coventry city council, alison hook
TRANSCRIPT
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Coventry City Council Communications team
Friday 21 January 2011
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Facebook page set up in November 2009www.facebook.com/coventrycc
After two months we had 527 fans…
Facebook and snow
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We currently have 16,796 Facebook ‘likes’
But why such a rapid increase?
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In January 2010 it snowed
and snowed. The word spread …
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Date
Facebook fan growth (4 January - 18 January)
10,455 fans
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From 4 to 18 January 2010
• 6am starts by communications officers• E-mails / telephone calls from headteachers• Updated website and e-mailed local media• School closure updates sent to Twitter and Facebook via Hootsuite• Followed (and replied) to comments on social media• Listened to local radio stations• Telephoned schools to confirm they were open from 7.30am onwards
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• Publicised as an alternative to viewing snow updates at www.coventry.gov.uk/snowline• Front page of website / press releases / schools’ pages• Local media• Facebook suggestions• Word of mouth• Chief Executive’s internal blog
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Coventry City Council Communications team
Friday 21 January 2011
Questions?