course title. proven systems for selling instruments and accessories to your in-store students...
TRANSCRIPT
Course Title
Proven systems for
selling instruments and accessories
to your in-store students
Proven systems for
selling instruments and accessories
to your in-store students
“I LOVE MY PIANO LESSONS! I took piano lessons when I was younger, but since coming to The Piano Gallery, I have rediscovered the joy of playing and I even enjoy practicing.”
~ Susan Langenkamp, age 49 - Grand Piano Purchased
“[Learning to play the piano] has meant meeting new people who enjoy music with laughter and enthusiasm. Everyone at The Piano Gallery opened their arms and welcomed me - made me feel at home. They are gracious and kind. I hope in the future, when I move, that I will find another family like this.”
~ Nancy Reyes, age 50 - Upright Piano Purchased
“I have always wanted to play the piano since I was a little girl but wasn’t able to. Three years ago, my husband said ‘Go for it’. I did and it is exciting to play songs now at my speed. It is very relaxing. I enjoy playing for me - it is surprising too since I have no musical talent naturally.”
~ Barbara Moser, age 55 - Digital Piano Purchased
The Power of Focus
• Be aware of who is coming in the door – or sitting in the car…
• Everyone is a potential customer for something
“Concentration is the key to all economic success.”~ Peter Drucker
Building Your Student Database
• Begins with the registration process
Ad
ult
Reg
istr
atio
n F
orm
Ad
ult
Reg
istr
atio
n F
orm
Building Your Student Database
• Begins with the registration process
• Include everyone learning under your roof
• Hold meetings with sales team to discuss student needs
The Power of the Teacher Recommendation
• Working relationship with teachers in your store
• Benefits of a better instrument
• Awareness of what their students are playing on at home
• Identifying “buying signs”
Educate Your Students and Families
• Musical and non-musical benefits of playing a musical instrument
Ben
efit
s of
RM
MB
enef
its
of R
MM
Educate Your Students and Families
• Musical and non-musical benefits of playing a musical instrument
• How to purchase a musical instrument
What Piano StudentsCANNOT Learn
on a Portable Keyboard
What Piano StudentsCANNOT Learn
on a Portable Keyboard
Educate Your Students and Families
• Musical and non-musical benefits of playing a musical instrument
• How to purchase a musical instrument
• Create an environment for enjoying music at home
Th
e M
usi
cal E
nco
ura
ger
Th
e M
usi
cal E
nco
ura
ger
Educate Your Students and Families
• Musical and non-musical benefits of playing a musical instrument
• How to purchase a musical instrument
• Create an environment for enjoying music at home
• Recital talk
Rec
ital
In
trod
uct
ion
Rec
ital
In
trod
uct
ion
Entertain your Students and Families
• Concerts
• Recitals
• Workshops
• Jam Sessions
• Celebrations
• Showcases
• Festivals
• Clinics
Provide an Opportunity to Purchase
• Strategic signage
Provide an Opportunity to Purchase
• Strategic signage
• Include special pricing on programs
• Distribute flyers at events
Pro
du
ct S
how
case
Pro
du
ct S
how
case
Provide an Opportunity to Purchase
• Strategic signage
• Include special pricing on programs
• Distribute flyers at events
• Exclusive student sales
www.EveryLifeNeedsMusic.comwww.EveryLifeNeedsMusic.com
Takeaway 1: Re-align your Focus – Everyone who comes into your store is a possibility
Takeaway 2: Educate and Entertain your students and families
Takeaway 3: Provide Opportunities for your students and families to purchase
Top Three Top Three TakeawaysTakeaways