course(s) to which this unit contributes ba (hons)...

UNIT TITLE Music Media & Industry Unit Code EMJN5007 Location Epsom Level 5 Duration (number of weeks) 24 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017

Course(s) to which this unit contributes BA (Hons) Music Journalism

CONTENT In Music Media & Industry, you will really begin to find your own ‘voice’ and start expressing your passion for music through reviewing. You will find out about other writers and how you fit into a long, robust tradition of music journalism. Whether the writer just reports or takes a more iconoclastic tone, he or she gives an informed and entertaining interpretation of music releases. The unit will focus on how you can express yourself in a critically constructive way. In order for people to listen to what you have to say, you have inform yourself about writers, topical trends and issues, and demonstrate that knowledge. You will also put your writing and editing skills into practice as part of an editorial team for the TheWaveUCA course blog. The experience of regular journalism practice is central to TheWaveUCA.com. You will be working with first years and developing your own portfolio through this unit. You will learn to review for different readerships, and gain more practice using industry-standard software such as InDesign, Photoshop and Adobe Audition. You are given room to explore audio/visual formats like vlogging, audio streaming and podcasting. Outline syllabus • Crafting an angle in order to express personal opinion • Exploring your creative style and ‘voice’ in your writing • Building your knowledge of current and historic writers, genres and trends • Developing informed critique in your album, track and live reviews, blog writing, vlogs and

radio material • Tailoring your writing and audio/visual material for specific markets AIMS The aims of this unit are to: A1 Encourage your innovative use of written and audio/visual material, both independently and as

part of an editorial team.

A2 Critically evaluate current popular music for specific target audiences. A3 Build on your layout skills and/or use of audio/visual software.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate your own journalistic style and ability to create content as part of an editorial team.

LO2 Produce critical pieces for different target markets that show your knowledge of popular music and music writing.

LO3 Demonstrate the ability to produce competent layouts and/or audio/visual packages using the relevant software.

INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity1 130 No. of hours of independent activity 170 No. of hours of placement activity 0 This will comprise:

• Lectures • workshop and studio practice • discussion groups • tutorials, • independent study and research • IT instruction.

ASSESSMENT REQUIREMENTS Table A1- Assessment Components

Assessment Component

Weigh-ting (%)

Typical Indicative Assessment tasks

Assessment Type

Word Count

PORTFOLIO 100% A portfolio of gig, track, album reviews, creative writing and audio/visual material as specified in the Unit Handbook Target market analysis

PORTFOLIO Various, no more than total of 3500 words No more than total of 1000 words

11 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Table A2 – KIS Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical Table A3 – Summary KIS data

Assessment Category Total % for Unit Written Coursework 100% Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criteria against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Understanding through: Awareness of current music genres and trends, and music journalism history

LO2

Knowledge of: Creating content for a variety of target markets A range of research sources appropriate to project brief.

LO1, LO2

Skills in: Ability to produce innovative content independently and as part of an editorial team. Ability to design layouts and/or use audio/visual software

LO1, LO3

READING LISTS2 Essential Brayfield, C. (2008) Arts Reviews: and how to write them, Kindle edition: Creative Essentials. Briggs, M. (2013) Journalism Next: A Practical Guide to Digital Reporting and Publishing, Washington DC: CQ Press. Hearsum, P. (2012) ‘Music Journalism’, ed. Turner & Orange, Specialist Journalism, London: Routledge. Houghton, R. (2014) Blogging for Writers: How authors & writers build successful blogs, Lewes: Ilex Press. Titchener, Campbell B. (2005) Reviewing the arts, 3rd ed. US: Lawrence Erlbaum Associates Inc. Talbot, M. (1995) ‘A Synthetic Sisterhood’, ed. Hall & Bucholtz, Gender Articulated: Language and the Socially Constructed Self, London: Routledge UCA library online resource: www.rocksbackpages.com Recommended Bangs, L. (2001) Psychotic reactions and carburetor dung, London: Serpent's Tail Kent, N. (2007) The Dark Stuff: Selected Writings on Rock Music 1972-1993, London: Faber Reynolds, S. (2015) Retromania: Pop Culture's Addiction to its Own Past, London: Faber Kovach, B and Rosenstiel, T. (2001) The Elements of Journalism, London: Atlantic Books Seabrook, J. (2000) Nobrow: the culture of marketing, the marketing of culture, London: Methuen Vejlgaard, H. (2007) Anatomy of a Trend, McGraw-Hill.

2 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.

http://www.rocksbackpages.com/

UNIT TITLE Feature Writing Unit Code EMJN5010 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017


CONTENT This unit introduces you to feature writing, which is a fundamental part of journalism. Features provide the critical context and thematic thrust to a magazine and are designed to draw in the reader and keep their attention. You will learn about different kinds of features, from short news backgrounders to the substantial, multi-layered main features that drive magazine content. The unit will also introduce you to the technique of pitching. Being able to concisely articulate and ‘sell’ your idea to editors is a journalistic skill in its own right. You will learn how to identify a topical angle, how to research a piece, and how to write for specific target markets., You will also study media law, ethics and issues of copyright – all areas that you need to be informed about as a working journalist. In this unit you will look at the role of editors and learn how to edit your writing, as well as examining emergent music trends, scenes and genres. Outline Syllabus

• Identifying audiences and specific feature markets

• Generating innovative story ideas

• The art of the ‘pitch’

• Becoming an editor

• The feature structure and developing a personal ‘voice’ in your writing

• Media law and ethics

• Using research to create engaging journalistic copy AIMS The aims of this unit are to: A1 Understand the art of feature writing and its place in journalistic practice, including ‘pitching’

innovative story ideas and topical angles.

A2 Further develop your writing skills and personal ‘voice’ to produce original copy for a specified market.

A3 Build professional skills through writing and editing processes and engagement with legal and ethical requirements.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Develop the critical skills to ‘pitch’ innovative feature ideas. LO2 Demonstrate the ability to research and write original features appropriate to a specified

market. LO3 Evidence professional skills, including editing, following a brief, and engagement with legal and

ethical requirements. INDICATIVE TEACHING & LEARNING METHODS


• Lectures • workshop and studio practice • presentations • tutorials • independent study and research.



Weigh-ting (%)


Assessment Type

Word Count

PORTFOLIO 100% Portfolio of pitches and written pieces as specified in the Unit Handbook.

PORTFOLIO 2 x 200 word pitches + 1500 word feature






Written


Report Coursework







Practical






Understanding through: Engagement with current music industry issues, genres and scenes.

LO1, LO2

Knowledge of: Techniques for the creation of successful pitches.

A range of research sources appropriate to project brief. Writing for specific target markets.

LO1, LO2, LO3

Skills in:

Identifying innovative feature ideas

Professional skills including editing, following a brief, and engagement with legal and ethical requirements.,

LO1, LO2, LO3

READING LISTS4 Essential Kovach, B. and Rosenstiel, T. (2014) The Elements of Journalism, New York: Three Rivers Press Sumner, D & Miller, H (2012) Feature and Magazine Writing: Action, Angle, and Anecdotes, New York: Wiley & Sons Wheeler, S (2009) Feature Writing for Journalists (Media Skills), London: Routledge Quinn, F. (2013) Law for Journalists, Harlow: Longman Recommended Boynton, R. (2005) The New New Journalism: Conversations with America's Best Nonfiction Writers on Their Craft, New York: Vintage Books Dodd, M & Hanna, M. (2014) Essential Law for Journalists, Oxford: OUP Friedlander, J L. (2007) Feature Writing for Newspapers and Magazines: The Pursuit of Excellence, Boston: Allyn and Bacon Seabrook, J. (2001) Nobrow; the culture of marketing, the marketing of culture, New York: Vintage Westfall, PT. (1993) Beyond Intuition: A Guide to Writing and Editing Magazine Non-Fiction, Harlow: Longman


UNIT TITLE Magazine and Work Experience Unit Code EMJN5014 Location Epsom Level 5 Duration (number of weeks) 16 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017


CONTENT In this unit you will be creating as part of an editorial team, a print magazine, from initial concept to finished product. Team working skills are a vital part of building your career. You will work in groups to produce a magazine on a theme of your choosing, subject to approval. You will build on your practical skills with technical workshops in design, photography and Photoshop. As well as learning about the form and function of magazines, you will learn how to create narrative flow with text and images. You will also do group presentations, exploring group dynamics and teamwork through the use of peer assessment and critical reflection. After the magazine project you will be required to undertake a minimum two week period of Work Experience and present a report or case study on your placement. This will prepare you for the Portfolio Planning component of your third year Final Major Project. Syllabus outline

• Technical workshops led by practitioners • Introducing key elements of teamwork • Magazine concept development

• Developing feature ideas

• Building a flatplan and production schedule

• Creating strong layouts with text and images

• Printing and distributing your magazine

• Creating CVs and covering letters

• Health & Safety in the workplace

AIMS The aims of this unit are: A1 Demonstrate journalistic and technical skills to produce an original print magazine.

A2 Critically appraise your own work within the team, peer assess the work of others, and critique your final product.

A3 Further develop understanding of a professional context for your journalistic work, and to begin

to explore personal career aspiration. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Apply technical and journalistic skills approaching industry standard, and develop creative

solutions to a given brief. LO2 Develop professional teamwork skills and appraise your work and that of others. LO3 Evaluate what you have learned through work experience and your understanding of

opportunities available in the music and media industries. INDICATIVE TEACHING & LEARNING METHODS


• Lectures • workshop and studio practice • discussion groups • group tutorials • presentations • critical reflection including peer assessment • IT instruction • work placement • independent study and research.



Weigh-ting (%)


Assessment Type

Word Count

PORTFOLIO 100% Portfolio including finished magazine project Critical Reflection and peer assessment Work Placement

PORTFOLIO 2000 word minimum No more than total 1000 words


Research Report 1500 – 2000 words





Written


Report Coursework







Practical






Understanding through: Relevant subject-specific magazine work and editorial issues Analysis and reflection on teamwork and group dynamics

LO1, LO2

Knowledge of: Journalistic techniques in an editorial context

LO1

Skills in: Practical and technical methods of market research, journalism and editorial production Professional skills, including teamwork, and adherence to deadlines Professional skills necessary for work experience and future career development

LO1, LO2, LO3

READING LISTS6 Essential Field, M. (2000) The writers guide to research: An invaluable guide to gathering material for articles, novels and non-fiction books, 2nd ed. Oxford: How to Books Hogarth, M. (2014) How to Launch a Magazine in this Digital Age, London: Bloomsbury McKay, J. (2013) The Magazines Handbook, London: Routledge Morrish, J. (2011) Magazine editing: In Print and Online, London: Routledge Recommended Ang, T. (2000) Picture editing: an introduction. 2nd ed, Oxford: Focal Press Davis, S. (2006) The Guerilla Guide to the Music Business, London: Continuum Deckers, E. (2012) Branding Yourself: how to use social media to invent or reinvent yourself, London: Que Faust, B. & M. (2006) Pitch Yourself: Stand out from the CV Crowd with a Personal Elevator Pitch, London: Pearson Stam, D. & Scott, A. (2014) Inside Magazine Publishing, London: Routledge Plus UCA Careers Service (Careers Web resource http://community.ucreative.ac.uk/studentcareers)


http://community.ucreative.ac.uk/studentcareers

UNIT TITLE Culture, Music and Identity Unit Code EMJN5012 Location Epsom Level 5 Duration (number of weeks) 24 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017


CONTENT In the first year you were studying debates around production of music and media. This year you will focus on the consumption of popular music and the broader context of media industries. In this unit you will look at the role of audiences, politics and ideologies in contemporary media. You will also look at hierarchies of taste and identity within a range of contexts, from music video to print magazines.

We provide different methods for analysis, drawing on key theories and engaging in current debates. You will understand the contexts of theory and practice through essays and fruitful discussion in seminars. The intent of this unit is to broaden your frame of reference by studying your journalistic practice from various perspectives. This unit is in two parts: in Semester One you focus on music culture, in Semester Two you look at the wider context of multiple media platforms. An important element of the unit is for you to make personal connections between theory and practice, preparing for your independent work in Year 3.

Finally, we will undertake a series of workshops in preparation for the Dissertation unit in Year 3, working towards the production of a dissertation outline which identifies a relevant research topic and methodology for you to carry forward into the final year of study.

Indicative syllabus content:

• Audiences: stars and fan culture, subcultures and scenes • Ideologies: taste and hierarchies, high and low art • Music and identity: gender, class and race • Musical gatekeepers: the politics of communication. From DJs and writers to bloggers and

vloggers • Music and place: crossing borders, global culture and national pride • Audio-visual: Music in advertising and film soundtracking • Technologies: changing cultures, from sheet music to digital download and Retromania • Audiences: theories of media reception and consumption • Ideologies: media politics and power

• Media democracy: citizen journalism and media activism • Consumer society and advertising: from advertorial to adbusting

• Global media: regulation and policy • E-media and the online revolution: creating new meaning and identities

AIMS The aims of this unit are to: A1 Introduce theories of identity, communication and consumption in music and media culture,

and consider them within a wider social and political framework. A2 Further develop and consolidate critical methods and conventions in your academic research

and writing. A3 Help you identify a suitable topic and relevant research methodology for your Year 3

dissertation LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate critical understanding of key theoretical music and media debates within the

wider contextual framework. LO2 Undertake appropriate research and produce coherent, relevant and critical essays using

Harvard conventions of referencing. LO3 Identify a suitable topic and relevant research methodology for a dissertation project

appropriate to your own interests and/or journalistic practice. INDICATIVE TEACHING & LEARNING METHODS


• Lectures • Seminars • Tutorials • study skills workshops • independent study and research




Weigh-ting (%)


Assessment Type

Word Count

PORTFOLIO 100% Two written essays PORTFOLIO 2,000-2,500 words each essay





Written


Report Coursework







Practical






Understanding through: Relevant research and a critical understanding of key theoretical debates within a wider contextual framework

LO1, LO2,

Knowledge of: Articulation of ideas within a coherent essay structure using Harvard conventions

LO2

Skills in:

LO3

Identifying a suitable research topic for dissertation READING LISTS8 Essential Curran, J. & Seaton, J. (2009) Power Without Responsibility, London: Routledge Gauntlett, D. (2008) Media, Gender and Identity, London: Routledge Fiske, J. (2010) Understanding Popular Culture, London: Routledge Frith, S. & Goodwin, A. (1990) On Record: Rock, Pop & The Written Word, London: Routledge Johnson, S. & Ensslin, A. (2007) Language in the Media: Representations, Identities, Ideologies, London: Bloomsbury Shepherd, J & Wicke, P (1997) Music and Cultural Theory, Cambridge: Polity Recommended Albarran, A. (2013) The Social Media Industries, London: Routledge Storey, J. (2009) Cultural Theory and Popular Culture: A Reader (4th ed), Harlow: Pearson Davies, N. (2008) Flat Earth News: An Award-winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media, London: Chatto & Windus Donnelly, K. (2005) The Spectre of Sound: Music in Film and Television, London: BFI Dhiraj, M. (2012) Twitter: Social Communication in the Twitter age, Cambridge: Polity Gelder, K. (2005) The Subcultures Reader, London: Routledge Hinton, S. & Hjorth, L. (2013) Understanding Social Media, London: Sage Kassabian, A. & Mundy, J. (1999) Popular Music on Screen: From the Hollywood Musical to Music Video, Manchester: MUP Miller, Paul D. (2008) Sound Unbound: Sampling Digital Music and Culture, Boston: MIT Press Murray F. & Mark A. N., eds., (2004) That's the Joint: The Hip Hop Studies Reader, New York: Routledge O’Brien, L. (2013) She Bop: The Definitive History of women in popular music (3rd edition), London: Jawbone Thornton, S. (1996) Club Cultures: Music, Media and Subcultural Capital, Cambridge: Polity Reynolds, S. (2011) Retromania: Pop Culture’s Addiction to its own past, London: Faber Street, J. (1997) Politics and Popular Culture, Cambridge: Polity Bertrand, I. & Hughes, P. (2005) Media Research Methods: Audiences, Institutions, Texts, Basingstoke: Palgrave Macmillan


Davies, M. (2007) Doing a Successful Research Project, Basingstoke: Palgrave Macmillan Reardon, D. (2006) Doing Your Undergraduate Project, London: Sage

UNIT TITLE Music Journalism Study Abroad Option Unit Code EMJN5013 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017


CONTENT This unit brings together in Term 1 some of the content from EMJN5007 Music Media & Industry and EMJN5012 Culture, Music & Identity. With Music, Media & Industry you will explore your writing voice, find out about other writers and how you fit into a long, robust tradition of music journalism. Whether the writer just reports or takes a more iconoclastic tone, he or she gives an informed and entertaining interpretation of music releases. The unit will focus on how you can express yourself in a critically constructive way. In order for people to listen to what you have to say, you have inform yourself about writers, topical trends and issues, and demonstrate that knowledge. You will also put your writing and editing skills into practice as part of an editorial team for the TheWave UCA course blog. The experience of regular journalism practice is central to TheWaveUCA.com. You will be working with first years and developing your own portfolio through this unit. You will learn to review for different readerships, and gain more practice using industry-standard software such as InDesign, Photoshop and Adobe Audition. You are given room to explore audio/visual formats like vlogging, audio streaming and podcasting. For Culture, Music & Identity you will do the first essay component, focusing on the consumption of popular music and the broader context of media industries. You will also start to look at the role of audiences and ideologies in contemporary media, from music video to print magazines. We provide different methods for analysis, drawing on key theories and engaging in current debates. You will understand the contexts of theory and practice through writing your essay and fruitful discussion in seminars. The intent of this unit is to broaden your frame of reference by studying your journalistic practice from various perspectives. An important element of the unit is for you to make personal connections between theory and practice, preparing for your independent work in Year 3. AIMS The aims of this unit are to: A1 Introduce theories of identity, communication and consumption in music and media culture,

and consider them within a wider social and political framework. A2 Further develop and consolidate critical methods and conventions in your academic research

and writing. A3 Produce critical pieces for different target markets that show your knowledge of popular

music and music writing.

A4 Expand your visual awareness and your technical skills required to create accurate visually appropriate copy through use of appropriate computer software.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate critical understanding of key theoretical music and media debates within the

wider contextual framework. LO2 Evidence critical methods and conventions in your academic research and writing, and

identify a suitable topic for a dissertation proposal. LO3 Demonstrate your own journalistic style and adapt your writing skills clearly and

grammatically, appropriate to a range of journalistic genres and markets. LO4 Demonstrate the ability to produce competent layouts and/or audio/visual packages using

the relevant software . INDICATIVE TEACHING & LEARNING METHODS


• Lectures • workshops and studio practice • discussion groups • tutorials • independent study and research • IT instruction.



Weigh-ting (%)


Assessment Type

Word Count

Portfolio 50% Portfolio of track, gig, album reviews, creative writing and audio/visual material as outlined in unit handbook

Portfolio Up to 2500 words in total

Written essay 50% Written assignment, including essay

2500 words






Written

Written assignment, including essay 50% Coursework

Report Coursework







Practical






Understanding through: Critical engagement with current music trends, music’s historical context, the contemporary industry and its practices.

LO1

Knowledge of: Critical methods in academic research and writing. Different learning environments, including perspectives on language, culture and ways of studying.

LO2, LO5

Skills in: Writing clearly and grammatically across a range of publications and platforms. Producing editorial design solutions using appropriate IT software.

LO3, LO4

READING LISTS10 Essential Fiske, J. (2010) Understanding Popular Culture, London: Routledge Johnson, S. & Ensslin, A. (2007) Language in the Media: Representations, Identities, Ideologies, London: Bloomsbury Frith, S. & Goodwin, A. (1990) On Record: Rock, Pop & The Written Word, London: Routledge Brayfield, C. (2008) Arts Reviews: and how to write them, Kindle edition: Creative Essentials. Hearsum, P. (2012) ‘Music Journalism’, ed. Turner & Orange, Specialist Journalism, London: Routledge. Kovach, B and Rosenstiel, T. (2014) The Elements of Journalism, London: Atlantic Books Recommended Albarran, A. (2013) The Social Media Industries, London: Routledge Storey, J (2009) Cultural Theory and Popular Culture: A Reader, (4th ed), Harlow: Pearson O’Brien, L (2013) She Bop: The Definitive History of women in popular music (3rd edition), London: Jawbone Thornton, S (1996) Club Cultures: Music, Media and Subcultural Capital, Cambridge: Polity Bangs, L. (2001) Psychotic reactions and carburetor dung, London: Serpent's Tail Seabrook, J. (2000) Nobrow: the culture of marketing, the marketing of culture, London: Methuen Westfall, P.T. (1994) Beyond intuition: a guide to writing and editing magazine non-fiction, New York: Longman Baskerville, D. (2012) Music Business Handbook and Career Guide, London: SAGE Publications


course(s) to which this unit contributes ba (hons)...

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