): internal control

Report, Governance & role of auditors & audit committee.

4.7 Case Studies on Corporate Governance: Satyam, Infosys,

Tata, Wipro.

5 Corporate Ethics Corporate Ethics:

5.1 The Ethical Value System: Universalism, Utilitarianism,

Distributive Justice, Social Contracts, Individual Freedom of

Choice, Professional Code,

5.2 Values: Importance, Sources of Value Systems, Values

across Cultures

5.3 Indian Values & Ethics: Respect for Elders, Hierarchy &

Status, Need for Security, Non – Violence, Cooperation,

Simple Living high Thinking, Rights & Duties, Ethics in Work

life, Holistic relationship between Man & Nature, Attitudes &

Beliefs.

5.4 Business Ethics: Nature, Characteristics & Needs, Ethical

Practices in Management, Ethical Values in different Cultures,

Culture & Individual Ethics, Relationship between Law &

Ethics, Impact of Laws on Business Ethics.

5.5 Ethics & Corporate Excellence: Code of Ethics in Business

Houses, Strategies of Organizational Culture Building, Total

Quality, Customer Care, Care of the Employees as per

Statutes, Objective & Optimistic Approach.

5.6 Indian & Global case studies.



Topics | Managing for Sustainability [C] (MBAOM41)

Unit Sub Unit Topic

1 1.0 Corporate Social Responsibility (CSR)

1.1 Stakeholders in CSR

1.2 Bottom of the Pyramid Opportunities

2 2.0 Sustainable Development

2.1 Stockholder Impact

3 3.0 Business Case for Sustainable Development

3.1 Three Dimensions of Sustainability Development

3.2 Environmental Dimension

3.3 Ecological Footprint

3.4 Economic Dimensions

3.5 Social Dimension

3.6 Study of Business Model for Sustainability Development

3.7 Sustainability Reporting

3.8 Social Accountability Standard – ISO 26000

4 4.0 Corporate Governance

4.1 Corporate Governance

4.2 Relevant Theories of Corporate Governance

4.3 Stakeholder Value Approaches



4.4 Key Issues in Corporate Governance

4.5 The Clause 49 of the Listing Agreement & Corporate Governance Code

4.6 Roles of Regulators

4.7 Applying Best Practices in Governance

4.8 Governance Aspects

4.9 Case Studies on Corporate Governance

5 5.0 Corporate Ethics

5.1 The Ethical Value System

5.2 Values

5.3 Indian Values & Ethics

5.4 Business Ethics

5.5 Ethics & Corporate Excellence

5.6 Case Studies



Semester 4:

2. Entrepreneurship Development [C] (MBAOM42)


Unit

No.


1 Entrepreneur &

Entrepreneurship

Entrepreneur & Entrepreneurship:

1.1 Concept of Entrepreneur, Manager, Intrapreneur

1.1.1 Definition ,meaning & functions of an

entrepreneur

1.1.2 Concept of Manager

1.1.3 Roles & Responsibilities of Manager

1.1.4 Concept of Intrapreneur

1.2. Need & Importance of Entrepreneurship

1.3. Enterprise v/s Entrepreneurship

1.4. Self Employment v/s Entrepreneurship

1.5. Problem of Unemployment & Importance of wealth

creation

1.6. Entrepreneurial career as an option.

2 Business Opportunity

Identification &

Preliminary Project

Report (PPR)

Business opportunity Identification &

Preliminary Project Report(PPR):

2.1 Opportunity Search: Divergent Thinking Mode:

2.1.1 Meaning ,Objectives

2.1.2 Tools & Techniques:

Environmental scanning for business opportunity

Identification

2.2 Opportunity Selection: Convergent Thinking Mode:

2.2.1 Meaning ,Objectives

2.2.2 Tools & Techniques: Market Survey

2.3 Preliminary Project Report(PPR)



3 Business Plan Business Plan:

3.1 Meaning & ,Objectives of Business Plan

3.2 Elements of Business Plan

3.3 Business Planning Process - Self Audit, Evaluation of

Business Environment, Setting Objectives, Forecasting

Market Conditions, Stating actions & resources

required, Evaluating Proposed plan, Assessing

Alternative strategic plans, Controlling the plan through

Annual Budget.

4 Institutional Support to

New Venture

Institutional Support to New Venture (Students are

expected to study the assistance scheme of following

institutions)

4.1 District Industries Center(DIC)

4.2 Maharashtra Industrial Development

Corporation(MIDC)

4.3 Small Industries Service Sector(SISI)

4.4 Micro, Small & Medium Enterprise(MSME)

Financial Assistance for Small Enterprise: Institutional:

a) Bank Loan

b) Angel Funding

c) Venture Funding

d) Self Employment Schemes of Government of

Maharashtra

e) Government Financial Institutions: Khadi & Village

Industries

Board(KVIB),Rajiv Gandhi Udyami Mitra Yojana

(RUGMY)

f) Prime Minister Employment Generation Programmed

(PMEGP)

5 Study of Entrepreneur’s

Biographies

Rahul Bajaj

Kiran Muzumdar Shaw

Azim Premji

Sabeer Bhatia



Topics | Entrepreneurship Development [C] (MBAOM42)

Unit Sub Unit Topic

1 1.0 Entrepreneur & Entrepreneurship

1.1 Concept of Entrepreneur

1.2 Concept of Manager

1.3 Concept of Intrapreneur

1.4 Entrepreneurship

1.5 Enterprise v/s Entrepreneurship

1.6 Self Employment v/s Entrepreneurship

1.7 Problem of Unemployment

1.8 Wealth Creation

1.9 Entrepreneurship as a Career Option

2 2.0 Business Opportunity Identification & Preliminary Project Report (PPR)

2.1 Opportunity Search: Divergent Thinking Mode

2.2 Opportunity Selection: Convergent Thinking Mode

2.3 Preliminary Project Report (PPR)

3 3.0 Business Plan

3.1 Elements of Business Plan

3.2 Business Planning Process



4 4.0 Institutional Support to New Venture

4.1 District Industries Center ( DIC)

4.2 Maharashtra Industrial Development Corporation ( MIDC)

4.3 Small Industries Service Institute (SISI)

4.4 Micro, Small & Medium Enterprise (MSME)

4.5 Financial Assistance for Small Enterprise: Institutional

4.6 Self Employment Schemes of Government of Maharashtra

4.7 Government Financial Institutions

5 5.0 Study of Entrepreneur’s Biographies

5.1 Rahul Bajaj

5.2 Kiran Muzumdar Shaw

5.3 Azim Premji

5.4 Sabeer Bhatia



Semester 4:

3. Event Management [C] (MBAOM43)


Unit

No.


1 Introduction to

Event & Event

Management

1.1 Introduction & Definition of Event.

1.2 Event Designing, 5 C’s of Events.

1.3 5 W’s of Event. 1.4 Types of Events.

1.5 Categories of Event & its characteristics.

1.6 Objectives of Event Management.

1.7 Problems associated with traditional media.

2 Facets of Event

Management

1.1 Introduction & Definition of Event.

1.2 Event Designing, 5 C’s of Events.

1.3 5 W’s of Event. 1.4 Types of Events.

1.5 Categories of Event & its characteristics.

1.6 Objectives of Event Management.

1.7 Problems associated with traditional media.

3 Execution of Event 3.1 Networking Components: Print Media, Radio Television,

The Internet, Cable Network, Outdoor Media, Direct Media.

3.2 Types of promotion methods used in events: Sales

Promotions, Audience Interaction, Public Relations,

Merchandising, In-venue Publicity, Direct Marketing,

Advertising, Public relations.

3.3 Activities in Event Management: Pre-event Activities,

During event Activities, Post-event Activities.

3.4 Functions of Event Management: Planning, Organizing,

Staffing, Leading & Coordination, Controlling.

3.5 Event Management Information System

3.6 Technology in Event Management. - Role & Importance.



4 Marketing of Event 4.1 Concept of Market in Events

*Revenue Generating Customers.

*Nonrevenue Generating Customers.

4.2 Segmentation for Events, Niche marketing in events.

4.3 Targeting. 4.4 Positioning of Events.

4.5 Branding in Events.

4.6 Reach Interaction Matrix.

4.7 Concept of Pricing in Events.

4.8 Legislation & Tax Laws.

4.9 Marketing Communication Tool.

4.10 Implementation of Marketing Plan.

4.11 Relationship Building.

4.12 The Diverse Marketing Needs Addressed by Events:

Brand Building, Focusing the Target Market, Creating

Opportunities for Better Deals with Different Media, Events

& the Economy.

4.13 Concept of Ambush Marketing.

5 Strategies of Event

Management

5.1 Strategic Approach.

5.2 Critical Success Factor Analysis.

5.3 Strategic Alternatives Arising From Environmental

Analysis: Maintenance Strategy, Developmental Strategy,

Preemptive Strategy, Survival Strategy.

5.4 Strategic Alternatives Arising from Competitive

Analysis:

Sustenance Strategy, Rebuttal Strategy, Accomplishment

Strategy, Venture Strategy.

5.5 Strategic Alternatives Arising from Defined Objectives.

5.6 PREP Model.

5.7 Risk versus Return Matrix.

5.8 Forms of Revenue Generation.

5.9 The Basic Evaluation Process: Establishing Tangible

Objectives & Sensitivity in Evaluation, Measuring

Performance, Correcting deviations, Critical Evaluation

Points in Events.



Topics | Event Management [C] (MBAOM43)

Unit Sub Unit Topic

1 1.0 Introduction to Event & Event Management

1.1 Event

1.2 Event Management

2 2.0 Facets of Event Management

2.1 Event Infrastructure

2.2 Event Facets

2.3 Event Organizers

2.4 Event Organizers

3 3.0 Execution of Event

3.1 Networking Components

3.2 Event Promotion

3.3 Event Management

3.4 Event Management Information System

3.5 Technology in Event Management

4 4.0 Marketing of Event

4.1 Concept of Market in Events

4.2 Marketing Activities for Events

4.3 The Diverse Marketing Needs Addressed

4.4 Ambush Marketing



5 5.0 Strategies of Event Management

5.1 Strategy

5.2 Critical Success Factors (CSF’s)

5.3 Strategic Alternatives Arising From Environ- mental Analysis

5.4 Strategic Alternatives Arising from Competitive Analysis

5.5 Strategic Alternatives arising from Defined Objectives

5.6 PREP Model

5.7 Risk Versus Return Matrix

5.8 Forms of Revenue Generation

5.9 The Basic Evaluation Process



Semester 4:

4. Operations Strategy & Research [S] (MBAOM44)


Unit

No.


1 Introduction Importance & Linkage with Corporate strategy, Strategies

& values, Competing through operations. Operation

strategy in global economy Strategic alliances & production

sharing, fluctuations of international financial conditions &

international companies. Changing nature of world

business. Quality, Customer service & cost challenges &

social responsibility, Current perspective-Strategic fit

2 Methodology for

Developing

Operations Strategy

Value as business concept – strategic issues in

manufacturing – Value Chain concept Focus, core

competence & distinctive capabilities – stake holders &

strategy, Checking markets, Outcome of Market debate –

Linking manufacturing to Markets

– Strategic integration – why products sell in the markets –

Order Winners, Order Qualifiers. Lean systems-Eliminating

waste.

3 Operation Strategy

Implementation

Technology strategy Issues in New Product development

Time to market – strategic nature of process– Business

implication of Process choice

– Hybrid Process. Change management & Sustainability

Procedure – company or plant based profiles – decisions

for product reallocation – downsizing – Capacity decisions

Progression & Regression. Evaluating various tradeoffs

alternatives – Focused manufacturing – Product or process

focus – Make or Buy – merits /demerits – value chain

approach – Just in time – lean manufacturing.



4 Linear Programming Formulation of LPP, Simplex method, Duality, Sensitivity

Analysis, Goal Programming, (Numerical is expected on

simplex method)

5 Decision Making &

Decision Trees

Concept of decision making & decision trees; Application of

decision trees in making manufacturing decisions like

expansion of present plant, build new plant or sub-

contract. (Numerical is expected on decision tree)



Topics | Operations Strategy & Research [S] (MBAOM44)

Unit Sub Unit Topic

1 1.0 Introduction to Operations Strategy & Research

1.1 Basics of Operations Strategy

1.2 Operation Strategy in Global Economy

1.3 Other Aspects of Operations Strategy

2 2.0 Methodology for Developing Operations Strategy

2.1 Value as Business Concept

2.2 Strategic Issues in Manufacturing

2.3 Checking Markets

2.4 Order Winners & Order Qualifiers

2.5 Lean Systems

3 3.0 Operation Strategy Implementation

3.1 Strategy Implementation

3.2 Technology Strategy Issues in New Product Development

3.3 Time to Market

3.4 Strategic Nature of Process

3.5 Change Management & Sustainability Procedure

3.6 Operations Strategies to Reduce Costs

3.7 Focused Manufacturing



4 4.0 Linear Programming

4.1 Linear Programming Problem (L.P.P.)

4.2 Simplex Method

4.3 Duality

4.4 Sensitivity Analysis

4.5 Goal Programming

5 5.0 Decision Making & Decision Trees

5.1 Decision Making

5.2 Decision Trees

5.3 Application of Decision Trees



Semester 4:

5. Total Quality Management [S] (MBAOM45)


Unit

No.


1 Quality Concepts &

Strategic Quality

Management

Defined, Quality Cost perspective, Cost of Quality Function,

Spiral of Progress in quality, Little q & Big Q, Juan Trilogy,

Internal & external quality perspective. Goods & service

quality.

Cost of poor quality, internal failure cost & external failure

cost, appraisal cost, Prevention cost, Analysis of quality cost,

hidden quality cost, Discovering the optimum, economic

models of quality of conformance-Zone of improvement,

zone of high appraisal, zone of indifference. Strategic Quality

Management:

Companywide quality culture, Organizational vision, Mission

& quality policy, formulation of quality goals, competitive

benchmarking, Steps in implementing Total quality-Decide,

Prepare, Start, Expand & Integrate.

Quality Circle

2 Quality Gurus Deming’s' 14 point philosophy, Juran, Crosby

Philosophy, Ishikawa, Taguchi, Feigen Baum.

Comparison of quality philosophy.

3 QC Tools Problem Solving Methodology - Check list, Flow Chart, Tally

charts & Histograms, Graphs, Pareto Analysis, Cause & Effect

Diagram, Brainstorming, Scatter diagram & regression

analysis. Quality Function Deployment - Introduction,

Customer needs, Customer priorities & competitive

comparisons & planned improvements, Design features or



requirements, Central relationship matrix-What’s versus the

How’s , relative weights of importance.

Design features interactions, target values, Technical

comparison, service information & special requirements-

Difficulties associated with QFD, Implementation of QFD

4 Statistical Quality

Control

Necessity & Importance of SQC, Process capability, Six Sigma

quality, Process control, Process control for attributes, p

charts & c charts, Process control for variables, X bar R chart,

acceptance sampling, OC curves,

Average Outgoing Quality Limit (AOQL),Sampling plans

5 Quality

Management

Award &

Frameworks

Malcolm Baldrige National quality award, Deming prize, ISO

9000-2000,CII, Ramakrishna Bajaj Awards, Tata Business

Excellence Model (TBEM)



Topics | Total Quality Management [S] (MBAOM45)

Unit Sub Unit Topic

1 1.0 Quality Concepts & Strategic Quality Management

1.1 Quality Concepts

1.2 Strategic Quality Management

2 2.0 Quality Gurus

2.1 Dr. W Edwards Deming

2.2 Dr. Joseph M. Juran

2.3 Philip B. Crosby

2.4 Dr. Kaoru Ishikawa’s

2.5 Dr. Genichi Taguchi

2.6 Dr. Armand V. Feigenbaum

2.7 Comparison of Quality Philosophy

3 3.0 QC Tools

3.1 Problem Solving Methodology

3.2 Quality Function Deployment

4 4.0 Statistical Quality Control

4.1 Six Sigma Quality

4.2 Process Control

4.3 Acceptance Sampling



5 5.0 Quality Management Award & Frameworks

5.1 Malcolm Baldrige National Quality Award

5.2 Deming Prize

5.3 ISO 9000 - 2000

5.4 CII Award / CII - EXIM Bank Award for Business Excellence

5.5 Ramakrishna Bajaj Awards

5.6 Tata Business Excellence Model (TBEM)



Semester 4:

6. Enterprise Resource Planning & Management [S] (MBAOM406)


Unit

No.


1 ERP: An Overview 1.1. What is ERP?

1.2. Reasons for Growth Of ERP

1.3. Problem areas in ERP implementations.

1.4. The future of ERP

1.5. Characteristics & features of ERP

1.6. Benefits of ERP.

2 Enterprise Modeling &

Integration for ERP

2.1. Enterprise-An overview

2.2. What is enterprise

2.3. Integrated Management Information

2.4. The role of enterprise

2.5. Business modeling

2.6. Integrated Data Model

2.7. Role of Common/Shared Enterprise Database

2.8. Linkages of the Enterprise

2.8.1. Establishing Customer-Enterprise Link

2.8.2. Establishing Vendor-Enterprise Link

2.8.3. Establishing Links within the Enterprise

2.8.4. Establishing Links with Environment

2.9. Scope of Enterprise system

2.10. Generic Model of ERP System

2.11. Client/Server Architecture & Enterprise -wide

Computing

2.11.1. Characteristics of client/Server Architecture

2.11.2. Different Components of ERP Client/Server

Architecture



3 ERP & Related

Technologies

3.1. BPR(Business Process reengineering)

3.1.1. Definition

3.2. BPR -The different phases

3.3. Enterprise Redesign Principles

3.4. BPR & IT

3.5. Data Warehousing

3.6. Data Warehouse Components

3.7. Structure & Uses of Data Warehouse

3.8. Data Mining

3.9. What Is Data Mining

3.10. Data Mining Process

3.11. Advantages & Technologies Used In Data

Mining

3.12. OLAP

3.13. Supply Chain Management

3.13.1. Definition

3.13.2.Stevan’s Model

3.13.3. Benefits

3.13.4. ERP Vs SCM

3.14. CRM

4 ERP Implementation 4.1. Evolution

4.2. Evolution of ERP.

4.3. Evolution of Packaged Software Solutions.

4.4. The Obstacles in ERP implementation.

4.5. ERP Implementation Lifecycle (Different

Phases).

4.6. Implementation Methodology.

4.7. ERP Implementation-The Hidden Costs.

4.8. In-house Implementation-Pros & Cons

4.9. Vendors & role of vendors for ERP

4.10. Consultants & role of consultants for ERP.



5 Technologies in ERP

System

5.1. Introduction

5.2. Electronic Data Interchange(EDI)

5.2.1. Use of EDI

5.2.2. Evolution of EDI

5.2.3. Benefits of the EDI

5.2.4. EDI Standards

5.2.5. EDI Services

5.2.6. EDI Components

5.2.7. EDI Administration

5.3. IDoc Application

5.4. EDI Integration

5.5. ALE Integration

5.6. Internet Integration

5.7. OCR Integration

6 The ERP Domain 6.1. Vendors in the ERP Market.

6.2. SAP’s Markets

6.2.1. SAP Architecture & Integration

6.2.2. Scalability of SAP

6.2.3. SAP Business Structure

6.2.4. Common SAP Installation

6.2.5. SAP R/3 System

6.2.6. SAP Tools

6.3. People Soft.

6.4. Jd Edwards

6.5. Oracle

7 ERP Present & Future 7.1. Limitations of ERP

7.2. EIA(Enterprise Integration Application)

7.3. EIA Products

7.4. Two Flavors of EIA & Messaging

7.5. ERP & E-Commerce

7.6. ERP & Internet.

7.7. Future Directions in ERP.



Topics | Enterprise Resource Planning & Management [S] (MBAOM406)

Unit Sub Unit Topic

1 1.0 ERP: An Overview

1.1 Enterprise Resource Planning (ERP)

1.2 Reasons for Growth of ERP/ Need of ERP

1.3 Benefits of ERP

1.4 ERP Implementation

1.5 The Future of ERP

2 2.0 Enterprise Modeling & Integration for ERP

2.1 Enterprise-An Overview

2.2 Integrated management Information

2.3 Integrated management Information

2.4 Role of Common/Shared Enterprise Data Base

2.5 Linkages of the Enterprise

2.6 Scope of the Enterprise System

2.7 Generic Model of ERP System

2.8 Client/Server Architecture & Enterprise-wide Computing

3 3.0 ERP & Related Technologies

3.1 ERP & Related Technologies

3.2 Business Process Reengineering (BPR)

3.3 Data Warehousing

3.4 Data Mining



3.5 OLAP

3.6 Supply Chain Management (SCM)

3.7 Customer Relation Management (CRM)

4 4.0 ERP Implementation

4.1 Evolution

4.2 Implementation of ERP

4.3 Vendors & Consultants in ERP Implementation

5 5.0 Technologies in ERP System

5.1 Electronic Data Interchange (EDI)

5.2 I-Doc

6 6.0 The ERP Domain

6.1 Vendors in ERP Market

6.2 SAP’s Market

6.3 People Soft

6.4 Jd Edwards

6.5 Oracle

7 7.0 ERP Present & Future

7.1 Enterprise Resource Planning

7.2 ERP, E-Commerce & Internet

7.3 Future Directions in ERP

7.4 Enterprise Integration Application

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