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Page 1: Courtney Blair Graphic Design Portfolio
Page 2: Courtney Blair Graphic Design Portfolio

W O R K I N G TO G E T H E RE V E R YO N E E AT S

For this event my partner Amanda Hengst and I were given the privilege to work with the wonderful people at Empty Bowls. We were given the task of designing the signs for the 25 year anniversary museum exhibit. As a community project to help fight hunger, the logo and brand identity has been flexible over the last 25 years. Without a solid logo Amanda and I created a new banner illustration and logo to represent Empty Bowls and their 25 year celebration. Along with creating the banners and logo Amanda and I organized the 25 years worth of information and photos into signs and sections to be placed throughout the Culinary Arts Museum.

25 Years of the Empty Bowls Project Museum Exhibit

Page 3: Courtney Blair Graphic Design Portfolio

Iggy’s Re-BrandingThe goal of this assignment was to pick a restaurant and create a complete re-branding for it, with a new target audience in mind. I decided to re-brand Iggy’s, specifically the Iggy’s in Warwick, RI. The Iggy’s in Warwick is right by the beach. I wanted to use the location and integrate it into the brand in a new way. The goal was for Iggy’s to be seen as a seaside, upscale, sit down restaurant. I accomplished this by creating a new logo and menu, that are simple elegant and clean. I also created new take home glass chowder containers to match the new brand.

Seaside DinningIGGYS

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IGGYS

Page 4: Courtney Blair Graphic Design Portfolio

DESIGNCULTURENOWErik Adigard | M.A.D.Thursday, September 126:00 pmGraphic designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. The firm has since designed Web sites, multimedia installations, and print publications for global clients, including Wired magazine.

Julie Bargmann | D.I.R.T. StudioTuesday, October 97:30 pmJulie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the Massachusetts Museum of Contemporary Art in North Adams, and Riverside Park

South and the Hudson River Park in New York City.

Michael Gabellini | Gabellini AssociatesWednesday, November 26:00 pmMichael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen Fox Associates before founding his own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the Council of Fashion Designers of America.

Rebeca Méndez | Méndez CommunicationsThursday, December 46:30 pmRebeca Méndez, born and raised in Mexico City and trained at the Art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.

Cooper-Hewitt, National Design Museum

2 East 91st StreetNew York City

DESIGNCULTURENOWErik Adigard | M.A.D.Thursday, September 126:00 pmGraphic designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. The firm has since designed Web sites, multimedia installations, and print publications for global clients, including Wired magazine.

Julie Bargmann | D.I.R.T. StudioTuesday, October 97:30 pmJulie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the Massachusetts Museum of Contemporary Art in North Adams, and Riverside Park

South and the Hudson River Park in New York City.

Michael Gabellini | Gabellini AssociatesWednesday, November 26:00 pmMichael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen Fox Associates before founding his own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the Council of Fashion Designers of America.

Rebeca Méndez | Méndez CommunicationsThursday, December 46:30 pmRebeca Méndez, born and raised in Mexico City and trained at the Art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.

Cooper-Hewitt, National Design Museum

2 East 91st StreetNew York City

For this project I was given the task of designing a poster that would serve as an informational piece for an upcoming lecture series. The poster had to display a modern design that fit with the title “Design Culture Now.” I designed the poster with a neat and clean feel. I kept the information very organized and easy to read without over-powering the design of the poster itself. My goal was to create a poster where the lecture information and the design balanced each other to successfully create a whole image.

Lecture Series Poster

Page 5: Courtney Blair Graphic Design Portfolio

Limelights Theater on Ice

This logo is a freelance design for the Limelights Skating Team. The team if from the Norfolk Frost Skating Arena, in Massachusetts. They asked me to create a design that help represents the theater side of their staking. In order to give the feeling of a theater, I made a show curtain to contain all of the type. I also added a spot light to go with the team’s name. After the logo was completed, the design was also used to create jackets for all the skaters.

Page 6: Courtney Blair Graphic Design Portfolio

A Right Delayed Is A Right DeniedThis project was assigned during my motion graphic course. I had to pick a topic and create a info-graphic around it. The topic of my choice was marriage equality. I decided to focus on a topic that I felt needs to be supported, which was my goal through my design work and final product. After my poster was completed I then had to turn my poster into a motion graphic video, and uploaded it to You Tube. My finished video contains many moving vector images and typography that helps support the fact that marriage equality is a human right.

Video URL: https://youtu.be/-NHWMBWGcTA

Page 7: Courtney Blair Graphic Design Portfolio

Ebooks -vs- PaperW R I T T E N B Y : J U L I A N B A G G I N I

Choosing books to take on holiday has got more difficult in recent years. Now it is a question not just of what to read but how – on paper, tablet, e-reader, or perhaps even a phone – and people have strong opinions on which is best. But is there any more to the decision than cost and convenience? On this question, the answer suggested by numerous studies into the neuroscience and psychology of reading in different formats is an emphatic yes.

There is no shortage of people warning of the risks atten-dant on the rise of “screen culture”, as the neuroscientist Susan Greenfield calls it. Greenfield has repeatedly ex-pressed concern that, as technology takes us into unknown territory, “the brain may be adapting in unprecedented ways”. Though she tends to stress that these changes might be good or bad, that hasn’t stopped her more negative speculations being picked up in the media and amplified in far more strident terms.

On the other side of the two cultures divide, the novelist and critic Will Self recently argued that the connectivity of the digital world was fatal for the serious novel, which requires all the reader’s attention. Looking ahead 20 years, he posed a question: “If you accept that by then the vast

majority of text will be read in digital form on devices linked to the web, do you also believe that those readers will voluntarily choose to disable that connectivity? If your answer to this is no, then the death of the novel is sealed out of your own mouth.”

E-reading is certainly on the rise. The Pew Research Center reports that, as recently as 2010, hardly anyone in the US had an e-reader or tablet. Now half do. The proportion of the population who have read an ebook in the past year rose from 17 per cent in 2011 to 28 per cent just three years later. In the UK, figures from Nielsen, which monitors book sales, showed that one in four consumer titles bought in 2013 was an ebook, up from one in five a year earlier.Is this cause for concern? There is some evidence that read-ing on screen can result in less comprehension and even affect sleep patterns. But the research here is complex and inconclusive and, in any case, it is actually doing something far more interesting than telling us which medium is superi-or. It’s making us think more about what it means to read.

As researchers examine the differences reading in different media make, they are also having to distinguish carefully between the different things that we do when we read.

15

Ebooks -vs- PaperW R I T T E N B Y : J U L I A N B A G G I N I

Choosing books to take on holiday has got more difficult in recent years. Now it is a question not just of what to read but how – on paper, tablet, e-reader, or perhaps even a phone – and people have strong opinions on which is best. But is there any more to the decision than cost and convenience? On this question, the answer suggested by numerous studies into the neuroscience and psychology of reading in different formats is an emphatic yes.

There is no shortage of people warning of the risks atten-dant on the rise of “screen culture”, as the neuroscientist Susan Greenfield calls it. Greenfield has repeatedly ex-pressed concern that, as technology takes us into unknown territory, “the brain may be adapting in unprecedented ways”. Though she tends to stress that these changes might be good or bad, that hasn’t stopped her more negative speculations being picked up in the media and amplified in far more strident terms.

On the other side of the two cultures divide, the novelist and critic Will Self recently argued that the connectivity of the digital world was fatal for the serious novel, which requires all the reader’s attention. Looking ahead 20 years, he posed a question: “If you accept that by then the vast

majority of text will be read in digital form on devices linked to the web, do you also believe that those readers will voluntarily choose to disable that connectivity? If your answer to this is no, then the death of the novel is sealed out of your own mouth.”

E-reading is certainly on the rise. The Pew Research Center reports that, as recently as 2010, hardly anyone in the US had an e-reader or tablet. Now half do. The proportion of the population who have read an ebook in the past year rose from 17 per cent in 2011 to 28 per cent just three years later. In the UK, figures from Nielsen, which monitors book sales, showed that one in four consumer titles bought in 2013 was an ebook, up from one in five a year earlier.Is this cause for concern? There is some evidence that read-ing on screen can result in less comprehension and even affect sleep patterns. But the research here is complex and inconclusive and, in any case, it is actually doing something far more interesting than telling us which medium is superi-or. It’s making us think more about what it means to read.

As researchers examine the differences reading in different media make, they are also having to distinguish carefully between the different things that we do when we read.

15

You might be a skimmer, “a skipper, a front-to-back completist or

an obsessive writer of marginalia”

“E-Readers Are More Effective than Paper for Some with Dyslexia”. Schneps told me that some dyslexics are “prone to becoming distracted by the words on the page adjacent to the target word being read at the moment”. Narrow columns can help with this, and of course “formatting is difficult to modify in a printed book, but trivial to alter in an e-reader.” With print, one size has to fit all, whereas with electronic devices, all manner of customisation is possible, potentially meaning that each user can create her own optimal reading environment.

Overall, there doesn’t seem to be any convincing evidence that reading on screen or paper is better per se. “If the cognitive component is strong,” suggests Benedetto, “the cultural one is even stronger.” For Margolin, “the preference for reading on paper or a

lack of it, and which are “related to more innate aspects of human cognition”.

Yet research has already told us a lot about how we read now. First and fore-most, it emphasises that even using pa-per, there are many different approaches. Most of us probably have a settled style: you might be a skimmer, a skipper, a front-to-back completist, a keeper of the pristine page or an obsessive writer of marginalia. Whatever the case, our habits have probably been created largely as combination of childhood experience

screen seems to be just that: a prefer-ence.” And, increasingly, younger peo-ple are opting for digital. The National Literary Trust survey found 52 per cent of 8- to 16-year-olds preferred reading on screen, with just 32 per cent preferring print.

Anne Mangen from the University of Stavanger in Norway suggests that we need more longitudinal studies, conducted over decades, before we can figure out which effects of different reading media are due to familiarity or

and how the medium we read in is nudging us. Simply being more aware of the alternatives might help us to read better, avoiding distraction to get immersed in fiction, for example, or self-consciously breaking the flow of non-fiction reading to make sure we’re processing the information.

Second, we might benefit from being aware of just how much habit, fashion and culture shape our preferences. When we sit on a train with a book open in front of us, how much has our choice of reading being influenced by our ideas of what a proper book should be like, and how a proper adult should appear in public?

Because it is obvious that reading is important, it can easily seem self-evi-dent what reading is. Perhaps the real contribution of ereaders will be to make us re-examine that assumption.

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joined-up environment of the web en-courages people to make connections and work things out, while straightfor-ward reading encourages them to take in what’s on the page in front of them. Hence the prevalence of hyperlinks and multiple windows on computers could be seen as creating either unwelcome distraction or more opportunities for active learning.

Where research has suggested that comprehension is diminished by screen reading, it is hard to know if this is an artefact of the particular piece of tech-nology and people’s familiarity with it. “Having a device that requires a lot of attention to simply operate could essen-tially steal working memory resources,” says Margolin. That did not appear to be the case in her own research, which she suggests was probably because “the device we used was fairly easy to manipulate and my participants were familiar with technology”.

This is a nice example of how hard it is to know whether the preferences we have for one type of reading device over another are rooted in the essentials

of cognition or are simply cultural. As another researcher, Simone Ben-edetto, points out: “The fact that the large majority of the population is still trained to the use of paper since early childhood has a major influence on the preference for paper.”

We have to remember that ereaders are very new and developers are still im-proving them. For example, Margolin says that one of the biggest problems with screen reading is that back-lit screens used by tablets, laptops and desktop computers can lead to eye fa-tigue and, if done at night, can “upset our circadian rhythm, making sleep more difficult”. Newer screens, such as Kindle’s Paperwhite, are overcom-ing these problems.

With other issues, it isn’t obvious whether the drawbacks are inherent or not. For instance, Campbell explains how we create “cognitive maps” of what we’re reading, which include visual memories of whether certain passages were top of a left-hand page, for example, and kinaesthetic infor-mation based on heft and bulk, which

tells us how much we have left to read. That helps explain why Benedetto has found that “scrolling impairs the spatial memory”, making it more difficult to find your way around a text. However, as Campbell, says, we’ve learnt how to create cognitive maps unconsciously, through years of reading, and it could be that people raised on ereaders simply won’t rely on the same cues and will instead use searchable keywords and toolbar data to navigate around. This might actually be more efficient.

A whole other area of research con-cerns motivation. One of the recur-rent concerns of the internet age is that children are reading less. But there is some evidence that, used wisely, ereaders could encourage more read-ing. Campbell, for instance, points to a large National Literacy Trust survey last year, which found that children read more when using ereaders than paper books. She thinks the main reason for this is that it is small, light and portable, and you can pull it out at odd moments, such as “when waiting for the bus to arrive”.

Ereaders also have the advantage that, from the outside, it’s impossible to see whether someone is reading the latest teen vampire romance or a primer on differential calculus. “You could study surreptitiously,” says Campbell, giving examples of people using their readers in hairdressers or even at work. This reflects an aspect of reading we are all aware of but are often reluctant to ad-mit. The book in your hand or on your coffee table is a public statement about who you are. Ereaders are, therefore, useful in getting over concerns with image and providing a kind of licence for us to follow our curiosity and interests more.

If used smartly, ereaders could provide a huge help to many, as evidenced by the title of one recent study by a Har-vard team led by Matthew Schneps:

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Editorial DesignFor this project I was asked to select an article of my choosing and create an editorial design for it. I chose the article titled “EBooks VS Paper” by: Julian Baggini. For this editorial I wanted the overall design to be clean and structured. I accomplished this by keeping a strong grid and my color scheme to black and white. For the images in the editorial I wanted to incorporate some photography of the two topics at hand. I photographed close ups of the books to capture details in the bindings and simple black hard backs. For the photos of the E reader I really wanted to capture the digital screen to showcase how reading from a device looks. Over all I wanted the photos to help being a visual for the subject matter of the article, while also fitting my theme and design.

Page 8: Courtney Blair Graphic Design Portfolio

THE WORST

ENEMY

TO

creativity

IS SELF

-DOUBT.Sylvia Plath

Sylvia Plath Quote PosterThis poster was created during my free time. I enjoy creating pieces that tie into my other interests. I really enjoy reading, and this poster shows how two of my interests can be connected. I also really admire Sylvia Plath’s quote from the Bell Jar used in the poster. It really inspires me within my design and helps give me a boost of confidence within my work. I am really happy with how this piece came out.

Page 9: Courtney Blair Graphic Design Portfolio

PopcornThe Popcorn project was assigned as a challenge to create a new brand and product from the ground up. For my popcorn brand I created Positively Popping. The point of Positively Popping is for customers to choose a flavor that relates to a feeling that they are either feeling or may be lacking. The three flavors produced were Honey Hope, Caramel Confidence, and Kettle Corn Kindness. The brand is meant to be lighthearted and fun. I accomplished this goal by matching the flavors with a bright identity color that would each work well with the unique logo. I also wanted the brand to stand out from other popcorn brands with clear resalable containers.

Page 10: Courtney Blair Graphic Design Portfolio

2014 CalendarThis calendar project was assigned to me as part of my print course. The objective was to design a personal 2014 calendar. I then had to print and assemble my calendar into a real working piece. For my concept, I chose a crafty design. I paired a complex color palette with a skinny typeface and fun yet simple, originally executed vector images. The main feature of the calendar is the owl vector image that is partnered up with a wisdom quote from a Lumineer’s song. The owl is an original image I had fun creating to go along with the quote. My main goal was to create a fun light hearted calendar design that would appeal to young women.

Page 11: Courtney Blair Graphic Design Portfolio

Ramble On Tours Mobile First Website Design

For this project my partner and I had to create a mobile first website for a hypothetical company named Ramble On Tours. This company’s objective is to take it’s customers on a unique cultural experience. The group flies out from Los Angeles to Vietnam where the group stays with locals for the three week trip. During their stay they become immersed in the community and help the citizens that have welcomed them into their homes. Our objective for the website was to create a quick responding mobile first website. At the same time the website had to still offer many uses to the individuals who are on tour along with their family members and users that are new to the site. The website offers an area for users to blog about their experience and connect to other social media. The website also includes the option of uploading photos from the trip to a slide show that has pin point mapping to track your travels. Along with all of these functions, individuals on the tour have their own personal logins, that their family members at home can follow. While new users can view the site as a guest and read testimonials from past travelers. New users can also see what the trips are like first hand, from constantly updated pictures taken by company tour guides during their trips.

Page 12: Courtney Blair Graphic Design Portfolio

Lyric PostersThis is a poster I created in my free time. The lyrics shown are some of my favorite from the band Paramore. This poster could be viewed as a fan piece. The poster is a simple clean vector design that clearly displays the lyrics. I used many vibrant colors to match the songs upbeat style. All together everything ties together to give the poster a modern clean look.

SOME OF

US HAVE TO

GROW UP

SOMETIMES

SOME OF US HAVE TO GROW UP SOMETIMES

Page 13: Courtney Blair Graphic Design Portfolio

GIRAFFE

1A1A1A

TORTOISE1B1B1B

ELEPHANT

2B2B2B

CAMEL

2A2A2A

RHINO

3A3A3A

FLAMINGO

3B3B3B

DEER FOREST

1C1C1C

SEA LION

2C2C2C

KANGAROO

3C3C3C

DEER FOREST

1C1C1C

CAMEL

2A2A2A

KANGAROO

3C3C3C

Zoo Way FindingThe goal of this project was to create effective way finding for a public place. I decided to create way finding for a Southwick’s Zoo. My way finding design consists of three colored paths that lead you through the zoo. Along each path are colored signs with illustrations of the animals that are around. Along with the way finding I designing a new app for the zoo. The app consists of a map of the entire zoo that displays where each colored path leads. By selecting animal areas on the map one can also see where animals are located. The app also provides interactive screens for parents to use with their children throughout their day at the zoo. These interactive screens provide information for each animal along with a video and a listening piece for children to hear. The goal of the way finding and interactive app is for children and parents to be able to explore the zoo easily while learning as much as possible during their visit.

Page 14: Courtney Blair Graphic Design Portfolio

WALESJOHNSON UNIVERSITY

SCHOOL OF TECHNOLOGYSENIOR AWARD CEREMONY

Friday, May 23, 20141:00 pm – Admissions Presentation Center – Yena Center

Trustee Award TBD (1 student per College/School)

Academic PerformanceTBD (1 student per major) Graphic Design

TBD (1 student per major) Network Engineering

TBD(1 student per major) Software Engineering

TBD(1 student per major)Electronic Engineering

TBD(1 student per major) Engineering & Configuration Management

Dean’s AwardTBD (1 student) Graphic Design

TBD (1 student) Network Engineering

TBD(1 student) Software Engineering

TBD(1 student)Electronic Engineering

TBD(1 student) Engineering & Configuration Management

School of Engineering and Design Award of Excellence in honor of Albert J. Mikula TBD (1 student per School)

Experiential Education Award TBD (1 student per School)

WALESJOHNSON UNIVERSITY

COLLEGE OF BUSINESSSENIOR AWARD CEREMONY

Friday, May 23, 20141:00 pm – Bridge Center

Trustee Award Katherine M. Vreeland

Academic Performance Award Alyssa Bonesteel - Risk ManagementKeiko E. Carberry - ManagementBrittany L. Scholl - Criminal JusticeMiranda L. Bassage - MarketingGiuseppe G. Lancellotta - AccountingNicole A Guzman - Entrepreneurship

Dean’s AwardJaime L. Caffi n - AccountingMichelle A. Pinto - EntrepreneurshipMatthew M. Ross - FinanceLi-Shiue Inn - EquineMatthew E. Morgan - Criminal JusticeJason M. Hubbard - Risk Management

College of Business AwardBrooke A. Arsenault - MarketingEmily M. Ackerman - Management - International Business

University AwardMarquis D. Cooper - John J. Bowen Experiential Education AwardBrandon Monti - Outstanding Alumni Award

Design by Courtney Blair, ‘16 from the School of Engineering and Design, Design Department

WALESJOHNSON UNIVERSITY

COLLEGE OF CULINARY ARTS

SENIOR AWARD CEREMONYFriday, May 23, 2014

10:00 am – Wildcat Center, 2nd � oor

College of Culinary Arts10:00 am – Wildcat Center, 2nd � oor

Trustee Award TBD (1 student per College/School)

Academic PerformanceTBD (1 student per major) Culinary

TBD (1 student per major) Baking & Pastry

TBD(1 student per major) Nutrition

Dean’s AwardTBD (1 student) Culinary

TBD (1 student) Baking & Pastry

TBD(1 student) Nutrition

Apprenti Cuisinier Awards of ExcellenceBS CAFSM - Culinary Capstone

BS CAFSM - Wellness and Sustainability

BS CAFSM - Contemporary Pastry

BS CAFSM - Baking and Pastry

BS Culinary Nutrition - Clinical

BS Culinary Nutrition - Culinary Science

BS CAFSM - Sommelier

BS CAFSM - Beverage Service

BS Baking and Pastry

WALESJOHNSON UNIVERSITY

HOSPITALITY COLLEGESENIOR AWARD CEREMONY

Friday, May 23, 201410:00 am – Bridge Center

Trustee Award TBD (1 student per College/School)

Academic PerformanceTBD (1 student per major) Hospitality

TBD (1 student per major) Food Service Management

TBD(1 student per major) Sports, Entertainment & Event Management

TBD(1 student per major)Travel & Tourism

Dean’s AwardTBD (1 student) Hospitality

TBD (1 student) Food Service Management

TBD(1 student) Sports, Entertainment & Event Management

TBD(1 student) Travel & Tourism

The Hospitality College Alumnae Awards(TBD)

The Hospitality College Centennial Award(TBD)

WALESJOHNSON UNIVERSITY

COLLEGE OF BUSINESSSENIOR AWARD CEREMONY

Friday, May 23, 20141:00 pm – Bridge Center

Trustee Award Katherine M. Vreeland

Academic Performance Award Alyssa Bonesteel - Risk ManagementKeiko E. Carberry - ManagementBrittany L. Scholl - Criminal JusticeMiranda L. Bassage - MarketingGiuseppe G. Lancellotta - AccountingNicole A Guzman - Entrepreneurship

Dean’s AwardJaime L. Caffi n - AccountingMichelle A. Pinto - EntrepreneurshipMatthew M. Ross - FinanceLi-Shiue Inn - EquineMatthew E. Morgan - Criminal JusticeJason M. Hubbard - Risk Management

College of Business AwardBrooke A. Arsenault - MarketingEmily M. Ackerman - Management - International Business

University AwardMarquis D. Cooper - John J. Bowen Experiential Education AwardBrandon Monti - Outstanding Alumni Award

Design by Courtney Blair, ‘16 from the School of Engineering and Design, Design Department

The idea behind this project was to create four posters for the graduating senior award ceremony of 2014. Each school, Technology, Culinary, Business, and Hospitality, had to have its own poster. The real challenge of the project was to give each school their own unique poster yet keep them all similar enough to look like a set. Since it is an award ceremony that is very important to the students I wanted to keep the school colors within every poster. I gave each poster its own unique look by designating different shapes for each school. The school colors and simple complementing shapes also help make the four posters look like a cohesive set.

Johnson & Wales Senior Award Ceremony

Page 15: Courtney Blair Graphic Design Portfolio

Operation Migration Desktop CalendarsFor this project I volunteered my time design work to help the Operation Migration cause. I worked with Heather Ray, a representative from Operation Migration, to design and size computer desktop calendar photos. These desk top calendar photos are sent out to the individuals who donated throughout the year as a thank you for their support. Heather sent me the photos the photographer took on their travels. I used those photos and sized them to the proper desktop screen sizes. I also designed the calendar layouts and incorporated the Operation Migration water mark logos.

Page 16: Courtney Blair Graphic Design Portfolio

Boulder, ColoradoFarmers fest

Boulder, Colorado

Farm

ers

fest

2015

Boulder, Colorado

Boulder, ColoradoFarmers fest

yourSeptember 20 - 26Town Square on Main Street

Buy Local Eat Local

ColoradoFarmers.com

FoodMusicRecipes Raffles

The goal of this project was to pick a state and brand an event. I chose Boulder, Colorado and branded a Farmers Fest. I wanted Boulder, Colorado’s Farmers Fest to be a fun family event. I chose to stick with warm earthy colors for the brand that show up on all event merchandise. I created a poster for the event, along with apparel and a event app. The apparel varies between shirts and reusable tote bags, all include some variation of the event’s logos. For the app I really wanted the customers to be able to interact with sellers and event activities in real time. The app includes an about section for the community to learn more about the food and farmers. The app also includes recipes, activity lists and a raffle page. Finally Farm Fest goers can communicate with each other and sellers through the real time discussion board and chat logs.

Boulder, Colorado Farmers Fest