Course TitleGoogle's Online Power Tools That You Need NOW!

• Google Places

• Google Places• YouTube

• Google Places• YouTube• Google Analytics

• Google Places• YouTube• Google Analytics• Google Webmaster Tools

• Google Places

GOOGLE PLACES

• Google Places:• Own your Google Maps listing• Includes reviews from other

leading sites• Offer deals/include media to

enhance the experience

YOUTUBE

YOUTUBE• #3 traffic rank in the US• Over 2 billion videos viewed daily• #2 search engine behind Google• 24 hours of video uploaded per

minute

GOOGLE ANALYTICS

GOOGLE ANALYTICS• Essential for marketing.• Allows you to track visitors from all referrers,

including search engines, display advertising, pay-per-clicknetworks, email marketing.

• Gives detailed reports & helps you to direct your advertising dollars most effectively.

GOOGLE WEBMASTER TOOLS

GOOGLE WEBMASTER TOOLS• Submit and check a sitemap• Check and set the crawl rate, and view

statistics about how Googlebot accesses a particular site

• Generate and check a robots.txt file• List internal and external pages that link to

the site

GOOGLE WEBMASTER TOOLS• See what keyword searches on Google led to

the site being listed in the SERPs, and the click through rates of such listings

• View statistics about how Google indexes the site, and if it found any errors while doing it

Here are three takeaways from this session by Mike Nessen. Bring these ideas to back to your business and see what results you generate!

Takeaway 1: http://www.google.com/analytics/

Takeaway 2:http://www.google.com/webmasters/tools/

Takeaway 3: http://places.google.com/business

Top Three Top Three TakeawaysTakeaways

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THANK YOU!!THANK YOU!!