coverage report [february 2016] - genesis...

Coverage Report

[February 2016]

Executive Summary

Genesis Foundation hosted a one-of-a-kind fundraiser – 40 CEOs sing for GF Kids, in Mumbai. The uniquefundraiser saw CEOs from different organizations taking to the mic to support the treatment of critically ill under-privileged children.

The team created a pre event buzz in the media prior to the event and managed media on ground creatingopportunities of interviews with the CEOs. We got some really good post event media exposures which not onlyhighlighted the experience shared by CEOs in the initiative but also highlighted the cause behind organizing ‘40CEOs sing for GF Kids’ and got covered in The Times of India, Mumbai Age and Hindustan Times.

The event saw the presence of around 42 media houses. As a result of the media outreach, we garnered 42media exposures in print, online and electronic channels in total.

• Drive maximum visibility for the event by getting the key media to attend and cover the event

Objective

• Invited the key media covering the entertainment, business, and CSR beat to engage with Prema Sagar, JyotiSagar, Dia Mirza and the CEOs

Approach

• Media interviews• Invite the media• On-ground coordination

• Press release highlighting the key highlights of the event

Initiatives

Results• 42 media exposures including pre and post event articles • High impact stories covering GF’s cause in CNBC Tv 18, ET Now

The Times of India, Adgully and MXM India etc.

Highlights

Pre-Event Exposures

Portal The Times of India

Headline CEOs to hit right note at fundraiser

Portal Vruttamanas


Portal Samana

Headline CEOs begins

Portal Punyagri


Publication Apla Mahanagar

Headline Genesis Foundation India Inc to be hosted

Post-Event Exposures

Publication CNBC-TV18

Headline Hitting the right note

Publication CNBC Awaaz

Headline 40 CEOs under one platform

Portal Hindustan Times

Headline A Starry Weekend

Portal The Asian Age

Headline For a cause

Portal Absolute India

Headline Smiley!

Portal Aple Mahanagar

Headline Genesis Foundation India

Portal Punyanagri

Headline CEOs Sing for a Cause

Portal Saamna

Headline CEOs Sing

Portal Vruttamanas

Headline CEOs Sing for a Cause

Portal Aple Mahanagar

Headline 40 CEOs Sing for GF Kids

Portal Prahar

Headline CEOs Sing for a cause

Portal Punyanagri

Headline Genesis Foundation

Portal Adgully.com

Headline My vision is to fight for the underprivileged’s survival: Prema Sagar

http://www.adgully.com/my-vision-is-to-fight-for-the-underprivileged-s-survival-prema-sagar-70209.html

Portal Mxmindia.com

Headline CEOs sing a song in support…

http://www.mxmindia.com/2016/12/ceos-sing-a-song-in-support/

Publication Radioandmusic.com

Headline CEOs sing at Genesis Foundation event

http://www.radioandmusic.com/entertainment/photos/music/161213-ceos-sing-genesis-foundation-event

Publication Mumbailive.com

Headline गरजू मुलाांच्याउपचारासाठी ममळणार निधी

https://mumbailive.maharashtraalive.com/details/news/m/3/4792/9

Publication Press 9 News

Headline Link (Facebook)

https://www.facebook.com/profile.php?id=100009296816503&fref=nf

Publication Newstainment

Headline Link (Facebook)

https://www.facebook.com/newstainment.co.in/media_set?set=a.1900491856840776.1073741871.100006399395222&type=3

PublicationBollywood Fungama - Youtube

Headline BRAND AMBASSADOR DIYA MIRZA SUPPORT UNDER PRIVILEGED CHILDREN WITH GENESIS FOUNDATION

http://www.dailymotion.com/video/x550djz_brand-ambassador-diya-mirza-support-under-privileged-children-with-genesis-foundation_fun

Publication Hungama Media Group – Daily Motion

Headline Brand Ambassador Diya Mirza Support Under Privileged Children With Genesis Foundation

https://www.youtube.com/watch?v=S5sKjFT53eU

Publication NMF Media - YouTube

Headline Dia Mirza Supports Under Privileged Children With Genesis Foundation

https://www.youtube.com/watch?v=6N96yLQNXgg

Publication Quetta Web

Headline Dia Mirza the Brand Ambassador Support Under Privileged Children With Genesis Foundation

http://www.quettaweb.com/watch.php?vid=bf1b0a570

Publication Canara News

Headline Dia Mirza cheering 40 CEOs sing for Genesis Foundation Kids to raise fund for under privileged kids

http://canaranews.com/gallery/Dia-Mirza-cheering-40-CEOs-sing-for-Genesis-Foundation-Kids-to-raise-fund-for-under-privileged-kids/

Publication Bollywood and Glamour

Headline Dia Mirza At The Fund Raising Event ‘40 CEOs Sing For GF Kids’

https://www.youtube.com/watch?v=1MzCgDoCYjs

Publication YOYO TV Hindi

Headline Dia Mirza At The Fund Raising Event ‘40 CEOs Sing For GF Kids’

https://www.youtube.com/watch?v=J10uZmb0uIk

Publication Orient Publication

Headline The second edition of ‘40 CEOs Sing for GF Kids’ ends on a rocking note

http://www.orientpublication.com/2016/12/the-second-edition-of-40-ceos-sing-for.html

Publication ANI

Headline The Second Edition of ‘40 CEOs Sing for GF Kids’ Ends on a Rocking Note

http://www.aninews.in/newsdetail-Mw/MjkwOTQ3/second-edition-of-039-40-ceos-sing-for-gf-kids-039-ends-on-a-rocking-note.html

Publication Equities


https://www.equities.com/news/the-second-edition-of-40-ceos-sing-for-gf-kids-ends-on-a-rocking-note

Publication DumKhum

Headline Genesis Foundation – 40 CEOs sing for GF Kids

https://dumkhum.com/genesis-foundation-40-ceos-sing-for-gf-kids/

Publication Business Wire


http://www.bizwireexpress.com/showstoryNewsVoir.php?storyid=4487

Publication Sitaaron Ki Duniya


https://sitaronkiduniya.wordpress.com/2016/12/11/10220/

Publication Star Friday

Headline Dia Mirza marks a year as the inspiring Ambassador for GF initiatives

http://www.starfriday2012.com/2016/12/dia-mirza-marks-year-as-inspiring.html

Publication Bollywood and TV Tadka


https://bollywoodtadkaa.wordpress.com/2016/12/12/the-second-edition-of-40-ceos-sing-for-gf-kids-ends-on-a-rocking-note/

Thank You!

coverage report [february 2016] - genesis...

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