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COURTNEY OTT portfolio

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Page 1: Courtney Ott Portfolio

COURTNEY OTTportfolio

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As a provocateur, I have a passion for creating

all things engaging and beautiful to make

the viewer feel verses only to think. I am a

surface and presentation designer, branding

enthusiast, and creative thinker.

My personal philosophy: live vividly by being

an explorer. I enjoy being curious, creative,

and collecting. I strive to be generous and

humble in my work.

All ABOUT Me

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P&G future of fabrics

the everyday gurucollection & brand

print & pattern audit: lPK

The Pattern HouseSenior Thesis

6 12 20 26trend analysis

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Tory Burch brand extension

watercolor greeting cards

Hollister CAD design

resume

66 726046Arizona Men’s Textile Design

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P&G future of fabrics

Worked in a collaborative studio team to

innovate and create an educational platform

for consumers and creators on how to better

care for their fabrics.

Challenge

fashionistas (consumers) and Creators

(designers) lack of knowledge of washable

textiles, due to current stigmas, believed truths,

and a lack of a easily attainable information of

current fabric care knowledge. and systems

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Consumer Profile 1

The Fashionista works in a non fashion related career, but has a passion for fashion and trends. She has an excessive amount of “likes” on Instagram, is an explorer and has a thirst for curiosity. Her closet is her greatest asset and she uses the app for entertainment

and convenience.

Consumer Profile 2

The Fashion Designer is an innovator and designs garments for consumers around the globe. She is a guru of trends and textiles, researching reports daily to be current. She considers it a duty to make her garments wearable and washable and uses the app to help reach

this goal for her consumer.

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Trend Analysis

Identified and interpreted long-range

environmental trends and the impact these

trends will have on future consumer needs.

Challenge

To investigate current cultural trends and create

a provocative image of future environmental

scenarios. Interpreting this to understand the

consumer’s world and what their needs and

desires will be.

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The Everyday Guru

Researched and synthesized socio-cultural

trends to identify consumer-driven design

opportunity, brand, and product line that

addresses future consumer sentiments.

Challenge

To meet the needs of the consumer who believes

in being the master of their own domain and

cultivate their world. This movement derives

from the desire to craft memories, driving

people to make refined choices. The need for

intimacy, warmth, and customization moves

this lifestyle focused trend.

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Makers, Movers, and Shakers

Born in Brooklyn documentary celebrates the independent whiskey and gin movement, that is being cultivated in some of the largest cities in the world.

West Elm Local gives entrepreneurs the opportunity to sell goods and share creations. This shows a shift in the maker movement away from technology and towards handmade.

American Express features the success of entrepreneurs and start ups who have the initiative to take their passion and monetize it, recognizing the changing American workforce.

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Print & Pattern Audit: LPK

Delivered future forward print and pattern

trends presentation for internship in late 2014.

Challenge

To audit and evaluate current print and pattern

trends to understand what will be relevant for

the future designs of consumer packaging.

Interpreting these trends to understand which

directions are relevant for the product and

consumer.

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The Pattern House App

Identified a gap in the marketplace for

consumer’s who desire to turn their creativity

into something tangible, but do not have the

resources and knowledge to take the steps

themselves.

Challenge

To create an accessible and easy way for

everyday creatives to design their own

repeatable patterns on a seamless and intutive

interface. Creating an app that allows that user

to be a designer for a day and have an enjoyable

experience.

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Watercolor Greeting Cards

Created and executed a brand and collection

of hand painted watercolor motif stationary

appropriate for the customer’s wants at MiCa

12/v Cincinnati.

Challenge

To identify a brand and product opportunity

to meet the MiCa 12/v consumer’s desires,

considering price, convenience, desire, and

design.

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Personal Brandfor Greeting Card Company

Cow Jumped Over the Moon Creations is named for a piece of art my great grandma gave me when I was born, with the nursery

rhyme characters embroidered on it.

Cow Jumped Over the Moon is an innocent brand that is childlike, pure, and simple. It also has the qualities of a jester brand, which calls on the desire to live fully in the moment, and a creator

brand, which has artistic and creative skills.

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Arizona Men’s Textiles

Completed a four part project during textile

design internship at JCPenney. Created a

competitive shopping report, trend and season

analysis, and textile designs for the Arizona

young men’s brand.

Challenge

To understand the brand and how textiles play

a role in developing the season. To design and

produce a collection of graphics, wovens, and

prints that can be incorporated into the Fall

2016 season line, considering the brand and

season direction.

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Hollister CAD Design

As an intern, collaborated with designers across

multiple disciplines at Hollister Co, to develop

artwork for garments that would meet each

season’s design objectives.

Challenge

To deliver inspirational and executable print, knit,

and woven concepts for the line, maintaining

the brand and seasonal cohesion.

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Tory Burch Brand Extension

Developed conceptual line for Tory Burch,

extending brand into children’s wear market.

Challenge

To identify an opportunity for a current brand

to extend their product line into a new market.

To justify the opportunity using current market

trends and consumer desires, designing a

product line and collection that meets the

consumer demand.

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COURTNEY OTT EDUCATION University of Cincinnati | Design, Architecture, Art & Planning B.S. in Design, Fashion Design Product Development | April 2016

Minor in Marketing | Lindner College of Business

EXPERIENCE textile design | JCPenney | Plano, TX | August - December 2015 • Completed individualized four part project consisting of competitive report,

season direction, textile design, and samples for presentation to buyers • Created a wide range of artwork for textile production for Arizona brand,

ensuring production samples met standards

CAD design | Abercrombie & Fitch | New Albany, OH | January - April 2015 • Managed tasks from concept to pre-production for all product categories,

creating seasonal patterns for large scale production • Collaborated with designers to develop and implement prints consistent with

brand and season concepts • Researched consumer and runway trends to apply to designs for presentation

surface design intern | LPK | Cincinnati, OH | May - August 2014• Developed pattern strategy for consumer packaged goods for multiple brands, exhibiting flexibility and strong priority management• Led design direction using fashion trends and design expertise for a brand’s package strategy re-design• Managed individualized tasks for client’s review on a daily basis

intern | Chica Sport, LLC | Cincinnati, OH | August 2013 - March 2014 • Initiated, created, and directed promotion that increased daily sales by 200%

during peak sales season, showing strong leadership • Sourced new materials to improve quality and price, managing

communications with sellers and budgets

tech design | Abercrombie & Fitch | New Albany, OH | January - April 2013 • Collaborated with sweater designers across four brands to create tech packs,

with product details, that coordinated with the brand and season strategy • Led weekly fit meetings, and interpreted feedback to meet product objective

sales associate | Kismet | Cincinnati, OH January 2012 - January 2014Responsible for opening and closing the store, balancing daily receipts, stocking store merchandise, creating a friendly environment and assisting customers

SKILLS computer | Adobe: Illustrator, Photoshop, InDesign. Wordpress. Keynote. Lectura Kaledo: Knit, Weave, Print. Microsoft Office. PLM. other | Excellent leadership skills, communication, teamwork, strong time management, strategy, user experience design, trend forecasting and analysis

LEADERSHIP P&G leadership experience | April 2013Selected to attend prestigious P&G conference dedicated to broadening leadership skills, professionalism, and creating a personal leadership philosophy

kappa alpha theta sorority | Fall 2011 - April 2015 Scholarship Director, managed all academia for chapter. Elected to attend

biannual Grand Convention for chapter. Alumnae Liaison, Social Media Chair

red & black bash | Membership Director | February 2013 - August 2015Coordinated recruitment of exceptional team members for organization

roar ambassador | University of Cincinnati | March 2012 - December 2014 University student representative, helping students make an informed decision

PORTFOLIO http://issuu.com/courtneyott/docs/porfolio1

References Available Upon Request

2916 Victoria Ave • Cincinnati, OH • 45208 513.728.1504 • [email protected]

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COURTNEY OTT EDUCATION University of Cincinnati | Design, Architecture, Art & Planning B.S., Fashion Design Product Development | May 2016 Minor in Marketing | Lindner College of Business

EXPERIENCE textile design | JCPenny | Plano, TX | August - December 2015 • Completed indivdualized four part project consisting of competitive report,

trend, color, and mood, season direction, and textile design, for menswear • Created a wide range of artwork for textile production for Arizona brand,

developing graphics, wovens, and prints for season collection

CAD design | Abercrombie & Fitch | New Albany, OH | January-April 2015 • Managed tasks from concept to pre-production work for all product

categories to create seasonal prints, patterns and embroidery work • Collaborated with designers to develop and implement prints consistent with

brand and season concepts • Researched consumer and runway trends to apply to pattern work to present

surface design intern | LPK | Cincinnati, OH | May - August 2014• Developed pattern strategy for consumer packaged goods for multiple brands, exhibiting flexibility and strong priority management• Led design direction using fashion trends and design expertise for a brand’s package strategy re-design• Managed individualized tasks for client’s review on a daily basis

intern | Chica Sport, LLC | Cincinnati, OH | August 2013 - March 2014 • Initiated, created, and directed promotion that increased daily sales by 200%

during peak sales season, showing strong leadership • Sourced new materials to improve quality and price, managing

communications with sellers and budgets

tech design | Abercrombie & Fitch | New Albany, OH January - April 2013 • Collaborated with sweater designers across four brands to create tech packs,

with product details, that coordinated with the brand and season strategy • Led weekly fit meetings, and interpreted feedback to meet product objective

sales associate | Kismet | Cincinnati, OH January 2012 - January 2014Responsible for opening and closing the store, balancing daily receipts, stocking store merchandise, creating a friendly environment and assisting customers

SKILLS computer | Adobe: Illustrator, Photoshop, InDesign. Wordpress. Keynote. Lectura Kaledo: Knit, Weave, Print. Microsoft Office. PLM. other | Excellent leadership skills, communication, teamwork, strong time management, strategy, user experience design, trend forecasting and analysis

LEADERSHIP P&G leadership experience | April 2013Selected to attend prestigious P&G conference dedicated to broadening leadership skills, professionalism, and creating a personal leadership philosophy

kappa alpha theta sorority | Fall 2011 - April 2015 Scholarship Director, managed all academia for chapter. Elected to attend

biannual Grand Convention for chapter. Alumnae Liaison, Social Media Chair

red & black bash | Membership Director | February 2013 - Augusut 2015Coordinated recruitment of exceptional team members for organization

roar ambassador | University of Cincinnati | March 2012 - December 2014 University student representative, helping students make an informed decision

PORTFOLIO http://issuu.com/courtneyott/docs/porfolio1

References Available Upon Request

2916 Victoria Ave • Cincinnati, OH • 45208 513.728.1504 • [email protected]

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[email protected] 728 1504