courtney ott portfolio
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COURTNEY OTTportfolio
As a provocateur, I have a passion for creating
all things engaging and beautiful to make
the viewer feel verses only to think. I am a
surface and presentation designer, branding
enthusiast, and creative thinker.
My personal philosophy: live vividly by being
an explorer. I enjoy being curious, creative,
and collecting. I strive to be generous and
humble in my work.
All ABOUT Me
P&G future of fabrics
the everyday gurucollection & brand
print & pattern audit: lPK
The Pattern HouseSenior Thesis
6 12 20 26trend analysis
3214
Tory Burch brand extension
watercolor greeting cards
Hollister CAD design
resume
66 726046Arizona Men’s Textile Design
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P&G future of fabrics
Worked in a collaborative studio team to
innovate and create an educational platform
for consumers and creators on how to better
care for their fabrics.
Challenge
fashionistas (consumers) and Creators
(designers) lack of knowledge of washable
textiles, due to current stigmas, believed truths,
and a lack of a easily attainable information of
current fabric care knowledge. and systems
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Consumer Profile 1
The Fashionista works in a non fashion related career, but has a passion for fashion and trends. She has an excessive amount of “likes” on Instagram, is an explorer and has a thirst for curiosity. Her closet is her greatest asset and she uses the app for entertainment
and convenience.
Consumer Profile 2
The Fashion Designer is an innovator and designs garments for consumers around the globe. She is a guru of trends and textiles, researching reports daily to be current. She considers it a duty to make her garments wearable and washable and uses the app to help reach
this goal for her consumer.
Trend Analysis
Identified and interpreted long-range
environmental trends and the impact these
trends will have on future consumer needs.
Challenge
To investigate current cultural trends and create
a provocative image of future environmental
scenarios. Interpreting this to understand the
consumer’s world and what their needs and
desires will be.
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The Everyday Guru
Researched and synthesized socio-cultural
trends to identify consumer-driven design
opportunity, brand, and product line that
addresses future consumer sentiments.
Challenge
To meet the needs of the consumer who believes
in being the master of their own domain and
cultivate their world. This movement derives
from the desire to craft memories, driving
people to make refined choices. The need for
intimacy, warmth, and customization moves
this lifestyle focused trend.
21
Makers, Movers, and Shakers
Born in Brooklyn documentary celebrates the independent whiskey and gin movement, that is being cultivated in some of the largest cities in the world.
West Elm Local gives entrepreneurs the opportunity to sell goods and share creations. This shows a shift in the maker movement away from technology and towards handmade.
American Express features the success of entrepreneurs and start ups who have the initiative to take their passion and monetize it, recognizing the changing American workforce.
Print & Pattern Audit: LPK
Delivered future forward print and pattern
trends presentation for internship in late 2014.
Challenge
To audit and evaluate current print and pattern
trends to understand what will be relevant for
the future designs of consumer packaging.
Interpreting these trends to understand which
directions are relevant for the product and
consumer.
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The Pattern House App
Identified a gap in the marketplace for
consumer’s who desire to turn their creativity
into something tangible, but do not have the
resources and knowledge to take the steps
themselves.
Challenge
To create an accessible and easy way for
everyday creatives to design their own
repeatable patterns on a seamless and intutive
interface. Creating an app that allows that user
to be a designer for a day and have an enjoyable
experience.
33
Watercolor Greeting Cards
Created and executed a brand and collection
of hand painted watercolor motif stationary
appropriate for the customer’s wants at MiCa
12/v Cincinnati.
Challenge
To identify a brand and product opportunity
to meet the MiCa 12/v consumer’s desires,
considering price, convenience, desire, and
design.
47
Personal Brandfor Greeting Card Company
Cow Jumped Over the Moon Creations is named for a piece of art my great grandma gave me when I was born, with the nursery
rhyme characters embroidered on it.
Cow Jumped Over the Moon is an innocent brand that is childlike, pure, and simple. It also has the qualities of a jester brand, which calls on the desire to live fully in the moment, and a creator
brand, which has artistic and creative skills.
Arizona Men’s Textiles
Completed a four part project during textile
design internship at JCPenney. Created a
competitive shopping report, trend and season
analysis, and textile designs for the Arizona
young men’s brand.
Challenge
To understand the brand and how textiles play
a role in developing the season. To design and
produce a collection of graphics, wovens, and
prints that can be incorporated into the Fall
2016 season line, considering the brand and
season direction.
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Hollister CAD Design
As an intern, collaborated with designers across
multiple disciplines at Hollister Co, to develop
artwork for garments that would meet each
season’s design objectives.
Challenge
To deliver inspirational and executable print, knit,
and woven concepts for the line, maintaining
the brand and seasonal cohesion.
61
Tory Burch Brand Extension
Developed conceptual line for Tory Burch,
extending brand into children’s wear market.
Challenge
To identify an opportunity for a current brand
to extend their product line into a new market.
To justify the opportunity using current market
trends and consumer desires, designing a
product line and collection that meets the
consumer demand.
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COURTNEY OTT EDUCATION University of Cincinnati | Design, Architecture, Art & Planning B.S. in Design, Fashion Design Product Development | April 2016
Minor in Marketing | Lindner College of Business
EXPERIENCE textile design | JCPenney | Plano, TX | August - December 2015 • Completed individualized four part project consisting of competitive report,
season direction, textile design, and samples for presentation to buyers • Created a wide range of artwork for textile production for Arizona brand,
ensuring production samples met standards
CAD design | Abercrombie & Fitch | New Albany, OH | January - April 2015 • Managed tasks from concept to pre-production for all product categories,
creating seasonal patterns for large scale production • Collaborated with designers to develop and implement prints consistent with
brand and season concepts • Researched consumer and runway trends to apply to designs for presentation
surface design intern | LPK | Cincinnati, OH | May - August 2014• Developed pattern strategy for consumer packaged goods for multiple brands, exhibiting flexibility and strong priority management• Led design direction using fashion trends and design expertise for a brand’s package strategy re-design• Managed individualized tasks for client’s review on a daily basis
intern | Chica Sport, LLC | Cincinnati, OH | August 2013 - March 2014 • Initiated, created, and directed promotion that increased daily sales by 200%
during peak sales season, showing strong leadership • Sourced new materials to improve quality and price, managing
communications with sellers and budgets
tech design | Abercrombie & Fitch | New Albany, OH | January - April 2013 • Collaborated with sweater designers across four brands to create tech packs,
with product details, that coordinated with the brand and season strategy • Led weekly fit meetings, and interpreted feedback to meet product objective
sales associate | Kismet | Cincinnati, OH January 2012 - January 2014Responsible for opening and closing the store, balancing daily receipts, stocking store merchandise, creating a friendly environment and assisting customers
SKILLS computer | Adobe: Illustrator, Photoshop, InDesign. Wordpress. Keynote. Lectura Kaledo: Knit, Weave, Print. Microsoft Office. PLM. other | Excellent leadership skills, communication, teamwork, strong time management, strategy, user experience design, trend forecasting and analysis
LEADERSHIP P&G leadership experience | April 2013Selected to attend prestigious P&G conference dedicated to broadening leadership skills, professionalism, and creating a personal leadership philosophy
kappa alpha theta sorority | Fall 2011 - April 2015 Scholarship Director, managed all academia for chapter. Elected to attend
biannual Grand Convention for chapter. Alumnae Liaison, Social Media Chair
red & black bash | Membership Director | February 2013 - August 2015Coordinated recruitment of exceptional team members for organization
roar ambassador | University of Cincinnati | March 2012 - December 2014 University student representative, helping students make an informed decision
PORTFOLIO http://issuu.com/courtneyott/docs/porfolio1
References Available Upon Request
2916 Victoria Ave • Cincinnati, OH • 45208 513.728.1504 • [email protected]
73
COURTNEY OTT EDUCATION University of Cincinnati | Design, Architecture, Art & Planning B.S., Fashion Design Product Development | May 2016 Minor in Marketing | Lindner College of Business
EXPERIENCE textile design | JCPenny | Plano, TX | August - December 2015 • Completed indivdualized four part project consisting of competitive report,
trend, color, and mood, season direction, and textile design, for menswear • Created a wide range of artwork for textile production for Arizona brand,
developing graphics, wovens, and prints for season collection
CAD design | Abercrombie & Fitch | New Albany, OH | January-April 2015 • Managed tasks from concept to pre-production work for all product
categories to create seasonal prints, patterns and embroidery work • Collaborated with designers to develop and implement prints consistent with
brand and season concepts • Researched consumer and runway trends to apply to pattern work to present
surface design intern | LPK | Cincinnati, OH | May - August 2014• Developed pattern strategy for consumer packaged goods for multiple brands, exhibiting flexibility and strong priority management• Led design direction using fashion trends and design expertise for a brand’s package strategy re-design• Managed individualized tasks for client’s review on a daily basis
intern | Chica Sport, LLC | Cincinnati, OH | August 2013 - March 2014 • Initiated, created, and directed promotion that increased daily sales by 200%
during peak sales season, showing strong leadership • Sourced new materials to improve quality and price, managing
communications with sellers and budgets
tech design | Abercrombie & Fitch | New Albany, OH January - April 2013 • Collaborated with sweater designers across four brands to create tech packs,
with product details, that coordinated with the brand and season strategy • Led weekly fit meetings, and interpreted feedback to meet product objective
sales associate | Kismet | Cincinnati, OH January 2012 - January 2014Responsible for opening and closing the store, balancing daily receipts, stocking store merchandise, creating a friendly environment and assisting customers
SKILLS computer | Adobe: Illustrator, Photoshop, InDesign. Wordpress. Keynote. Lectura Kaledo: Knit, Weave, Print. Microsoft Office. PLM. other | Excellent leadership skills, communication, teamwork, strong time management, strategy, user experience design, trend forecasting and analysis
LEADERSHIP P&G leadership experience | April 2013Selected to attend prestigious P&G conference dedicated to broadening leadership skills, professionalism, and creating a personal leadership philosophy
kappa alpha theta sorority | Fall 2011 - April 2015 Scholarship Director, managed all academia for chapter. Elected to attend
biannual Grand Convention for chapter. Alumnae Liaison, Social Media Chair
red & black bash | Membership Director | February 2013 - Augusut 2015Coordinated recruitment of exceptional team members for organization
roar ambassador | University of Cincinnati | March 2012 - December 2014 University student representative, helping students make an informed decision
PORTFOLIO http://issuu.com/courtneyott/docs/porfolio1
References Available Upon Request
2916 Victoria Ave • Cincinnati, OH • 45208 513.728.1504 • [email protected]
[email protected] 728 1504